Tom's of Maine Antiplaque and Whitening Toothpaste - 4.5oz/3pk
$13.99 ($1.04/ounce)
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Guests are saying
The recent formula change of this toothpaste has left many guests disappointed, as the new flavor is perceived as overly sweet and artificial compared to the original minty taste. Guests appreciated the previous formulation for its natural ingredients and effective cleaning properties. Many are now seeking alternatives due to the unpleasant aftertaste and texture of the new version. The product's integrity seems compromised, leading to a loss of loyal customers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 928 reviews
effectiveness: 2.95 out of 5
quality: 2.6 out of 5
value: 2.46 out of 5
28% would recommend
99 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2026Verified purchase
(no review title)
Teeth feel clean without buildup between brushes.
5 out of 5 stars
31 October, 2026Verified purchase
(no review title)
Been using this for years and I think it is better than fluoride toothpaste. My teeth are so white with this.
1 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2026Verified purchase
Opened box.
One of the packages was already opened when I received it. I exchanged it at the store. It shouldn't be shipped out when the package is ripped opened!
1 out of 5 stars
24 October, 2026Verified purchase
(no review title)
i liked tom's because it was minty without being disgustingly sweet like other toothpastes. the new formula ruined it
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2026Verified purchase
(no review title)
I being use this Tom's for long time really like it
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2026Verified purchase
New Formula Ruined Product
I love when companies sell out and the new parent company completely destroys the integrity of the original product. Colgate has absolutely ruined this toothpaste, and now after a decade of using this product, I need to find a new toothpaste. This new formula is absolutely disgusting and leaves your mouth tasting like artificial sweetners all day, it's nauseating. Despite their efforts at cutting costs to try to raise their profit, I hope they lose an enormous amount of money over this change.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2026Verified purchase
Beware the new flavor
Had been using this toothpaste for almost a decade - it reduced sensitivity as well as the prescription toothpaste I had been using. But I have 4 new tubes that I will donate instead. This new formula is gross - an aftertaste that reminds me of stevia and it makes my lips feel weird. I let it sit for 20 minutes and then brushed again with a different toothpaste to clear the taste. So disappointing - I have to go look for a new toothpaste now after previously being so happy with Tom's.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2026Verified purchase
They Ruined a Great Toothpaste!
The original Tom’s of Maine toothpaste was great, but unfortunately, the formula has recently changed since the brand was acquired by Colgate-Palmolive. The new formula is advertised as having a “New Great Taste,” but I find it anything but great. The original had a pleasant peppermint flavor, while the new formula tastes overwhelmingly like artificial sweeteners. It’s unpleasant enough that I actually dread brushing my teeth with it. I loved the original formula, but I would no longer recommend this toothpaste. I wish they would bring the original formula back!
1 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2026Verified purchase
Horrible
Horrifying...taste like poison and bitter! Why did you change it, it was perfect! Too late to return.
1 out of 5 stars
15 September, 2026Verified purchase
Gross New Taste
We have used this toothpaste for years and always buy the three pack. I just opened up a new pack and brushed my teeth. I thought it had gone bad until I say the label said, “New great taste!” New? Yes. Great? Absolutely not. It tastes like spearmint instead of peppermint. There is also an unpleasant artificial sweetener flavor that lingers in your mouth after brushing. It looks like it’s time to find a new toothpaste brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2026
New artificially sweeten taste
Why the new artificially sweeten taste?? I was Tom's loyal customer for over 10 years. I like it because it's not sweetened. What do they wish to accomplish by changing the taste, is it to attract bigger group of customers? Well, they lost me as a customer. Now, i have to go look for a new toothpaste that's not sweetened.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026
"New Great Taste" is disgusting - Stevia
"New Great Taste" is actually Rebaudioside A, a.k.a. stevia extract. I'm so upset that Colgate has reformulated this product and the Wicked Fresh Tom's of Maine toothpastes to include stevia. I had been a loyal customer for proably 20 years and now have to find a new toothpaste brand because this new reformulation is VILE. The disgusting aftertaste lingers for hours. I'm angry that I wasted money on this without realizing that it now has stevia in it.
1 out of 5 stars
27 August, 2026Verified purchase
Stop "fixing" things that aren't broken
The new formula is horrendous. It thins out so badly and makes a huge mess when brushing your teeth. The new flavor isn’t horrible, but it’s not great either. I definitely prefer the old flavor better as well as the old consistency. I unfortunately bought a three pack and will suffer through it, but after that, I will be searching for a new toothpaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2026Verified purchase
Gross new formula
They changed the formula. I’ve been buying this for years but will not be buying it anymore. Absolutely gross taste!
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026Verified purchase
(no review title)
Works as it says
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase
(no review title)
Needed a good fluoride free toothpaste to stop breakouts around my mouth. This worked
1 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2026Verified purchase
Peppermint Oil Over The Edge Too Too Too Hot Literally Burns Your Mouth
The First Tube Of Three. Will Be My Last, The Peppermint Oil Was Dumped In This Full Strength Literally Burned My Mouth! Quality Control Horrible On This Tube. The Old Formula Was Much Milder And Easier To Use.
1 out of 5 stars
13 August, 2026Verified purchase
Just awful new taste.
Yuck! Horrible “new great taste.” The picture doesn’t show the new label.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2026Verified purchase
(no review title)
Don’t like the new taste it’s very strong I can’t use the product anymore
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2026Verified purchase
(no review title)
Great value.