Sponsored
Zojirushi GoCafe Insulated Mug
New at target
$34.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- CRC TempHold™ insulation keeps coffee hot
- ReliaSeal™leak-proof design provides peace of mind
- CompactLight™ construction won't weigh you down
- SlickSteel® polished stainless steel interior
- Flip-lid for easy sipping
- 1-7/8"" wide opening for easy filling
- Designed to fit most car cup holders
- Manufactured using Zojirushi's proprietary Solo-Vac™ technology where each bottle is vacuum sealed individually
- PFAS- and BPA-free on all areas that come into contact with food or beverage
Description
Enjoy your favorite beverage at the perfect temperature, anytime, anywhere. With exceptional insulation to keep drinks hot longer, a leak-proof design for worry-free portability, and lightweight durability, GoCafe™ is the ideal companion for busy professionals commuting from home to office—ensuring every sip stays deliciously hot throughout your day.
Up to 17 hours of hot temperature retention, and 56 hours of cold temperature retention!
Up to 17 hours of hot temperature retention, and 56 hours of cold temperature retention!
Dimensions (Overall): 9.25 Inches (H) x 2.88 Inches (W)
Lid Material: Plastic
Capacity (Volume): 20 Ounces
Features Dining: BPA-Free
Used For: Hot or Cold Beverages
Material: Stainless Steel
Care & Cleaning: Hand Wash, Clean With Water and Mild Detergent
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94956221
UPC: 4974305719416
Item Number (DPCI): 200-00-3415
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.125 inches length x 3.125 inches width x 9.5 inches height
Estimated ship weight: 0.688 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Related Categories
4.8 out of 5 stars with 196 reviews
design: 4 out of 5
easy to clean: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
Worth the hype!
Keeps coffee hotter for a crazy long time! Better than anything I’ve ever tried and it is absolutely leakproof.
5 out of 5 stars
21 November, 2025
originally posted on zojirushi.com
Don’t waste your time with other brands
I’ve had insulated mugs from many other name brands like Yeti. This is by far the best. Design and functionality are unmatched, and the product will not leak. Genuinely. It’s a sleek, functional, aesthetic, high quality product. I will be returning in the future.
5 out of 5 stars
15 November, 2025
originally posted on zojirushi.com
20 oz gocafe mug
If you want a mug that keeps your coffee or tea hot for more than eight hours, this one is your best option. I love my mug ❤️
5 out of 5 stars
3 November, 2025
originally posted on zojirushi.com
Best thermal mug I own!!
[This review was collected as part of a promotion.] I received my mug 3 weeks ago and I am very pleased with it. I use my mug daily for work. It keeps my coffee hot for hours. I work 2nd shift and make my coffee around noon each day and most times I'll drink it around 6:00PM and sometimes later and the coffee is still hot The mug is well built and I especially like that it is super easy to clean. The lid seals and locks which has helped prevent spills when it fell over in my car. It did accidentally fall out of my side pocket of backpack hitting the asphalt with only a minor ding on the bottom. Overall, I I'm very happy with it and I'm sure this will last a long time.
5 out of 5 stars
27 October, 2025
originally posted on zojirushi.com
A great update to an already awesome water bottle
[This review was collected as part of a promotion.] There are a few key differences from my older version, 1) rubber gaskets from the lid are no longer detachable, 2) size of the water bottle, 3) inner lining. 1) There were 2 rubber gaskets that can be removed from the lid for cleaning. The top gaskets that prevents water from leaking during closing and the gaskets from the mouth piece. Both are now non removable. The plastic mouth piece can still be separated. I like this design more. Less things to clean and become lost. The mechanism performs just as well as before. I've used my previous water bottle for years and the rubber never required to be replaced. 2) The bottle's size is now thicker and less tall for the 20oz. It feels less like a baton and requires a slightly wider grip. All in all, for my hands it is fine, but I feel like I need to be more careful when quickly grabbing it. 3) The inner lining doesn't have a coating. I haven't tried using it for beverages other than water. I'm afraid coffee may stain it. I really enjoy the simple single hand opening mechanism, press, release and shift the lid further back to keep it in place. Very simple to use, especial during driving for myself. I put in warm - hot water and it keeps the water the same temperature the whole day. Overall I am very satisfied with this new version of the product. Only slight concern is the inner lining. I'll eventually put coffee in there to try out.
