New ArrivalsChristmasHoliday Hosting & EntertainingGift IdeasAI Gift FinderClothing, Shoes & AccessoriesToysElectronicsBeautyGift CardsHomeFurnitureCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Wet n Wild Essence Primer Powder - 0.26oz - 2 of 4Wet n Wild Essence Primer Powder - 0.26oz - 3 of 4Wet n Wild Essence Primer Powder - 0.26oz - 4 of 4
Wet n Wild Essence Primer Powder - 0.26oz - 1 of 4

Wet n Wild Essence Primer Powder - 0.26oz

$7.39

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • 5-in1 Essence Primer + Finishing Powder: Part makeup primer, part finishing powder, and part skincare, this essence powder preps your skin for makeup while also smoothing and conditioning the skin. Apply it again to set makeup for extended wear.
  • Brightens Dull Skin: This face powder reduces the appearances of imperfections, cuts down on shine, and cuts redness with a touch of yellow pigment.
  • 5 Skin Benefits: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine before and after makeup application.
  • Silky Matte Finish: Whether you wear this primer on its own or as the first step and last in your makeup routine, you can enjoy a subtle soft-focus finish.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Skincare and makeup merge into one with the help of this essence primer + finishing powder with 5 skincare benefits. This product is the beginning and end to your makeup routine: use it to prep your skin, then reapply to set your makeup. This product reduces the appearance of fine lines and imperfections, but it also helps to smooth, condition, and balance the skin. A hint of yellow color helps to brighten dull skin and cut out redness. Your skin will look better than ever with a soft-focus finish.

Directions: Apply even over face before and after makeup application.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Translucent
Product Form: Pressed Powder
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Makeup Setting, Color Correction, Skin Tone Improvement
Recommended Skin Type: Dry, Oily, Combination, Normal
Net weight: .26 Ounces
TCIN: 86754918
UPC: 077802154873
Item Number (DPCI): 052-03-8509
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

mica, silica, zinc stearate, dimethicone, trimethylsiloxysilicate, caprylic/capric triglyceride, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, sodium dehydroacetate, ethylhexyl methoxycinnamate, water/eau, bisabolol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, malachite extract, zingiber officinale (ginger) root extract, bht, iron oxides (ci 77492).' '

Shipping details

Estimated ship dimensions: 0.406 inches length x 3.189 inches width x 3.189 inches height
Estimated ship weight: 0.132 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this powder have any color-correcting properties?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it contains a hint of yellow pigment to brighten dull skin and reduce redness.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the primary purpose of this powder?

submitted by AI Shopping Assistant - 2 months ago
  • A: The primary purposes are priming, makeup setting, color correction, and skin tone improvement.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How does this powder benefit the skin?

submitted by AI Shopping Assistant - 2 months ago
  • A: The powder preps, smooths, conditions, and balances the skin, reducing imperfections and redness.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product suitable for sensitive skin types?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is recommended for dry, oily, combination, and normal skin types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Can this product be used on all skin tones?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is suitable for all skin tones and provides a translucent matte finish.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: I really want to try this powder! But first will you answer these 3 questions. Does this product clog pores ? Does this product aggravate skin so that skin breaks out if it is sensitive ? Is this product fragrance-free ? Thank you!

submitted by SensitiveSkinGirl - 7 months ago
  • A: Hello! This product is fragrance-free and formulated for typical cosmetic use. While it has not been tested for non-comedogenic properties or specifically for sensitive skin, it is not expected to cause irritation under normal conditions. However, as with any cosmetic, individual reactions may vary. If irritation occurs, discontinue use and consult a healthcare professional.

    submitted bywetnwildbeauty - 6 months ago
    Brand expert

Q: Does it come with a puff or sponge of some sort?

submitted by april - 11 months ago
  • A: Hello, no it does not.

