VERB Curl Cream - 5.3floz - Ulta Beauty: Curl Enhancing For Curly, Wavy Hair
$22.00 ($4.15/fluid ounce)See 1 deal for this item
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Buy 1 get 1 free VERB curl cream & gel
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- $22.00($3.28/fluid ounce)Buy 1 get 1 free VERB curl cream & gel4.5 out of 5 stars with 2763 ratings
- $35.00($2.06/fluid ounce)Buy 1 get 1 50% off select Ouidad hair care4.5 out of 5 stars with 12 ratings
- $26.00Buy 1 get 1 50% off select Ouidad hair care on select items4.3 out of 5 stars with 227 ratings
- $26.00($2.36/fluid ounce)Buy 1 get 1 50% off select Ouidad hair care3.3 out of 5 stars with 12 ratings
- $26.00($3.06/fluid ounce)Buy 1 get 1 50% off select Ouidad hair care3 out of 5 stars with 20 ratings
- $12.00 - $29.00Buy 1, get 1 50% off select PATTERN hair care on select items4.5 out of 5 stars with 3518 ratings
- Highly rated$29.00($1.93/fluid ounce)Buy 1, get 1 50% off select PATTERN hair care4.6 out of 5 stars with 3783 ratings
- Highly rated$29.00($7.44/fluid ounce)Buy 1, get 1 50% off select PATTERN hair care4.6 out of 5 stars with 2600 ratings
- $29.00($1.93/fluid ounce)Buy 1, get 1 50% off select PATTERN hair care4.7 out of 5 stars with 527 ratings
- $18.00($1.50/fluid ounce)Buy 1, get 1 50% off select PATTERN hair care4.1 out of 5 stars with 2891 ratings
- $26.00($3.06/fluid ounce)Buy 1 get 1 50% off select Ouidad hair care4.3 out of 5 stars with 412 ratings
- $37.00($4.35/fluid ounce)4.6 out of 5 stars with 453 ratings
- $29.00($2.42/fluid ounce)Buy 1, get 1 50% off select PATTERN hair care4.4 out of 5 stars with 963 ratings
Frequently bought together
- $22.00($3.28/fluid ounce)Buy 1 get 1 free VERB curl cream & gel4.5 out of 5 stars with 2763 ratings
- $14.00 - $25.00Buy 1, get 1 50% off select PATTERN hair care on select items4.5 out of 5 stars with 956 ratings
- $22.00($1.83/fluid ounce)4.5 out of 5 stars with 774 ratings
- $10.00 - $24.00Buy 1 get 1 50% off select Ouidad hair care4.1 out of 5 stars with 250 ratings
Guests also viewed
- $22.00($3.28/fluid ounce)Buy 1 get 1 free VERB curl cream & gel4.5 out of 5 stars with 2763 ratings
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- $5.49 - $22.99Select items on clearanceBuy 1 get 1 25% off select hair care products on select items4.5 out of 5 stars with 962 ratings
- $26.00($3.06/fluid ounce)Buy 1 get 1 50% off select Ouidad hair care4.3 out of 5 stars with 412 ratings
- $3.99 - $13.49Buy 3, get 1 free on select beauty minis on select items4.3 out of 5 stars with 2398 ratings
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Guests are saying
This curl cream has garnered mixed feedback from guests, with many praising its lightweight formula and ability to define curls without weighing them down. Guests appreciate its effectiveness in controlling frizz and enhancing curl shape, making it a go-to for those with curly hair. However, some have expressed disappointment over a recent formula change that has affected its consistency and performance. Overall, it remains a popular choice for achieving beautiful, bouncy curls.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2406 reviews
0% would recommend
1 recommendations
1 out of 5 stars
27 June, 2026
originally posted on http://www.ulta.com

Ruined
The new formula is terrible and smells awful, it was so good before
2 out of 5 stars
23 June, 2026
originally posted on Verb
Just ok
Doesn't work as well as other style creams. Very runny.
5 out of 5 stars
20 June, 2026
originally posted on Verb
A favorite
Love this curl cream, great definition and lasting hold while staying soft. Some build up, but might just be me!
5 out of 5 stars
6 June, 2026
originally posted on Verb
Amazing
I'm typically a low maintenance, Wash and go kind of girl. This is exactly what I needed. I work this through my wet hair and I'm done. It gives me volume. It moisturizes so I don't have frizz. It doesn't feel heavy or crunchy. It leaves my hair feeling completely natural
4 out of 5 stars
28 March, 2026
originally posted on Verb
New curl crean
It's ok. I ordered it because I got a bundle pack as a gift a couple years ago and the curl cream in that was great. The new one isn't quite as good.
5 out of 5 stars
28 March, 2026
originally posted on Verb
Curl cream
Having fine and thin hair that’s curly is difficult to manage. This curl cream gives my hair ringlets and not just thin looking curls. It’s bouncy and pretty. Love this cream from the hundreds I’ve tried!
5 out of 5 stars
2 March, 2026
originally posted on Verb
Amazing!
[This review was collected as part of a promotion.] Great humidity control, lightweight, doesn't bogg down my curls and easy to refresh.
1 out of 5 stars
24 January, 2026
originally posted on http://www.ulta.com

New formula is a NO
I went searching for this stuff since I lost my last bottle and soooo disappointed that they changed the formula. It's so runny, I thought maybe I needed to shake it. Nope that's its consistency. It feels like low quality lotion.
3 out of 5 stars
28 December, 2025
originally posted on Verb
Used to be amazing…
… now it’s just ok. The old formula was thick and a little could go a long way, but the new formula is so thinned out. It does still work nicely, but it takes so much more. Super disappointing.
5 out of 5 stars
23 December, 2025
originally posted on Verb
Great Product!
Great product for dryer curly hair. This product makes my hair look healthy with just one application and is light and keeps my hair from getting frizzy.
5 out of 5 stars
23 December, 2025
originally posted on Verb
Curl Cream :)
[This review was collected as part of a promotion.] This curl cream works perfectly for my hair! Lightweight and moisturizing!
1 out of 5 stars
16 December, 2025
originally posted on http://www.ulta.com

Wouldn't recommend
My hair hated this product. Very disappointing
4 out of 5 stars
4 December, 2025
originally posted on Verb
Excellent product
Helps curls to clump and look smooth without the crunch
1 out of 5 stars
28 November, 2025
originally posted on http://www.ulta.com

Hate the new formula
Used to be so good
2 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
(no review title)
Makes my curls unmanageable. I end up using another product to try to fix curls. I won’t buy again nor try other products from this brand
4 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com

More than likely buy again
First time buying this product. The first time I used it I liked it, the second time it's just ok. I have problems with my curls and I'm trying to find conditioner shampoo curl cream combo that works
1 out of 5 stars
23 October, 2025
originally posted on http://www.ulta.com

no to new formula
other formula worked just fine. not this one
5 out of 5 stars
10 October, 2025
originally posted on Verb
Curly Dream Cream
[This review was collected as part of a promotion.] My curls absolutely LOVE this product! Not to heavy but defining and smells oh, so good!
5 out of 5 stars
7 October, 2025
originally posted on Verb
Favorite Curl Cream
[This review was collected as part of a promotion.] Love this cream, light hold and eliminates the frizz. Pairs well with pump gel.
3 out of 5 stars
4 October, 2025
originally posted on http://www.ulta.com

Hate new formula!
I have been using this product for years, but the new formula is very disappointing. It's now watered down and not worth the money anymore.