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Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Vanilla Ice Cream - 2lb - 2 of 3Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Vanilla Ice Cream - 2lb - 3 of 3
Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Vanilla Ice Cream - 2lb - 1 of 3

Rule One Proteins Whey Protein - 24g Fast-Acting Protein from All-Whey Sources Muscle Recovery or Anytime Use - Vanilla Ice Cream - 2lb

$44.99

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At a glance

About this item

Highlights

  • High-Quality Protein and Essential Amino Acids: Made with 3 different whey sources, each serving provides 24 grams of complete protein with 11 grams of naturally occurring EAAs, including 5 grams of BCAAs.
  • Three-Whey Benefits: Whey Protein provides an exceptional combination of great taste, simple preparation, and vital amino acids to assist muscle recovery and rebuilding after workouts.
  • Anytime Formula: Well suited for post-workout recovery, Whey Protein is versatile enough to be used in the morning, afternoon, or between meals to help meet your daily protein targets.
  • Clean Manufacturing: Proudly made in the USA in our own state-of-the-art facility with the finest globally sourced ingredients. As an Informed Choice certified product, Whey Protein is also independently tested for banned substances.
  • Directions: Add one scoop of Whey Protein to 6-8 fluid ounces of cold water, milk, or your favorite beverage. Stir, shake, or blend for about 30 seconds, until smooth.
  • Approximate Sizing: *Weights are rounded to the nearest pound. Product servings per container vary slightly between flavors.

Description

Our 100% whey formula delivers an exceptional mix of high-quality protein, simple preparation, and great taste. Made with three different whey sources, each scoop provides 24g of protein along with 11g of naturally occurring EAAs. Factor in effortless mixability plus a large assortment of flavors and it's apparent Whey Protein is an overachiever in every way.
Protein Grams per Serving: 24 g
Product Warning: Adult Use Only
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24 mg
TCIN: 1010652622
UPC: 196671004901
Origin: Made In USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
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Serving Size: 33 g

Serving Per Container: 27

Amount Amount per Serving

Calories: 130
% Daily Value*
Total Fat 2g3%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 80mg27%
Sodium 90mg4%
Total Carbohydrate 3g1%
Dietary Fiber 0g0%
Sugars 1g
Added Sugars 0g0%
Protein 24g48%
Vitamin D 0mcg0%
Calcium 160mg10%
Iron 0mg0%
Potassium 130mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein concentrate, whey protein isolate, hydrolyzed whey protein isolate), natural and artificial flavors, contains 2% or less of cellulose gum, xanthan gum, sucralose, acesulfame potassium, soy lecithin, sunflower lecithin.

Allergens & Warnings:

Product intended for healthy active adults. Keep out of reach of children., Notice: Use this product as a food supplement only. Do not use for weight reduction. See nutrition information for cholesterol content., Contains: Milk & Soy.

Shipping details

Estimated ship dimensions: 6 inches length x 6 inches width x 10 inches height
Estimated ship weight: 2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Rule One Proteins

Return details

This item cannot be returned; please reference our return policy for more information.
See the return policy for complete information.

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Guests are saying

Guests consistently praise this protein powder for its exceptional taste, smooth texture, and versatility in various recipes. Many enjoy using it in shakes, baking, and even ice cream, highlighting its ability to blend easily without clumping. The variety of flavors available keeps guests engaged, making it a favorite for daily protein intake. Overall, it stands out as a reliable choice for those seeking a delicious and effective protein supplement.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 154 reviews
    5 out of 5 stars
    29 May, 2026
    originally posted on Rule One Proteins
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    Amazing protein

    Easily my favorite protein on the market. I’ve tried every single flavor.
    BlakeR
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on Rule One Proteins
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    Whey-ly Good!

    [This review was collected as part of a promotion.] My favorite is Smore's. Taste is great without any chalky, grittiness. Rule 1 delivers their products a few days after ordering it online.
    Stephen W.
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on Rule One Proteins
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    Whey protein

    [This review was collected as part of a promotion.] Been using this for several years. Love the taste and mixes easily.
    Kevin H.
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on Rule One Proteins
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    Best protein powder ever!

