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VERB Curl Cream - 5.3floz - Ulta Beauty
$22.00 ($4.15/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Defines curls
- Adds moisturize
- Reduces frizz
- Sunflower Curl Complex: A unique blend of oils from all parts of the sunflower that help nourish, detangle and define curly hair.
- Jojoba Oil: Helps moisturize hair and protects against dryness and breakage.
- Clinically proven to reduce frizz by 78%* proven results in a third-party testing lab
Description
Verb Lightweight Curl Defining Cream provides lightweight moisture, definition and frizz control for waves, curls and coils. Powered by the proprietary Sunflower Curl Complex and cold-pressed golden jojoba oil, this formula adds hydration for touchably soft hair.
How to use: Distribute a small amount evenly into damp curls. Apply more as needed. Gently scrunch for more definition.
How to use: Distribute a small amount evenly into damp curls. Apply more as needed. Gently scrunch for more definition.
Hair Type: Curly, Wavy
Product Form: Cream
Beauty Purpose: Curl Enhancing
Net weight: 5.3 fl oz (US)
TCIN: 91597489
UPC: 850041150628
Item Number (DPCI): 342-03-0189
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, cetyl alcohol, sorbitol, butyrospermum parkii (shea) butter, behentrimonium methosulfate, cetearyl alcohol, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, hippophae rhamnoides fruit oil, helianthus annuus (sunflower) oil, helianthus annuus (sunflower) seed extract, helianthus annuus (sunflower) sprout extract, helianthus annuus flower extract, sunflower seed oil glycerides, tocopherol, ethylhexylglycerin, mannitol, xanthan gum, maltodextrin/vp copolymer, pvp glucose, aminomethyl propanol, dioleoylamidoethyl hydroxyethylmonium methosulfate, ammonium acryloyldimethyltaurate/vp copolymer, cetearyl glucoside, butylene glycol, propylene glycol, myristyl alcohol, stearyl alcohol, parfum/fragrance, sodium citrate, sodium benzoate, phenoxyethanol, alpha isomethyl lonone, benzyl cinnamate, benzyl salicylate, citronellol, limonene, geraniol, hexyl cinnamal, hydroxycitronellal, linalool.' '
Shipping details
Estimated ship dimensions: 1 inches length x 2.5 inches width x 7.25 inches height
Estimated ship weight: 0.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Verb Curl Cream has garnered mixed feedback from guests, with many praising its lightweight formula that effectively defines curls and reduces frizz. However, some guests expressed disappointment over recent formula changes, noting a decrease in hold and an undesirable texture. Despite these concerns, many guests appreciate its ability to enhance natural curls without weighing hair down, making it a popular choice for those seeking a reliable styling product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2381 reviews
3 out of 5 stars
4 October, 2025
originally posted on http://www.ulta.com
Hate new formula!
I have been using this product for years, but the new formula is very disappointing. It's now watered down and not worth the money anymore.
5 out of 5 stars
27 August, 2025
originally posted on http://www.ulta.com
Love this Curl Cream
Love this
4 out of 5 stars
4 August, 2025
originally posted on Verb
So easy to use!
I use this with the air whip and it works very well for holding and keeping curls in place. I just apply to wet hair and go.
4 out of 5 stars
1 August, 2025
originally posted on Verb
Will probably work best for
Will probably work best for more medium-density hair. It’s probably too heavy for fine hair and (I find) a little too light for dense/coarse hair. I could use more softening and more hold from it.
1 out of 5 stars
30 July, 2025
originally posted on http://www.ulta.com
Original Formula has for the worse.
I was using the Clear Bottle with Gold Lettering Curl Cream for over 5 Years now. And Just bought the Orange bottle. The formula has drastically changed and now had zero hold and feels like I'm putting neutrogena lotion in my hair. So disappointed.
5 out of 5 stars
30 July, 2025
originally posted on Verb
Must have curl cream
Curl Cream changed everything!! It is magical on my curls!!
