Sponsored
Wet n Wild Breakup Proof Waterproof Liquid Eyeliner - Brown - 0.017 fl oz
$5.49
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 16 Hour Wear: Delivers bold color, for lasting, sharp eyeliner looks with all day wear.
- Fine Bristle Brush Tip: This liner features a no-skip, flexible brush tip for the utmost precision and control.
- Super Smooth Flow: Unique Tank delivery system creates a continuous flow of rich pigment.
- Waterproof and Lasting: Tested to deliver bold color that lasts
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
16 Hour wear in a Waterproof, Smudge-proof, fade-proof, flake-proof, cry-proof formula that delivers rich, smooth pigment for the sharpest looks! Unique tank delivery system creates a continuous flow of pigment, with a no-skip bristle brush tip for ultimate precision and control. Ophthalmologist-tested and safe for contact lens wearers.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Directions: Apply liner close to lash line and create endless looks.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Directions: Apply liner close to lash line and create endless looks.
Suggested Age: 12 Years and Up
Health Facts: No Fragrance Added, Paraben-Free, Talcum-Free
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liner
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
Features: Waterproof
TCIN: 92354697
UPC: 077802161468
Item Number (DPCI): 052-03-0559
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, kaolin, acrylates copolymer, styrene/acrylates copolymer, propylene glycol, acrylates/dimethylaminoethyl methacrylate copolymer, phenoxyethanol, glycerin, sodium polyaspartate, caprylyl glycol, ammonium acrylates copolymer, sodium laureth-12 sulfate, simethicone, ppg-2 methyl ether, silica, c11-15 pareth-7, beheneth-30, 1,2-hexanediol, aluminum hydroxide, hectorite, ethylhexylglycerin, potassium sorbate, amp- acrylates/diacetoneacrylamide copolymer, aminomethyl propanol, sodium lauryl sulfate, disodium laureth sulfosuccinate, iron oxides (ci 77491, ci 77492), titanium dioxide (ci 77891), black 2 (ci 77266). [2307-1e]' '
Allergens & Warnings:
NOT TESTED ON ANIMALSShipping details
Estimated ship dimensions: 5.748 inches length x 0.63 inches width x 2.717 inches height
Estimated ship weight: 0.039 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$5.49
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1205 ratings
$4.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1216 ratings
$5.49
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 615 ratings
Highly rated
$0.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 399 ratings
Guests also viewed
$5.49
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1205 ratings
$5.49
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 615 ratings
$2.29
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 712 ratings
$3.29
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 2042 ratings
$9.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 275 ratings
Discover more options
$2.29
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 712 ratings
$2.29
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1176 ratings
$5.49
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 615 ratings
$4.49
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 793 ratings
$3.29
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 2042 ratings
$0.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 415 ratings
Related Categories
Guests are saying
This eyeliner has garnered positive feedback for its smooth application, rich pigmentation, and impressive staying power. Guests appreciate its waterproof formula, which holds up well even during emotional moments. The fine tip allows for precise lines, making it suitable for both subtle and bold looks. The brown shade offers a softer alternative to black, perfect for everyday wear. Overall, it is a great value for those seeking quality at an affordable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 241 reviews
85% would recommend
7 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025
Love it!!
I’ve been reaching for this eyeliner nonstop—it’s honestly such a good find. The brown shade is softer than black but still gives great definition, perfect for days I want something a little less harsh. The brush tip is super precise, so I can get a clean wing without too much effort, and once it dries, it does not budge. It really lives up to the “breakup proof” name—no smudging or running, even on long days. For the price, the performance is unbeatable.
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase
- Skin tone: Light
- Eye color: Green
- Skin type: Combination
- Hair color: Blonde
Great value
Smooth, thin! Perfect dark brown
5 out of 5 stars
28 August, 2025
originally posted on influenster.com
No smudges
[This review was collected as part of a promotion.] This wet n wild waterproof and breakproof eyeliner in the color brown goes on smooth, lasts all day without smudging, and gives a nice natural look that isn’t too harsh.
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
Stayed put all night
[This review was collected as part of a promotion.] This eyeliner was pretty nice. I don’t wear eyeliner much however this was brown which I go towards more than black and it went on smooth and stayed put all night. It was easy to put on as well.
5 out of 5 stars
Thumbs up graphic, would recommend
19 June, 2025Verified purchase
- Skin tone: Light
- Eye color: Green
Thumbs up
The tip is very thin and precise, it goes on great.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 June, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Green
Stopped working after 2 uses
I had such high hopes for this because I have used wet n wild liner in the past and loved it, but I literally used this liner 2 times and then it just stopped working. I don’t know if the one I got was just defective or what, but I’m not impressed. It was very smooth and pigmented the 2 times I was able to use it though.
