Black Owned or Founded Beauty Brands

4.6 out of 5 stars with 3715 ratings

$12.00 - $29.00

Ulta Beauty at Target

PATTERN Curl Gel - Ulta Beauty

4.5 out of 5 stars with 3383 ratings

Highly rated

$22.00

Ulta Beauty at Target

PATTERN Double Sided Bristle Hair Brush - Ulta Beauty

4.5 out of 5 stars with 172 ratings

Highly rated

$16.00

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PATTERN Wide Tooth Comb - Ulta Beauty

4.7 out of 5 stars with 712 ratings

Highly rated

$29.00

Ulta Beauty at Target

PATTERN Scalp Serum - 4 fl oz - Ulta Beauty

4.6 out of 5 stars with 1287 ratings

$30.00

Ulta Beauty at Target

Fenty Snackz by Fenty Beauty by Rihanna Mini Match Stix Duo Contour & Highlighter Set - 0.1oz/2pc - Ulta Beauty

4.5 out of 5 stars with 49 ratings

$29.00

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PATTERN Medium Conditioner - Ulta Beauty

4.6 out of 5 stars with 1876 ratings

$21.00

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Fenty Beauty Lil Glossy Lil Thicc Lip + Eye Duo Set - 0.38 fl oz - Ulta Beauty

4.7 out of 5 stars with 3 ratings

Highly rated

$22.00($2.82/fluid ounce)

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PATTERN Clarifying Shampoo - 7.8 fl oz - Ulta Beauty

4.7 out of 5 stars with 1126 ratings

$29.00($1.93/fluid ounce)

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PATTERN Styling Custard - 15 fl oz - Ulta Beauty

4.7 out of 5 stars with 459 ratings

$32.00($4.00/fluid ounce)

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Briogeo Hair Care Destined for Density Caffeine + Biotin Peptide Density Shampoo for Fine or Thinning Hair - 8 fl oz - Ulta Beauty

4.1 out of 5 stars with 178 ratings

Highly rated

$14.00($3.50/fluid ounce)

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PATTERN Edge Control Hair Wax - 4 fl oz - Ulta Beauty

4.5 out of 5 stars with 1467 ratings

$39.00($2.44/fluid ounce)

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Briogeo Hair Care Don't Despair Repair! Super Moisture Shampoo - 16 fl oz - Ulta Beauty

4.3 out of 5 stars with 1011 ratings

Highly rated

$29.00($2.23/fluid ounce)

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PATTERN Intensive Conditioner - 13 fl oz - Ulta Beauty

4.6 out of 5 stars with 3420 ratings

$19.00

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PATTERN Shower Hair Brush - Ulta Beauty

4.6 out of 5 stars with 2502 ratings

$36.00($3.00/fluid ounce)

Ulta Beauty at Target

PATTERN Mini Stylers Kit - 12 fl oz - Ulta Beauty

4.5 out of 5 stars with 475 ratings

$32.00

Ulta Beauty at Target

PATTERN Texture Travel Kit - 3 fl oz/3pc - Ulta Beauty

4.5 out of 5 stars with 78 ratings

$39.00

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Fenty Snackz by Fenty Beauty by Rihanna Prep + Set Complexion Duo Instant Mattifying Set - 6.286oz/2pc - Ulta Beauty

4.5 out of 5 stars with 17 ratings

$15.00

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Fenty Snackz by Fenty Beauty by Rihanna We’re Even Hydrating Longwear Mini Concealer - 0.15 fl oz

4.4 out of 5 stars with 298 ratings

$12.00

Ulta Beauty at Target

PATTERN Deep Scalp Detox - 1.75oz - Ulta Beauty

Briogeo Hair Care Farewell Frizz Blow Dry Perfection & Heat Protectant Hair Cream - 4 fl oz - Ulta Beauty

$26.00

Ulta Beauty at Target

4.5 out of 5 stars with 844 ratings

$32.00

Ulta Beauty at Target

Briogeo Hair Care Scalp Revival Rosemary Pre Wash Oil - 3.4 fl oz - Ulta Beauty

4.7 out of 5 stars with 295 ratings

$17.00

Ulta Beauty at Target

Fenty Snackz by Fenty Beauty by Rihanna Mini Gloss Bomb Heat Universal Lip Luminizer + Plumper - Ulta Beauty

4.5 out of 5 stars with 277 ratings

$32.00($4.00/fluid ounce)

Ulta Beauty at Target

Briogeo Hair Care Caffeine + Biotin Peptide Density Conditioner for Fine or Thinning Hair - 8 fl oz - Ulta Beauty