Divi Volumizing Shampoo - Ulta Beauty

I've tried several of their products since the brand launched. I really admire the founder, Dani, and was excited to support her. That said, this particular shampoo didn’t quite work for me. I noticed that some days it left my hair feeling a dull, while other times it felt greasy not long after washing. It might just not be the right formula for my hair type.

Jumped on the band wagon. As a former hair stylist I questioned it & I should have listen to my gut!! My hair is failing out & breaking off completely!! I have nothing left of the perimeter of my hair line & have piece within my head that have just broke off!! SAVE YOUR MONEY!!!!!

I love this shampoo . I purchased it when I was going through chemo and it really saved my scalp and hair. My hair had lots of body and scalp felt amazing . I'm doing the cold cap therapy to save my hair during chemo and the shampoo has really helped. Im only aloud to wash my hair 2x a week with the cold cap so thats how often I use it .

Great volume. Feels clean

Hair feels super dry and brittle. No change in hair volume. Save your money 😞

I have fine thin hair, that I’ve struggled with for years due to a hormonal condition. It is so hard to find a good shampoo that cleanses, but also doesn’t weigh down fine hair. I’ve seen this product for a while and finally decided to try it. I honestly thought I bought the wrong thing or read it wrong, there’s no way this is beneficial for fine and thin hair. My hair felt so thin, almost like a pin. My scalp felt waxy and filmy, it definitely left a residue. The conditioner was just as awful, so thick and coating on thin hair. I had to wash my hair the following day 3 times with another shampoo to remove the film! I should have read reviews and investigated this product before I tried it. Many reviews share the same thoughts. I returned this item immediately, it is absolutely horrible for fine thin hair. The fact it is advertised as such is honestly laughable. Beware!!!!

The best shampoo for my thin hair! Leaves it light and bouncy and not weighed down at all.

I really wanted to like this but my hair felt greasy after a wash. It also had no movement if that makes sense. I wanted to give it a try again so I washed my hair the next day and it felt even more greasy and disgusting.

Really wanted to love this product but feels like my hair looks more greasy since using it! And also dry!

I have very fine hair with scalp psoriasis. Most trendy and popular shampoos weigh down my hair or irritate my psoriasis. It has been so difficult for me to find something that doesn’t cause my hair to grease up by the end of the day and keep my skin condition at bay. This shampoo is lightweight and is the first to work so wonderfully for my hair type . I can go two to three days without washing and my scalp feels super clean. My scalp psoriasis has been very manageable and have not experienced any inflammation with this. My skin is happy!! This is my holy grail and glad I found this.

The voluminous shampoo is my go to. I have thick/fine hair. Original recipe can cause greasiness. Voluminous has been a game changer. Haven’t had as much hair loss being postpartum and I had almost the same pregnancy as my last, 2y 5days apart. People comparing their hair to the founders is ridiculous. Comparison is the thief of joy. I’ve used divi since it first launched and have noticed a huge difference. Voluminous works best if you dry your hair with heat afterward!! I love it. Haven’t had to wash my hair as frequently. Photo where I’m on the left is first postpartum. Photo where I’m on the right is this postpartum. My personal experience is my hair being more full and thick and Less greasy this go around!

Smells good but noticed my hair falling out more than usual.

Made my hair and scalp feel clean and refreshed!! Volume is amazing!

This shampoo smells and feels amazing! It leaves my scalp and hair feeling so clean. It actually gives my fine hair lots of volume too which is usually impossible!

I really love the wash this feels on my scalp. It cleaned out all my dry shampoo and felt like a professional wash.smells so good too

Love this shampoo! My hair is fine, and this works well by adding extra volume and doesn’t leave it feeling greasy.

Love this shampoo and the serum!!

Don’t listen to the negative comments below about the owner.. Dani doesn’t wear wigs in her ads, she wore them when she was going through hair loss years ago. That’s why she’s passionate about this product. The shampoo is great for fine/thin hair! Does not leave your hair feeling greasy. I personally am a fan of the clean ingredients and paired with the serum it has helped my hair grow back postpartum!

Made zero change and realized the owner didn’t have any growth herself and she wears fake hair in her advertising and in daily life

Left my hair greasy and hard to comb