$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.
Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Strengthening, Nourishing
Net weight: 10 fl oz (US)
TCIN: 82518828
UPC: 815402021276
Item Number (DPCI): 342-03-2270
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), amodimethicone, hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, citrus japonica fruit extract, panthenol, hydrolyzed keratin, polyquaternium-7, orbignya oleifera seed oil, cocos nucifera (coconut) oil, peg-150 distearate, sodium lauroyl glycinate, cetrimonium chloride (anti-static agent/agent antistatique), c11-15 pareth-7, laureth-9, trideceth-12, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, tocopherol, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate, disodium edta, citric acid, sodium chloride, sodium hydroxide, tetrasodium edta, phenoxyethanol, sodium benzoate, potassium sorbate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 15985 (yellow 6)
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 5.5 inches height
Estimated ship weight: 0.79 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 513 reviews
50% would recommend
6 recommendations
Excellent products
5 out of 5 stars
Ashleigh S. - 14 days ago
originally posted on OUAI
Every product they make smells heavenly. I have loved everything I have gotten.
Great product
5 out of 5 stars
Fred D. - 16 days ago
originally posted on OUAI
Got the medium hair shampoo and conditioner and it is amazing. My hair is very manageable and leaves a luster with its finish.
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
mek - 21 days ago, Verified purchaser
The fragrance is very strong and unpleasant, and my hair is so dry after just one use. I’ll have to do some damage control now. Not happy at all!!
Excellent Shampoo!
5 out of 5 stars
Kathryn S. - 24 days ago
originally posted on OUAI
Leaves my hair soft, shiny, fresh. The scent is so lovely. Though I have fine hair in strand diameter (and a lot of it on my head), it's a short, bleached Pixie cut. I got the Medium shampoo & conditioner because I need a little extra in conditioning. The Medium is perfect for my hair.
Ouai
5 out of 5 stars
Amy W. - 1 month ago
originally posted on OUAI
Lovely fragrance Efficient as in it doesn't take a lot and gets very clean and easy to rinse out Hair shiny and silky
My hair is so soft!
5 out of 5 stars
Bri - 1 month ago
originally posted on http://www.ulta.com

Every time I use this product I love it. It leaves my hair shiny and soft and it smells amazing. I dont have any danruff issues anymore like I did with past shampoos. Lathers very well, definitely repurchasing.
The Best!
5 out of 5 stars
PurpleDaisy - 1 month ago
originally posted on http://www.ulta.com

OUAI products are totally amazing. The shampoo lather's awesome, cleans beautifully and the scent is absolutely amazingly gorgeous. This shampoo gives a lot of body without leaving your hair dried out or greasy. I will always have this shampoo in my shower, it's my favorite.
I had purchased the thick
5 out of 5 stars
Stella U. - 2 months ago
originally posted on OUAI
I had purchased the thick hair product first. Then I decided to use the medium hair products. Definite game changer! My hair has never looked or felt so good!
Curly hair friendly
5 out of 5 stars
Hannah L. - 2 months ago
originally posted on OUAI
I love this shampoo! I got both the shampoo and conditioner and when I used them together my hair has left so smooth and silky. It’s been hard for me to find something that makes my hair feel smooth but doesn’t stop my curls.
The smell is awful. It
1 out of 5 stars
Gina H. - 2 months ago
originally posted on OUAI
The smell is awful. It was so strong, and last for days even after I washed my hair multiple times with other shampoo. It was so strong. Which is such a shame because my hair did feel smooth and nice.
Nothing special
3 out of 5 stars
Paige - 2 months ago
originally posted on http://www.ulta.com

I love the Quai Shampoo line for color treated hair, but that was unable in my local store. So, I tried the Quai for medium hair. No where near the same. The lather is different, and that great scent just wasn't there. It was okay. But, I've had better from their line.
It's sooooo good
5 out of 5 stars
Valeria - 3 months ago
originally posted on http://www.ulta.com

Highly recommended, I dyed my hair for the first time and it helped so much
Heavy fragrance
1 out of 5 stars
Daisysaurus - 3 months ago
originally posted on http://www.ulta.com

Cute packaging and nice size bottles but WOW the smell is so strong and not in a good way. Its heavy on the rose scent which gives a very mature smell… unfortunately will be returning
Love it
5 out of 5 stars
Lori D. - 3 months ago
originally posted on OUAI
Smells great, cleans and conditions nicely. The wave spray is wonderful, not to sticky or thick - smells just as great. Definite go to for my wavey and frizzy curly hair.
Smells amazing!
5 out of 5 stars
Amanda V. - 3 months ago
originally posted on OUAI
I love my 'middle child' shampoo! Perfect for medium thick hair. Good lather, packaging, and my hair loves it! Gives great volume and brought out my hidden waves. Pairs great with medium conditioner and finished with Ouai anti frizz styling cream ✨️ Highly recommend for medium short hair.
Great Shampoo
5 out of 5 stars
Sarah H. - 3 months ago
originally posted on OUAI
Suds very well if you use plenty of water. Cleans my hair well without stripping it. For a clean shampoo it does everything im looking for.
This is a new favorite!!
5 out of 5 stars
Mimi - 3 months ago
originally posted on http://www.ulta.com

I have thick hair, but I felt like not as thick as others. I read several reviews from those with thicker hair that used the medium shampoo and so that was my choice. Solid choice! It's perfect! The smell is so lovely, not overpowering at all. I cannot believe how nice my hair feels after using this, it lathers nicely, you don't need a lot and it rinses beautifully. I was surprised at how my hair did not feel tangled or hard to get through after using the shampoo and before applying conditioner. As much as I am not a fan of the price, I will continue to pay for this brand. It's a new favorite for sure and will be continuing to use. I am not a fan of the price point, however, it's worth it. The quality is unbeatable. 10/10 for me!
Not for me
5 out of 5 stars
Tricia O. - 3 months ago
originally posted on OUAI
Really weighs down my hair, usually starts feeling greasy after a few hours. The scent is a little too strong/rosy for me too.
Great product
5 out of 5 stars
Lois S. - 3 months ago
originally posted on OUAI
minimal product goes a long way. cleans, conditions, smells lovely
Very nice!
5 out of 5 stars
Victoria B. - 4 months ago
originally posted on OUAI
Its scent is lovely. I noticed an overall retexturing for the better while using the shampoo+conditioner combination. I’ve been able to decrease my use of styling product.