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Common scent options include lavender and coconut, plus fresh/fragranced formulas. Unscented and fragrance-free versions are also available.
Labels typically cover newborn through early childhood. Examples shown include 'Newborn and Up', 'All Ages', and specific ranges such as 0–5 years.
Packaging ranges from standard bottles to pump bottles for one-handed use, and some options are available in trial/mini/travel sizes.
Sizes vary from small travel or trial bottles up to larger family sizes; examples shown range from about 7.8 fl oz to roughly 27 fl oz.
They’re marketed as head-to-toe cleansers: apply a small amount to wet hair and skin or to a washcloth, lather gently, then rinse clean.