5 out of 5 stars
26 July, 2025Verified purchase
Finally
Took forever to find a product to put in my wet hair, and then just go about my day without frizz and a tiny bit of texture. I tried frizz-ease, jvn, oi milk, gels, mousse, but this is works the best if you intend to put zero effort into your hair and just don’t want to look like you were electrocuted.
1 out of 5 stars
24 July, 2025
originally posted on http://www.ulta.com
Hate new formula! Runny, tacky feeling, smells bad.
Very disappointed with the change. I loved this product but the new stuff smells so bad I had to rewash my hair. It's not longer think and silky but runny and sticky. Used for 2 years, won't buy again.
5 out of 5 stars
16 July, 2025
originally posted on Verb
Curl cream is the best!
Have struggled for a product for my curls for a couple years now everything either too heavy or keeps my hair still frizzy. Cold cream is absolutely perfect great formation lightweight hair looks really natural, but no frizz. Thank you for this product! Now we just need to make a large sized container.
2 out of 5 stars
9 July, 2025
originally posted on http://www.ulta.com
Dislike the new formula
I've been using this curl cream for years and love it but the new formula is not thick and creamy and requires a lot more product and the results are pretty mediocre. Too little does nothing. Bring back the old formula please!!
1 out of 5 stars
8 July, 2025
originally posted on http://www.ulta.com
Used to be the Holy Grail before formula change
Used to be an all-time favorite product: my only go-to, the one I recommended to everyone. Curls came out perfect every time, long-lasting definition and volume were guaranteed! However, they got cheap and changed the formula, adding unnecessary oils that cut the quality of the product. Curls were loose, no volume, what little it did for my hair only lasted one day max. So sad so disappointing; curly girls know how hard it is to find a perfect product, and that's what it was before the change! Have spent so much money in trying to find new products that can compete, verb lost out on loyal curly customers big time.
4 out of 5 stars
27 June, 2025
originally posted on Verb
Good product but not what I was looking for
[This review was collected as part of a promotion.] I love the light weight hold of the curl cream. I was looking for something to combat the frizz of my curly hair that is mixed with gray. This did not help that problem. I'm still searching.
1 out of 5 stars
27 June, 2025
originally posted on http://www.ulta.com
Wouldn't purchase again
The product itsself is very dense, watery and not enough hold. As far as how it makes the curls feel, very stringy and dry. Not the best forumla and ive heard they changed it. For reference i have Type 3B hair.
5 out of 5 stars
20 June, 2025
originally posted on Verb
Love it
Helps my curls and frizz
5 out of 5 stars
18 June, 2025
originally posted on Verb
Found my product
Love this stuff. It is light and strong and hold all day
1 out of 5 stars
13 June, 2025
originally posted on http://www.ulta.com
New Verb Curl Cream in orange tube
The original Verb Curl Cream in the clear tube was excellent for my curly blonde hair. Soft pretty curls that controlled the frizz for two or three days. The new product seems to be watered down. Doesn't make pretty curls or control any fuzz. A big disappointment for me and a waste of money on top of that. I'm not buying any more verb products. They've lost me as a customer.
5 out of 5 stars
11 June, 2025
originally posted on Verb
Into it!
Love the curl cream! It works great for my wavy-curly hair in combination with the Curl leave-in and foaming gel. Would recommend!
5 out of 5 stars
7 June, 2025
originally posted on Verb
Best curl product ever!!
Love this! It’s my new favorite product for smoothing my curls here in humid Austin!
5 out of 5 stars
13 May, 2025
originally posted on Verb
Loved it, just wish it
Loved it, just wish it was in a container that I could scoop up with my fingers, and more product, because I have long thick hair.
1 out of 5 stars
24 April, 2025
originally posted on http://www.ulta.com
Formula change
They changed the formula, which makes it runny and not enough hold, for super curlier hair. This product went from being thick, and having to use less when hair is wet. To runny, curl cream that you have to use more of hoping it will do the same job.. For proof look up the difference between BAPMDA (which is more fattier and great for detangling, smoothness, fly away control, suitable for all hair types) and BTMS(its a milder moisturizer and conditioner more suitable for fine to damaged hair). SMH Verb, adding more oils to substitute the change didnt do much at all, please go back to the former formula.