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PATTERN Styling Cream - Ulta Beauty - 2 of 4PATTERN Styling Cream - Ulta Beauty - 3 of 4PATTERN Styling Cream - Ulta Beauty - 4 of 4
PATTERN Styling Cream - Ulta Beauty - 1 of 4

PATTERN Styling Cream - 15 fl oz - Ulta Beauty: Moisturizing, Curl Enhancing, Textured, Curly Hair

$29.00 ($1.93/fluid ounce)
Size15

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • Features & Benefits:
  • Provides superior moisture penetration
  • Curls and styles stay defined
  • Great for setting twist-outs, braid-outs, Bantu knots and more as well as twisting locs
  • Thick enough to provide hold, but never crunchy
  • The perfect weight and buttery texture to help with curl elongation
  • Great for 3B-4C hair
  • Research Results:
  • Clinically proven to promote hair moisture.**
  • Clinically proven to curl & style hair for long-lasting definition.**
  • Clinically proven to be flexible to prevent breakage.**
  • ** based on a third-party study
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
  • Other: Cruelty-free, Color-Safe, Vegan, Nut Free
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Apply on wet or dry hair as you style or braid. For protective styles, use to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold.

Description

The Styling Cream provides superior moisture penetration and touchable hold when setting hairstyles— twist outs, braid outs, Bantu knots, wash-and-gos. Shea Butter, Cacay Oil and Sweet Almond Oil nourish the hair while preventing breakage and damage.

Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Moisturizing, Curl Enhancing
Net weight: 15 fl oz (US)
TCIN: 82550465
UPC: 810015150788
Item Number (DPCI): 342-03-7316
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, butyrospermum parkii (shea) butter, cetearyl alcohol, glycerin, ceteareth-20, peg-40 hydrogenated castor oil, cocos nucifera (coconut) oil, peg-120 methyl glucose dioleate, theobroma cacao (cocoa) seed butter, potassium carbonate, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, prunus amygdalus dulcis (sweet almond) oil, peg-60 hydrogenated castor oil, aloe barbadensis leaf extract, hydrolyzed wheat protein, ethylhexylglycerin, caprylyl glycol, polysorbate 60, citric acid, phenoxyethanol, hydroxyethylcellulose, disodium edta, disodium phosphate, sodium phosphate, sodium benzoate, benzyl alcohol, phenethyl alcohol, potassium sorbate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene, coumarin

Shipping details

Estimated ship dimensions: 3.44 inches length x 3.44 inches width x 3.38 inches height
Estimated ship weight: 1.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This styling cream has garnered positive feedback for its ability to define curls while keeping them soft and moisturized. Guests appreciate its versatility, allowing for various styles from sleek looks to twist outs without the crunchiness often associated with other products. The cream's pleasant scent and effective hydration make it a favorite among those with different hair types, particularly for maintaining healthy curls in humid conditions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3783 reviews
    78% would recommend
    19 recommendations
    5 out of 5 stars
    2 May, 2026
    originally posted on PATTERN Beauty
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    Best My Curls Ever Looked

    [This review was collected as part of a promotion.] Absolutely love the leave-in and curling gel! My curls have never looked better and I smile every time I catch a glimpse in the mirror.
    Daniel R.
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on http://www.ulta.com
    Image

    Curls Poppin'

    My hair is usually very frizzy and it makes my curls less defined, and my hair dries out really quickly. BUT with this styling cream, my curls look so hydrated and defined. I just wish it wasn't so pricey..
    Syraiah
    Did you find this review helpful?
    1 out of 5 stars
    18 April, 2026
    originally posted on PATTERN Beauty
    Image

    NO NOT BUY THIS!!!!

    This was the worst gel I have ever used on my hair. I have really curly hair, so I was very hopeful that this gel would do the trick to hold it in place when I diffuse it, but it didn't and it made it really frizzy. On top of that, when I would go to wash my hair and de tangle it in the shower, my hair was extremely tangled. I ended up loosing a lot of my hair in the shower because of the huge knot clumps. This had never happened to me before, ao I did a few tests to see if it was the gel and it was. NO NOT BUY THIS PRODUCT!
    Sylvia M.
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on http://www.ulta.com
    Image

    Super moisturizing, left hair lush and soft

    Amazing product
    Kyson
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on PATTERN Beauty
    Image

    Curls galore!