5 out of 5 stars
30 May, 2025
originally posted on influenster.com
Eyeliner
[This review was collected as part of a promotion.] This eyeliner was so good the application was priceless I loved how my winged eyeliner came out. I love this product because it’s not expensive and works good
5 out of 5 stars
6 May, 2025
originally posted on influenster.com
Long lasting & easy to apply
[This review was collected as part of a promotion.] I absolutely love this brand of eye liner. It goes on so smoothly and it feels very light.. The liner stays on throughout the day with minimal upkeep and it doesn't run like other brands of liquid eye liner. ♥︎ This eyeliner is definitely one of my must haves..
3 out of 5 stars
22 April, 2025
originally posted on influenster.com
Great product!
[This review was collected as part of a promotion.] Great product, but I'm brown so it doesn't really go with my daily makeup look. The eyeliner is brown but it applies well, and lasts long. I think I'd of loved it more if it were black. I will save it to use for when I do others make up❤️
1 out of 5 stars
21 April, 2025Verified purchase
Arrived opened
This eyeliner arrived opened with both the eyeliner pen and it's damaged packaging covered in dirt and dust. This is not the quality I expected from target. It's not worth it to try and return. I won't be buying cosmetics from them again because this was really unsanitary.
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
- Skin type: Dry
Great price for great eye liner
Brush tip is flexible and thin, making precise lines quickly in the busy mornings I have. I am still a beginner and it’s easy to use. I really like the brown liner paired with brown mascara. This liner is pigmented and thankfully didn’t come dry. I would recommend it!
5 out of 5 stars
4 April, 2025
originally posted on influenster.com
Your New Bestie
[This review was collected as part of a promotion.] Okay, real talk—this liner? She’s THAT girl. The Wet n Wild Breakup Proof Waterproof Brown Liquid Eyeliner glides on so smooth, super pigmented, and the brown shade is perfect when you want something a little softer than black. I wore it all day—no smudging, no flaking, even through my allergy tears (and a rom-com, lol). For the price? It’s a 10/10. Waterproof, breakup-proof, and drama-proof.
5 out of 5 stars
24 March, 2025
originally posted on influenster.com
Great product!
[This review was collected as part of a promotion.] This is such a great eyeliner! I haven’t ever used a brown eyeliner before, I always used black, but I really like the deep brown tone. It is easy to apply and easily removes, but not when you aren’t ready for it to be removed. I have even used it to draw hairs on my eyebrows in areas that are a little sparse and it looks great.
4 out of 5 stars
20 March, 2025
originally posted on influenster.com
Very simple to use 😊
[This review was collected as part of a promotion.] Packaging was cute. Applied very smoothly to the eyes. Would recommend this product to people. I think it's a good value for a product without breaking the bank.
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2025Verified purchase
Love this liner!
It's hard to find a brown pen liner and at this price it's a great deal. This pen is a soft light-medium brown color, not very dark. It applies very smoothly and lasts all day. It doesn't run even when my eyes get very watery. I've been using this pen to do a winged liner every day for a month now and it hasn't dried out at all, still as pigmented as when I first opened it. It's so easy to use that it makes doing my eye makeup much quicker than other products I've tried. Love it!
5 out of 5 stars
15 March, 2025
originally posted on influenster.com
PRECISE
[This review was collected as part of a promotion.] I LOVE THIS EYELINER! The tip is so easy to use. My eyeliner is so sharp using this eyeliner. When they say water resistant they aren’t lying!! Such a good eyeliner for a great price!! I’m obsessed!!
5 out of 5 stars
12 March, 2025
originally posted on influenster.com
Great for the money
[This review was collected as part of a promotion.] This eyeliner is nicely pigmented with true black color, really like its smooth, one-stroke application. The quality is topped, water resistance and smudge resistance.
5 out of 5 stars
12 March, 2025
originally posted on influenster.com
Truly waterproof and easy no mess application
[This review was collected as part of a promotion.] Amazing product. Truly is breakup proof. This got me through a night full of crying at a Theresa Caputo event. At the end of the night no budging or smudging. The package is sleek and easy to use. The cap comes off easily and snaps tightly so I know it won’t dry out quickly. Love the applicator tip and no one side is more saturated than the other which I tend to find a lot. Mess free application as well Hands down worth the money. Another amazing product from Wet n Wild!
5 out of 5 stars
10 March, 2025
originally posted on influenster.com
Great product
[This review was collected as part of a promotion.] This is now one of my staples to my day. It glides on so smoothly and last all day. It brings out a great color to my eyes and I love how it is waterproof. And it is a great value so I don’t feel like I’m going broke when I run out :).
4 out of 5 stars
7 March, 2025
originally posted on influenster.com
Recommend just wish it was black
[This review was collected as part of a promotion.] I really like this, just wish it was black. Goes on smooth, with the fine tip so it’s not too thick. Comes off easily with makeup remover. Recommend.