$5.39 when purchased online
Target Online store #3991
About this item
Highlights
- A silky weightless setting powder with a touch of sheer coverage to set makeup for lasting wear
- Goes on evenly, blends effortlessly and provides smooth application
- Creates a soft-focus effect to subtly blur the look of fine lines and imperfections
- Translucent - most suitable for fair to medium and tan skin tones or for baking
- Cruelty-free, gluten-free and fragrance-free
Description
A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections. Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.Several uses & several ways to apply. Choose what works best for you! If you prefer a powder brush, lightly dust powder over foundation to add a touch of sheer coverage to set makeup for lasting wear. If you prefer a Kabuki brush, buff the powder evenly all over the face in a circular motion for a natural looking finsh. If you prefer optimal coverage, try using a buffer brush to generously apply powder in a cirular motion all over the face. Finally, if a cosmetic sponge is your applicator of choice, use it to apply a generous amount of powder in the T-zone, smile lines or deep creases of the face. Allow to sit for a few minutes and then dust away with a powder brush. This method provides maxium staying power for foundation and concealer.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Gluten-Free
Color Palette: Translucent
Product Form: Loose Powder
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Makeup Setting
Recommended Skin Type: Very Dry, Oily, Acne-Prone, Sensitive, Dry, Combination, Mature
Net weight: .7 Ounces
TCIN: 76726996
UPC: 077802366375
Item Number (DPCI): 052-03-4375
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
nylon-12, talc, zea mays (corn) starch, water/eau, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, o-cymen-5-ol, iron oxides/ci 77491, ci 77492, ci 77499.
Shipping details
Estimated ship dimensions: 3.2283 inches length x 3.1496 inches width x 1.6535 inches height
Estimated ship weight: 0.2205 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Wet n Wild Photo Focus Loose Setting Powder is highly praised for its smooth, matte finish and affordability. Guests appreciate its lightweight texture, ability to set makeup flawlessly, and suitability for various skin types. However, some guests noted issues with dryness, scent, and packaging. Overall, it is recommended for its performance and value.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1436 reviews
quality: 4.12 out of 5
long lasting: 4.28 out of 5
easy to apply: 4.62 out of 5
value: 4.44 out of 5
easy to remove: 4.65 out of 5
72% would recommend
77 recommendations
No flashback!
5 out of 5 stars
hmayw_6441 - 9 days ago
originally posted on influenster.com
This setting powder is so great it goes on so smooth blends right in and there is no flashback when someone takes your photo or you take a selfie. Goes into your skin very easily
Best
5 out of 5 stars
Thumbs up graphic, would recommend
Mari - 21 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
I really like this setting powder & the price is great!
Love this product so much.
5 out of 5 stars
allme_alex_761828 - 22 days ago
originally posted on WetnWild
The packaging is great. The texture is amazing. The scent is ok. The coverage is great for the price. The finish is good. It’s so good the the price.
Awesome
5 out of 5 stars
Thumbs up graphic, would recommend
Lillyann - 27 days ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Dark circles, Sensitivity
- Hair color: Brunette
- Eye color: Brown
Great powder. Translucent so it has no color when applied to the face. Price is right over the other brands.
Not the best
3 out of 5 stars
bezaw1 - 1 month ago
originally posted on influenster.com
I have mixed opinions on the wet n wild loose setting powder in the shade banana. I might’ve just gotten the wrong shade but it kind of makes my under eyes look grey.
For sure photo proof
5 out of 5 stars
jenelledlg - 1 month ago
originally posted on influenster.com
Makes my skin so smooth no bumps texture showing. Looks good on camera and reality. Makes my under eyes glow. Love the package so easy and portable. Doesn’t have no scent as much.
No.
2 out of 5 stars
Thumbs down graphic, would not recommend
Chari - 2 months ago
This was recommended as a dupe for a higher end setting powder. The price might be great, but this setting powder doesn't even compare. Very heavy and drying, and also causes makeup to crease severely. Would not recommend.
Very yellow
3 out of 5 stars
jadem421 - 2 months ago
originally posted on influenster.com
As you can see, she’s been well loved. I’ve had her for forever now. I love a good banana setting powder, but even on tanned skin it makes the concealer oxidize VERY yellow. I have only tried the banana shade, and there’s no flashback. I’d say if you have a deeper skin tone, this shade would look great. The packaging is nice and heavy duty, and it really does blur the skin. It’s a bang for your buck other than the oxidizing.
