Sponsored
Wet n Wild Waterproof Retractable Gel Eyeliner - 0.008oz
$2.29
ColorBlack
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Waterproof, long-lasting 16 hour formula
- Glides on effortlessly to deliver instant color payoff
- Breakup-proof, smudge-proof, cry-proof and humidity-proof
- Delicately glides on super-saturated color
- Ophthalmologist-tested and safe for contact lens users and Vegan
Description
Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Easy to use, even for beginners, and delivers any look you desire - from a thin line to a bold, dramatic wing. Smudge-proof, cry-proof and humidity-proof. Apply liner as close to the lash line as possible, along the length of the lid. Rub the liner back and forth in small sections across the lash line for full coverage.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Product Form: Pencil
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .01 Ounces
Features: Waterproof
TCIN: 76726992
UPC: 077802114921
Item Number (DPCI): 052-03-4135
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
synthetic wax, dimethicone, caprylic/capric triglyceride, peg-32, isododecane, phenylpropyldimethylsiloxysilic ate, quaternium-18 hectorite, methyl methacrylate crosspolymer, lauroyl lysine, trimethylsiloxysilicate, vp/hexadecene copolymer, propylene carbonate, isobutylmethacrylate/bis-hydro xypropyl dimethicone acrylate copolymer, polyisoprene, polyhydroxystearic acid, disteardimonium hectorite, [+/- (may contain/peut contenir): mica, iron oxides/ci 77491, 77499, black 2/ci 77266].' '
Shipping details
Estimated ship dimensions: 0.55 inches length x 1.44 inches width x 6.24 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$2.29
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1188 ratings
$2.39
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 513 ratings
Bestseller
$1.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1355 ratings
$0.99
$5 Target GiftCard with $30 select beauty items purchase
4.6 out of 5 stars with 404 ratings
$3.29
$5 Target GiftCard with $30 select beauty items purchase
4 out of 5 stars with 466 ratings
Guests also viewed
$2.29
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1188 ratings
$2.29
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 716 ratings
$2.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 139 ratings
$5.49
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1212 ratings
$0.99
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 419 ratings
Discover more options
$5.49
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1212 ratings
$0.99
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 419 ratings
$2.29
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 716 ratings
$5.49
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 622 ratings
$2.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 139 ratings
Related Categories
Guests are saying
This eyeliner is a standout choice for guests seeking a reliable, waterproof option that enhances their makeup routine. With its creamy formula and impressive pigmentation, it glides on smoothly and stays put throughout the day, even during emotional moments. The retractable design and affordable price make it a practical addition to any makeup bag. Many guests appreciate its versatility, using it for both everyday looks and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1188 reviews
easy to apply: 3.56 out of 5
easy to remove: 3.69 out of 5
long lasting: 3.71 out of 5
quality: 3.35 out of 5
value: 3.74 out of 5
56% would recommend
88 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
fell apart
I bought two, one broke the first week I had it so I opened the second one which broke the second time I used it. I continued to try and use them a few times and they just fell apart.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Hazel
- Skin concern: Uneven skin tone, Dark circles, Puffiness, Aging
- Skin type: Combination
Stays Put!
This stuff stays put! If I don’t remove it before bed, it’s there in the morning, completely untouched! Rivals the more expensive brands.
