What It Is: This sheer, glossy serum glides onto lips with soft shine and a pop of color. Its lightweight, nourishing formula acts as cushiony skincare for your lips, giving you comfortable moisture that's never sticky. Formulated with nourishing ingredients like vitamin E complex and shea butter, this formula acts as a conditioning treatment for your lips. How To Use: Click and swipe. Apply one layer for a soft wash of color, and more for a glossier, bolder look. Good To Know: Swipe this sheer, pigmented serum over a tinted balm or liner to gloss it up, tone it down, or just mix things up.
Suggested Age: 18 Years and Up
Color Finish: Gloss
Color Palette: Medium Tones
Product Form: Liquid
Beauty Purpose: Moisturizing, Brightening
TCIN: 92615472
UPC: 810002114229
Item Number (DPCI): 052-12-1218
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
diisostearyl malate, polybutene, bis-diglyceryl polyacyladipate-2, hydrogenated castor oil dimer dilinoleate, polyglyceryl-2 triisostearate, caprylic/capric triglyceride, polyphenylsilsesquioxane, caprylic/capric/myristic/stearic triglyceride, synthetic wax, polyhydroxystearic acid, butyrospermum parkii (shea) butter, sorbitan isostearate, menthoxypropanediol, dimethyl isosorbide, caprylyl glycol, glyceryl caprylate, sesamum indicum (sesame) seed extract, tocopherol, may contain (+/-); titanium dioxide (ci 77891), iron oxides (ci 77491, 77492, 77499), red 28 lake (ci 45410), red 7 lake (ci 15850), yellow 5 lake (ci 19140), blue 1 lake (ci 42090)
Allergens & Warnings:
For external use only. Avoid contact with eyes. Keep out of reach of children.
Shipping details
Estimated ship dimensions: 0.66 inches length x 0.75 inches width x 4.84 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This lip serum has become a favorite for many guests, especially for its moisturizing properties and sheer color options. The unique click pen applicator allows for easy use, making it a great choice for everyday wear. Guests appreciate the lightweight feel and glossy finish, which enhances their natural lip color without being sticky. While some noted the need for reapplication and a slight cooling sensation, the overall experience is positive, making it a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
194 star ratings
4.5 out of 5 stars with 194 reviews
easy to apply
4.5 out of 5
easy to apply: 4.5 out of 5
easy to remove
4.9 out of 5
easy to remove: 4.93 out of 5
long lasting
3.2 out of 5
long lasting: 3.19 out of 5
quality
3.8 out of 5
quality: 3.79 out of 5
value
3.7 out of 5
value: 3.71 out of 5
77% would recommend
31 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 August, 2026Verified purchase
Skin tone: Medium
Skin type: Combination
Skin concern: Dark circles
Hair color: Brunette
Eye color: Brown
Great Black Honey Replacement
Better than my Clinique black honey which I have not replaced due to it rarely being on major sale any more. This is a beautiful and more affordable alternative. I also love the click up dispenser which prevents waste or smashing the raised portion into the cap which I have been guilty of when in a rush! The color is gorgeous, foes not bleed and lasts long enough.
mamabear
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 July, 2026Verified purchase
This was my wedding day lip color! In flamingo
Never in a million years would have imagined this would end up being my lip choice for my wedding day… I bought it in flamingo on clearance at target and tried on about 10 different products that I bought ranging from Chanel to Fenty to a handful of target products and this one won! You will need to reapply it periodically, but it actually does apply color and it goes on really pretty and MOISTURIZING!! It’s forgiving with placement if that makes sense and I loved it way more than any lipstick. I paired it with NYX lip pencil in nude.
Klo
1 guest found this review helpful. Did you?
3 out of 5 stars
15 June, 2026
Skin type: Normal
Hair color: Blonde
Skin tone: Light
Eye color: Blue
Nearly invisible
It’s nice as a treatment, but the color is really faint. I got the second darkest shade and it’s barely visible. To be fair, it seems to be a trend across many brands.
Jojojo
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 April, 2026
Skin type: Dry
Eye color: Blue
Hair color: Blonde
Skin tone: Light
Perfect gloss, love the sheer color
Perfect amount of sheer color, love the gloss not too sticky. Use shade Pop with the lip contour in Dash and it is the perfect light pink combo. Want to try all the colors!
