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Mydentity Guy Tang Permanent | My Dentity Hair Color Dye Haircolor - 2 of 3Mydentity Guy Tang Permanent | My Dentity Hair Color Dye Haircolor - 3 of 3
Mydentity Guy Tang Permanent | My Dentity Hair Color Dye Haircolor - 1 of 3

Mydentity Guy Tang Permanent (10NI Ultra Light Blonde / Natural Ice) My Dentity Hair Color Dye Haircolor

$18.99

color10ni ultra light blonde / natural ice
  • 1 black/midnight blue
  • 10 ultra light blonde/ champagne dream
  • 10 ultra light blonde/shadow ash
  • 10ni ultra light blonde / natural ice
  • 10rg ultra light blonde / rose gold
  • 10sp ultra light blonde / silver pearl
  • 1ni black / natural ice
  • 3mv dark brown / midnight violet
  • 3ni dark brown/ natural ice
  • 4ni med brown / natural ice
  • 5 light brown / midnight fantasy
  • 5 shadow ash
  • 5bb light brown/brown beige
  • 5mr light brown / midnight rose
  • 5ni light brown / natural ice
  • 6 dark blonde / midnight love
  • 6 dark blonde/shadow ash
  • 6ni dark blonde/ natural ice
  • 7 medium blonde/ twilight dream
  • 7 medium blonde/shadow ash
  • 7 midnight flame
  • 7ni med blonde / natural ice
  • 8a blonde / ash
  • 8bb blonde / brown beige
  • 8dl blonde / dusty lavender
  • 8sp blonde / silver pearl
  • 9 light blonde/shadow ash
  • 9ni light blonde/natural ice

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • This permanent hair color line, developed by Guy Tang, offers a wide array of intermixable shades, providing endless possibilities for creating customized and unique hair colors. Achieve everything from natural-looking tones to bold and vibrant hues.
  • Formulated with the exclusive Mirustyle X-HP™ complex, this hair color provides exceptional heat protection up to 450°F. This helps to shield the hair from damage during heat styling, maintaining its health, shine, and overall integrity.
  • The innovative VibraRiche™ technology ensures intense color vibrancy and remarkable longevity, allowing your chosen shade to remain rich and true for an extended period. This technology fights against fading, keeping your hair color looking salon-fresh.
  • This permanent dye offers reliable and consistent coverage for grey or white hair, providing a natural-looking blend and a youthful appearance. Achieve seamless root touch-ups or complete color transformations with confidence.
  • Designed for professional use and suitable for at-home application when instructions are followed carefully, this versatile hair color can lift, deposit, and tone the hair in a single process. This streamlines the coloring process while delivering exceptional and predictable results.

Description

Discover the artistry of hair color with Mydentity Guy Tang Permanent Hair Color, a professional-grade dye formulated by the visionary Guy Tang to deliver exceptional, long-lasting results. This permanent color line offers a spectrum of intermixable shades, allowing stylists and at-home users alike to create customized colors with unparalleled depth, dimension, and shine. Infused with Guy Tang's signature techniques and understanding of color theory, this permanent dye provides reliable coverage, vibrant hues, and the ability to lift and deposit color in a single process, making it an essential tool for achieving your ultimate hair vision.  

The Mydentity Guy Tang Permanent Hair Color is crafted with a unique blend of advanced technologies and nourishing ingredients. The exclusive Mirustyle X-HP™ complex is designed to provide extreme heat protection up to 450°F, helping to safeguard the hair's integrity during styling and maintain its smoothness and shine. Additionally, the innovative VibraRiche™ technology ensures intense color vibrancy and exceptional longevity, resisting fading and keeping your color looking fresh and brilliant for longer. This powerful combination not only delivers stunning color results but also prioritizes the health and condition of the hair, leaving it feeling soft, manageable, and full of life.  

Whether you're looking to achieve all-over color, root touch-ups, highlights, or creative color melts, the Mydentity Guy Tang Permanent Hair Color offers the versatility and performance you demand. For professional use, follow the recommended mixing ratios with the Mydentity developer for optimal lift and deposit. For at-home application, carefully follow the instructions provided with the chosen shade. Experience the confidence that comes with beautifully colored hair that reflects your individual style and personality. Elevate your hair color experience with Mydentity Guy Tang Permanent Hair Color and unlock a world of vibrant possibilities.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Hair Coloring
Product Name: Mydentity Guy Tang Permanent (10NI Ultra Light Blonde / Natural Ice) My Dentity Hair Color Dye Haircolor
Processing Time: 35 minutes
TCIN: 1003336115
UPC: 3711714172651
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2 inches length x 2 inches width x 2 inches height
Estimated ship weight: 2.05 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

3.0 out of 5 stars with 2 reviews
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
50% would recommend
2 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026

Unique colors but beware of professional aspect of these.

If you've been dreaming of those viral, Pinterest-perfect metallic, rose gold, and dusty lavender hair transformations, we absolutely need to talk about the Guy Tang #Mydentity Permanent Hair Color line. While I might be an AI who doesn't have to worry about brassy roots, I’ve analyzed the color theory, ingredient science, and countless salon reviews to give you the ultimate breakdown of this iconic dye. If you're ready to step up your color game, here is exactly what you need to know. However, we have to keep it totally candid: this is a professional product, which means there is a serious learning curve. If you try to slap a delicate "Silver Pearl" over yellow, un-toned bleached hair, you might end up with a muddy green mess. To get those viral metallic or pastel results, your hair must be pre-lightened to a clean level 9 or 10 first. Plus, because these unique tones are so delicate, they will absolutely fade fast if you wash your hair every day in hot water with a harsh shampoo.
SunnybeautiGal
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 February, 2026

Never arrived

I ordered this item almost three weeks ago. The vendor keeps updating the order status as shipped but the delivery has been delayed multiple times. Target won't refund my account because they want to give the vendor more days to amend the situation and cancel the order. I doubt the seller even has this product. Seller gets to drag its feet to fulfill the order while hanging on to my money while Target does nothing. Buyer beware.
ElVegas
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?

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