$23.00 when purchased online
Target Online store #3991
About this item
Highlights
- Lightweight baked powder bronzer
- Creates a natural, healthy glow
- Semi-matte finish
- Helps absorb oils and control shine
- Includes plant-based ingredients like (Olive Derived) Squalane, Organic Corn Starch, and Mica
- Talc free
- This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
It’s always Golden Hour with Well People’s Superpowder Bronzing Powder, which gives skin a healthy, sun-kissed glow all year round. The lightweight face bronzer instantly warms your complexion and delivers a semi-matte, soft-focus finish that looks natural and smooth. Plus, the formula is enriched with skin-loving squalane and other plant-based ingredients to hydrate skin and absorb excess oil for a flawless finish.
Why Well People loves it:
• Bronzer creates a natural, healthy glow
• Semi-matte finish
• Helps absorb oils and control shine
• Includes plant-based ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Mica: Provides skin with a natural shimmery finish
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Bronzer creates a natural, healthy glow
• Semi-matte finish
• Helps absorb oils and control shine
• Includes plant-based ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Mica: Provides skin with a natural shimmery finish
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Sulfate-Free, Propylene Glycol-Free, Petroleum-Free, Paraben-Free, Formaldehyde Donor-Free, Propylparaben-Free, Aluminum-Free, Formaldehyde-Free, Vegan, Sodium Lauryl Sulfate-Free, Non-Toxic, Butylparaben-Free, Talcum-Free
Color Finish: Semi-Matte
Color Palette: Medium Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free, Plant-Based
Beauty Purpose: Contouring
Net weight: .31 Ounces
TCIN: 53693478
UPC: 852396006179
Item Number (DPCI): 052-00-0734
Origin: Made in the USA or Imported
Ingredients:
mica, zea mays (corn) starch*, octyldodecanol, pentylene glycol, hectorite, squalane, lauroyl lysine, polyglyceryl-3 diisostearate, potassium sorbate, honokiol, lactic acid, aqua/water. [ +/- titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)]' '[*usda organic]
Shipping details
Estimated ship dimensions: 3 inches length x 3 inches width x 0.6 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This bronzer offers a versatile and natural finish, making it a great addition to any makeup routine. Guests appreciate its lightweight texture and blendability, which allows for a sun-kissed glow without looking overly heavy or cakey. While some find the pigmentation to be a bit too strong or the color too warm for their skin tone, many enjoy its healthy ingredients and the way it enhances their complexion. Overall, it is a product that can be easily integrated into daily makeup looks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 46 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.26 out of 5
quality: 4.65 out of 5
value: 4.4 out of 5
95% would recommend
21 recommendations
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Me - 1 year ago, Verified purchaser
- Skin concern: Aging, Acne
- Eye color: Green
- Skin type: Oily
- Skin tone: Light
- Hair color: Auburn
You get a sizable amount for your money. I would personally order the darkest color and therefore the less you have to apply to accomplish desired shade. I made the mistake of ordering a lighter color and layering doesn’t reach the color I want. But nice product
New HG!!
5 out of 5 stars
Thumbs up graphic, would recommend
myfairshadylady - 1 year ago, Verified purchaser
- Eye color: Hazel
- Hair color: Brunette
- Skin concern: Redness, Pores
- Skin type: Combination
- Skin tone: Light
Blends seamlessly and didn’t irritate my sensitive, rosacea-prone skin. The semi-matte finish is so natural and stunning as well. Not glittery, not flat — it’s PERFECT.
Save your money
3 out of 5 stars
Thumbs down graphic, would not recommend
Lifeoftori - 2 years ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
I have worn makeup for over 10 years now I have never had a bronzer or contour make me break out the way that this bronzer has… furthermore I feel like the color is really harsh and is more orange than I prefer. I’m giving it a three stars because the application is good the consistency of the product is good so maybe it’ll work for somebody else this is definitely not a product for me though
Delightful!
5 out of 5 stars
Thumbs up graphic, would recommend
Ginger - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Sensitivity
- Hair color: Brunette
- Eye color: Hazel
The formulation on this is lovely! It is light and velvety. The color sun glow looks lovely on my pale skin, not orange for me. I didnt notice it being overly glittery.
Great texture, but ORANGE, ORANGE, ORANGE
3 out of 5 stars
Thumbs up graphic, would recommend
AHarris - 2 years ago, Verified purchaser
- Skin tone: Dark
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
Great texture, but ORANGE, ORANGE, ORANGE
Beautiful bronzer!
5 out of 5 stars
Thumbs up graphic, would recommend
Ruth D - 3 years ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Blue
- Skin concern: Aging, Pores, Sensitivity, Redness
- Skin type: Combination
So happy I found this natural bronzing powder! Like others have mentioned, it gives you the most healthy looking, sun kissed glow. No orange. I bought it to use in place of blush and I find it makes my skin look so pretty and healthy. I have medium skin tone and thought the color may be too dark but it’s actually perfect for me and I love the natural look. It doesn’t give my skin a powdery look either as I was concerned about. This is what I’ve been missing in my makeup routine. I combine it with a highlighter and it looks beautiful all day. Definitely recommend!
