A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections. Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.Several uses & several ways to apply. Choose what works best for you! If you prefer a powder brush, lightly dust powder over foundation to add a touch of sheer coverage to set makeup for lasting wear. If you prefer a Kabuki brush, buff the powder evenly all over the face in a circular motion for a natural looking finsh. If you prefer optimal coverage, try using a buffer brush to generously apply powder in a cirular motion all over the face. Finally, if a cosmetic sponge is your applicator of choice, use it to apply a generous amount of powder in the T-zone, smile lines or deep creases of the face. Allow to sit for a few minutes and then dust away with a powder brush. This method provides maxium staying power for foundation and concealer.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
AAPI Owned Brand
Target recognizes AAPI (Asian American and Pacific Islander) Owned Brands as National Minority Supplier Development Council (or equivalent) certified, U.S. based enterprises that are at least 51% AAPI owned, operated and controlled.
Sensitive Skin
Recommended for Sensitive Skin.
Oily Skin
Recommended for Oily Skin.
Dry Skin
Recommended for Dry Skin.
Combination Skin
Recommended for Combination Skin.
Acne-Prone Skin
Recommended for Acne-Prone Skin.
Mature Skin
Recommended for Mature Skin.
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I use this translucent powder after I apply my foundation to keep my makeup in place. I love that this powder keeps my makeup long lasting all day but I don’t like that it sometimes gets in my nose when I apply the powder haha. However I do love this powder it keeps my makeup looking nice without it coming off. I also love that this brand does not test on animals. I highly recommend this setting powder. ❤️
1 guest found this review helpful. Did you?
Sets your face really good and doesn’t leave creas
5 out of 5 stars
deandrap3 - 9 days ago
originally posted on influenster.com
This product is the only setting powder i use and will always use because i do makeup and this is the product that everyone that i do ur makeup says keeps ur makeup bakeddddddd !!!!!!!! So Drugstore products are GOLDEN
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Personal info
Skin concern:
Dullness
Skin tone:
Medium
Hair color:
Black
Eye color:
Brown
Skin type:
Combination
Seemed like it was missing something
1 out of 5 stars
Would not recommend
Nishp - 16 days ago, Verified purchaser
The powder was all over the container and there was no puff
1.0
quality
out of 5
quality: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
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The best
5 out of 5 stars
- 20 days ago
originally posted on influenster.com
One of the best drug store setting powders . This powder not only leaves my under eyes smooth but also leaves no flash back in pictures. I use the translucent shade but there was no option
2 guests found this review helpful. Did you?
gives a poreless effect
5 out of 5 stars
farahk31 - 20 days ago
originally posted on influenster.com
This setting powder is AMAZING. It gives a silky, beautiful finish for an affordable price. Easily one of the best, most-blurring powders I’ve ever used.
Did you find this review helpful?
banana powder
5 out of 5 stars
- 20 days ago
originally posted on influenster.com
if you’re looking for an affordable setting powder, this is the one!!!! leaves ur makeup on for hoursss with a matte and smooth finish!
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amazing
5 out of 5 stars
missingmurderer - 20 days ago
originally posted on influenster.com
I haven’t tried too many powders out but what I will say is that this is an amazing drug store product. It has a wonderful finish, it’s very fine, good for baking, and it’s affordable :).
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From a Theatrical POV
5 out of 5 stars
megrimes - 20 days ago
originally posted on influenster.com
I have been in theatre for six years, and now I’m majoring in the art form. Translucent powder is a must when performing on stage. This has been my favorite powder the past few years. Whether it is on stage or off, it is in my daily makeup routine. It sets my makeup very well and prevents shine when unwanted.
1 guest found this review helpful. Did you?
my favorite
5 out of 5 stars
juliel214 - 20 days ago
originally posted on influenster.com
love this product. feels so light on my skin but this powder still covers anything i want to cover. definitely gonna buy it again
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LOVE THISSS
5 out of 5 stars
amberm563 - 20 days ago
originally posted on influenster.com
Makes my makeup look so spot without looking cakey.Makes me stay matte for hours I tell you.Best for baking my face.Definatly recommend
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Best drugstore setting powder
5 out of 5 stars
- 20 days ago
originally posted on influenster.com
The wet n wild photo focus setting powder is hands down my favorite drug store powder. Pro tip…apply it with a powder puff for an elevated smoothing affect!!