    submitted bywetnwildbeauty - 9 months ago
    Brand expert

Related Categories

Guests are saying

The 5 in 1 essence primer finishing powder is a versatile makeup essential that serves multiple purposes, including acting as a primer, setting powder, and skincare treatment. Guests appreciate its silky texture, lightweight feel, and ability to control shine while providing a smooth finish. Many find it effective for various skin types, especially for setting makeup and blurring imperfections. Its affordable price and compact packaging make it a convenient choice for everyday use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 332 reviews
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4.67 out of 5
    quality: 4.83 out of 5
    value: 5 out of 5
    85% would recommend
    20 recommendations
    1 out of 5 stars
    5 November, 2025Verified purchase
    • Skin tone: Light
    • Eye color: Blue
    • Hair color: Brunette
    • Skin concern: Aging
    • Skin type: Combination

    Shattered

    It came shattered and now I have to return to the store!
    Krissyphd
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2025
    originally posted on influenster.com
    Image

    Makeup bag staple

    [This review was collected as part of a promotion.] This is a great powder to add to your makeup routine. You can wear it alone for a shine free day or use it to set your makeup. I like using q setting powder with my combo skin, and it works wo well. This lasts so long because a little goes a long way. Overall pleased with this for a flawless look!
    krisp2922_1176
    Did you find this review helpful?
    4 out of 5 stars
    16 May, 2025
    originally posted on influenster.com
    Image

    It works

    [This review was collected as part of a promotion.] I like this as a primer and setting powder. I tend to get oily and this powder has reduced the amount of oil that usually shows. There's not a strong smell so I enjoy that. A little goes a long ways.
    uniqued3_9009
    Did you find this review helpful?
    2 out of 5 stars
    1 May, 2025
    originally posted on influenster.com
    Image

    Not for me

    [This review was collected as part of a promotion.] I had high hopes for the Wet n Wild 5-in-1 Essence Primer Finish Powder, but unfortunately, it didn’t meet my expectations. The powder itself is stark white, which doesn’t blend well into the skin and can leave a chalky finish, especially on warmer or deeper skin tones. The design also feels quite flimsy—not very sturdy or premium. After just one week of use, the plastic lid was already chipped, even though I handled it with care. Overall, I don’t feel this product lives up to its “5-in-1” promise, and I wouldn’t repurchase it.
    khanhp5_5857
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2025
    originally posted on influenster.com
    Image

    Ehh

    [This review was collected as part of a promotion.] This was so so for me. Wasn't my favorite product, but it did seem to leave my skin with a nice smooth finish. Although it did white me out a little bit.
    jamie3_8613
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2025
    originally posted on influenster.com
    Image

    Recommend

    [This review was collected as part of a promotion.] This is the first time I’ve seen or tried this product. It’s really good for setting under your eyes. It helps with the crease and fine lines. It’s blendable with no scent.
    rachelp09_5691
    Did you find this review helpful?
    3 out of 5 stars
    14 April, 2025
    originally posted on influenster.com
    Image

    Daytime Only Powder

    [This review was collected as part of a promotion.] Ok for the price, is not flashback safe and not ideal for dry areas of the face. The powder appears transparent in daylight, I was a bit worried with how white is was.
    kymp7_3786
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    7 April, 2025
    originally posted on influenster.com
    Image

    Nice powder

    [This review was collected as part of a promotion.] I dropped mine and broke it but it still works pretty good the packaging is really nice and it doesn't have any weird smell to it. I like how it sets the makeup
    sville_1229
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2025
    originally posted on influenster.com
    Image

    Good primer

    [This review was collected as part of a promotion.] I love the coverage and how smooth it goes on. It's a good setting powder gives my face a good finish look. This is my first time trying this and I love it.
    latoyaj38_4123
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2025
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] Great package and great product and great price for a good makeup product and a great price for a great brand. The product looks amazing on you and your products look amazing on
    silverdaisy_349
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2025
    originally posted on WetnWild
    Image

    Love it

    This one is incredible. It is super easy to use . I apply a bit to my makeup sponge and blend it. I like that it blurs out pretty evenly to my skin. My makeup looks flawless. It does not have any chemical scent to it which I like.
    Wilana
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2025
    originally posted on influenster.com
    Image

    Sweet cream

    [This review was collected as part of a promotion.] Looove this powder. Use it pre and post makeup routine. Smell free, little to no texture on the face. Blends perfectly like you have nothing in. Packaging small you can throw it in your purse.
    jessicat706_891
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2025
    originally posted on influenster.com
    Image

    Great product!

