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Ulta Beauty - Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick - 0.14 fl oz
$28.00
ColorOg Backtalk
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- A long-lasting liquid lipstick: Say see ya later to touch-ups and hello to glamorous lip color that stays on for up to 16 hours, even when everything else comes off.
- Glossy, kissable lips: Are you over liquid lipstick that feels flaky and dry? Lip Bond gives you instantly shiny lips in one easy swipe.
- Moisturizing: Give your lips a hydrating boost with the oil-based formula.
- Vibrant Shades: Bold and brave, the liquid lip comes in a wide shade range that lasts you all day (or night).
- Transfer-proof, food + drink resistant: the PDA-Approved color is ready to withstand your best vices.
- Bi-phase formula: Shake lipstick for 5 seconds to activate bold color + instant shine with one-swipe application
- Lightweight with comfort that commits; this liquid lipstick resists transfer, budging, and flaking
- Vegan formula*, cruelty-free
- *Vegan formula: No animal derived ingredients
- 94% - provides intense color saturation
- 89% - provides dimensional shine to lips
- 89% - feels lightweight on lips
- 87% - does not flake
- 84% - does not crack
- 84% - does not bleed
- *Based on 109-person study using Lip Bond daily for 1 week
Description
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick gives one-swipe color with a shiny finish and comfort that's food, drink, and transfer-resistant + PDA approved.
Suggested Age: 18 Years and Up
Color Finish: Illuminating, Radiant, High Shine
Color Palette: Medium Tones
Product Form: Liquid
Beauty Purpose: Shine Enhancing
Net weight: .14 fl oz (US)
TCIN: 88762337
UPC: 3605972889331
Item Number (DPCI): 342-02-2602
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.024 inches length x 1.043 inches width x 3.909 inches height
Estimated ship weight: 0.01 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This lipstick offers a wide range of beautiful shades and is praised for its long-lasting formula that stays vibrant throughout the day. Many guests appreciate its comfortable wear and the glossy finish, making it suitable for various occasions. However, some guests have noted issues with stickiness and transfer, particularly after meals. Overall, it is a popular choice for those seeking a reliable lip color that combines style and durability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2829 reviews
57% would recommend
7 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Blackheads, Aging, Redness, Pores, Sensitivity
- Hair color: Red
- Eye color: Hazel
Perfect red lip.
I love a deep red lip. I have struggled for years to find one that is actually deep red when you put it on. Raw footage is perfect. It is long lasting. I wore it to my company Christmas party and it lasted through eating and drinking, including the alcohol. It does feel tacky like lip gloss but it does not transfer.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025
Another reason to hate target
I wish I could review the product itself, but I can’t because I was chosen. Picked out by target employees. This crusty dusty literally dried up empty tester tube with the “try me” sticker and smudges all over it in my curbside pickup order. Because it is a lipstick, it does not give me any option to even return it. I am furious. This cost $28. What is wrong with the people who work here?? I’m so grossed out I don’t even want to try the product now—ever!
5 out of 5 stars
3 December, 2025
originally posted on urbandecay.com
Obsessed
So, I am a Maybelline vinyl ink fan girl, but they absolutely refused to make a black, so I scored the black of this on a black Friday sale and I am so glad I did! Unfortunately, I don’t have a picture of the black on, but I also got a red for Christmas and it is absolutely stunning, very long lasting, non-drying. I will say it is not as glossy as the vinyl ink, but it is a very pretty lipstick color. It doesn’t feel sticky or dry on the lips. Definitely going to grab a couple more colors once they’re back in stock.
1 out of 5 stars
27 November, 2025
originally posted on urbandecay.com
Why Is This Called Glossy?
I really looked forward to trying a lip gloss that would be long lasting. I purchased this in OG Backtalk and I am SO disappointed. After shaking the tube as instructed, I applied the liquid lipstick which quickly dried down to a dull, flat finish that looked almost clown-ish. This was not at all glossy, and made my lips look and feel dry. The one positive was it is long-lasting if me trying to wipe it off unsuccessfully counts as long lasting. Not worth sending back, luckily I got it half off.
1 reply from Consumer Care Center team - 9 days ago
Hi there! Thank you for sharing your feedback on our Vice Lip Bond Glossy Longwear Liquid Lipstick. We're so sorry to hear you're not loving the finish and have passed your comments along to our team. We're always looking to improve our formulas. We invite you to explore our other lip products to discover one you will love and unlock your next obsession at UD!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
Hate it!
Purchased the color Text Em which is somehow the same shade as my actual skin (very white) and not at all like the shade pictured. Also extremely sticky, and as an added bonus, it makes my lips look WRINKLY which I didn't even know was possible. Like I have nice full lips and they look like elephant knees. Sticky, deflated elephant knees. Super disappointed.
2 out of 5 stars
1 October, 2025
originally posted on urbandecay.com
Did Not Like the Color
I got the shade "Text Em" which is described as a dusty rose. When I put it on, it looks like PEACH on me. I have Never had any kind of lip color do this before. Even in the UD photos, it looks like 2 different colors on lighter skinned people and darker skinned people. I am mystified why the product comes out like this and will certainly not be buying any more. I am very light skinned and the product is peach on me, not dusty and not rose.
