Inspired by the urge to set a new beauty standard, Melissa Butler decided to shake things up by offering bold & diverse options that are also vegan & cruelty free, all at prices everyone can afford.
Born in Alamar, Cuba, makeup artist Gabriela Trujillo created Alamar, a cruelty-free cosmetics line that celebrates her Latino culture & community through cosmetics. Limited-time assortment available through 11/1.
What do you do when you can’t find effective hair care? If you’re Maya Smith, you make it. Tried and tested in her own salon, her collection was inspired by the people in her community.
After building a successful barbering career that included a celebrity clientele, Eric “Pacinos” Roa created Pacinos, his own line of high-quality men’s grooming products that brings the barbershop to you.
One of the first makeup educators on YouTube, Marlena Stell created Makeup Geek to offer a range of professional-quality, cruelty-free options to help more people enhance their natural beauty.
Inspired to link beauty rituals of the past to present needs, Ada Rojas created Botánika Beauty, a line of natural hair care that celebrates her Dominican roots & works to awaken your inner goddess.
Rochelle Graham-Campbell needed options that were organic and would work on her thicker, natural hair. So she decided to make them herself, with ingredients inspired by her childhood in Jamaica.
Inspired by her abuela, who taught her it’s easy to go from natural to glam with the right products, Jessica Alba created Honest Beauty, a line of high-impact makeup & results-driven skin care made with clean, cruelty-free ingredients.
After struggling to find affordable products for healthy and moisturized natural hair, Chris-Tia Donaldson created TGIN (Thank God It’s Natural), a natural hair & skin care company that specializes in textured hair care.
Created by Dr. Camille & Josef Verovic, wife & husband, Girl+Hair is a natural hair care system for protective styles, all about empowering women to embrace their culture & natural hair.
Find your new favorite brands to support now & forever.
Explore our assortment in time for Hispanic Heritage Month, 9/15–10/15.