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IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty

IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 2 of 3IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 3 of 3
IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty - 1 of 3
$26.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Best-selling, award-winning brow pencil mimics the look of real hair
  • Budge-proof formula adheres to skin for the look of natural eyebrows that last
  • Universal shades transform to all hair colors based on pressure
  • Brow-enhancing biotin, saw palmetto and antioxidants

Description

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported

Ingredients:

g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].' '

Shipping details

Estimated ship dimensions: 0.75 inches length x 0.8 inches width x 5.6 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This eyebrow pencil is a favorite among guests for its natural look and ease of application. The universal taupe shade blends seamlessly with various hair colors, making it versatile for different skin tones. Many guests appreciate its long-lasting formula, which withstands heat and sweat. However, some have noted recent quality issues with the pencil tip breaking easily. Overall, it remains a go-to choice for achieving beautifully defined brows.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 4792 reviews
    100% would recommend
    3 recommendations

    Easy to apply and lasts all day

    5 out of 5 stars
    Alexandra2123 - 16 days ago
    originally posted on itcosmetics.com
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    [This review was collected as part of a promotion.] Easy to apply, lasts all day, really fills in my eye brows after years of over waxing.
    Did you find this review helpful?

    Helps my disappearing eyebrows !

    5 out of 5 stars
    c tay - 18 days ago
    originally posted on itcosmetics.com
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    easy to use , no worry about color match, seems to help with eyebrow regrowth
    Did you find this review helpful?

    The best and easiest eyeshadow product!

    5 out of 5 stars
    Melinda P - 24 days ago
    originally posted on itcosmetics.com
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    Natural looking, easy to use, long lasting, blends wonderfully!
    Did you find this review helpful?

    Bought by accident but happy with it.

    5 out of 5 stars
    dlix - 1 month ago
    originally posted on itcosmetics.com
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    [This review was collected as part of a promotion.] I actually thought I was purchasing the power eye brow universal color. I was surprised when I saw this one had a different point. But I tried it and don't mind it at all . It goes on easily and the color is also good. I like the taupe shade as I just want the eyebrows to appear natural. My own have thinned out and gone gray. This pencil works fine. I still prefer the other because of the tip...but I'm fine with either.
    Did you find this review helpful?

    Brow Review

    3 out of 5 stars
    C Koue - 1 month ago
    originally posted on itcosmetics.com
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    Its ok but i much prefer the build a brow in the pot. Better color and easier application. Please bring it back.
    1 reply from ITC CS team - 29 days ago
    Hi there! Thanks so much for your feedback on the Brow Power Universal Eyebrow Pencil. We’re glad you gave it a try! We completely understand your preference for the Build a Brow pot, which was a favorite for many. Unfortunately, it was discontinued due to changes in demand and a shift toward new formulas. We truly appreciate your input and will keep it in mind for future products.
    Did you find this review helpful?

    My favorite brow pencil

    5 out of 5 stars
    Lolaf1111 - 1 month ago
    originally posted on itcosmetics.com
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    Love it . Works great . A must try . I've been using this one for over 10 yrs
    Did you find this review helpful?

    Best Brow Product Ever.

    5 out of 5 stars
    ITCosmetics customer in N - 1 month ago
    originally posted on itcosmetics.com
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    [This review was collected as part of a promotion.] Good coverage, smooth application, universal color is perfect.
    Did you find this review helpful?

    I am a fan!!

    5 out of 5 stars
    pasqual - 1 month ago
    originally posted on itcosmetics.com
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    This is my first purchase of the It Brow Power eyebrow pencil. I have tried many over the years because my brows have always been sparse. It's one of my favorites! It works very well to fill in my eyebrows and the finish is really pretty. So many eyebrow pencils are hard and I feel that they then leave too harsh of a mark on my brows. This pencil is creamy and you don't have to press hard to apply it, so it gives a much more natural full look to my eyebrow.
    1 guest found this review helpful. Did you?

    Natural looking brows

    5 out of 5 stars
    Gayle Ryan - 1 month ago
    originally posted on itcosmetics.com
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    Stays on all day. Very natural colors and easy to use
    1 guest found this review helpful. Did you?

    Awesome product!

    5 out of 5 stars
    Tammy - 2 months ago
    originally posted on http://www.ulta.com
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    This product is awesome and stays on all day even in the heat. I wish I would have discovered it a long time ago!
    Did you find this review helpful?

    The best eyebrow pencil

    5 out of 5 stars
    Mschei444 - 2 months ago
    originally posted on itcosmetics.com
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    I have been using the taupe shade for years. I color my hair so sometimes it’s blonde and sometimes it’s brown, and this shade of eyebrow pencil always looks good no matter the color of my hair.
    Did you find this review helpful?

    The Best

    5 out of 5 stars
    SPCali - 2 months ago
    originally posted on itcosmetics.com
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    I've tried numerous eye brow pencils over the years and this one is the best one overall. I have oily skin and other pencils toward the end of the day would have a shine to it. That doesn't happen with this pencil
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Wefive - 2 months ago
    originally posted on itcosmetics.com
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    Easy to apply long lasting price is reasonable product has stayed the same over the years
    Did you find this review helpful?

    Love this!

    5 out of 5 stars
    Hello13 - 2 months ago
    originally posted on itcosmetics.com
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    [This review was collected as part of a promotion.] Reliable, looks clean, and natural. Lasts all day. I get compliments.
    Did you find this review helpful?

    Best!

    5 out of 5 stars
    Cathy95 - 2 months ago
    originally posted on itcosmetics.com
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    The shade is so versatile with brown brows. Goes on smooth and blends so well!
    Did you find this review helpful?

    Breaks easily

    4 out of 5 stars
    Trace - 2 months ago
    originally posted on http://www.ulta.com
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    Good but…the lead breaks easily. Leaves little chuncks.
    Did you find this review helpful?

    Great Brow Pencil, But Need Grayish Color

    4 out of 5 stars
    cruisin - 2 months ago
    originally posted on itcosmetics.com
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    I love IT brow pencils, but the colors are all too dark or warm (the only reason I held back on that fifth star). Now that I have gone silver/gray, the universal I have been using is too, brownish, too warm. Would love to see a new color come out for the many of us who have “gone silver”. Thanks.
    Did you find this review helpful?

    Can't live without

    5 out of 5 stars
    YoRooney - 2 months ago
    originally posted on itcosmetics.com
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    If I could only choose 1 cosmetic product, it would be this one. It is easy to apply and looks natural, but also makes my brows look their absolute best. I love the universal taupe color. It truly is universal and works on everyone I know.
    Did you find this review helpful?

    Looks natural

    5 out of 5 stars
    Naiaraniel - 2 months ago
    originally posted on itcosmetics.com
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    [This review was collected as part of a promotion.] I have sparse eyebrows and this blends in perfectly
    Did you find this review helpful?

    Disappointing

    2 out of 5 stars
    Diane1974 - 2 months ago
    originally posted on itcosmetics.com
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    Have used this eyebrow pencil for many years. Very disappointed in my recent purchase! It just keeps crumbling bits and pieces off when applying. Have smoothed pencil out with tissue only for it to continue crumbling! Wondering if I got a defect, or is anyone else experiencing this?
    Did you find this review helpful?

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