$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-lightweight, moisturizing formula
- Helps minimize the appearance of pores
- Blends seamlessly and blurs imperfections
- Delivers buildable coverage and a long-lasting, hydrating glow
- Talc-free, Gluten-free, Cruelty-free, Vegan
Description
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Skin Texture Improvement, Brightening
Net weight: .95 fl oz (US)
TCIN: 76727008
UPC: 077802115300
Item Number (DPCI): 052-03-6351
Origin: Imported
Ingredients:
water/eau, cyclopentasiloxane, c12-15 alkyl benzoate, peg-10 dimethicone, o-cymen-5-ol, isopentyldiol, butylene glycol dicaprylate/dicaprate, glycerin, pentylene glycol, synthetic fluorphlogopite, dimethicone, magnesium sulfate, trimethylsiloxysilicate, phenoxyethanol, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, disteardimonium hectorite, sorbitan isostearate, vinyl dimethicone/methicone silsesquioxane crosspolymer, triethoxycaprylylsilane, dimethicone/vinyl dimethicone crosspolymer, tribehenin, c18-36 acid triglyceride, aluminum hydroxide, ethylhexylglycerin, disodium edta, [+/- (may contain): titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)].' '
Shipping details
Estimated ship dimensions: 1.31 inches length x 1.5 inches width x 3.65 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This foundation is celebrated for its high coverage, lightweight feel, and long-lasting wear, making it a favorite among guests for everyday use and special occasions alike. Its dewy finish enhances the skin's natural glow while providing hydration. Many guests appreciate the wide shade range and buildable formula, allowing for customization based on individual skin tones and preferences. Overall, it stands out as an affordable option that rivals high-end foundations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 160 reviews
easy to apply: 4.71 out of 5
easy to remove: 4.87 out of 5
long lasting: 3.7 out of 5
quality: 4 out of 5
value: 4.35 out of 5
70% would recommend
27 recommendations
Favorite
5 out of 5 stars
Helena Rose - 3 months ago
originally posted on WetnWild
I love it! It’s my favorite foundation since forever
Love the dewy foundation
5 out of 5 stars
Beautybuster - 4 months ago
originally posted on WetnWild
I am on my fourth bottle of this foundation i like it just as much as my more expensive ones! I also got my daughter and my best friend wearing it now!!
Buy it now
5 out of 5 stars
Emilias - 4 months ago
originally posted on WetnWild
Love it. Its amazing coverage and looks so pretty on skin gets a bit oily fast but i still love wearing it as an oily girl
Get Some
5 out of 5 stars
Sunchik - 8 months ago
originally posted on WetnWild
Very nice foundation for the mature woman! Beautiful coverage and a healthy glow, I love it and so cheap!
Overall, it’s a reliable, affordable option for a natural look
5 out of 5 stars
gladisg18 - 1 year ago
originally posted on influenster.com

I’ve found Wet n Wild PhotoFocus Foundation to be a solid choice for everyday use. It offers a smooth, matte finish and good coverage without feeling heavy. The formula is designed to minimize flashback in photos, which is a nice bonus. It’s also budget-friendly, making it accessible for many.
Even better than expensive brands !!! Idk how!
5 out of 5 stars
Thumbs up graphic, would recommend
Hvo - 1 year ago
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Skin concern: Pores, Blackheads
In all honesty, this is my favorite foundation ever. I’ve purchased as expensive as Dior, makeup4ever, MAC, and there was always something that I didn’t like about those brands. Wet n wild foundation and their concealers dont cake or crease, the foundation is not heavy yet has amazing coverage. I love their products !!
Wet n wild foundation
4 out of 5 stars
Thumbs up graphic, would recommend
Miley - 1 year ago
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I love it full coverage the only thing is the smell and it felt a bit greasy applying but after powder it feels fine
Good Stuff!
5 out of 5 stars
JeepinJenny - 1 year ago
originally posted on WetnWild
Just like the expensive brands without the high priced tag! Love it! Stays the same color and does not dry out skin all day. Mixes well with moisturizers too. No pilling.
Love this!
5 out of 5 stars
Csimpson - 1 year ago, Verified purchaser
- Skin concern: Uneven skin tone
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
I love this wet and wild foundation and have repurchased many times. It goes on smooth and never cakes up.
Love this foundation
5 out of 5 stars
AnKr - 1 year ago
originally posted on WetnWild
I love this foundation. It has a light application, that I'd say is in between full coverage and light coverage. The color matches my skintone well and the dewy effect is just right!
Natural
4 out of 5 stars
Brena - 2 years ago
originally posted on WetnWild
This foundation is very nice and light. It gives a natural look but polished at the same time. I receive a lot of inquiries about what foundation I use.
Glowy look
5 out of 5 stars
Thumbs up graphic, would recommend
Color is white - 2 years ago
- Skin tone: Medium
- Hair color: Auburn
- Eye color: Brown
- Skin concern: Blackheads, Dark circles, Pores
- Skin type: Combination
I accidentally stumbled upon this foundation and oh my god. I am shock for the price how well it worked. It’s perfect for summer for a fresh glowy look. I don’t feel like I’m wearing makeup when using this foundation. I have combination skin and I only set my nose and under eye and it help up well. Absolutely recommend.
Love this foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Mommy2 - 3 years ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
I really like this foundation. It’s really smooth on my face. It doesn’t feel heavy or thick on my face. I will definitely buy more.
Great for older skin.
5 out of 5 stars
Thumbs up graphic, would recommend
Jodie - 3 years ago, Verified purchaser
- Skin type: Dry
- Skin concern: Uneven skin tone, Aging, Sun damage, Dullness
- Hair color: Blonde
- Eye color: Brown
- Skin tone: Medium
Love this foundation. So bummed you are no longer carrying it.
Flawless dewey skin!
5 out of 5 stars
Thumbs up graphic, would recommend
WhatDesSays - 3 years ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin concern: Dark circles, Redness, Aging, Acne, Puffiness, Blackheads, Uneven skin tone, Sensitivity, Pores
- Hair color: Brunette
- Skin type: Combination
This makes my skin look flawless! I wish a little went a long way but i dont care. This is the best and ill def repurchase.
I dont like this.
1 out of 5 stars
Thumbs down graphic, would not recommend
Briana - 3 years ago
- Skin tone: Medium
- Eye color: Brown
- Skin type: Oily
- Hair color: Brunette
Definitely don’t buy if you have oily skin. Looked great and dewy at first but after a couple of hours you are an oily mess. And no matter how much powder I put over it separated and looked super patchy by the end of the day.
Don't bother
1 out of 5 stars
Thumbs down graphic, would not recommend
Bea - 3 years ago, Verified purchaser
- Skin concern: Aging, Redness, Dark circles, Sensitivity
- Hair color: Brunette
- Skin tone: Light
- Skin type: Oily
- Eye color: Brown
Horrible & streaky! Extremely affordable, but not even worth the price
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Konny - 3 years ago, Verified purchaser
- Eye color: Brown
- Hair color: Black
- Skin type: Normal
- Skin tone: Medium
Great product, always have to have this
Nice glow but causes breakouts
3 out of 5 stars
Thumbs down graphic, would not recommend
Rac123 - 3 years ago
I really like the way this foundation looks. However caused me to breakout. i know it was this because I was breaking, so I stopped using it for a week and my face cleared. just to be sure I started using it again then 2-3days later bad breakout on my forehead and jaw line.
Flawless coverage
5 out of 5 stars
REIJI - 3 years ago
originally posted on WetnWild
Love this foundation. Exellent coverage. Makes me look younger. Color match is perfect for my medium skin tone.