    [This review was collected as part of a promotion.] The Essence 5-in-1 Primer is a game-changer! It smooths, hydrates, and preps the skin beautifully for makeup while helping it last all day. The lightweight formula feels comfortable and never greasy, and it blurs imperfections effortlessly. It also controls shine without drying out the skin, making it perfect for all skin types. For such an affordable price, it truly delivers on its promises. If you’re looking for a multitasking primer that enhances your makeup routine, this one is a must-try!
    mckenzies49_6698
    Did you find this review helpful?
    4 out of 5 stars
    30 March, 2025
    originally posted on WetnWild
    Image

    Good finishing powder

    This pressed powder is finely milled with a very silky texture. I did not like this as a primer but as a finishing powder it works well. Over all I didn't notice any changes in my skin but it's a good powder for the price. This was gifted by Wet N Wild.
    Tammy1234
    Did you find this review helpful?
    3 out of 5 stars
    30 March, 2025
    originally posted on influenster.com
    Image

    It's a finishing powder I didn't get to try proper

    [This review was collected as part of a promotion.] I received my essence, primer and finish powder from wet n wild, and it was completely shattered.As you can see in the pictures. I did try to repress it and use it again.But it did not repress well. I'm pretty sure that might be my problem, but it did not work out for me. I can't give this a truly fair review because of it being demolished, but I do think that it would b good finishing powder. If I do see this in the store, I will pick it up to try it.
    amarlar10_1355
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2025
    originally posted on influenster.com
    Image

    Love this powder!

    [This review was collected as part of a promotion.] This has QUICKLY become one of my new favorite powders! I use it to set foundation, so I can’t speak to how it works as a priming product, but I love how it sets my face. I have pretty dry skin, so a lot of powders can make my face look like the Sahara desert real quick, but this one works really well for me! It cuts down just enough glow for a natural finish, without mattifying too much and making me look too dry. I always use powders to set my foundation because I hate the way foundation always feels a little tacky even when it’s dried down. I like the feel of it after powder, and the majority of the time, I’m running out the door as fast as I can, so I use powder blushes and contours vs creams because they’re just a faster application for me when I’m in a hurry. This powder works great for that! And with the super affordable price point of Wet ‘n Wild…you really can’t go wrong! The packaging is also very slim so it would also be a great option to save space when traveling! Overall this is a great find! I’m glad I got the chance to try it!
    adrianne_m_vt_6356
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2025
    originally posted on WetnWild
    Image

    Soft and smooth

    Gifted by wetnwildbeauty. This is a very soft and buttery powder! I apply this as a finishing powder rather than as a primer. It does a really good job of absorbing any oiliness or greasiness from my makeup. I really like how soft and smooth this powder feels on my skin.
    Enka81
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2025
    originally posted on WetnWild
    Image

    Love!

    I really like this multi-purpose powder. It is meant to be a makeup primer, finishing powder and skincare in one product. I apply it on to my skin before applying my makeup and when I am done with my makeup. It is comfortable to wear and keeps my makeup in place. In addition, it covers my redness and makes my makeup look beautiful. I highly recommend this powder.
    Lydia120
    Did you find this review helpful?
    3 out of 5 stars
    27 March, 2025
    originally posted on influenster.com
    Image

    Not Dry Skin Friendly

    [This review was collected as part of a promotion.] It does what it claims to do. Was it perfect? Not at all. It's not as transparent as it claims to be and it clings to dry skin and lines. I found that this was better for my highlighted points and (sparingly) my undereye rather than my entire face. This would probably be better for oily and fair skin.
    facebymarierre_2461
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2025
    originally posted on WetnWild
    Image

    Versatile powder

    I received this product complimentary from Wet n Wild. This 5-in-1 Essence Primer Powder has such a beautiful silky fine texture that goes on so nicely. I like that I can use it as a primer to smooth the appearance of pores and after application of my makeup as a setting powder. A little goes a long way and it does not settle into my fine lines and wrinkles and does not look cakey. It feels lightweight, nourishing and keeps my makeup looking fresh all day long!
    Hendrika
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy