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Kristin Ess Fragrance Free Daily Cleansing Shampoo, Lightly Clarifing, Vegan + Sulfate Free
$11.99 ($1.20/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- lightly clarifying
- shine enhancing
- high lathering
- non-stripping
- for all hair types
Description
Just like The One Signature Shampoo, this formula cleanses without stripping, restores shine and adds volume but this formula contains zero fragrance. I know fragrance is subjective and I always want to provide something for everyone, so here it is!
How to:
1. Depending on the thickness of your hair, squeeze a dime, quarter or silver dollar-sized amount of shampoo into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. Rise thoroughly and repeat if necessary.
Tip: If my hair is extra oily or has a lot of product in it, I like to shampoo twice.
cruelty free | color + keratin safe | vegan
free of added fragrance, sulfates, parabens, phthalates, silicones + gluten
Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.
How to:
1. Depending on the thickness of your hair, squeeze a dime, quarter or silver dollar-sized amount of shampoo into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. Rise thoroughly and repeat if necessary.
Tip: If my hair is extra oily or has a lot of product in it, I like to shampoo twice.
cruelty free | color + keratin safe | vegan
free of added fragrance, sulfates, parabens, phthalates, silicones + gluten
Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.
Scent: Unscented
Hair Type: All Hair Types
Health Facts: Paraben-Free, Phthalate-Free, No Fragrance Added, Silicone-Free, Vegan, Sulfate-Free, Gluten-Free
Product Warning: Adult Use Only
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Shine Enhancing, Nourishing
Net weight: 10 fl oz (US)
Features: Lightweight
TCIN: 76577774
UPC: 840797129337
Item Number (DPCI): 063-00-8241
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua/eau), lauramidopropyl betaine, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, glycerin, sodium lauryl sulfoacetate, disodium laureth sulfosuccinate, aloe barbadensis leaf juice, tocopheryl acetate, cocos nucifera (coconut) oil, phenoxyethanol, sodium lauroyl sarcosinate, sodium c14-16 olefin sulfonate, soyamidopropylamine oxide, polyquaternium-71, maltodextrin, sodium cocoyl glutamate, panthenol, polyquaternium-7, sodium hydroxide, citric acid.' '
Shipping details
Estimated ship dimensions: 2.02 inches length x 2.1 inches width x 6.61 inches height
Estimated ship weight: 0.78 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Kristin Ess Fragrance Free Hair Care Collection
About the collection
Just because you have sensitive skin or a sensitive scalp doesn’t mean you can’t have epic hair. Skip the fragrance and focus on performance with the Kristin Ess Hair Fragrance Free collection. This collection includes shampoo, conditioner, detangling tonic, deep treatment mask, dry shampoo, texturizing paste and grooming cream. The Fragrance Free collection is color + keratin safe, cruelty free and free of added fragrance, sulfates, parabens, phthalates, silicones and gluten.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its fragrance-free formula and effectiveness in cleansing hair without harsh chemicals. However, several guests reported issues such as dryness, itchiness, and scalp irritation. While some found it suitable for occasional use, others experienced negative effects, indicating it may not be ideal for daily application. Guests appreciate its gentle nature but caution against overuse, especially for those with sensitive scalps.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 645 reviews
effectiveness: 2.89 out of 5
quality: 2.77 out of 5
value: 2.84 out of 5
45% would recommend
154 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2025Verified purchase
Worst shampoo I've ever used
A single washing left my hair squeaky clean: all of the natural oil was stripped. It looked as dry and lifeless as it felt. My teen son had the same experience. We both have straight hair. His hair is oiler and thicker than mine, but the results were the same.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2025
Caution: Causes hair loss
I’ve had this shampoo for a while. My hairdresser noticed that my well water made my hair more dark/greasy, and said a clarifying shampoo would help. I only wash my hair once a week, so I decided to use this shampoo with every shower. After consistently using it once a week for the past 3 months, I’m noticing MAJOR hair loss. Like every time I pull down my pony tail, I’m losing clumps of hair. The only thing I’ve changed in my life/routine is using this shampoo. I’m going to throw out the rest and hope and pray my hair goes back to normal. Cannot recommend this product.
2 out of 5 stars
Thumbs down graphic, would not recommend
5 September, 2025Verified purchase
Meh, Not Cleansing or Sudsy Won't Buy Again
I like her other shampoo conditioners, they work and make my hair feel good but the fragrance makes me sick. I wanted unscented hair products because I have asthma and am super sensitive to fragrance (I get bad migraines) I liked these plain b/w bottles better too so I bought this and the matching conditioner. Neither work well on my color treated, long fine hair. The shampoo doesn't spread well and I get tons of tangles so I won't be buying this again. How about stop using these stinky, old lady floral toxic fumes?
2 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2025Verified purchase
Strong scent!
Admittedly I didn’t try the product, but that was because of the overwhelmingly strong citrus-like scent. When something says fragrance free, I expect no smell or very mild. I have massive fragrance/scent allergies, so this is unacceptable. The bottle was open when it arrived so I got hit with the scent immediately. It’s probably not unpleasant but it caused a migraine and flushing all over my face. Conditioner is same issue.
5 out of 5 stars
28 July, 2025
originally posted on influenster.com

Great shampoo
Scent free, simple packaging, value is good for the price. Texture is smooth and the effectiveness of the results after using for a week, you will notice a difference.
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2025Verified purchase
It really is fragrance-free!
Even the tiniest hint of perfume, fragrance, scent... makes me lose my mind. I don't know if the problem is my nose or my brain, but this is an awful issue to have in this world where people walk around with layers of fragrance on them. Thankfully, I found this shampoo! It's a clarifying shampoo, so it'll strip your hair if you use it daily. I have oily hair and terrible hard water, so using this shampoo a couple times a month really helps wash away buildup from those things.
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Another Kristin Ess product I love
Cleans, doesn't strip, doesn't dry out my curly, thick hair and doesn't irrate my skin! Love, please keep making it!!
5 out of 5 stars
Thumbs up graphic, would recommend
28 June, 2025
Great!!
Great product!! Good for oily hair. Would recommend!!
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2025Verified purchase
Best shampoo for sensitive scalps
My favorite fragrance free shampoo!! Cleans hair really well and feels light/foamy. Love the large pump bottle too.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 January, 2025
Big no for 3B dry curls
I tried to convice myself to like this shampoo but I can’t put up with using it anymore. It’s not for me. I got down to about 2/10 of a bottle left and just threw out the last bit. It makes my hair feel like it’s going to tear out and makes it insanely dry. It doesn’t lather as well as others so I have to use more product and overall my scalp has been itchy, flaking, and uncomfy. I switched to another shampoo and brand and my hair is already looking and feeling better. I can’t recommend this formula at all based on my experience.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2025Verified purchase
Good for oily hair
My 13 year old is always dealing with greasy hair and this shampoo has helped her to maintain her hair looking good for a little longer she is been using it for a year with no issues
1 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2024Verified purchase
Horrible waste
Actually the worst shampoo I’ve ever tried and lasted under a month.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 November, 2024Verified purchase
BEWARE!! Breakage and thinning
I never have hair breakage. my hair is splitting at the top of my scalp and so thin!! BEWARE i can see short broken hairs at the top of my head. and my scalp is so itchy. dandruff out of control
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2024Verified purchase
stay away!
This gave me a horrible rash on my scalp, ears, and back of my neck. i will be returning it asap. i have seen multiple reviews from multiple places/people saying it caused them to break out into a rash as well
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2024Verified purchase
Seriously, DON'T
I am normally one to skim through all reviews but am kicking myself that I did not read the negative ones. It is all true. This should be yanked from the shelves. I already suffer from thin hair, so thought nothing of chunks coming out :( my scalp is red and irritated, the itching and flaking is starting today and my hair has been DULL and DRY and brittle. Big big mistake.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2024Verified purchase
Not good for scalp
Made my scalp very itchy other than that it was fine. But I am going crazy.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2024Verified purchase
Dry Coarse Hair
It made my hair feel very dry and coarse. It feels very stripping, I don't know how someone could use this daily.
2 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2024
What happened? No longer cleans - horrible buildup
I fell in love with shampoo/conditioner set given my frangrance sensitivities. But something's changed. I now can't use it without awful oily buildup and to my horror - a reoccurance of cradle cap... Developing a sensitivity that left me using Vanicream (dry scalp and brittle hair) finding this shampoo was originally a Godsend - and perfect for both my curly-haired partner as well as my staight hair. We've been using it over a year and a half with no problems. Now even after three rounds of lathering/rinsing, I still have horrible buildup. My hair was so oily it was appearing wet even while dry, and we were BOTH running through the alternate salicylic acid clarifying shampoo - needing to use it up to every other wash - before realizing what was going on. A real shame, they must have changed the formula, because it had really hit a perfect balance other Fragrance-Free formulas hadn't, but now it's essentially ineffective.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2024Verified purchase
Now watered down blah
This was an incredible shampoo until the company decided to water down the formula. Now it doesn’t cleanse the same so I’ll be looking for a new shampoo. Shame on the company for changing the formula to cut costs.
5 out of 5 stars
6 July, 2024
originally posted on influenster.com

Simple, Clean and Fragrance Free
Fragrance Free is my new go to for hair care and body care. I love the fact that fragrance free products do not interfere with fragrances that I wear on my body. This shampoo cleans my hair well and works nicely with Kristin Ess Fragrance Free Conditioner.