Highlighted ingredients across the range include amaranth and rice protein (for shine, smoothing and fortifying), jackfruit extract (moisture), sugarcane-derived squalane in the baby wash, plant-based starches in the dry powder, and violet pigment used in the purple shampoo for tone correction.
Sizes shown include 13 fl oz for several liquid shampoos, 1 oz for the dry powder, 11.8 fl oz for the baby wash, and an 8 fl oz cream shampoo.
Typical directions: work shampoo into wet hair, rinse, and follow with conditioner. The dry powder is applied to roots and massaged in. The purple/tone-correcting shampoo advises limited use—generally no more than 2–3 times per week—to avoid over-correction.
Available forms include liquid shampoos, a dry powder formula, and a cream-format shampoo.
Across the range they list moisturizing, strengthening, smoothing, shine enhancement, volumizing/lift, basic cleansing, and—on color-focused formulas—tone correction and color protection.