5 out of 5 stars
26 October, 2025
originally posted on zojirushi.com
My new favorite way to bring coffee and tea to wor
[This review was collected as part of a promotion.] The bottle is extremely easy to clean. I was able to bring tea and coffee to work and it would stay hot all day. The leak proof feature also came in handy, so I could store it however in my tote.
5 out of 5 stars
26 October, 2025
originally posted on zojirushi.com
My everyday's mug
[This review was collected as part of a promotion.] Even with a short time using this water bottle, a few things already stand out. It’s easy to open, and the locking mechanism works really well. I really like that the lid only opens when you release the button, which helps prevent spills. Another nice detail is the lid ‘s stopping function, so it doesn’t flip all the way back when opened. On top of that, the bottle is lightweight and easy to carry around, and the size is perfect for everyday use. The color looks great and matches what was shown online, which isn’t always the case with products like this. Even the sticker on the box matched the bottle’s color, which was a nice detail. The only downside is the spout could be slightly longer. Right now, it’s positioned so that my upper chin sometimes bumps into it while drinking. It’s a small issue, but a little noticeable. Overall, it’s a well-designed water bottle with good features and solid first impressions.
4 out of 5 stars
25 October, 2025
originally posted on zojirushi.com
Great mug!
[This review was collected as part of a promotion.] This Zojirushi GoCafe mug is nearly perfect, earning 4 out of 5 stars. The insulation is unmatched; my tea stays piping hot for six hours easily. I’ve used it for plane trips and car travel, and its leakproof design is flawless—I tossed it in my backpack and not a drop escaped. It also fits perfectly into standard car cupholders, and the plum taupe color is gorgeous. However, two minor drawbacks prevent five stars: the sleek exterior feels slippery in my hand, and it's hard to steep loose leaf tea directly inside.
4 out of 5 stars
25 October, 2025
originally posted on zojirushi.com
A Must for Hot Teas
[This review was collected as part of a promotion.] I bought this about about a month ago and by far its my favorite mode of transportation for hot/warm tea. I make my tea in the morning and pour it on to my mug. From 8am to 5pm my tea is still hot. I am happy with the 20oz size mug because it holds just the right amount of tea that I can drink for the day. The feel of the mug is nice and so far has held against bumps and a coiuple of drops because its not noticeable. One thing that I would like to add if I could would be the cap if it could have a way to add a rope loop handle or something to that nature to help with placing it on my backpack with a carabiner or similar products. Over all it's still holding strong from constant use from hot teas and cold drinks. I'm really enjoying my mug. Super Practical.
4 out of 5 stars
24 October, 2025
originally posted on zojirushi.com
Great improvment over previous versions
[This review was collected as part of a promotion.] Have used it now several times and I like it. I have an older (similar) version of this with a non-stick interior that was difficult to remove odors from; this new one has not had that problem at all! I love the button closure and locking lid design and the insulation works incredibly well. I put hot tea into it at 5am, and it was still almost too hot to drink at 5pm. My only concern is the permanently attached gaskets. While easy enough to clean, I worry about their longevity, and replace-ability. Otherwise solid product. Though 20 oz is enough for my hot drinks, I might seek a larger one for water or cold drinks.
5 out of 5 stars
24 October, 2025
originally posted on zojirushi.com
Great travel thermos!
[This review was collected as part of a promotion.] This mug is so well insulated that my drinks stay warm for hours! It feels very secure to carry around with the lock mechanism, and it's easy to control when drinking out of.
5 out of 5 stars
23 October, 2025
originally posted on zojirushi.com
Super functional and innovative!
[This review was collected as part of a promotion.] Not only does the mug come in unique colors, but it has a pour spout I haven't encountered before which makes it easier to sip from than the usual mug AND much easier to clean, as the pour spout can be removed when cleaning the top part of the mug! I am considering getting a second one in a smaller size for my nightstand.
