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Wet n Wild Photo Focus Dewy Foundation - 1 fl oz

Wet n Wild Photo Focus Dewy  Foundation - 1 fl oz - 2 of 4Wet n Wild Photo Focus Dewy  Foundation - 1 fl oz - 3 of 4Wet n Wild Photo Focus Dewy  Foundation - 1 fl oz - 4 of 4
Wet n Wild Photo Focus Dewy  Foundation - 1 fl oz - 1 of 4
$4.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-lightweight, moisturizing formula
  • Helps minimize the appearance of pores
  • Blends seamlessly and blurs imperfections
  • Delivers buildable coverage and a long-lasting, hydrating glow
  • Talc-free, Gluten-free, Cruelty-free, Vegan

Description

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Skin Texture Improvement, Brightening
Net weight: .95 fl oz (US)
TCIN: 76727008
UPC: 077802115300
Item Number (DPCI): 052-03-6351
Origin: Imported

Ingredients:

water/eau, cyclopentasiloxane, c12-15 alkyl benzoate, peg-10 dimethicone, o-cymen-5-ol, isopentyldiol, butylene glycol dicaprylate/dicaprate, glycerin, pentylene glycol, synthetic fluorphlogopite, dimethicone, magnesium sulfate, trimethylsiloxysilicate, phenoxyethanol, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, disteardimonium hectorite, sorbitan isostearate, vinyl dimethicone/methicone silsesquioxane crosspolymer, triethoxycaprylylsilane, dimethicone/vinyl dimethicone crosspolymer, tribehenin, c18-36 acid triglyceride, aluminum hydroxide, ethylhexylglycerin, disodium edta, [+/- (may contain): titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)].' '

Shipping details

Estimated ship dimensions: 1.31 inches length x 1.5 inches width x 3.65 inches height
Estimated ship weight: 0.29 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This foundation is celebrated for its high coverage, lightweight feel, and long-lasting wear, making it a favorite among guests for everyday use and special occasions alike. Its dewy finish enhances the skin's natural glow while providing hydration. Many guests appreciate the wide shade range and buildable formula, allowing for customization based on individual skin tones and preferences. Overall, it stands out as an affordable option that rivals high-end foundations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 160 reviews
    easy to apply: 4.71 out of 5
    easy to remove: 4.87 out of 5
    long lasting: 3.7 out of 5
    quality: 4 out of 5
    value: 4.35 out of 5
    70% would recommend
    27 recommendations

    Favorite

    5 out of 5 stars
    Helena Rose - 3 months ago
    originally posted on WetnWild
    Image
    I love it! It’s my favorite foundation since forever
    Did you find this review helpful?

    Love the dewy foundation

    5 out of 5 stars
    Beautybuster - 4 months ago
    originally posted on WetnWild
    Image
    I am on my fourth bottle of this foundation i like it just as much as my more expensive ones! I also got my daughter and my best friend wearing it now!!
    Did you find this review helpful?

    Buy it now

    5 out of 5 stars
    Emilias - 4 months ago
    originally posted on WetnWild
    Image
    Love it. Its amazing coverage and looks so pretty on skin gets a bit oily fast but i still love wearing it as an oily girl
    Did you find this review helpful?

    Get Some

    5 out of 5 stars
    Sunchik - 8 months ago
    originally posted on WetnWild
    Image
    Very nice foundation for the mature woman! Beautiful coverage and a healthy glow, I love it and so cheap!
    1 guest found this review helpful. Did you?

    Overall, it’s a reliable, affordable option for a natural look

    5 out of 5 stars
    gladisg18 - 1 year ago
    originally posted on influenster.com
    Image
    I’ve found Wet n Wild PhotoFocus Foundation to be a solid choice for everyday use. It offers a smooth, matte finish and good coverage without feeling heavy. The formula is designed to minimize flashback in photos, which is a nice bonus. It’s also budget-friendly, making it accessible for many.
    Did you find this review helpful?

    Even better than expensive brands !!! Idk how!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Hvo - 1 year ago
    • Eye color: Brown
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Black
    • Skin concern: Pores, Blackheads
    In all honesty, this is my favorite foundation ever. I’ve purchased as expensive as Dior, makeup4ever, MAC, and there was always something that I didn’t like about those brands. Wet n wild foundation and their concealers dont cake or crease, the foundation is not heavy yet has amazing coverage. I love their products !!
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Wet n wild foundation

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Miley - 1 year ago
    • Skin tone: Light
    • Eye color: Brown
    • Skin type: Combination
    • Hair color: Brunette
    I love it full coverage the only thing is the smell and it felt a bit greasy applying but after powder it feels fine
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    easy to apply: 4 out of 5
    1 guest found this review helpful. Did you?

