Maybelline Volum' Express The Colossal Washable Mascara - 230 Glam Black - 0.31 fl oz: Hypoallergenic Thickening Formula
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Guests are saying
This mascara has received mixed feedback with some guests experiencing issues with the formula change, leading to clumping, flaking, and irritation. However, others praise its ability to provide volume, length, and a waterproof finish. The brush design and ease of application are also highlighted, though the scent and consistency of the product have been points of contention.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2471 reviews
easy to apply: 4.39 out of 5
easy to remove: 4.19 out of 5
long lasting: 4.03 out of 5
quality: 3.77 out of 5
value: 3.94 out of 5
63% would recommend
169 recommendations
5 out of 5 stars
24 March, 2026Verified purchase
(no review title)
Easy to remove
2 out of 5 stars
Thumbs down graphic, would not recommend
20 March, 2026Verified purchase
Strong smell
This mascara has a very strong scent. The brush is okay. It doesn't really help with combing through the lashes. It is more on the softer side, but definitely too soft. Didn't really give my straight lashes any length or volume. To get my desired look, I had to apply 3/4 coats and it got clumpy. Not very buildable.
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
- Skin tone: Medium
- Hair color: Red
- Skin type: Oily
- Skin concern: Aging, Dullness
- Eye color: Brown
(no review title)
I like mascara that are not waterproof. I been looking for a good mascara and so far it’s been a good choice. Affordable
5 out of 5 stars
Thumbs up graphic, would recommend
8 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Redness
- Hair color: Brunette
- Eye color: Green
Favorite mascara
This is the mascara that I've been buying for years. Affordable price, great results, doesnt smudge. Easy to apply and remove. Would definetely recommend
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
- Skin type: Normal
(no review title)
My favorite mascara. I’ve used it forever. sometimes I have tried others but always come back to this. Lengthening and voluminous. Easy to put on, easy to wipe off with remover. Doesn’t flake off. I love the thick brush.
5 out of 5 stars
Thumbs up graphic, would recommend
11 February, 2026Verified purchase
- Skin tone: Medium
(no review title)
My shipment came in perfect condition! Thank you Target!
1 out of 5 stars
Thumbs down graphic, would not recommend
7 February, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Hair color: Blonde
- Eye color: Blue
(no review title)
smells weird
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2026Verified purchase
- Hair color: Grey
- Eye color: Brown
- Skin type: Combination
- Skin concern: Aging, Dark circles, Uneven skin tone
- Skin tone: Medium
(no review title)
I have used Maybelline mascara for years. It works well with my skin type and lashes.
5 out of 5 stars
2 January, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
- Skin type: Normal
(no review title)
best mascara ever!!
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
Opened
Item came opened and I can’t return online
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there, Lisa! We're so sorry to hear your mascara arrived opened. We recommend reaching out to Target Customer Service for assistance! XOXO
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
- Skin tone: Light
flakes all day
This mascara goes on well and looks good. HOWEVER, once it's dry it's flaky. I have to check my face every hour and wipe the flakes away. I do not recommend using.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi RachelF90.Thank you for reaching out to Maybelline regarding the Volum' Express The Colossal Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your case #43332616. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
18 October, 2025
originally posted on maybelline.com
Never again
Purchased this today. The mascara wand was not a wand. It looked melted and everything was clumpy and gross. I have extra mascara wands but even with that it wasn’t coming out great.
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
My favorite
I love this Mascara. I've been using it for the last 10 years and have never had any issues. It's affordable and the perfect consistency. It goes on smoothly, lasts all day, and washes off easily. The brush is thick and gets the job done.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2025Verified purchase
- Eye color: Brown
- Skin type: Normal
- Skin tone: Medium
- Skin concern: Dullness
- Hair color: Brunette
Smudgy
It went on nicely the way new mascara does. However, during the day it began smudging underneath my eyes and I couldn’t get it off, even with micellar water. The next morning it was smudged on my face again and I’d showered and washed my hair before bed. No way am I going through this everyday
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! Thank you for reaching out about our Maybelline Volum' Express The Colossal Mascara. We're truly sorry to hear about your frustrating experience with our mascara, especially with the smudging and difficulty in removal. This is certainly not the performance we intend, and we appreciate you bringing this to our attention.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase
- Eye color: Brown
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
Beautiful lashes
Easy to apply to lashes with no clumps. Lasts all day and easy to remove with a make up remover pad.
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Great Product
Applies smoothly and the color is bold. No issues woth flaking off throughout the day or smudging under the eye
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase
- Skin concern: Uneven skin tone, Dullness, Cellulite, Aging, Sun damage
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
Good mascara
As women (and men) we are constantly looking for mascara that doesn’t clump and lengthens our lashes. This is it! At least for me. I currently have 27 tubes of mascara- please don’t judge. But this one is amazing. It’s made it to my top 3 mascaras. Just for the sole point that it doesn’t clump nearly as much as the others.
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Green
Eyelashes look good
This is good mascara for the money. Not heavy, really helps enhance my weak eyelashes.
3 out of 5 stars
26 June, 2025Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
Good mascara, but smells weird
My eyelashes looked fantastic while using it, and I did purchase this thinking it was water proof..it was not😂 but the good news is it comes off easily! Bad news is that it smells like a nasal spray and it’s all I could smell the first hour or 2 of wearing it.
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
- Hair color: Auburn
- Skin concern: Acne, Sensitivity, Redness, Uneven skin tone, Blackheads, Pores, Aging
GREAT Product!!!!
Forever my favorite ❤️