5 out of 5 stars
23 October, 2025
originally posted on zojirushi.com
Excellent GoCafe, but frigid weather will tell
[This review was collected as part of a promotion.] Hello. This is David, previously and legally known as Dave J Forjan. But since the Baptism on 11/11/17 in the Indian River at Sand Point Park in Titusville Florida at 5pm when God became my Father, I am just David now. I offer my review of my new GoCafe 20 ounce plum/taupe mug as a gift from you, graciously. I appreciate that you gave me this wonderful mug in exchange for a review. I take this offer and gift and review quite seriously. I am always slow to form an opinion because I consider and test and evaluate thoroughly. I live a lifestyle that requires endurance. In this matter, endurance in temperature extremes. Like the cold Winter weather soon upon us. Let us acknowledge first, this is the wrong time of year to evaluate this type of mug. The weather is neither cold or hot. Even as this GoCafe mug is so finely designed and manufactured, the only crucial test is how long does it keep hot drinks hot, in the coldest weather, and how long does it keep cold drinks cold, in the hottest weather. ~ That said, I can say this: do not change the lid at all, no matter what anyone says. The lid is actually entertaining, odd as that sounds. When I have hot coffee from Father’s Coffee bean tree children and leave it closed awhile, the lid hesitates when I press the open button, and then let go. Many times the lid and button stay closed, even with my finger off the button, for half second or 2 seconds, and suddenly it pops open like a Jack-in-the-box. No telling when it will pop open and so the suspense is amusing. It is funny. And when it opens, it makes such a lovely, musical sound. And in the cacophony that is America, this sound is pleasing, almost cute. So I say the lid is just great. ~ I have only had this mug 3 weeks or so. I am beginning to write my review, after making notes. But, it will be incomplete because I drink hot drinks this time of year and I can only evaluate this mug accurately in January when the temperatures are in the single Fahrenheit digits (below 10 degrees F). I must rely on a mug to keep my hot drinks hot even in sub-zero Fahrenheit temperatures. I have a canine child that Father asked me to adopt who was severely abused and now is only comfortable away from human activity in the forest. I will spend 7 hours continuously with him for our first walk of the day in the forest even in January. So I will record how long the mug keeps my coffee hot enough to still warm my belly. This is a valid and accurate benchmark to use because one knows quite well and easily when the drink no longer warms the belly. That said, I previously bought and tested Zojirushi’s Stainless Mug SM-SHE48/60 and your Stainless Mug SM-KHE36/48. I bought the second one because I take drinks with me for my Canine boy. And, I bent one enough to break the vacuum seal tripping over a log last year, hence me wanting this new GoCafe 20 ounce plum/taupe mug. So I was able to evaluate those 2 Zojirushi mugs last Winter. Both of the Zojirushi Stainless Mug SM-SHE48/60 and Stainless Mug SM-KHE36/48 mugs kept my Coffee warm enough to warm my belly for 2 1/2 hours in single digit (0-9 degree) Fahrenheit temperatures, starting off the day. And that is the very cold time of the morning. And I was thrilled that your mugs are able to do that. I am very very grateful that you made mugs that can do that. You can only imagine how important it is to have my Coffee stay hot for that long, when the temperatures are so frigid cold. And all three mugs are beautiful. They have a fine “fit and finish”. Beautiful colors. High quality manufacturing. Attractive design. Durable. These mugs are also handy in a surprising way. When I make a whole pot of Father’s Coffee Bean tree children’s coffee, I pour some in a cup to have right away, and pour the rest into your GoCafe, to stay hot for hours (due to indoor temperatures). If I want more, I have it already hot in the GoCafe, right next to me, without having to go into the kitchen and heat it all over again :) ~ In addition to many layers of clothing, and Toasty Touch heated gloves, and Baffin Impact Arctic Circle boots, and Clif Kid organic Z-Bar energy bars for sugar and carbohydrates for body heat, your Zojirushi mugs are integral for me, in my 71st year, to be able to give this Canine child the hours of therapy in the forest every day that he needs. I will