    Good Stuff!

    5 out of 5 stars
    JeepinJenny - 1 year ago
    originally posted on WetnWild
    Image
    Just like the expensive brands without the high priced tag! Love it! Stays the same color and does not dry out skin all day. Mixes well with moisturizers too. No pilling.
    Did you find this review helpful?

    Love this!

    5 out of 5 stars
    Csimpson - 1 year ago, Verified purchaser
    • Skin concern: Uneven skin tone
    • Skin type: Combination
    • Eye color: Blue
    • Hair color: Blonde
    • Skin tone: Light
    I love this wet and wild foundation and have repurchased many times. It goes on smooth and never cakes up.
    Did you find this review helpful?

    Love this foundation

    5 out of 5 stars
    AnKr - 1 year ago
    originally posted on WetnWild
    Image
    I love this foundation. It has a light application, that I'd say is in between full coverage and light coverage. The color matches my skintone well and the dewy effect is just right!
    1 guest found this review helpful. Did you?

    Natural

    4 out of 5 stars
    Brena - 2 years ago
    originally posted on WetnWild
    Image
    This foundation is very nice and light. It gives a natural look but polished at the same time. I receive a lot of inquiries about what foundation I use.
    Did you find this review helpful?

    Glowy look

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Color is white - 2 years ago
    • Skin tone: Medium
    • Hair color: Auburn
    • Eye color: Brown
    • Skin concern: Blackheads, Dark circles, Pores
    • Skin type: Combination
    I accidentally stumbled upon this foundation and oh my god. I am shock for the price how well it worked. It’s perfect for summer for a fresh glowy look. I don’t feel like I’m wearing makeup when using this foundation. I have combination skin and I only set my nose and under eye and it help up well. Absolutely recommend.
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Love this foundation

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mommy2 - 3 years ago, Verified purchaser
    • Hair color: Black
    • Skin tone: Medium
    • Skin type: Combination
    • Eye color: Brown
    I really like this foundation. It’s really smooth on my face. It doesn’t feel heavy or thick on my face. I will definitely buy more.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great for older skin.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jodie - 3 years ago, Verified purchaser
    • Skin type: Dry
    • Skin concern: Uneven skin tone, Aging, Sun damage, Dullness
    • Hair color: Blonde
    • Eye color: Brown
    • Skin tone: Medium
    Love this foundation. So bummed you are no longer carrying it.
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Flawless dewey skin!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    WhatDesSays - 3 years ago, Verified purchaser
    • Eye color: Brown
    • Skin tone: Light
    • Skin concern: Dark circles, Redness, Aging, Acne, Puffiness, Blackheads, Uneven skin tone, Sensitivity, Pores
    • Hair color: Brunette
    • Skin type: Combination
    This makes my skin look flawless! I wish a little went a long way but i dont care. This is the best and ill def repurchase.
    quality: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    I dont like this.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Briana - 3 years ago
    • Skin tone: Medium
    • Eye color: Brown
    • Skin type: Oily
    • Hair color: Brunette
    Definitely don’t buy if you have oily skin. Looked great and dewy at first but after a couple of hours you are an oily mess. And no matter how much powder I put over it separated and looked super patchy by the end of the day.
    Did you find this review helpful?

    Don't bother

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Bea - 3 years ago, Verified purchaser
    • Skin concern: Aging, Redness, Dark circles, Sensitivity
    • Hair color: Brunette
    • Skin tone: Light
    • Skin type: Oily
    • Eye color: Brown
    Horrible & streaky! Extremely affordable, but not even worth the price
    value: 1 out of 5
    quality: 1 out of 5
    easy to remove: 5 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Konny - 3 years ago, Verified purchaser
    • Eye color: Brown
    • Hair color: Black
    • Skin type: Normal
    • Skin tone: Medium
    Great product, always have to have this
    easy to apply: 5 out of 5
    quality: 5 out of 5
    long lasting: 3 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Nice glow but causes breakouts

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Rac123 - 3 years ago
    I really like the way this foundation looks. However caused me to breakout. i know it was this because I was breaking, so I stopped using it for a week and my face cleared. just to be sure I started using it again then 2-3days later bad breakout on my forehead and jaw line.
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Flawless coverage

    5 out of 5 stars
    REIJI - 3 years ago
    originally posted on WetnWild
    Image
    Love this foundation. Exellent coverage. Makes me look younger. Color match is perfect for my medium skin tone.
    1 guest found this review helpful. Did you?

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