$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Medium Blue-Violet Hair Dye
- Lasts 4–6 weeks (gradual fade based on hair porosity & care)
- Ultra-creamy, conditioning formula leaves hair silky & hydrated
- Mix, Match, or Clash! All shades are intermixable—create endless custom shades
- Vegan & Cruelty-Free – Tested on Celebrities, Not Animals™
- No ammonia, no parabens, no PPD
- Safe for all hair types
- Color With a Conscience™ – Manic Panic donates 15% of profits to charities that support animals, people, and the planet
Description
Electric Amethyst® is a high-voltage, medium blue-violet hair dye that delivers a jewel-toned, unforgettable finish. This semi-permanent shade from Manic Panic’s Classic High Voltage® line fuses cool blue and violet pigments into a bold, brilliant burst of color that’s anything but ordinary. Think cosmic glam meets crystal punk. For the most vibrant results, apply to hair pre-lightened to a level 10 blonde. If any yellow tones remain, expect a punchier, more electric blue finish with a hint of violet edge
Made with vegan, cruelty-free ingredients and free from ammonia and parabens, this damage-free dye is perfect for anyone ready to express themselves with fearless, creative color.
Classic High Voltage® Hair Dye features a ready-to-use, ultra-conditioning formula—no developer required. It’s long-lasting, fragrance-free, and packed with vibrant pigment that keeps hair looking and feeling healthy. Just open the jar and apply for bold color that fades gracefully with every wash.
Whether you're experimenting with a new shade or refreshing your signature look, Manic Panic makes it easy to transform your hair—on your terms.
How to Dye
1. Prep your hair with Manic Panic Blue Lightning Hair Bleach Kit- 30 Volume
2.Shampoo with a clarifying shampoo – try Prepare to Dye® Clarifying Shampoo
3. Apply hair dye to dry, clean hair, fully saturating strands
4. Let process for 30 minutes (longer for more vibrant results)
5. Rinse with cool water (no shampoo) to lock in color
6. Style & shine in your bold new hue!.
Made with vegan, cruelty-free ingredients and free from ammonia and parabens, this damage-free dye is perfect for anyone ready to express themselves with fearless, creative color.
Classic High Voltage® Hair Dye features a ready-to-use, ultra-conditioning formula—no developer required. It’s long-lasting, fragrance-free, and packed with vibrant pigment that keeps hair looking and feeling healthy. Just open the jar and apply for bold color that fades gracefully with every wash.
Whether you're experimenting with a new shade or refreshing your signature look, Manic Panic makes it easy to transform your hair—on your terms.
How to Dye
1. Prep your hair with Manic Panic Blue Lightning Hair Bleach Kit- 30 Volume
2.Shampoo with a clarifying shampoo – try Prepare to Dye® Clarifying Shampoo
3. Apply hair dye to dry, clean hair, fully saturating strands
4. Let process for 30 minutes (longer for more vibrant results)
5. Rinse with cool water (no shampoo) to lock in color
6. Style & shine in your bold new hue!.
Hair Type: All Hair Types
Product Form: Cream
Sustainability Claims: Plant-Based, Cruelty-Free
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: 4 fl oz (US)
Features: Semi-Permanent
TCIN: 83726492
UPC: 612600110364
Item Number (DPCI): 063-01-7104
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (purified water, agua purificada, eau épurée), cetyl alcohol, stearyl alcohol, centrimonium chloride, propylene glycol, aloe vera (aloe barbadensis leaf juice), citric acid, methylchloroisothiazolinone, methylisothiazolinone, basic blue 54, basic violet 16.
Allergens & Warnings:
CAUTION: FOR EXTERNAL USE ONLY. KEEP OUT OF REACH OF CHILDREN. USE ONLY AS DIRECTED. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. DO NOT USE THIS PRODUCT TO DYE EYEBROWS OR EYELASHES; TO DO SO MAY CAUSE BLINDNESS. IF PRODUCT GETS IN EYES, RINSE EYES IMMEDIATELY WITH WATER AND CONSULT WITH A MEDICAL PROFESSIONAL.Shipping details
Estimated ship dimensions: 2.56 inches length x 2.17 inches width x 2.11 inches height
Estimated ship weight: 0.31 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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$14.99($3.33/fluid ounce)
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4.1 out of 5 stars with 3960 ratings
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3.5 out of 5 stars with 125 reviews
effectiveness: 3.27 out of 5
quality: 3.23 out of 5
value: 3.05 out of 5
31% would recommend
32 recommendations
Do Not buy this product !!!!! Waste of money !!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jaimie - 1 month ago
Such an awe full product !!!! Do not buy this !!!! I have ordered 2 jars of this ! One I have used and it barely covers a shoulder length hair cut . So I ordered another one which has been in the shipping process for over a month so I can’t even cancel it ! Do better Target !!!!! Also started with bleached blond hair and the blond shows through !!!! I do not recommend buying this product ! It is awful and shipping time is a joke !!!!!!
Try it
3 out of 5 stars
Thumbs down graphic, would not recommend
Elf candy fan - 2 months ago, Verified purchaser
Doesn’t stay long in hair still a good product
Vibrant
4 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 3 months ago, Verified purchaser
Very vibrant pink. I tried diluting it with conditioner but it was the same on strands that were not diluted. However, the diluted sections did fade faster. The last pic is only 1 wk faded, but we were in FL fun & pools. It colors very well on my hair, which is brown but highlighted.
