$6.89 when purchased online
Target Online store #3991
About this item
Highlights
- 2 Viva Signature Cloth Paper Towel Triple Rolls, 141 sheets per roll
- Each sheet is 5.9 in. x 11.00 in., 63.50 square feet per roll, 127.00 square feet total
- These paper towels are 2x more durable* and soft like cloth (*when wet vs. the leading 1-ply value brand)
- Viva Signature Cloth is the softest and most durable** paper towels (**when wet vs. nationally branded towels)
- Viva Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- Our paper towels are soft and strong like cloth and cleans like cloth to power through any cleaning job
- Viva Choose-A-Sheet size allows you to choose the right sheet size for any task
- FSC Certified: 100% of our fibers come from responsibly-managed forests; packaging may vary
Description
Take on any mess with the softness and strength of Viva Signature Cloth Paper Towels. With 2 triple rolls and 141 sheets per roll included in this pack, these paper towels feature Viva’s Choose-A-Sheet size so you can choose the right sheet size for your task. Our paper towels are the softest and most durable towel* and deliver an exceptional, thorough clean while being gentle on skin. As the most cloth-like towels, they're great for hands, faces, and even paws! Not only that, but these paper towels are also strong like cloth and are 2x more durable**, so you can scrub tough, dried-on messes. You can also rinse and reuse each sheet for multiple cleaning needs. Viva Signature Cloth Paper Towels are FSC-certified with 100% of our fibers sourced from responsibly-managed forests. (*when wet vs. nationally branded towels) (**when wet vs. the leading 1-ply value brand)
Health Facts: Dye-Free, No Fragrance Added
Sheets Per Roll: 141
Disposability: Do not flush
Industry or Government Certifications: Forest Stewardship Council Certified
Count: 2 Rolls
Features: Make-A-Size
TCIN: 84694230
UPC: 036000548808
Item Number (DPCI): 253-03-0007
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11.43 inches length x 6.19 inches width x 11.43 inches height
Estimated ship weight: 1.84 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently Bought Together
Summary of reviews
The recent reviews of these paper towels reflect a significant shift in quality, with many guests expressing disappointment over changes in softness and absorbency. While some still appreciate their durability and effectiveness for various cleaning tasks, a notable number of guests feel that the product no longer meets the high standards they once enjoyed. The versatility of these towels for different household needs remains a highlight, but concerns about their new texture and performance are prevalent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4685 reviews
absorbency: 4.45 out of 5
quality: 4.29 out of 5
softness: 4.31 out of 5
strength: 4.44 out of 5
value: 4.05 out of 5
78% would recommend
408 recommendations
Poor
1 out of 5 stars
Thumbs down graphic, would not recommend
complicated - 18 hours ago
Cheap quality and pricey
Yessss great buy
5 out of 5 stars
Thumbs up graphic, would recommend
Kasmith1174 - 9 days ago, Verified purchaser
Love these paper towels….
Best paper towels
5 out of 5 stars
Thumbs up graphic, would recommend
The best paper towels - 15 days ago, Verified purchaser
I think they are the softest and strongest paper towels on the market. They are the only brand I buy...
Love it
5 out of 5 stars
smileysmiles1_3687 - 15 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is my first time trying this brand, and I actually like it. It's thicker than bounty, but it gets the job done. And it absorbs faster with one sheet of paper.
Obsessed!
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 19 days ago, Verified purchaser
Obsessed! Texture and quality are the best!
Bring back original softness!
4 out of 5 stars
Texas Tyler Rose - 24 days ago
originally posted on vivatowels.com

Please bring back the original towel, what I bought this past trip to grocery store is not the original. It is rough and feels more like store brand and just awful.
1 reply from social media team team - 24 days ago
Thanks for sharing your experience! We always want you to be satisfied with our paper towels. If you'd like to share more and see how we can help, feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6422LEYCK. We hope to speak with you soon!
There are No great features now. Please go back u
3 out of 5 stars
Bad towels on the floor - 24 days ago
originally posted on vivatowels.com

