5-in1 Essence Primer + Finishing Powder: Part makeup primer, part finishing powder, and part skincare, this essence powder preps your skin for makeup while also smoothing and conditioning the skin. Apply it again to set makeup for extended wear.
Brightens Dull Skin: This face powder reduces the appearances of imperfections, cuts down on shine, and cuts redness with a touch of yellow pigment.
5 Skin Benefits: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine before and after makeup application.
Silky Matte Finish: Whether you wear this primer on its own or as the first step and last in your makeup routine, you can enjoy a subtle soft-focus finish.
Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Skincare and makeup merge into one with the help of this essence primer + finishing powder with 5 skincare benefits. This product is the beginning and end to your makeup routine: use it to prep your skin, then reapply to set your makeup. This product reduces the appearance of fine lines and imperfections, but it also helps to smooth, condition, and balance the skin. A hint of yellow color helps to brighten dull skin and cut out redness. Your skin will look better than ever with a soft-focus finish.
Directions: Apply even over face before and after makeup application.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Pressed Powder
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Makeup Setting, Color Correction, Skin Tone Improvement
Recommended Skin Type: Dry, Oily, Combination, Normal
TCIN: 86754918
UPC: 077802154873
Item Number (DPCI): 052-03-8509
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 0.406 inches length x 3.189 inches width x 3.189 inches height
Estimated ship weight: 0.132 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: I really want to try this powder! But first will you answer these 3 questions.
Does this product clog pores ?
Does this product aggravate skin so that skin breaks out if it is sensitive ?
Is this product fragrance-free ?
Thank you!
submitted by SensitiveSkinGirl - 1 year ago
A: Hello! This product is fragrance-free and formulated for typical cosmetic use. While it has not been tested for non-comedogenic properties or specifically for sensitive skin, it is not expected to cause irritation under normal conditions. However, as with any cosmetic, individual reactions may vary. If irritation occurs, discontinue use and consult a healthcare professional.
submitted bywetnwildbeauty - 1 year ago
Brand expert
Q: Does it come with a puff or sponge of some sort?
The product is a versatile 5 in 1 essence primer and finishing powder that effectively sets makeup while providing a smooth, matte finish. Many guests appreciate its lightweight texture and ability to control shine without feeling heavy or cakey. It works well for various skin types, especially oily and combination skin, and is praised for its affordability. However, some guests experienced issues with packaging and color matching, particularly on deeper skin tones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
336 star ratings
4.4 out of 5 stars with 336 reviews
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
4.7 out of 5
long lasting: 4.67 out of 5
quality
4.8 out of 5
quality: 4.83 out of 5
value
5.0 out of 5
value: 5 out of 5
85% would recommend
20 recommendations
1 out of 5 stars
5 November, 2025Verified purchase
Skin tone: Light
Eye color: Blue
Hair color: Brunette
Skin concern: Aging
Skin type: Combination
Shattered
It came shattered and now I have to return to the store!
Krissyphd
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5 out of 5 stars
20 August, 2025
Makeup bag staple
[This review was collected as part of a promotion.] This is a great powder to add to your makeup routine. You can wear it alone for a shine free day or use it to set your makeup. I like using q setting powder with my combo skin and it works wo well. This lasts so long because a little goes a long way. Overall pleased with this for a flawless look!
krisp2922_1176
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4 out of 5 stars
16 May, 2025
It works
[This review was collected as part of a promotion.] I like this as a primer and setting powder. I tend to get oily and this powder has reduced the amount of oil that usually shows. There's not a strong smell so I enjoy that. A little goes a long ways.
uniqued3_9009
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4 out of 5 stars
5 May, 2025
Best all in one primer & finishing powder!
[This review was collected as part of a promotion.] Love this all in one pressed powder! Helped set my make up and made it last all day. Easy to use with a brush or powder puff. Also helps smooth my skin and minimize the look of large pores.
patys17
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2 out of 5 stars
1 May, 2025
Not for me
[This review was collected as part of a promotion.] I had high hopes for the Wet n Wild 5-in-1 Essence Primer Finish Powder but unfortunately it didn't meet my expectations. The powder itself is stark white which doesn't blend well into the skin and can leave a chalky finish especially on warmer or deeper skin tones. The design also feels quite flimsy—not very sturdy or premium. After just one week of use the plastic lid was already chipped even though I handled it with care. Overall I don't feel this product lives up to its 5-in-1 promise and I wouldn't repurchase it.
khanhp5_5857
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5 out of 5 stars
21 April, 2025
Ehh
[This review was collected as part of a promotion.] This was so so for me. Wasn't my favorite product but it did seem to leave my skin with a nice smooth finish. Although it did white me out a little bit.
jamie3_8613
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5 out of 5 stars
14 April, 2025
Recommend
[This review was collected as part of a promotion.] This is the first time I've seen or tried this product. It's really good for setting under your eyes. It helps with the crease and fine lines. It's blendable with no scent.
