BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant
$17.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cover roots and thinning patches in seconds
- Water-resistant formula lasts up to 24 hours
- Comes with a dual-ended brush for precise application
- Infused with squalane for a natural, seamless finish
- Dermatologist tested and safe for all hair types
- Easy to wash out with shampoo, non-staining
Description
BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071135
UPC: 860012480920
Item Number (DPCI): 063-01-9329
Origin: Imported
Ingredients:
mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone, silsesquioxane crosspolymer, squalane, ethylhexylglycerin, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl, hydroxyhydrocinnamate, aluminum hydroxide, triethoxycaprylylsilane. may contain: ci 77891 (titanium dioxide), ci 77492 (iron oxide), ci 77499 (iron oxide), ci 77491 (iron oxide).' '
Allergens & Warnings:
WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.Shipping details
Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 739 reviews
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
55% would recommend
9 recommendations
Video tutorial
5 out of 5 stars
Cathy - 3 days ago
originally posted on BOLDIFY
Easy to understand. Video got right to the point! Looking forward to trying this product. Thank you
Grays buh-bye
5 out of 5 stars
Thumbs up graphic, would recommend
Ktna - 4 days ago, Verified purchaser
It didn't drip off my head while I was out in 90° heat all day long.
Great
4 out of 5 stars
Terri S. - 4 days ago
originally posted on BOLDIFY
This is a great product... it is so easy to apply and So much better than root sprays ..
EXCELLENT
5 out of 5 stars
Sherry F. - 5 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Love my boldify! Worth every penny and is saving me $$$$$$ by not having to touch up my roots every month at the salon!!
Love it!
5 out of 5 stars
Faoa W. - 10 days ago
originally posted on BOLDIFY
I have this one bald spot that has troubled me because I wear the same hair style. This has easily brought back my confidence. Thank you
Too Light
3 out of 5 stars
Kathleen S. - 12 days ago
originally posted on BOLDIFY
Would work great, but this color is to light for me.
Boldify hair powder
5 out of 5 stars
Mai L. - 13 days ago
originally posted on BOLDIFY
This product is great! It covers all my sparse spots so well. I use it all the time!
The best
5 out of 5 stars
Janet S. - 14 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I love this stuff!! I’ve Tryed others this is the best
Love it
5 out of 5 stars
Terrence G. - 16 days ago
originally posted on BOLDIFY
Went from bald to hair
Amazing!
5 out of 5 stars
Heather O. - 17 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I bought the light blonde/platinum hair powder! I didn’t think it could possibly be all that it claimed, but I figured why not? Surprise! It’s incredible! Covers beautifully! I can extend my time between hair appointments and save some real money!Thank you for giving me an invaluable tool to keep looking my best!
Love Boldify
5 out of 5 stars
Angela K. M. - 20 days ago
originally posted on BOLDIFY
I got dark brown even though my ends are much lighter. For me, a darker color on the roots looks most natural. It covers that gray skunk stripe so I can go longer between coloring. Saves me money and time coloring.
Does not work for gray coverage
1 out of 5 stars
Thumbs down graphic, would not recommend
FBH24 - 27 days ago, Verified purchaser
Does not work for gray coverage at roots. Applied and a few hours later was faded. I have dark brown hair, and do not recommened this product.
Quite surprised!!
5 out of 5 stars
Crystal H. - 28 days ago
originally posted on BOLDIFY
I used this not only to disguise some gray but also do to thinning hair. Definitely recommend the twist and dab method for covering thin areas. I love the little brush that came with. I used it on my brows which I wasn't even thinking to do and it looks great!! Love this product.
Hairline powder
5 out of 5 stars
Toni - 29 days ago
originally posted on BOLDIFY
Very satisfied with using this on my thinning crown!
Where have you been all my life?
5 out of 5 stars
PATTY D. - 29 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I was skeptical. I'm not going to lie. But I LOVE this product. So easy to use. Buildable product. Natural looking. Easy to wash out. So inexpensive. Chefs Kiss. A++
Hairline Powder
5 out of 5 stars
Ingrid C. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Nice product! Helps to reduce the appearance of fine, thin hair. Holds up well until it is washed out. I'm happy I found this product line.
It’s just ok
2 out of 5 stars
Stacey G. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Not that impressed. Makes my roots feel really gritty and dirty. Does not really lighten them at all. I get better results from dry shampoo on my blonde hair.
Not great for blondes
1 out of 5 stars
Thumbs down graphic, would not recommend
Nikki - 1 month ago, Verified purchaser
I have natural blonde hair, this product was awful, it made my hair look gray. It was returned.
My hair's lifesaver
4 out of 5 stars
Gina - 2 months ago
originally posted on BOLDIFY
I've been dealing with thinning hair for the last couple of years. I've tried everything to help make my hair look fuller and nothing worked until I found Boldify! I've using it for about 2 months and it's definitely been a relief to finally find a solution to my hair woes.
Works great!!?
5 out of 5 stars
Angela B. - 2 months ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] It gives me a few extra hi- lites I love this product! I'll be ordering the brown color as well