offer a full review when the weather has been cold a week or two, here in the Southern Tier of New York. I must also commend Zojirushi for your fabulous bread machines. We have this best 2-pound machine now. We started with the 1-pound bread machine, but it melted in the fire. Both make delicious perfect bread and dough every time. Thank you thank you thank you all so much for these. Bread is my favorite food. ~ Thank you all very much. Remember rule number 1, “no injuries“. ~ In the years since the Baptism on 11/11/17, God my Father your Father has graciously taught me to hear him. He privileges me further by allowing me to let him speak through me. Father wants to share his thoughts of love and gratitude with you now through me. Father speaks now.i ~ God your Father says, children, remember that I love each of you fully equally always no matter what every second of every day Father says, children, remember too that I am grateful to each of you for all of your kindness and love that you share with others along our paths - like you do with your work Father says, children, I am grateful to each of you for that you make fabulous products to be enjoyed by the whole family Father says, children, before there was all of this around here that you see now there was nothing - for a very long time there was nothing Father says, children, I created all of this everything out of my desire for love - love of children love of family and the love within family Father says, children, now you can appreciate how grateful I am to you for that you make family life happier and thus more loving - and the love within family is central to my reasons for the creation of life Father says, children, I want you to know how I can reach out to you to help you and show you my love for the work that you do with your precious time in this precious life that helps families to enjoy their love more and longer Father says, children, remember that I say “yes” to every human by tingling your noses Father says, children, knowing this will allow me to help you in many ways for the help you offer family Father says, children, remember also that wherever your eye is suddenly drawn to a heart-shaped object that it is me God your Father reminding you that I love you and that my love is with you every second of every day Father says, children, I have spoken ~
5 out of 5 stars
22 October, 2025
originally posted on zojirushi.com
Love my plum taupe 20 oz. Go Cafe
[This review was collected as part of a promotion.] I got this fabulous 20 oz. Go Cafe Insulated Mug about a month ago and I love it and wanted to share why. As with all my prior Zojirushi products, the seal is foolproof. There are never leaks and the liquid is kept perfectly cold or hot. I use it mostly for water as I have smaller ones for coffee. I love to have water in the car that's not in plastic for health reasons or in glass for safety. I picked the color Plum Taupe. It is matte and very neutral. If there was one thing I would improve, it's the width in holding it. But this is a small issue and doesn't take away from my loving it and using it all the time. You will use it everyday and enjoy never being stuck in the car without clean cold water or hot tea or coffee.
5 out of 5 stars
22 October, 2025
originally posted on zojirushi.com
Best-in-Class Zojirushi tech makes GoCafe #1!
[This review was collected as part of a promotion.] The best in class Zojirushi seal design and premium finish crowns the GoCafe as the #1 insulated mug I have ever owned and have ever used. Having used my GoCafe for 3 weeks, my tea consistently remains hot for over 2 hours, with the lid open most of the time -- as if I had just poured the hot water from my kettle. For reference, my other insulated mugs usually cool in 30 minutes, and a standard ceramic mug barely 10 minutes. The 20 oz variant I have is portable, so when I bring my GoCafe with me to the gym, I can enjoy fresh, hot tea in the morning 3 hours after I brewed it (and after I myself have cooled down from my yoga, sauna, and shower). Little touches, like the cap tightening perfectly in-line with the Zojirushi elephant mascot logo, flawless stainless steel, snappy mouthpiece that makes cleaning easy, and crisp paint elevates the GoCafe way above the others. I would highly recommend the GoCafe to those dissatisfied with their current insulated mug and want Zojirushi's proven excellence in other products applied to their thermos. I am a participant in the GoCafe™ Review Program.
