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PATTERN Styling Cream - Ulta Beauty
$29.00 ($1.93/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Features & Benefits:
- Provides superior moisture penetration
- Curls and styles stay defined
- Great for setting twist-outs, braid-outs, Bantu knots and more as well as twisting locs
- Thick enough to provide hold, but never crunchy
- The perfect weight and buttery texture to help with curl elongation
- Great for 3B-4C hair
- Research Results:
- Clinically proven to promote hair moisture.**
- Clinically proven to curl & style hair for long-lasting definition.**
- Clinically proven to be flexible to prevent breakage.**
- ** based on a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
- Other: Cruelty-free, Color-Safe, Vegan, Nut Free
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet or dry hair as you style or braid. For protective styles, use to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold.
Description
The Styling Cream provides superior moisture penetration and touchable hold when setting hairstyles— twist outs, braid outs, Bantu knots, wash-and-gos. Shea Butter, Cacay Oil and Sweet Almond Oil nourish the hair while preventing breakage and damage.
Hair Type: Curly, Textured
Product Form: Cream
Beauty Purpose: Moisturizing, Curl Enhancing
Net weight: 15 fl oz (US)
TCIN: 82550465
UPC: 810015150788
Item Number (DPCI): 342-03-7316
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, butyrospermum parkii (shea) butter, cetearyl alcohol, glycerin, ceteareth-20, peg-40 hydrogenated castor oil, cocos nucifera (coconut) oil, peg-120 methyl glucose dioleate, theobroma cacao (cocoa) seed butter, potassium carbonate, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, prunus amygdalus dulcis (sweet almond) oil, peg-60 hydrogenated castor oil, aloe barbadensis leaf extract, hydrolyzed wheat protein, ethylhexylglycerin, caprylyl glycol, polysorbate 60, citric acid, phenoxyethanol, hydroxyethylcellulose, disodium edta, disodium phosphate, sodium phosphate, sodium benzoate, benzyl alcohol, phenethyl alcohol, potassium sorbate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene, coumarin' '
Shipping details
Estimated ship dimensions: 3.44 inches length x 3.44 inches width x 3.38 inches height
Estimated ship weight: 1.12 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This styling cream has garnered positive feedback for its ability to define curls while keeping them soft and moisturized. Guests appreciate its versatility, allowing for various styles from sleek looks to twist outs without the crunchiness often associated with other products. The cream's pleasant scent and effective hydration make it a favorite among those with different hair types, particularly for maintaining healthy curls in humid conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3725 reviews
78% would recommend
19 recommendations
5 out of 5 stars
21 November, 2025
originally posted on PATTERN Beauty
Everything, just EVERYTHING is phenomenal
[This review was collected as part of a promotion.] Everything, just EVERYTHING is phenomenal about this product, . . . the smell, the shiny, and the smoothness! I have wanted a product like this my entire life, and you know what? MERRY CHRISTMAS, HAPPY BIRTHDAY, HAPPY KWANZAA/HANNUKAH/NEW YEAR/EASTER and WONDERFUL HUMP DAY & FRIDAY EVE!
5 out of 5 stars
16 November, 2025
originally posted on PATTERN Beauty
Great so far
[This review was collected as part of a promotion.] So far so good. I will need to use more frequently to say for sure
5 out of 5 stars
14 November, 2025
originally posted on PATTERN Beauty
Exceptional
Love all of pattern products, what the difference between the custard and the styling cream.
5 out of 5 stars
9 November, 2025
originally posted on http://www.ulta.com
Obsessed!
This is my go to product for my twist outs! I don't like using foam for my twist outs. My hair is so dry and it loves heavy creams. My twist out is moistured and has body. This lasts a long time for me and I never run out bc I always have a spare in my cabinet.