For some time the softness and Quality of the beloved Viva paper towels have eroded away just like the terrible graininess and stiffness of the towel now WHy ? You had the perfect towel but now they’re just as bad as Bounty or the other cheap stuff
1 reply from social media team team - 24 days ago
Thanks for sharing your experience! We always want you to be satisfied with our paper towels. We'd like to see how we can help. Please give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6421LEY0Z. We hope to speak with you soon!
The best
5 out of 5 stars
Thumbs up graphic, would recommend
Savannah - 24 days ago, Verified purchaser
The only paper towel I’ll ever use. It’s almost like a cloth, it’s soft, absorbs and doesn’t rip apart like other brands I’ve tried
Nice product
5 out of 5 stars
Thumbs up graphic, would recommend
not a satisfied customer - 25 days ago, Verified purchaser
I like how these paper towels are soft but somewhat thicker than most other brands
Paper towels
5 out of 5 stars
did6_9163 - 25 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Review of Viva Signature Cloth Paper Towels The Viva Signature Cloth paper towels are marketed as a premium, ultra-absorbent, and durable option for household cleaning. Designed to feel like cloth, these paper towels aim to handle tough messes while being soft enough for delicate surfaces. Pros: ✔ Strong and Durable – These towels are thicker and more cloth-like compared to standard paper towels, making them ideal for scrubbing and tough spills. ✔ Highly Absorbent – Absorbs liquids quickly, reducing the number of sheets needed per use. ✔ Soft Texture – Gentle enough for wiping hands and faces, unlike rougher paper towel brands. ✔ Choose-A-Sheet Feature – Allows you to use smaller or larger portions based on the mess size, helping reduce waste. ✔ Multipurpose Use – Works well for cleaning kitchens, bathrooms, and even light dusting around the house. Cons: ⚠ More Expensive Than Regular Paper Towels – Since it’s a premium product, it costs more than budget paper towel brands. ⚠ Not as Lint-Free as Advertised – Some users report slight lint residue when used on glass or mirrors. ⚠ Bulky Roll Size – The triple roll size takes up more space in storage and may not fit in smaller paper towel holders. Who Should Buy It? Households that need extra-durable paper towels for frequent cleaning and heavy-duty messes. People who want a cloth-like feel in a disposable product for both convenience and absorbency. Those who prefer premium paper towels with better absorption and strength. Final Verdict: 👉 If you’re looking for a high-quality, super-absorbent, and strong paper towel, Viva Signature Cloth is a great choice. However, if you want a budget-friendly option and don’t require heavy-duty cleaning power, a standard brand may suffice.
Absorbent
5 out of 5 stars
brittanya35_5788 - 26 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I enjoyed these paper towels. They were easy to use and easy to store. They absorbed liquid and cleaned up messes efficiently. I would buy these if I saw them out
Cloth like feel, great price!
5 out of 5 stars
poogurt_207 - 29 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Awesome product! These paper towels were so soft and absorbent. They feel just like cloth while still being sturdy and dependable. I will definitely be using this brand from here on out. Great value for the price too!
Paper Towels
5 out of 5 stars
Thumbs up graphic, would recommend
Vivian Paper Towels - 1 month ago, Verified purchaser
Very absorbing, durable and strong.
Outstanding durability and absorbancy!
5 out of 5 stars
brittanyd230_9289 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] We love Viva paper towel in our home! Its durability is outstanding and holds up to any mess! Even ones that need a little bit of scrubbing. Viva is our favorite paper towel!
best brand
5 out of 5 stars
awhttumn_6923 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Viva Signature Cloth Paper Towels are hands down the best paper towels I’ve ever used! They are super thick, strong, and feel almost like a cloth, making them perfect for tough messes. I love that they don’t fall apart when wet, so I can rinse and reuse them for small cleanups. The triple rolls last a long time, which makes them a great value. Whether it’s wiping down counters, cleaning up spills, or even using them in place of napkins, these paper towels get the job done. I won’t buy any other brand—Viva has me hooked!
The Best
5 out of 5 stars
Kats - 1 month ago
originally posted on vivatowels.com

Ever since I discovered Viva paper towels, I won’t buy anything else! They are the best by far!
Super Absorbent
5 out of 5 stars
thequeen15_335 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These paper towels are fantastic. They’re very thick almost like a cloth material. They don’t rip as easily as regular paper towels when cleaning. They’re really good quality and you don’t need to use as many when cleaning. I’ll definitely purchase these!
Soft!
5 out of 5 stars
bailey1720_9559 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The cloth is very soft in texture. Somewhere between a Kleenex and normal paper towel. It seems to have good absorbency. Sheets are about half sheet sizes.
Viva signature cloth the very best there is!
5 out of 5 stars
Kelli Fair - 1 month ago
originally posted on vivatowels.com

I will not use any other paper towel. I have been using Viva signature cloth when it was the only Viva they offered. The only criticism that I have is that it has gotten so expensive, but it is worth it!
Best paper towels hand down
5 out of 5 stars
Thumbs up graphic, would recommend
mel - 1 month ago, Verified purchaser
This is the only brand of paper towels I ever buy. They work the best. They're a great thickness and I love the fact that they are soft enough. If you need to use them on your nose, you can best multi-purpose paper towels I've ever found