Sponsored
Wet n Wild Photo Focus Loose Setting Powder - 0.64oz
$6.69
ColorTranslucent
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- A silky weightless setting powder with a touch of sheer coverage to set makeup for lasting wear
- Goes on evenly, blends effortlessly and provides smooth application
- Creates a soft-focus effect to subtly blur the look of fine lines and imperfections
- Translucent - most suitable for fair to medium and tan skin tones or for baking
- Cruelty-free, gluten-free and fragrance-free
Description
A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections. Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.Several uses & several ways to apply. Choose what works best for you! If you prefer a powder brush, lightly dust powder over foundation to add a touch of sheer coverage to set makeup for lasting wear. If you prefer a Kabuki brush, buff the powder evenly all over the face in a circular motion for a natural looking finsh. If you prefer optimal coverage, try using a buffer brush to generously apply powder in a cirular motion all over the face. Finally, if a cosmetic sponge is your applicator of choice, use it to apply a generous amount of powder in the T-zone, smile lines or deep creases of the face. Allow to sit for a few minutes and then dust away with a powder brush. This method provides maxium staying power for foundation and concealer.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Gluten-Free
Color Palette: Translucent
Product Form: Loose Powder
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Makeup Setting
Recommended Skin Type: Very Dry, Oily, Acne-Prone, Sensitive, Dry, Combination, Mature
Net weight: .7 Ounces
TCIN: 76726996
UPC: 077802366375
Item Number (DPCI): 052-03-4375
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
nylon-12, talc, zea mays (corn) starch, water/eau, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, o-cymen-5-ol, iron oxides/ci 77491, ci 77492, ci 77499.' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 3.08 inches width x 3.15 inches height
Estimated ship weight: 0.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Wet n Wild Photo Focus Translucent Loose Setting Powder is a favorite among guests for its lightweight, finely milled texture that provides a smooth, matte finish. It effectively blurs fine lines and pores, making it ideal for everyday use or special occasions. The affordable price and ample product quantity make it a great value. Guests appreciate its versatility, as it works well for various skin types and can be used for setting makeup or baking.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1711 reviews
easy to apply: 4.57 out of 5
easy to remove: 4.59 out of 5
long lasting: 4.27 out of 5
quality: 4.1 out of 5
value: 4.41 out of 5
73% would recommend
87 recommendations
5 out of 5 stars
11 December, 2025Verified purchase
- Skin tone: Light
- Hair color: Black
- Skin type: Combination
- Eye color: Green
- Skin concern: Acne, Aging
Wonderful!
After a brand I had used for years changed their formula, I tried so many loose powders to replace it. I even tried all the expensive setting powders, but they leave my skin dry or soak up the makeup making everything look blotchy. This makeup does not do that unless you wear it for a really long time. It’s soft and feels good and helps keep makeup looking great all day. I have very fair and sensitive skin, and this works great for me and does not cause any irritation. Great job wet n wild!
4 out of 5 stars
9 December, 2025
originally posted on influenster.com
Matte finish for every day makeup!
Great matte finish for under eye makeup! I use this product almost every day for both basic makeup looks and also full face looks. This powder can be packed in well to hold makeup for hours!
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025Verified purchase
- Eye color: Brown
- Skin concern: Redness, Acne
- Skin type: Oily
- Hair color: Brunette
- Skin tone: Medium
(no review title)
this is my ride or die powder. I’ve been loyal to it since eighth grade. I am now in junior year. This is my favorite powder. It is better than any high-end. I’ve tried huda beauty Laura Mercier although I will say Laura Mercier and this powder are very close to being similar like I think Laura Mercedes is like the high-end version of this because it is like really good and I love Laura Mercier no diss to that powder . but nothing compares to this and the price you cant beat it I would recommend this 1000 times to anybody. It is so good. It looks like a filter across your whole face no matter how bad your makeup is looking how dry cakey this powder fixes everything and blurs everything. I love this powder
4 out of 5 stars
4 December, 2025
originally posted on influenster.com
Brand is not everything
I think people see the cheaper price tag and overlook this brand. First, cruelty free so big yay there. Second, the finish of this stuff if great! I get oily throughout the day typically but when I use this I notice a difference in the positive sense. I can use it with my other products too so it’s blends really well and it’s not noticeable.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
Made with talc
The powder is fine in itself, but just be aware that this is made with talc - a substance that should honestly be band (linked with cancer and asbestos).
4 out of 5 stars
30 November, 2025
originally posted on influenster.com
Don't use too much when applying
I love this setting powder a lot! Very easy to use you just shake it up and the powder will form at the top. Ive had this set for awhile now so I went and bought some more to add on top so mine may look a bit different. Note that ingredients may vary upon shade but are labeled on the back. Very strong color and would recommend using very little or it will show buildup on the face. The value of it really depends on oily or dry skin if you have oily it may wear off in 3 to 4 hours and dry skin 6 to 7 hours
3 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Hazel
What No Powder Puff?