rachelp09_5691
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3 out of 5 stars
14 April, 2025
Daytime Only Powder
[This review was collected as part of a promotion.] Ok for the price is not flashback safe and not ideal for dry areas of the face. The powder appears transparent in daylight I was a bit worried with how white is was.
kymp7_3786
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4 out of 5 stars
7 April, 2025
Nice powder
[This review was collected as part of a promotion.] I dropped mine and broke it but it still works pretty good the packaging is really nice and it doesn't have any weird smell to it. I like how it sets the makeup
sville_1229
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5 out of 5 stars
6 April, 2025
Good primer
[This review was collected as part of a promotion.] I love the coverage and how smooth it goes on. It's a good setting powder gives my face a good finish look. This is my first time trying this and I love it.
latoyaj38_4123
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5 out of 5 stars
4 April, 2025
Great
[This review was collected as part of a promotion.] Great package and great product and great price for a good makeup product and a great price for a great brand. The product looks amazing on you and your products look amazing on
silverdaisy_349
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5 out of 5 stars
3 April, 2025
originally posted on https://www.wetnwildbeauty.com/
Love it
This one is incredible. It is super easy to use . I apply a bit to my makeup sponge and blend it. I like that it blurs out pretty evenly to my skin. My makeup looks flawless. It does not have any chemical scent to it which I like.
Wilana
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5 out of 5 stars
2 April, 2025
Sweet cream
[This review was collected as part of a promotion.] Looove this powder. Use it pre and post makeup routine. Smell free little to no texture on the face. Blends perfectly like you have nothing in. Packaging small you can throw it in your purse.
jessicat706_891
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4 out of 5 stars
30 March, 2025
originally posted on https://www.wetnwildbeauty.com/
Good finishing powder
This pressed powder is finely milled with a very silky texture. I did not like this as a primer but as a finishing powder it works well. Over all I didn't notice any changes in my skin but it's a good powder for the price. This was gifted by Wet N Wild.
Tammy1234
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5 out of 5 stars
30 March, 2025
Great product!
[This review was collected as part of a promotion.] The Essence 5-in-1 Primer is a game-changer! It smooths hydrates and preps the skin beautifully for makeup while helping it last all day. The lightweight formula feels comfortable and never greasy and it blurs imperfections effortlessly. It also controls shine without drying out the skin making it perfect for all skin types. For such an affordable price it truly delivers on its promises. If you're looking for a multitasking primer that enhances your makeup routine this one is a must-try!
mckenzies49_6698
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5 out of 5 stars
29 March, 2025
Love this powder!
[This review was collected as part of a promotion.] This has QUICKLY become one of my new favorite powders! I use it to set foundation so I can't speak to how it works as a priming product but I love how it sets my face. I have pretty dry skin so a lot of powders can make my face look like the Sahara desert real quick but this one works really well for me! It cuts down just enough glow for a natural finish without mattifying too much and making me look too dry. I always use powders to set my foundation because I hate the way foundation always feels a little tacky even when it's dried down. I like the feel of it after powder and the majority of the time I'm running out the door as fast as I can so I use powder blushes and contours vs creams because they're just a faster application for me when I'm in a hurry. This powder works great for that! And with the super affordable price point of Wet 'n Wild…you really can't go wrong! The packaging is also very slim so it would also be a great option to save space when traveling! Overall this is a great find! I'm glad I got the chance to try it!
adrianne_m_vt_6356
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3 out of 5 stars
29 March, 2025
It's a finishing powder I didn't get to try proper
[This review was collected as part of a promotion.] I received my essence primer and finish powder from wet n wild and it was completely shattered.As you can see in the pictures. I did try to repress it and use it again.But it did not repress well. I'm pretty sure that might be my problem but it did not work out for me. I can't give this a truly fair review because of it being demolished but I do think that it would b good finishing powder. If I do see this in the store I will pick it up to try it.
amarlar10_1355
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5 out of 5 stars
27 March, 2025
originally posted on https://www.wetnwildbeauty.com/
Soft and smooth
Gifted by wetnwildbeauty. This is a very soft and buttery powder! I apply this as a finishing powder rather than as a primer. It does a really good job of absorbing any oiliness or greasiness from my makeup. I really like how soft and smooth this powder feels on my skin.
Enka81
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5 out of 5 stars
26 March, 2025
originally posted on https://www.wetnwildbeauty.com/
Love!
I really like this multi-purpose powder. It is meant to be a makeup primer finishing powder and skincare in one product. I apply it on to my skin before applying my makeup and when I am done with my makeup. It is comfortable to wear and keeps my makeup in place. In addition it covers my redness and makes my makeup look beautiful. I highly recommend this powder.
Lydia120
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3 out of 5 stars
26 March, 2025
Not Dry Skin Friendly
[This review was collected as part of a promotion.] It does what it claims to do. Was it perfect? Not at all. It's not as transparent as it claims to be and it clings to dry skin and lines. I found that this was better for my highlighted points and (sparingly) my undereye rather than my entire face. This would probably be better for oily and fair skin.
