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Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Birthday Cake - 2lb - 2 of 3Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Birthday Cake - 2lb - 3 of 3
Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Birthday Cake - 2lb - 1 of 3

Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Birthday Cake - 2lb

$34.99

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At a glance

About this item

Highlights

  • High-Quality Protein and Essential Amino Acids: Made with 3 different whey sources, each serving provides 24 grams of complete protein with 11 grams of naturally occurring EAAs, including 5 grams of BCAAs.
  • Three-Whey Benefits: Whey Protein provides an exceptional combination of great taste, simple preparation, and vital amino acids to assist muscle recovery and rebuilding after workouts.
  • Anytime Formula: Well suited for post-workout recovery, Whey Protein is versatile enough to be used in the morning, afternoon, or between meals to help meet your daily protein targets.
  • Clean Manufacturing: Proudly made in the USA in our own state-of-the-art facility with the finest globally sourced ingredients. As an Informed Choice certified product, Whey Protein is also independently tested for banned substances.
  • Directions: Add one scoop of Whey Protein to 6-8 fluid ounces of cold water, milk, or your favorite beverage. Stir, shake, or blend for about 30 seconds, until smooth.
  • Approximate Sizing: *Weights are rounded to the nearest pound. Product servings per container vary slightly between flavors.

Description

Our 100% whey formula delivers an exceptional mix of high-quality protein, simple preparation, and great taste. Made with three different whey sources, each scoop provides 24g of protein along with 11g of naturally occurring EAAs. Factor in effortless mixability plus a large assortment of flavors and it's apparent Whey Protein is an overachiever in every way.
Protein Grams per Serving: 24 g
Product Warning: Adult Use Only
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24 mg
TCIN: 1010652623
UPC: 196671006486
Origin: Made In USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Serving Size: 33 g

Serving Per Container: 27

Amount :

Calories: 130
% Daily Value*
Total Fat 2g3%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 80mg27%
Sodium 80mg3%
Total Carbohydrate 4g1%
Dietary Fiber 0g0%
Sugars 1g
Added Sugars 0g0%
Protein 24g48%
Vitamin D 0mcg0%
Calcium 160mg10%
Iron 0mg0%
Potassium 130mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein concentrate, whey protein isolate, hydrolyzed whey protein isolate), natural and artificial flavors, contains 2% or less of cellulose gum, xanthan gum, sucralose, acesulfame potassium, blue spirulina (color), soy lecithin, sunflower lecithin.

Allergens & Warnings:

Product intended for healthy active adults. Keep out of reach of children., Contains: Milk & Soy.

Shipping details

Estimated ship dimensions: 6 inches length x 6 inches width x 10 inches height
Estimated ship weight: 2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Rule One Proteins

Return details

This item cannot be returned; please reference our return policy for more information.
See the return policy for complete information.

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Love this protein

Rule 1 is one of the best proteins I've tried. Best taste, best quality, and company. Love you guys!
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5 out of 5 stars
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THE FLAVORRRRR

Best tasting protein I've ever had. The banana is my go-to
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Smooth and tasty

I love using Rule1 their delivery is always on time and quick. Love this the powder it never clumps. The taste is so smooth and there is so many flavors to choice from.
Anonymous
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5 out of 5 stars
4 June, 2026
originally posted on Rule One Proteins
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The best

The flavor is one of the better ones we have tried lately. Trying to find a clean tasty protein is hard… but this one was perfect. Quick delivery too!
NicoleP
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5 out of 5 stars
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Amazing protein

Easily my favorite protein on the market. I’ve tried every single flavor.
BlakeR
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5 out of 5 stars
28 May, 2026
originally posted on Rule One Proteins
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My new favorite company for protein powder!

Big fan of this company. The flavors are outstanding and the mixability is up there with the best. No caking at all.
TonyM
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5 out of 5 stars
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originally posted on Rule One Proteins
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Great flavor

[This review was collected as part of a promotion.] Love this flavor! My go to at the moment, only thing is I bought a few things in my last order and didn’t get any samples which I love to get and use when traveling….
Jordan T.
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5 out of 5 stars
24 April, 2026
originally posted on Rule One Proteins
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Best protein powder ever

[This review was collected as part of a promotion.] Love everything about this protein powder! The texture, the flavor, and the way it’s so easily it mixes into anything!
Dana R.
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5 out of 5 stars
22 April, 2026
originally posted on Rule One Proteins
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Love Pistachio Flavor

[This review was collected as part of a promotion.] Another great Rule One flavor. I added a scoop to my Pistachio cream sauce and pasta. All in all it’s an awesome whey.
Allen
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5 out of 5 stars
18 April, 2026
originally posted on Rule One Proteins
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Does it all

Great taste, flavor, and texture. Mixes well. Helps me achieve my daily protein goals with high quality protein sources. Delivery was quick and easy.
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5 out of 5 stars
13 April, 2026
originally posted on Rule One Proteins
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Chocolate peanutbutter

[This review was collected as part of a promotion.] Rule 1 always gets my delivery to me quick. If you ever have a problem just reach out and they will fix it! This taste is such a great little sweet treat at the end of the day. I know I can always count on the tatse being a 10/10 everytime.
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Whey protein

[This review was collected as part of a promotion.] I love Rule 1 proteins. Mix easily, great taste and a large verity of flavors. Have been using Rule one exclusively for 6 years.
Kevin H.
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1 April, 2026
originally posted on Rule One Proteins
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Whey-ly Good!

[This review was collected as part of a promotion.] My favorite is Smore's. Taste is great without any chalky, grittiness. Rule 1 delivers their products a few days after ordering it online.
Stephen W.
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5 out of 5 stars
27 March, 2026
originally posted on Rule One Proteins
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One of the best flavors out there!

[This review was collected as part of a promotion.] By far one of the best cinnamon cereal flavors out there, really tastes like Cinnamon Toast Crunch. Mixes very well in water, no clumps, glad it’s finally available in 5lbs.
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Whey protein

[This review was collected as part of a promotion.] Been using this for several years. Love the taste and mixes easily.
Kevin H.
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5 out of 5 stars
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originally posted on Rule One Proteins
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Best Investment

[This review was collected as part of a promotion.] I always wanted a powder version of the birthday cake now I got it it’s so good.
Brayden
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5 out of 5 stars
20 March, 2026
originally posted on Rule One Proteins
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Best birthday cake flavor protein on the market

[This review was collected as part of a promotion.] I used to get the Premire Protien birthday batter delight because I like birthday cake flavor and that’s the only birthday cake flavor protein drink I could find, but it was to expensive they didn’t sell it in a powder so I searched up birthday cake batter protein and found rule 1 and I don’t regret taking that risk on buying a tub.
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4 out of 5 stars
19 March, 2026
originally posted on Rule One Proteins
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8/10

[This review was collected as part of a promotion.] Delicious flavor and mixes very well with cream of rice.
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originally posted on Rule One Proteins
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Best protein powder ever!

[This review was collected as part of a promotion.] The rule 1 whey protein powder is the BEST I’ve ever had. It’s good in berry smoothies, in milk, or even in water. Love the flavor and that it’s not chalky like other powders!! Soooo worth it
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609dadlife Rule 1 Protein

I have tried multiple flavors of Rule 1 Protein. Vanilla Ice Cream is my favorite. You can blend any fruit or Fit PB powder into it for a change up. I use 2 scoops in the morning and 2 at night. Taste great, high protein and lower calories to help get a solid build.
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