Lindsaygrace
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
7 April, 2026Verified purchase
(no review title)
This has a cooling sensation which wasn’t listed in the description — not too bad but should be called out. Otherwise, nice color (gem) and feels good on the lip. Not much staying power though. Not sure if I’d rebuy.
Karen T
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 April, 2026Verified purchase
Allergic reaction
Wanted to love this but it’s super messy and actually gave me an allergic reaction
S
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 March, 2026Verified purchase
I wouldn't call it clean
I ordered this because it was labeled clean and cruelty-free. When I received it I looked closer at the label and it is not clean. It also has dyes like Yellow 5 Lake, which is known to have side effects. Super bummed at the misleading labeling because it's so pretty. but come on. don't call it clean when it's not.
carniehands
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 March, 2026Verified purchase
Hair color: Blonde
Eye color: Blue
Skin tone: Light
New fave!
Love the click pen applicator, felt nice, not sticky and didn’t dry my lips out. It doesn’t last through eating or drinking, but the color was perfection so I don’t mind.
Kdery
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 February, 2026Verified purchase
Skin type: Combination
Skin tone: Light
Eye color: Hazel
Hair color: Brunette
Great Color and Moisturizing
Love this color. It’s definitely not a serum, but more like a chap stick type application and texture. It doesn’t last long on the lips but I love the color and moisture effect.
Miranda
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
18 February, 2026Verified purchase
Skin type: Dry
Skin tone: Light
(no review title)
I like when you first apply but it doesn’t stay long on your lips. I do like that it’s not sticky.
ShannP
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 February, 2026Verified purchase
Eye color: Brown
Skin tone: Medium
Skin type: Combination
Hair color: Brunette
Obessessedddddd!!!
Hydrating, glossy, and lightweight — this lip serum adds just the right tint while keeping lips soft all day.
KG
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 January, 2026Verified purchase
Hair color: Black
Eye color: Brown
Skin type: Normal
Skin concern: Uneven skin tone
Skin tone: Medium
Hydrating and long lasting
I just recently discovered this brand at Target. I love the cleaner ingredients and price point. I am really happy with this lip serum. To get more product you have to push the bottom instead of twisting. The color is rich looking and adds hydration.
JB
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 January, 2026Verified purchase
Feels Nice
This glides on smooth and feels light on the lips. As a pale redhead I really like the shade Bake. I originallly got the darkest red color but it was more pigmented than I expected so I may gift it or use a tiny amount for special occasions. It can move around so I wouldn't be able to use it without a mirror handy. I also like to use a lipliner with it.
SB
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 January, 2026
(no review title)
I havent tried a ton of other similar products to compare to but having said that, I dont feel like I need to now! I really love this one. So glad I gave it a try. I got "Pop" and it really does make my natural lip color pop. Instantly makes my lips look fuller too. Deductef 1 star bc I prefer clean beauty products and this isnt fully clean. Maybe this brand will lean more that way one day
Bayley
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
13 January, 2026Verified purchase
(no review title)
Best thing ever c And early
Lilly
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 January, 2026Verified purchase
Skin tone: Light
Hair color: Brunette
Skin type: Combination
Eye color: Hazel
(no review title)
A lip serum with soft shine and sheer color that has strong hydrating feel. Perfect for those who want glossiness without heaviness.
Cooker
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 January, 2026Verified purchase
Skin tone: Light
Skin type: Combination
Hair color: Auburn
Eye color: Hazel
Dislike Cooling Affect
The color is nice and the formula is super moisturizing without being oily or greasy. I am disappointed because there is a cooling sensation added, which is not made clear in the description. If it weren't for that, it would be perfect.
This is a great lippy. It’s going to give subtle shine and hydration. It lasts a while if you don’t touch it. It plays off of your natural lip color w the sheerness but it gives more color than a lip balm. I have two different colors and they both give classy demure and youthful.
Lane Lane
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 October, 2025
Skin type: Normal
Eye color: Brown
Skin tone: Light
Hair color: Brunette
Not the color i expected
It was fine, I liked the consistency and the way it applied, but I feel like the color looked like a nice red in the pics and tube but when applied, it leaned more deep pink. For reference, I got the shade Gem
L
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
4.0 out of 5
value: 4 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 October, 2025Verified purchase
Love These
I have purchased 3 of these so far. I'm a big fan. Highly recommend!