Do Not Buy
2 out of 5 stars
Thumbs down graphic, would not recommend
Angie - 4 months ago, Verified purchaser
Although my hair is red, it bleeds excessively. My bathtub is a nightmare each time I shower and I’m stained red— would not recommend. I’ve tried other products that give the same pay off color but the bleeding is more contained. :/
Do not pass go
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama - 5 months ago, Verified purchaser
If you’d like to dye everything in your house neon red, then by all means buy this. Manic panic - is what I did after it stained my countertops, my bathtub, my sheets, my walls, my towels, and even my CLOTHES. Do not pass go, do not collect this product.
Needs light colored hair
3 out of 5 stars
Thumbs up graphic, would recommend
- 9 months ago, Verified purchaser
This didn't do much for our light brown hair. Only use it on light hair. It did wash out over time.
Purple tones washed out immediately, color was grey-ish
1 out of 5 stars
Thumbs down graphic, would not recommend
A person - 9 months ago, Verified purchaser
I used it on my daughter's medium blonde hair and it looks like a weird dark grey color. It's like all the purple tones disappeared. I would definitely not recommend it.
Didn't take to hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Maxvill92 - 10 months ago, Verified purchaser
This did nothing literally even on blonde hair this did not take
Didn't last at all
2 out of 5 stars
Thumbs down graphic, would not recommend
JustLikeMellie - 11 months ago, Verified purchaser
First, it didn't take my hair like other brands did and faded after one wash.
She Glows!!
5 out of 5 stars
Thumbs up graphic, would recommend
JaneSayz - 11 months ago
I recently tried out Manic Panic’s Pink Warrior hair color, and I have to say, I’m absolutely thrilled with the results! The color is incredibly vibrant and bold, exactly as I hoped it would be. It turned my hair into a stunning shade of pink that really stands out. One of the coolest features is how it glows under black light. It’s such a fun and unexpected bonus that adds a whole new level of excitement to my look, especially for evenings out or parties. What also impressed me is the packaging. I noticed right away the Breast Cancer Research Foundation (BCRF) callout on the box. It’s great to know that a portion of the proceeds goes to support such an important cause. It makes me feel good about my purchase knowing that I’m contributing in some way. Overall, I couldn’t be happier with Manic Panic Pink Warrior. If you’re looking to switch up your hair color with something vibrant and unique, I highly recommend giving it a try. It’s not just about the color; it’s about embracing a bold new look and supporting a meaningful cause along the way.
Vivid color
5 out of 5 stars
Thumbs up graphic, would recommend
Jubi - 1 year ago
I was surprised how vivid this came out on light brown hair without lightening first. Worked very well. Stained skin and my bathtub more than other dyes I’ve used in the past and required some hard scrubbing to remove.
Doesn't dilute with conditioner well
2 out of 5 stars
Thumbs down graphic, would not recommend
Shae - 1 year ago, Verified purchaser
Color is true to bottle, but results are splotchy if diluted with conditioner. I usually use arctic fox and it gives consistent results even if diluted. (Was on a rush to dye my hair and didn't have time to order artic fox, so I tried manic panic)
Legit
5 out of 5 stars
Thumbs up graphic, would recommend
Feeeenix - 1 year ago, Verified purchaser
The only red I use in my hair. Been tracking this down like a hound .
Stay Away!
1 out of 5 stars
Thumbs down graphic, would not recommend
Nope - 1 year ago
Uh ..The amethyst color turned my hair blue, not purple. Dark, dark blue. Getting it out was a disaster.
Well...Where to start?
2 out of 5 stars
Thumbs down graphic, would not recommend
Arlette - 1 year ago
I've bought this brand before, it is thin & very messy. I had color all over me & was rushing to get it off of my face & neck before it STAINED!! When rinsing, be prepared for a major excess bleeding of the color...It was a mess! I rinsed & rinsed & rinsed...I had to wash it 4 times to stop the color run-off...GEEZ!!!
Buy it if you want to dye your whole body
2 out of 5 stars
Thumbs down graphic, would not recommend
Fabi - 2 years ago, Verified purchaser
Is my hair healthy? Yes, Is my hair pink? Yes. The problem is that everything is pink now literally everything, my whole entire back, my bed, everything
Better to get from ulta
1 out of 5 stars
Thumbs down graphic, would not recommend
Aliciarox11189 - 2 years ago, Verified purchaser
Turned my hands pink through 2 pairs of gloves. I got this same dye @ Ulta and it's 100% better there
My Hair is Red, But at What Cost?
3 out of 5 stars
Thumbs down graphic, would not recommend
Kay - 2 years ago, Verified purchaser
Is my hair red? Yes. Is my tub, bathroom, towels, floor, and bedding red? Also yes. I've used arctic fox for years for vibrant purple hair but wanted to go red for halloween. Now, every time I take a shower (cold water, hot water, it doesn't matter) my bathroom looks like a crime scene. It's been a week and it's still going strong every time my hair gets at all wet. If you need red hair and don't care about the consequences this does the job, but I won't use it again because the red color particularly is rather disturbing to wake up to splattering your pillow.
Amazing color, but....
4 out of 5 stars
Thumbs up graphic, would recommend
JustMe - 2 years ago
I'd give this a 5 Star rating, as it left my hair soft, healthy, and an amazingly vibrant shade of pink, without needing to bleach my hair (naturally dark blonde/lt brown), but the dye is thin and gloopy (a bit hard to apply) and it bleeds/transfers everywhere!! My skin, my nails, my shower, my shirt...it's all hot pink! Maybe it's because this is from Target, but it's definitely not the ManicPanic I used to buy at Hot Topic back in the day.
Dont waste your time with this
1 out of 5 stars
Thumbs down graphic, would not recommend
Mplsmomx2 - 2 years ago, Verified purchaser
I've used every different brand of dye out there and this is the worst. It didn't stick and just washed out leaving a light lavender tint. I left it in for 75 minutes. Waste of money. Literally any other brand works better than this.