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Viva Signature Cloth Choose-A-Sheet Paper Towels
$28.49 ($1.84/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- WHAT’S INCLUDED — 12 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (12 triple rolls = 36 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 12 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 12 Rolls
Features: Make-A-Size
TCIN: 87450172
UPC: 036000551815
Item Number (DPCI): 253-03-6069
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS. CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.Shipping details
Estimated ship dimensions: 23.7 inches length x 17.5 inches width x 10.9 inches height
Estimated ship weight: 10.747 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Viva paper towels are highly regarded for their exceptional absorbency, softness, and durability, making them a favorite for various cleaning tasks. Many guests appreciate their cloth-like texture, which allows for effective cleaning without tearing easily. However, some have noted recent changes in quality, expressing concerns about thinner sheets and difficulty in tearing. Overall, they remain a reliable choice for tackling spills and everyday messes, with many guests committed to using them long-term.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 6077 reviews
absorbency: 4.48 out of 5
quality: 4.35 out of 5
softness: 4.35 out of 5
strength: 4.47 out of 5
value: 4.12 out of 5
80% would recommend
580 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
(no review title)
I’ve used Viva for last 15 years! They’re amazing!
2 out of 5 stars
20 November, 2025Verified purchase
(no review title)
Last 1 pickup missing items washing soap number 2 drift going in to check why today
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
The best paper towels. Feels like a washcloth
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025
Shinkflation - less quality less quantity
Shrinkflation has hit Viva! Viva not only changed the diameter of their roll to reduce the amount of paper towels in a roll by about 40%(!) but they changed the formulation of the paper towel to be thinner and less durable. I spent the premium on Viva for YEARS because it was the best on the market. No longer. Now it is competing on the same level as any other brand, so might as well save money and get more with one of their competitors.
1 out of 5 stars
16 November, 2025
originally posted on vivatowels.com
Shinkflation - less quality, less quantity
Shrinkflation has hit Viva! Viva not only changed the diameter of their roll to reduce the amount of paper towels in a roll by about 40%(!) but they changed the formulation of the paper towel to be thinner and less durable. I spent the premium on Viva for YEARS because it was the best on the market. No longer. Now it is competing on the same level as any other brand, so might as well save money and get more owkth one of their competitors.
1 out of 5 stars
15 November, 2025
originally posted on vivatowels.com
WHAT HAPPENED!?!
WHAT HAPPENED!?! A longtime lover of this brand and the last 2 purchases have been a wakeup call. These are NOT my Viva paper towels. They are rough and less absorbent. I know my Viva, and this isn't it. Change it back or I won't be purchasing this long loved product anymore.
5 out of 5 stars
14 November, 2025
originally posted on influenster.com
They work great!
[This review was collected as part of a promotion.] These Viva paper towels are great! They are thick enough to get them wet and use them to clean multiple areas before you need to get a new one. I like that they are perforated so you can get as many or little as you need. They are soft but still tough!
5 out of 5 stars
13 November, 2025Verified purchase
(no review title)
Best paper towels on the market! I’ve tried different one but they’re not as good as this one tbh.
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase
Viva la messes
love the way these paper towels last. Worth the extra money.
5 out of 5 stars
13 November, 2025Verified purchase
Great delivery service
Easy to order and fast delivery!
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
Perfect Paper Towels
These are the best paper towels I can buy in Dallas-Fort Worth. I actually reuse these towels when caught w/o a hand towel.
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
Simply the best!
[This review was collected as part of a promotion.] My all time favorite paper towels!! They are soft, absorbent and feel very cloth like. I also enjoy having the full sheet size. I’ll only buy this brand and type of paper towels!
5 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
(no review title)
they are the best paper towles.
5 out of 5 stars
8 November, 2025
originally posted on influenster.com
Great paper towels!
[This review was collected as part of a promotion.] These paper towels worked great! I would buy them again. They cleaned up spills really great and did not take a bunch to clean it up. I would reccomend these to other people.
5 out of 5 stars
8 November, 2025
originally posted on influenster.com
Strong
[This review was collected as part of a promotion.] These paper towels are very thin yet so strong. They really do feel like cloth. I like the half sheet size for small spills. They absorb really well. I can also wet them to wash my kid’s faces and they hold up to water well.
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Yesss!!
[This review was collected as part of a promotion.] Texture is great! VERY durable. Versatile as you can use it for any mess. Sustainability is phenomenal! These absorb anything like never before!! If you looking for a great durable paper towel definitely get these!
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Absorbent
[This review was collected as part of a promotion.] Texture feels like cloth almost and the towel is sustainable because I can often use it to wipe up multiple surfaces. It absorbs pretty well and seems durable enough since it’s not just dissolved after one use.
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Best cleaning paper towels!
[This review was collected as part of a promotion.] I received this product for free in exchange for my honest opinion- these are the BEST cleaning paper towels!! The absorbency is amazing, they do not tear as you’re cleaning, and they’re even durable enough that they don’t tear when you’re wringing them out. Definitely recommend!
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Amazing absorption 100%
[This review was collected as part of a promotion.] One of the best paper towels cloth, super absorbency, I was amazed when I used it while cooking chicken wings. I usually use paper towels for absorption, but this paper towel didn't even let the plate get full. I loved it!
5 out of 5 stars
5 November, 2025
originally posted on influenster.com
Super Soft and Very Thick Absorbing
[This review was collected as part of a promotion.] [This review was collected as part of a promotion.] The Viva Signature Cloth paper towels are the nicest paper towels I’ve ever used. They are almost like cotton cloth! They are so soft and durable. They’re great for cleaning around the house and to use in place of napkins for mealtime. I love the size of the rolls too. Highly recommend!