    [This review was collected as part of a promotion.] The rule 1 whey protein powder is the BEST I’ve ever had. It’s good in berry smoothies, in milk, or even in water. Love the flavor and that it’s not chalky like other powders!! Soooo worth it
    Allison H.
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on Rule One Proteins
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    609dadlife Rule 1 Protein

    I have tried multiple flavors of Rule 1 Protein. Vanilla Ice Cream is my favorite. You can blend any fruit or Fit PB powder into it for a change up. I use 2 scoops in the morning and 2 at night. Taste great, high protein and lower calories to help get a solid build.
    David B.
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2025
    originally posted on Rule One Proteins
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    Amazing protein’

    I use this to make protein lattes and it works and tastes great
    Desirae C.
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    5 out of 5 stars
    2 December, 2025
    originally posted on Rule One Proteins
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    Great tasting protein

    I have used a lot of different brands over the years but this is one of the best I’ve found. Their whole protein line is good, and the flavors are on point.
    Did you find this review helpful?
    5 out of 5 stars
    5 November, 2025
    originally posted on Rule One Proteins
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    Tasty !!

    Exceptional Taste(Vanilla Ice Cream). Easy to mix, creamy and smooth when mixed with milk. Doesn’t leave any bad after taste nor does it leave you bloated. Would recommend to everyone.
    Dario W.
    Did you find this review helpful?
    1 out of 5 stars
    14 October, 2025
    originally posted on Rule One Proteins
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    New formula

    I’ve been using this product for years. Just received my new container with the claim new look same great product. Taste is different, texture is different, doesn’t mix nearly as well as it used to. I’ve recommended your product to many people and am sorry to say that I will never purchase this product again.
    Travis S.
    Did you find this review helpful?
    5 out of 5 stars
    9 July, 2025
    originally posted on Rule One Proteins
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    Best Protein Period!

    I've been using Rule 1 proteins for the last few years and they are the best I have tried. Always taste great and packed with protein and EAAs.
    Ross A.
    Did you find this review helpful?
    5 out of 5 stars
    3 July, 2025
    originally posted on Rule One Proteins
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    Love it!

    I bought Rule One because that is the protein powder they use at my gym’s bar for protein smoothies. I ended up buying 2 of them (Chocolate PB & Cafe Mocha) and I love having my smoothies. I make it every morning and sip it at work during the day.
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2025
    originally posted on Rule One Proteins
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    Love it!

    I've been having a scoop of vanilla in a cup of coffee ever y morning for YEARS! Tastes like a latte, and I'm not hungry until lunchtime. Let your coffee cool a little for best results. Give it a try!
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2025
    originally posted on Rule One Proteins
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    Love it!

    I actually like this protein. I’ve tried others and they taste too chalky. This one is good! Even better when you add fruits to it.
    Michelle A.
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2025
    originally posted on Rule One Proteins
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    Amazing product

    Blends so good and easily, never chalky, and flavor is amazing! I can’t wait to try more
    Allison M.
    Did you find this review helpful?
    5 out of 5 stars
    12 November, 2024
    originally posted on Rule One Proteins
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    Amazing Protein Powder

    Very good protein powder. All of their flavors taste very good so do not be afraid to try them. My only wish is that they would refrain from using soy lecithin in the blend and food colors in certain flavors.
    Luke A.
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2024
    originally posted on Rule One Proteins
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    every day health

    It's the best tasting protein. with all the different flavors, I never get bored! I remember when protein didn't taste that great; but now its a smorgasbord of yummy flavors. I'm 68 and I want to keep my health and strength/energy as long as I can
    Mary T.
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2024
    originally posted on Rule One Proteins
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    The best flavors!

    I have tried lots of protein powders out there. I always come back to Rule 1 for the best flavor out there.
    Travis G.
    Did you find this review helpful?
    5 out of 5 stars
    8 August, 2024
    originally posted on Rule One Proteins
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    Great Flavors !!

    Too many flavors to choose from when THEY ALL taste great ! Sometimes it’s hard to decide between Chocolate Peanut Butter, Toasted Cinnamon Cereal, Cookies & Crème, and Fruity Cereal. Decisions…decisions
    Mark R.
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2024
    originally posted on Rule One Proteins
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    Love this product.

    I absolutely love this product. It's very smooth and the flavor options are outstanding.
    Dwayne B.
    Did you find this review helpful?
    5 out of 5 stars
    15 July, 2024
    originally posted on Rule One Proteins
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    Best protein

    Best flavor, blends easy does not get clumpy and goes good with anything definitely recommend
    Clark M.
    Did you find this review helpful?

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