    [This review was collected as part of a promotion.] This luscious creme brought out my curls and tamed the frizz. I can't imagine my hair without it now.
    Samanthi M.
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on PATTERN Beauty
    Image

    Purchased to try out

    [This review was collected as part of a promotion.] I like the way it leaves my tight coiled hair. It gives me the style I was going for
    Victor B.
    Did you find this review helpful?
    4 out of 5 stars
    25 March, 2026
    originally posted on http://www.ulta.com
    Image

    great for dryer or a tighter curls but not the best for me

    The product is extremely hydrating and thick. I only use a small amount of product and my hair is super soft. It is too soft to the point that my curls don't hold. It didn't leave any residue or flakes. I like the smell but it is strong. The product delivers on what it promises. But I should have read the label more thoroughly before purchasing this product. It didn't work for my 2c-3b fine hair but it wasn't meant for my texture
    Gabi
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on PATTERN Beauty
    Image

    The Best!!

    [This review was collected as part of a promotion.] I luv, luv, luv this styling cream. My hair behaves so beautifully with this styling cream. I have it in the Palo Santo fragrance, which I use with the PS Leave-in, and had to have it in the original fragrance. Now, all I need is this in the new Indigo Rain so I can add to my collection.
    Milcah F.
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on PATTERN Beauty
    Image

    This is my go to for sleek styling

    The performance of this product is amazing. Im so happy to find a healthy alternative to gel for sleek styles. It's moisturizing and it it lays my hair down.
    Rida
    Did you find this review helpful?
    4 out of 5 stars
    20 March, 2026
    originally posted on PATTERN Beauty
    Image

    Hydrating

    [This review was collected as part of a promotion.] Really hydrating a bit too thick of a consistency for my specific hair type.
    Samantha C.
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on PATTERN Beauty
    Image

    Best product

    [This review was collected as part of a promotion.] This is first product I've used that defines my curls. I love this product
    Bettie H.
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on PATTERN Beauty
    Image

    Good

    [This review was collected as part of a promotion.] I love this for making moves of your out and about great but just to stay home I would use the leave in. Smells great and a light scent
    Constance B.
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on PATTERN Beauty
    Image

    Life Giving Styling Cream

    [This review was collected as part of a promotion.] Yes. Get 2 containers. The Styling Cream just makes my hair happy! It keeps my hair springy and, full of life! Amazing amd good-smellong products.
    Amaris J.
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on http://www.ulta.com
    Image

    I could never use another curly product brand ever again

    Pattern products have been absolutely amazing with my hair. They provide the moisture my hair needs, the hold, my hair doesn't get too knotty after using this stuff and Ive tried other curl "creams" by the same line and this one is by far my favorite
    Katie
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on PATTERN Beauty
    Image

    Pattern styling cream is perfect

    [This review was collected as part of a promotion.] Pattern styling cream is perfect for my twist out, love love love! Leaves my hair so soft and well hydrated.
    Tanecia C.
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on PATTERN Beauty
    Image

    Cream

    [This review was collected as part of a promotion.] Amazing, love how it keeps everything looking good for over a week
    Jasmyn C.
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on PATTERN Beauty
    Image

    Perfect product for my C2-C3 curls

    [This review was collected as part of a promotion.] The consistency of the styling cream is perfect for my texture. It defines and hydrates without weighing down my curls.
    Colleen W.
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on PATTERN Beauty
    Image

    My fav!

    [This review was collected as part of a promotion.] This has been a game changer. Keep my hair moisturized, defined and with less frizz!
    Bryanna C.
    Did you find this review helpful?
    5 out of 5 stars
    28 February, 2026
    originally posted on PATTERN Beauty
    Image

    Popping curls

    [This review was collected as part of a promotion.] This is definitely one of my go to for a wash and go look. It helps define my curls without leaving them crunchy. I enjoy how lightweight all the products are and how it keeps my curls popping.
    Chayla P.
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on PATTERN Beauty
    Image

    No more eco style gel

    [This review was collected as part of a promotion.] I replaced my eco style gel with the styling cream.
    Princess S.
    Did you find this review helpful?

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