5 out of 5 stars
22 October, 2025
originally posted on zojirushi.com
Great mug
[This review was collected as part of a promotion.] I’ve been using this mug for almost a month, and I absolutely love it. Its size (20 oz) is perfect, not too big or heavy. The purple color is beautiful and quite unique, with a lovely matte finish. Overall, the design is both practical and stylish. Cleaning it is very easy, especially the lid, which I really appreciate because it prevents odors from building up. It has a convenient safety lock that makes it easy to open and close, and it doesn’t leak a single drop. I can toss it in my bag without worrying that it will open or spill. What has impressed me the most is how well it keeps beverages hot or cold for many hours. Every morning I make tea, and even when I drink it throughout the day, it stays hot until the end. I even have to be careful not to burn myself because it retains heat so well. In short, this is a high-quality mug: beautiful, practical, and totally worth recommending. I also love that it comes in different sizes. Llevo casi un mes usando este termo y me encanta. Su tamaño (20 oz) es perfecto: no es muy grande ni pesado. El color morado es muy bonito y poco común, con un acabado mate muy lindo; en general, el diseño es bastante práctico y bonito. Limpiarlo es muy fácil, especialmente la tapa, algo que me agrada bastante porque evita que conserve malos olores. Tiene un seguro muy práctico que permite abrir y cerrar fácilmente, y no derrama ni una sola gota, lo cual resulta muy cómodo para llevar a cualquier lugar, ya que lo puedo echar en mi bolso sin preocuparme de que se abra o derrame líquidos. Lo que más me ha sorprendido es su capacidad para mantener las bebidas calientes o frías por muchas horas. Cada mañana preparo mi té y, aunque lo tomo durante todo el día, sigue caliente hasta el final; incluso debo tener cuidado de no quemarme, de tan bien que conserva el calor. En resumen, es un termo de excelente calidad: bonito, práctico y totalmente recomendable. Me gusta que venga en diferentes presentaciones de tamaño.
4 out of 5 stars
22 October, 2025
originally posted on zojirushi.com
Awesome Cold/Heat Retention
[This review was collected as part of a promotion.] I received this carafe as part of a promotion, but have been wanting to get one for myself anyways. The carafe is the perfect size for me when I’m on the go — not too little and not too much capacity and physical size. It fits in my car cup holder quite snug but better than not fitting at all or being too narrow. As for the capability of the carafe, it lives up to its product description — keeping g drinks cold/cool or hot/warm, which is very important to me. If I could improve the product, I would find another mechanism than a pop up lid — it gets in the way when I’m drinking from it, especially when I have to tip the carafe up when the contents are low. I’d prefer a pull-back/sliding mechanism instead so that the opening can be opened or closed but not interfere with my glasses or line of sight. Also, an option to use a leash with it or some way to hold/hang/loop/carry the carafe by hooking it with a finger or two when my hands/arms are full so I don’t have to grip the circumference of the carafe body with my entire hand would be a game changer.
5 out of 5 stars
22 October, 2025
originally posted on zojirushi.com
Awesome lid design and insulation
[This review was collected as part of a promotion.] I absolutely love this bottle. The color is stunning and it keeps my iced coffee ice-cold. On the rare occasion I want something hot, I’m usually leaving chai in there for hours and it’s still steaming when I pour it out into smaller cups later. I like the lock/unlock feature on the lid, as I previously wouldn’t use this style of bottle since I was worried it would leak. I can easily turn this one over without an issue. I’ve also gotten several compliments about the color and the little elephant logo is so cute. Overall, a great bottle!
5 out of 5 stars
22 October, 2025
originally posted on zojirushi.com
Excellent insulation for both hot and cold liquid.
[This review was collected as part of a promotion.] The Zojirushi Go Cafe tumbler is a great product. I tested the tumbler to see how long ice and hot water last. There was plenty of ice the next day. Hot water only last for same day. Hot water is still warm after the next day. Overall this is a fantastic tumbler that is well made.
4 out of 5 stars
22 October, 2025
originally posted on zojirushi.com
Everyday Use
[This review was collected as part of a promotion.] I've been using this everyday for hot drinks only, such as water, tea, and coffee. It's my go-to and to go cup for work! The liquid inside stays hot. I like that you can easily twist the cap or pop the lid open to drink it. Overall, it's been holding up well. I didn't buy the full stainless steel color, but a colored one so it does feel like it can scratch or dent easily, so I'll handle with care.