3 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com
Unsure
So bought this product for my mini twist, this time I placed then on stretched hair and it seems like you HAVE to have damp/wet hair for this product not to feel or make your twist "sticky". I think this product will be great for wash and goes or styles where your hair is wet.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
Curl definition
Great for curl definition. A little goes a long way
5 out of 5 stars
27 October, 2025
originally posted on PATTERN Beauty
Best Curl Cream
This is be far the best cream for twist outs. My hair has never felt more moisturized and soft. It works perfect as a moisture sealant as well. I bought the travel size to test it out and immediately bought the full size! That’s how I know it’s good. Never stop making this!
5 out of 5 stars
16 October, 2025
originally posted on PATTERN Beauty
Love!!
I’ve tried many products and Pattern Beauty always has my hair looking the best!!
5 out of 5 stars
15 October, 2025
originally posted on PATTERN Beauty
Sleek cream
[This review was collected as part of a promotion.] Very nice product that leaves my hair moisturized and hydrated. A little goes a long way, but I tend to need more than that!! Great product.
5 out of 5 stars
29 September, 2025
originally posted on http://www.ulta.com
I would buy this product again, smells amazing.
High quality product and smells delicious. I would recommend it 100%
5 out of 5 stars
21 September, 2025
originally posted on PATTERN Beauty
The Best on the market
I have tried sooooo many curl products. I have never found a product for my curls. But one day I decided to try patterns. In my mind I'm thinking another celebrity with a product, it all a scam. So I decided to try the gel and mousse. It made my curls so DEFINED I had to try more. So I bought the shampoo and leave in conditioner. To my surprise the conditioner detangled, and left my hair manageable and soft dry. I even got in the pool and my hair never tangled. Please please please don't change the formula. You have a customer for life. Im over satisfied.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
didn't receive it
did not receive it can't get a refund
5 out of 5 stars
10 September, 2025
originally posted on PATTERN Beauty
I threw out my gels
This cream made me throw out all my gels. It works perfectly for sleek looks without leaving hair crunchy or wet in the middle. My hair stays soft and I don't worry about rinsing gel out my hair when I want to change from a sleek bun to a twist out. I use a little bit for a light hold and a more generous amount for sleek looks. Been using this cream all summer and I have not worried about my hair sweating or lifting.
5 out of 5 stars
1 September, 2025
originally posted on PATTERN Beauty
Love it
[This review was collected as part of a promotion.] I love the smell and what it does for my natural, thin, coily hair. A little goes a long way with this and all the other products I’ve purchased. I mix it with other products depending on the day and what I want to achieve with my updos.
5 out of 5 stars
11 August, 2025
originally posted on PATTERN Beauty
I'm using this styling cream
[This review was collected as part of a promotion.] I'm using this styling cream for cornrows for my girls. I have not noticed flaking, and I am impressed with the way it coats the hair. The finished style looks nourished. They are now on the second week, and I am NOT disappointed with my purchase. This will be part of my styling routine with braids and twists.
5 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com
I love this product!
This is my first time using this product. I have relaxed, thick hair that absorbs a lot a moisture. I tried this product and love it. Just on the ends to prevent dryness and fizziness in the humidity. I use just enough to prevent weighing my hair down.
5 out of 5 stars
3 August, 2025
originally posted on PATTERN Beauty
Love it
[This review was collected as part of a promotion.] AMAZING. It smells good and makes my curls beautiful 😍
5 out of 5 stars
26 July, 2025
originally posted on PATTERN Beauty
Kelu
[This review was collected as part of a promotion.] Pattern is definitely the product for me. I have been enjoying it since my first purchase. I was skeptical at first because I tried so many different products, but Pattern by far is the best. I don't need to look any further. I am pleasantly pleased.
4 out of 5 stars
26 July, 2025
originally posted on PATTERN Beauty
I bought this as part
[This review was collected as part of a promotion.] I bought this as part of a bundle of minis for my sister. She likes to use this along with the hydrating mist.
5 out of 5 stars
25 July, 2025
originally posted on http://www.ulta.com
Game changer
Wow i love my gray curly hair again.