1 reply from Consumer Care Center team - 2 months ago
Hello! Thanks for sharing your feedback on our Vice Lip Bond Glossy Longwear Liquid Lipstick. We're super bummed the color wasn't what you expected, and we've let our team know. Your input is vital as we're always pushing to improve our online experience. For the best match, we recommend checking out our lip shades in person at your local UD retailer to find your perfect fit. We encourage you to keep exploring UD!
5 out of 5 stars
31 August, 2025
originally posted on urbandecay.com
Possibly perfect kwolps
OMG. Long lasting, not gloppy or dry. Could this be the perfect lip color?? So many shades to choose from.
5 out of 5 stars
19 July, 2025
originally posted on urbandecay.com
Fabulous Lipstick
I’ve been buying this lipstick since in first came out. I have several shades and I love all of them. However, one of my top favorites was Solo Player and it’s been out of stock a very long time. I hope you haven’t discontinued it????
5 out of 5 stars
14 July, 2025
originally posted on urbandecay.com
Kissable
Love this color. I have several of these lipsticks because they are long lasting and stay vivid all night long without having to reapply every few minutes.
5 out of 5 stars
6 June, 2025
originally posted on urbandecay.com
Love it! I wish there were more shades!
This is easy to apply, stays on all day, and is comfortable to wear! I have the neon purple. I’d love to see this in gray and burgundy
5 out of 5 stars
8 May, 2025
originally posted on urbandecay.com
I love this product!
I discovered Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick a couple years ago when I needed a dramatic red lipstick for the stage, going to concerts, etc. I found Unbreakable, and I was hooked. I loved the way it stayed put all night and didn’t transfer onto glassware. More recently, I invested in Love Ya Backtalk, which is now my go-to for the office. It’s so flattering (I’m a redhead with “strawberries and cream” complexion), goes with everything, and lasts all day. I also purchased Safe Word which I wear when I’m “not wearing any make-up”. I’ve been so happy with my purchases that I had to write a review, which I almost never do.
4 out of 5 stars
28 April, 2025
originally posted on urbandecay.com
Good but slow
Great color and goes on smooth but takes forever to dry. Let it sit for almost 10 minutes and still smuged some.
5 out of 5 stars
25 April, 2025
originally posted on urbandecay.com
Rich color - Long lasting
Good coverage, long lasting, rich color. My favorite is Once Strangers - it is noted as a brown but it there is a bit of underlying red that help make it look rich. There is a slight gloss but don't buy for that reason. My goal is lip definition, non-smearing, and leave no mark. I can drink from a glass and not leave a goop of product behind. It does leave a mark on napkins and won't last a whole meal if you are a frequent "wiper" but otherwise, I can go from lunch to a meeting and still have defined lips. Receive lots of compliments.
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2025
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Blackheads
- Hair color: Blonde
- Eye color: Blue
Nice calm colored lipstick
At first this shade looked kinda light on my lips, but it's not at all. It doesn't dry out my lips and this lipstick here looks great on me.
2 out of 5 stars
13 March, 2025
originally posted on urbandecay.com
Color Online Didn’t Seem to Match in Person
Color in person was much darker than the images online. I have one that is meant to be a darker nude and this one is somehow almost the exact same color.
1 reply from Consumer Care Center team - 9 months ago
Hey! Thanks for sharing your thoughts on our Vice Lip Bond Glossy Longwear Liquid Lipstick. We're sorry to hear the color wasn't what you expected based on the online images. We've shared your feedback with the team—we're always working to improve. To find your perfect match, we recommend checking out the other shades in person, where you can see the true colors and try them on. Explore the world of UD—there's a whole universe of beauty waiting for you!
5 out of 5 stars
6 March, 2025
originally posted on urbandecay.com
Colorful lips
This lipstick really does stay on. Urban Decay is worth the money because you aren’t constantly re-applying.
5 out of 5 stars
22 February, 2025
originally posted on urbandecay.com
Great colors
I went from having one to now 4. The nudes colors are amazing. Long lasting and I like that it gives a stained effect.
4 out of 5 stars
10 February, 2025
originally posted on urbandecay.com
Fantastic product
Great product! Long lasting. Fantastic color choices.
2 out of 5 stars
5 January, 2025
originally posted on urbandecay.com
Messy
I like the color but it bleeds all around my mouth. It’s definitely not PDA proof. I hadn’t eaten or anything and it was everywhere.
1 reply from Consumer Care Center team - 11 months ago
Hello PaigeA! Thanks for your feedback on Vice Lip Bond Glossy Longwear Liquid Lipstick. We’re glad you like the color, but we understand your frustration with the bleeding and transfer, especially given its longwear claim. We apologize for this performance issue and appreciate you bringing it to our attention. We will share your feedback with our product development team.
4 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
Long lasting
I picked up the shade PDA and it looked a little off compared to the pictures, but I’m sure it’s because I’m tanner than the model. Still really love the color on me. You do need to let it dry down to have the full effect. I think this lip product has been one of the longest lasting I’ve had, but it does still pill after a very long day.