Sun Glow
5 out of 5 stars
Thumbs up graphic, would recommend
Amy - 3 years ago
- Skin tone: Light
- Skin type: Combination
Sun glow (the lightest shade) is beautiful on fair skin - much better in person than in the pictures. It’s a light bronze with a rosy undertone. The baked powder is soft and easy to blend. I like it so much that I ordered a second one.
So far so good!
4 out of 5 stars
Thumbs up graphic, would recommend
Jess - 3 years ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Sensitivity
- Skin tone: Light
- Eye color: Hazel
Love that it has healthy ingredients based on EWG ratings. So far enjoying this product. I am on the paler side so a little definitely goes a long way. While it does not have an orangey pigment that you would expect from bronzer and a major plus, it might not work with all skin tones.
It's a no for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Spevaal - 3 years ago
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne, Pores
- Hair color: Brunette
- Eye color: Black
Liked the case - didn't like the way the product looked on my skin. It felt like the color was too dull on my face
Great bronzer
5 out of 5 stars
Thumbs up graphic, would recommend
JP - 4 years ago, Verified purchaser
- Skin type: Oily
- Skin tone: Light
This bronzer is great! Easy to blend and a great color. It has been difficult to find “clean” dupes for my favs- but I think this is a good dupe for Hoola Bronzer or Too Faced Soleil.
Turned Solid
2 out of 5 stars
Holly - 5 years ago
Disappointing that this bronzer turned solid and no longer gives off any product onto the brush.
Bio bronzer
5 out of 5 stars
Thumbs up graphic, would recommend
Jesss - 5 years ago
Love this bronzer. I was in search of a bronzer that was affordable and is clean and paraben and suflate free. The color of the product is darker in person than what shows in the picture but actually shows up on the skin lighter with buildable coverage. Love this and would buy again.
Good clean bronzer
5 out of 5 stars
Thumbs up graphic, would recommend
momofone - 5 years ago, Verified purchaser
Product is very blendable. Looks natural. Need a primer for lasting effect.
Yessss
5 out of 5 stars
Thumbs up graphic, would recommend
Ph86 - 5 years ago
This bronzer is perfection! I needed to go clean and I’m so glad I went with this. The perfect natural glow whether you want to just contour or fully bronze
Best bronzer out there
5 out of 5 stars
Thumbs up graphic, would recommend
- 5 years ago
My favorite bronzer ever, and that’s comparing it to other high end brands. It is a perfect bronze shade with a hint of the natural red undertone you get from a real suntan, making it look very natural on the face. As someone with light-medium skin with a cool/neutral undertone, this bronzer works great since it’s not orange at all but looks like I’ve been in the sun instead. It has a subtle sheen, but no glitter. It goes on smoothly and blends out perfectly. Lasts all day too. If there was only 1 bronzer I could own, it would be this one.
Natural bronze color
5 out of 5 stars
Thumbs up graphic, would recommend
LyssaM - 5 years ago
My favorite bronzer! Clean ingredients and it’s not too orange or red in color. The perfect, natural bronze color to use all over!
Healthy glow
5 out of 5 stars
Thumbs up graphic, would recommend
Kate - 5 years ago, Verified purchaser
Love this for my skintone! I have a light skintone in the fall/winter & medium in the spring/summer, for reference. This has a warmer undertone, as opposed to cool so it looks like a healthy glow on the cheeks! It does have some shimmer so it could even be a highlighter for deeper complexions, but don’t quote me on that! It would be great to see a lighter & deeper shade for different skin tones, though!
Great
5 out of 5 stars
Sa - 5 years ago
The color and texture is great! It color of this bronzer works well for my yellow undertone. It doesn’t run orange, or pink. The texture is very smooth. It’s similar to “butter bronzer” textures, and can be worn sheer or built up. There’s a slight shimmer, but it’s not overpowering. I recommend this bronzer for light to medium skin tones. I don’t think it would work well for deeper skin tones.
Will last forever!
5 out of 5 stars
Thumbs up graphic, would recommend
Dani - 5 years ago, Verified purchaser
I love that this product is clean! Vegan and cruelty free! It is really great over the baked foundation because I thought the foundation was a little light and this perfected my look. I will be purchasing again. The only thing I need is a better brush, it didn't work well with my kabuki brush. You don't need a lot, I think this will easily last me 6 months using it 4-5 times a week even.
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 5 years ago
This bronzer is AMAZING. I thought it was going to be too dark for my fair skin tone, but it goes on super light - not cakey - and it gives a fantastic natural, sun kissed glow that lasts all day. I use it all over my face, but you can easily use it as part of a contour. Not to mention the ingredients are clean and the product itself is EWG certified.