5 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
- Skin tone: Medium
great buy
ease of applying, long lasting and is semi smudge resistant
4 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
- Hair color: Auburn
- Eye color: Blue
- Skin tone: Light
- Skin concern: Dark circles, Acne, Blackheads
- Skin type: Combination
(no review title)
I like that it’s not like a paint brush If that makes sense. I also like the fact that it’s waterproof but can come off if you need it to. The only problem is it seems to run out pretty fast
5 out of 5 stars
16 October, 2025
originally posted on influenster.com
Stay put
[This review was collected as part of a promotion.] I tried the Wet n Wild Breakup Proof Retractable Gel Eyeliner in Charcoal, and I really like it.It goes on smooth, stays put all day even in the rain, and the color is a nice soft alternative to black. Great for everyday wear.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
- Skin concern: Aging
- Skin tone: Light
- Skin type: Dry
- Hair color: Black
You get what you pay for, a cheap eyeliner
Well, you get what you pay for. Cheap eyeliner and the whole stick falls out after the second use
1 out of 5 stars
Thumbs down graphic, would not recommend
30 August, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin type: Oily
Not good
Smelled like fish. Only used a few times because it broke off. Smudged
2 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025Verified purchase
Not as expected
I just needed an eyeliner until I was able to get a normal brand but this did not glide on my lid as a retractable should and it broke the second time using it.
2 out of 5 stars
6 August, 2025Verified purchase
Not good
I tried this because target has it. But LA colors is far superior for the price point. Target does not carry it.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025Verified purchase
DO NOT BUY THIS.
Truly do not know where all these good reviews have come from. I threw this in the trash within minutes of applying it the first time. Once you apply it and it dries, it will immediately start crumbling off into your eyes. Literally completely came off my face into tons of little crumbles, falling into my eyes and burning my eyeballs. I wouldn’t recommend this eyeliner even to my worst enemies 😭
5 out of 5 stars
3 August, 2025
originally posted on influenster.com
Spot on
[This review was collected as part of a promotion.] So my eye waters from time to time and by this brewing waterproof is a big help, because I hate to mess up my makeup after spending so much time on it. The color is really pretty, and pigmentation is there. It shows up really well.
5 out of 5 stars
29 July, 2025
originally posted on WetnWild
Break up proof eye liner
Sweat proof, cry proof excellent pencil. It’s the only one I use, and I have tried a lot of them.
4 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025
- Skin tone: Medium
- Eye color: Brown
- Hair color: Grey
- Skin concern: Aging
- Skin type: Normal
Wet and wild
My sister loves it works well for her
5 out of 5 stars
12 July, 2025
originally posted on WetnWild
Best Retractable Eyeliner
Covergirl used to have a product like this, they discontinued it and I tried so many brands, expensive and cheap. By far, this is the best retractable eyeliner I've found. My eyes are 74 years old and it still goes on as smooth as can be. And most of all, it is cruelty free.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2025Verified purchase
Would not recommend, it has an odor
Stinks, smells like it was on a fish truck
1 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2025Verified purchase
fish smell
this eyeliner smells like fish so gross
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase
- Skin concern: Uneven skin tone
- Hair color: Black
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
No Smudges!
Works great on hooded/monolid eyes. Eyeliner on my waterline has always been a struggle because it smudges. BUT THIS, does not budge all day. Definitely need makeup remover to fully get it off.
5 out of 5 stars
12 June, 2025
originally posted on influenster.com
Black Cat Eyes
Classic packaging. Creamy formula. Hyper pigmented. Inexpensive. The eyeliner is pretty durable and the tip doesn’t snap off during application.
5 out of 5 stars
12 June, 2025
originally posted on influenster.com
Breakups don't have to hurr
[This review was collected as part of a promotion.] This liner is amazing. It glides on smooth, the packaging is easy to carry, very pigmented. I enjoy the company as an affordable option for makeup. The waterproofing for this is very well formulated
5 out of 5 stars
12 June, 2025
originally posted on WetnWild
Stays around longer than your boyfriend
This eyeliner is by far the best I've ever tried. I bought the Breakup Proof eyeliner thinking it was just a marketing technique, but no, its true to its name. This eyeliner held on longer than my boyfriend did in my last relationship. I wore it the day everything went down and it stuck through the buckets of tears. It's bold, dramatic, and it stays put...basically everything I'm trying to be right now. Would I recommend? 100% Whether you're going through heartbreak, just need a good cry, or are looking for an eyeliner that will stay on through the humid summer days, this one is for you. Get you an eyeliner that stays around when he doesn't. 💙