Breaks me out so bad
1 out of 5 stars
Skincarelover81 - 2 months ago
originally posted on WetnWild
I wanted to love it but broke me out like crazy!! Also it's full of talc and hurt when it got in my eyes.,
Photo Focus Smooth
4 out of 5 stars
lunitb - 2 months ago
originally posted on influenster.com
I bought this on a whim when I left all my make up at home and had to get ready and my then bf place. When I tell you I was blown away by how smooth it made my under eyes. Not only smooth, but brighter. I like to have this when I don’t have much left of my more expensive ones. Definitely recommend.
It’s the best coverage powder!!
5 out of 5 stars
nicolez136 - 2 months ago
originally posted on influenster.com
The texture is really good I love it it’s smooth and leaves a smooth base. The coverage is phenomenal like it leaves no crease at all love it!!! There is no scent but smells a little like vanilla in my opinion, the packaging is great it has a lot of details!
My Fave!!!
5 out of 5 stars
leslieh191 - 3 months ago
originally posted on influenster.com
The Wet n Wild Photo Focus Translucent Loose Setting Powder is my favorite translucent loose setting powder! It brightens my under-eye area, sets my makeup without looking cake-y or dry, and keeps my makeup looking nice all day long! It comes in a big container with lots of product, and is an excellent price for its size and performance. I’m about halfway through my first container and have already purchased a restock, because the Wet n Wild Photo Focus Translucent Loose Setting Powder is my absolute favorite! It’s a staple in my makeup routine. Wet n Wild is such an impressive brand. They continue to make top-tier products that not only perform amazingly, but have an affordable price tag. I’ve been a longtime customer and continue to be impressed by this company!
Please Make Pink Shade
5 out of 5 stars
Cambam - 3 months ago
originally posted on WetnWild
Love the new formula. So buttery and soft. Still has talc but feels more hydrating and less chalky than the old one. Can be used for setting and baking. Please make a pink version of this. It's one of my favorite powders.
Seems to work well on mature textured skin
5 out of 5 stars
Thumbs up graphic, would recommend
Hhyde - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Dark circles, Pores, Dullness, Uneven skin tone
- Hair color: Brunette
- Eye color: Blue
As of yet i have used for halloween makeup (porcelain doll, that's why it looks so pale in photo) but it does not make me look dried out as many do because I have mature, textured skin.
Amazing! Flawless!
5 out of 5 stars
janjaneth21 - 3 months ago
originally posted on influenster.com
Packaging is secure, it doesnt have a scent I got the translucent one and the texture is super soft and the coverage is great! I am completely taken away by how great this powder is it lasted me all day even in this Cali heatwave! And I sweat a alot! Lol I feel like this helped me not sweat so much I am simply amazed! This will be my new setting powder!!! And the price?!! Can’t beat this at all!!🙌
No for me
1 out of 5 stars
ibshaver - 4 months ago, Verified purchaser
Not the best. Turned orange
Flawless Makeup ✨
5 out of 5 stars
joannan17 - 4 months ago
originally posted on influenster.com
My favorite setting powder! I’ve tried other setting powder and nothing compares to this one! It doesn’t have a scent to it which is a plus. Is a nice powder that will set your makeup nicely.
Wet N Wild Setting Powder
5 out of 5 stars
Thumbs up graphic, would recommend
ANM - 4 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Pores
This is my new go to setting powder. Makes your skin look airbrushed. Also a great price.
New formula is garbage
1 out of 5 stars
Thumbs down graphic, would not recommend
bbybarbz - 5 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
I’m actually so upset bc this is my favorite powder. It’s no longer the same. Instead of blurring skin texture it now accentuates it. It also dries out my skin now which is strange. Please bring back the old formula. I don’t want to have to go back to laura mercier.
its okk
4 out of 5 stars
shalas6 - 5 months ago
originally posted on influenster.com
the packaging is ok not the best not a lot comes out. medium coverage but still good does crease a bit on me.good for baking the scent doesn't bother me theres not much beautiful finish.