Kerastase Blond Absolu Ultra-Violet Purple Shampoo (8.8 oz) The Ultimate Anti-Brass Banishment for Luminous Blonde Hair.

The ultimate secret weapon for cool-toned blondes, this intensely pigmented purple shampoo instantly banishes those brassy, unwanted yellow undertones that inevitably creep up between salon visits. This isn't your average color-correcting rinse; it's a true professional-grade treatment disguised as a luxurious cleansing experience for sensitized blonde, lightened, or grey hair. The iridescent fluid contains potent Ultra-Violet Neutralizers that act immediately upon the hair fiber, giving you that 'just-left-the-salon' cool-blonde brilliance and a dazzling luminosity. Say goodbye to dull, brassy locks and hello to a vibrant, fresh-toned color that makes a statement without being over-the-top, restoring the clarity you and your colorist worked so hard for.

But this Bain Ultra-Violet does more than just fix your color; it's also a deeply fortifying and nourishing cleanse, which is absolutely essential for hair that’s been through the lightening process. The exquisite formula is enriched with a powerful pairing of Hyaluronic Acid and precious Edelweiss Flower, a potent anti-oxidant that works to protect your hair against daily environmental damage and pollution. The Hyaluronic Acid dives deep to fill and heal the hair fiber, restoring the cuticle for a deeply nourished, uniform texture, which ultimately strengthens your strands to prevent future breakage. It gently washes away impurities and excess oil while leaving your hair 94% stronger and feeling incredibly soft, supple, and beautifully hydrated.

To truly own your blonde, you need a high-performance routine that meets its unique needs, and this purple shampoo is the perfect cornerstone. We recommend alternating it with the hydrating Blond Absolu Bain Lumière on a weekly basis, or using it as a second shampoo for an intense, neutralizing cleanse when you notice brassiness peaking through. For best results and prolonged color protection, follow up with the Cicaflash Conditioner or the Masque Ultra-Violet to lock in that gorgeous tone and hydration. This isn't just about maintenance; it's about treating your blonde with the respect it deserves, ensuring it remains as vibrant and luminous as the day you left the chair.