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Viva Signature Cloth Choose-A-Sheet Paper Towels
$28.49 ($1.84/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- WHAT’S INCLUDED — 12 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (12 triple rolls = 36 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 12 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Count: 12 Rolls
Features: Make-A-Size
TCIN: 87450172
UPC: 036000551815
Item Number (DPCI): 253-03-6069
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS. CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUAL.Shipping details
Estimated ship dimensions: 23.7 inches length x 17.5 inches width x 10.9 inches height
Estimated ship weight: 10.747 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 1652 ratings
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Guests are saying
Viva paper towels are highly regarded for their exceptional absorbency, softness, and durability, making them a favorite for various cleaning tasks. Many guests appreciate their cloth-like texture, which allows for effective cleaning without tearing easily. However, some have noted recent changes in quality, expressing concerns about thinner sheets and difficulty in tearing. Overall, they remain a reliable choice for tackling spills and everyday messes, with many guests committed to using them long-term.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 6114 reviews
absorbency: 4.48 out of 5
quality: 4.36 out of 5
softness: 4.35 out of 5
strength: 4.47 out of 5
value: 4.13 out of 5
80% would recommend
583 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
(no review title)
Love them.
5 out of 5 stars
5 December, 2025Verified purchase
(no review title)
Great
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Best paper towels
LOVE the sturdiness and absorbency of these paper towels. Your really only need 1 sheet for most messes!
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
(no review title)
I like that they are thick and can absorb liquids without tearing. I can actually squeeze them out and use it again to finish cleaning up a large mess. I don't have to use nearly as many as I would if I were using other brands.
5 out of 5 stars
28 November, 2025Verified purchase
Highly recommend!!! Absorbent and like cloth!
Best paper towels EVER!!!
5 out of 5 stars
27 November, 2025Verified purchase
Best of Them All
Best paper towels. Sturdy and absorb a lot!
5 out of 5 stars
27 November, 2025
originally posted on influenster.com
Strong, absorbent, and cloth-like—great for tough
[This review was collected as part of a promotion.] Viva Signature Cloth paper towels are some of the strongest and softest I’ve used. The texture feels more like a cloth, so they handle big messes without tearing and are absorbent enough that you don’t need to use a bunch at once. They’re gentle enough for wiping surfaces, counters, and even hands without leaving lint behind. A reliable option for everyday cleaning.
5 out of 5 stars
23 November, 2025
originally posted on influenster.com
Best on the market
[This review was collected as part of a promotion.] These are my favorite paper towels! I love how absorbent they are and the fact that I can use them for my face without worrying about it being rough. They also aren’t super thin which makes them great for cleaning the countertops as well if there’s a spill.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
(no review title)
I’ve used Viva for last 15 years! They’re amazing!
5 out of 5 stars
23 November, 2025
originally posted on influenster.com
Amazing
[This review was collected as part of a promotion.] Amazing product and would highly recommend for anyone to get. Super absorbent and nice and stretchy. Would compare to a sham-wow and have made the switch to this product
5 out of 5 stars
22 November, 2025
originally posted on influenster.com
Viva can clean the messiest of spills and lasts lo
Viva is a brand that does not require you to use more than one piece at at time! You can get so much more mess cleaned with one sheet of this vs non name brands. Viva lasts me longer than any comparing brands! It’s soft, thick and hard to tear cloth holds up for even the toughest of Spills! The rolls are easy to install and fit most paper towel racks! I would recommend Viva to anyone!
2 out of 5 stars
20 November, 2025Verified purchase
(no review title)
Last 1 pickup missing items washing soap number 2 drift going in to check why today
4 out of 5 stars
19 November, 2025
originally posted on influenster.com
Great Cleaning Cloths!
[This review was collected as part of a promotion.] I was very interested to see how these compared to the paper towels I typically purchase. I like that the Viva Cloths have the option to choose your size and they material felt very high quality. These were great for cleaning surfaces and didn’t rip or tear when rubbing sticky stuff left behind by my kids. However, I did feel that they aren’t as quick-absorbing as traditional paper towels. Overall, I do think these are a great product and I will purchase in the future!
5 out of 5 stars
19 November, 2025
originally posted on influenster.com
Nice
[This review was collected as part of a promotion.] These paper towels were really nice. Super soft. They did last us a little longer than normal paper towels do. They are a little thickercand seemed to hold more liquids when cleaning up spills and didnt tear as easily. I would buy these again.
5 out of 5 stars
19 November, 2025
originally posted on influenster.com
Unbelievable
[This review was collected as part of a promotion.] These were thick and great! I used them for clean. I used them to stuff my running shoes to absorb excess moisture after washing them. Pulled them out to dry and stuffed them again. Three times! the video stretching it is after the second drying. My husband described them as dry baby wipes. They are strong and don’t tear as easily as regular paper towels.
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
The best paper towels. Feels like a washcloth
2 out of 5 stars
17 November, 2025
originally posted on influenster.com
Too textured
[This review was collected as part of a promotion.] I was disappointed to find the texture very rough and very thin. It seemed to have so stretched to it, but not a lot. I do like that it comes in the half sized sheets.
1 reply from Viva Brand team - 22 days ago
This is not what we'd expect, as quality is very important to us here at Viva. We’d like the chance to learn more about your experience so we can help further. Please give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/64207gdHC.
1 out of 5 stars
17 November, 2025
originally posted on vivatowels.com
What happened to my Viva!
Something has changed with the product. It is thinner, not as absorbent and scratchy now to the touch. I’ve noticed this with just the last couple of times I’ve purchased it. The company changed the way it’s made and not for the better.
1 reply from Viva Brand team - 22 days ago
This is not what we'd expect, as quality is very important to us here at Viva. We’d like the chance to learn more about your experience so we can help further. Please give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/64287gdK8.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025
Shinkflation - less quality less quantity
Shrinkflation has hit Viva! Viva not only changed the diameter of their roll to reduce the amount of paper towels in a roll by about 40%(!) but they changed the formulation of the paper towel to be thinner and less durable. I spent the premium on Viva for YEARS because it was the best on the market. No longer. Now it is competing on the same level as any other brand, so might as well save money and get more with one of their competitors.
1 out of 5 stars
16 November, 2025
originally posted on vivatowels.com
Shinkflation - less quality, less quantity
Shrinkflation has hit Viva! Viva not only changed the diameter of their roll to reduce the amount of paper towels in a roll by about 40%(!) but they changed the formulation of the paper towel to be thinner and less durable. I spent the premium on Viva for YEARS because it was the best on the market. No longer. Now it is competing on the same level as any other brand, so might as well save money and get more owkth one of their competitors.