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Pureology Pure Volume Shampoo - 2 of 4Pureology Pure Volume Shampoo - 3 of 4Pureology Pure Volume Shampoo - 4 of 4
Pureology Pure Volume Shampoo - 1 of 4

Pureology Pure Volume Shampoo, Volumizing & Color-Safe Hair Cleanser, 9 oz

$32.44 reg $54.07
Sale save $21.63 (40% off)

Size9.0

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Adds body and lift to fine, flat hair
  • AntiFade Complex® maintains color brightness
  • Lightweight formula for volume without heaviness
  • Vegan and sulfate-free

Description

Pureology Pure Volume Shampoo, Volumizing & Color-Safe Hair Cleanser, 9 oz, is designed for fine, color-treated hair that needs lift and body. Infused with nourishing botanicals, it cleanses gently while boosting volume, enhancing texture, and protecting hair color. This sulfate-free formula strengthens hair, leaving it bouncy, soft, and full of life. Ideal for daily use, it provides salon-quality results in a convenient 9 oz size, delivering vibrant, manageable, and voluminous hair without compromising color integrity.
  • Volumizes and strengthens fine hair
  • Protects color-treated hair
  • Gentle, sulfate-free cleansing
  • Convenient 9 oz size
Scent: Floral
Hair Type: Fine
Health Facts: Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Beauty Purpose: Volumizing
Net weight: 9.0 fl oz (us)
Package Quantity: 1
Features: Rinse-Off
TCIN: 1001009873
UPC: 884487437753
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2 inches length x 2 inches width x 6.5 inches height
Estimated ship weight: 0.562 pounds
item ships from third party seller: Health & Beauty Direct2U

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the main benefit of this shampoo?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo boosts body and fullness for fine, limp hair while strengthening without adding weight.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this shampoo contain any sulfates?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, this shampoo has a ZeroSulfate formula, making it safe for color-treated hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 1 month ago
  • A: This shampoo is specifically designed for fine and limp hair types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this shampoo promote color vibrancy?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the shampoo is enriched with an anti-fade complex that helps maintain color vibrancy.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What scent does this shampoo have?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo features a refreshing citrus scent that enhances the washing experience.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Additional product information and recommendations

3.5 out of 5 stars with 6 reviews
quality: 2 out of 5
value: 1.5 out of 5
0% would recommend
1 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025Verified purchase

Hair felt sticky while washing!

I normally use the Hydrate shampoo however I needed it sooner than later, so I opted for the Pure Volume. Let’s just say I never had a shampoo feel sticky like this one. As I applied to my hair it felt like I had a thousand knots in my hair and I could barely run my fingers through it. I waged it out completely and applied my original Hydrate Conditioner. I would not recommend this particular Pure Volume one.
Stef
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
15 October, 2025Verified purchase

Shampoo

This shampoo did not work for me leave my hair pretty bad
Nan
quality: 3 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?

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