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Personal info
Skin type:
Normal
Hair color:
Brunette
Eye color:
Brown
Not sure if it's safe to use!
3 out of 5 stars
glamour girl - 1 month ago
That the item didn't have a secure seal or a box wrapping, I haven't used it yet because I don't know if it's safe to use.
2 guests found this review helpful. Did you?
Personal info
Skin tone:
Light
Skin type:
Combination
TALC
1 out of 5 stars
Would not recommend
Sav1003 - 1 month ago
This product contains talc which may contain cancer-causing asbestos, I personally would stay away from makeup products with this ingredient.
1.0
long lasting
out of 5
long lasting: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
1.0
easy to apply
out of 5
easy to apply: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
easy to remove
out of 5
easy to remove: 1 out of 5
5 guests found this review helpful. Did you?
SMOOTH
5 out of 5 stars
- 2 months ago
originally posted on influenster.com
Basically I used this powder after my concealer of course not right after I let the concealer dry a bit after blending it. Then I use the powder and it leaves my under eye smooth. Almost like I did not have pores. I love it and it is so affordable compared to other powders. They have it available in 3 different shades. And its powder so it will last you a long time. Yes I would buy this again !
2 guests found this review helpful. Did you?
Personal info
Hair color:
Brunette
Skin tone:
Light
Skin type:
Dry
Eye color:
Hazel
Not clean ingredients, as advertised
1 out of 5 stars
Would not recommend
Crystal - 2 months ago
This is literally targeted as clean makeup yet the ingredients list Talc which is basically asbestos! Do better target!!! It’s sad that consumers are trying to make better choices yet we’re still being tricked into greenwashed items!
1.0
easy to remove
out of 5
easy to remove: 1 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
1.0
easy to apply
out of 5
easy to apply: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
7 guests found this review helpful. Did you?
Personal info
Hair color:
Red
Skin concern:
Pores,
Acne,
Sensitivity,
Redness
Skin type:
Oily
Skin tone:
Medium
Doesnt last long
2 out of 5 stars
Would not recommend
Siren217 - 2 months ago, Verified purchaser
This powder makes my face really oily after 30mins. It’s not for oily acne prone skin.
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
4.0
value
out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
,,,
5 out of 5 stars
crystalb299 - 2 months ago
originally posted on influenster.com
Been looking every where for a setting powder and found this! So I grabbed it! Can’t wait to use with my makeup routine!!! Definitely is going to make a difference!
Did you find this review helpful?
Personal info
Skin concern:
Pores,
Redness,
Acne
Skin type:
Oily
Hair color:
Red
Skin tone:
Light
Eye color:
Blue
Great, affordable setting powder
5 out of 5 stars
Would recommend
Megan - 2 months ago
I repurchase this powder over and over again! I love this for setting makeup and keeping it set - great for oily skin!
Did you find this review helpful?
Personal info
Hair color:
Brunette
Skin type:
Combination
Skin tone:
Medium
Skin concern:
Dark circles,
Aging,
Sensitivity
Eye color:
Blue
Awesome
5 out of 5 stars
Would recommend
allieb - 2 months ago
I ordered this powder on a recommendation from a YouTuber. It did not disappoint! I’m 52, and it didn’t settle into my fine lines and looked natural. I’m sold!
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
easy to apply
out of 5
easy to apply: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
long lasting
out of 5
long lasting: 5 out of 5
2 guests found this review helpful. Did you?
Personal info
Skin tone:
Light
Hair color:
Blonde
Skin concern:
Dark circles,
Sensitivity,
Aging,
Pores
Skin type:
Combination
I'm converted!!!
5 out of 5 stars
Would recommend
Sunny - 2 months ago
I was a little skeptical about this but had seen a really good review on YouTube so I took the chance… well let me tell you, this stuff is AMAZING! I have combination skin and big pores, this doesn’t settle in to my pores as much as most powders do and it doesn’t dry me out. It held my makeup in place for an entire 12 hour shift with minimal blotting. I have been using the Laura Mercier for YEARS and honestly don’t think I’m going to buy it again, I really like this powder more!