I opened the powder to find it had no puff! Ridiculous!
5 out of 5 stars
22 November, 2025
originally posted on influenster.com
Matte finish in seconds
It leaves a matte finish, it’s quite durable, I don’t have to touch it up every moment, I like that it’s easy to apply, the smell is very pleasant, the only thing I don’t like is that the applicator is quite simple, for the rest I love it
4 out of 5 stars
22 November, 2025
originally posted on influenster.com
Lightweight powder that smooths the skin and sets
This setting powder is lightweight, soft, and blends beautifully into the skin. It sets my makeup without looking cakey and gives a smooth, airbrushed finish. I love that it feels light, controls shine, and keeps my base in place throughout the day. It’s affordable, easy to use, and leaves my skin looking clean and flawless without feeling dry
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
A must have
The wet and wild loose setting powder is amazing. Great coverage. Light feel. Light scent. And puts that needed finish touch to your makeup look
5 out of 5 stars
31 October, 2025
originally posted on influenster.com
A lightweight, fragrance-free powder that keeps ma
I love the Wet N Wild Photo Focus Loose Setting Powder because it leaves a soft, natural finish without looking heavy. It doesn’t have a strong scent, which makes it great for sensitive skin. The texture is finely milled and silky, blending easily while keeping shine under control for hours. Although it doesn’t add much coverage, it blurs pores and sets makeup evenly. The packaging is simple yet functional, with a secure lid and a generous amount of product. Perfect for setting foundation without changing the shade or leaving a white cast in photos.
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
Great if youre looking for an affordable setting p
Really good for the value. Its not drying at all for me. It also gives a nice smooth finish that lasts me all day. Doesn't have a strong scent and the packaging is really good. It also will last you a while since it comes in such a big container
5 out of 5 stars
18 October, 2025
originally posted on influenster.com
MY SHAYLAAAAAAAAAA
BEST POWDER!!!!!!!! OMG! I have large pores and veryyy oily skin, and this is legit like putting a real life filter on your face. In the shade translucent, it does not give “Flashback Mary” at all as some other powders do (forehead pictured with flash). With other powders, my skin tends to need touching up basically every hour before I start looking like a ball of grease again, but with this powder I can literally trust it to keep me pretty matte all day with maybe one touch up or none. In my review photo, this is how my extremely greasy forehead looks after about 12 hours of makeup wear. And again- this is LITERALLY like putting a beauty filter on your face. So much better than every other powder I tried, including some very high end ones.
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
The best product for a bargain price.
10/10. The Wet N Wild Photo Focus Loose Setting Powder is a staple in my daily makeup routine. Whether I’m setting a full face of makeup or a light “no-makeup” this powder is phenomenal. A great hold and the translucency is sure to preserve the integrity of your look.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2025Verified purchase
- Skin type: Combination
- Skin concern: Redness, Sensitivity
- Skin tone: Light
- Hair color: Black
- Eye color: Brown
Not great for all day
Leaves a nasty residue later in the day. Go with Elf for a better but affordable product.
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Flawless look.
My everyday powder. Love the finish! This setting powder the same good quality as many expensive brands. Easy to use, good size container. It makes my makep look flawless, blurs imperfections, and controls oil. Matte finish but still keeps skin under eyes look bright and not set in lines.
5 out of 5 stars
26 September, 2025
originally posted on influenster.com
Compares to high-end loose powders
Great powder. It sets and mattifies the face nicely without drying the undereyes. It blurs and doesn't crease. It is comparable to higher end loose powders. Definitely worth the money.
5 out of 5 stars
27 August, 2025
originally posted on influenster.com
Best in show
I have a few favorite translucent, loose face powders. This wet and wild photo focus is one of them. One package comes with 20 g of product. The powder though is so light and finally milled that you don’t really swipe. You just tap into the powder gently tap the brush on the end of the cap and fluff over your face. It’s such your face and blurs the fine lines beautifully. This is actually one of the empty packages that I save because I can put other powders into this packaging to use better with my brush. Soft matte blurring finish . Super silky light feel. Unscrnted. I stored mine upside down. I gently tap the back of it and dispense is just enough in the cap. Then you just fluff on your brush and go.It’s easy to fluff over your cheeks over your eyes, even on top of your lips for your lipstick to hold on longer. I have rep purchased this several times and always keep one on hand as a back up.
5 out of 5 stars
21 August, 2025Verified purchase
Good product
Inexpensive and good quality
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Auburn
- Skin concern: Pores, Dark circles, Blackheads
- Skin type: Oily
Fabulous
Always my go to, I prefer this translucent powder over the banana powder just because this one combines more to your foundation tone and adjusts beautifully. (: