Rimmel London Provocalips, 16HR Kiss Proof Lip Color, 200 I'll Call You, 0.14 fl oz (4 ml) / 0.1 fl oz (3 ml)
$11.99
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This lipstick is celebrated for its impressive staying power, vibrant pigmentation, and comfortable wear. Guests appreciate its long-lasting formula that withstands meals and drinks without transferring. The two-step application process, featuring a color and a gloss, enhances hydration and shine. While many love the product, some express concerns about the gloss running out too quickly and the formula feeling slightly drying. Overall, it's a favorite for those seeking a reliable, bold lip color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 141 reviews
5 out of 5 stars
23 May, 2026
originally posted on influenster.com
“Amazing lipstick” 💄
I love this lipstick! If you are looking for a very long wearing, no transfer lipstick. This is for you. This lipstick has great staying power, through drinks, meals and conversations.
5 out of 5 stars
5 May, 2026
originally posted on influenster.com
It’s very long lasting and transfer proof, but you
I really like this lip color! The “dark to pink” is bright and flattering, and it applies smoothly. The formula is long-lasting and truly transfer proof once you apply the top coat. It stays one for hours without constant touch ups. It can feel slightly drying, but the gloss helps keep lips comfortable .great option if you want bold color the lasts all day. It’s hard remove and requires an oil based cleanser.
5 out of 5 stars
29 April, 2026
originally posted on influenster.com
It’s so cute
I love the pigmentation it has, the packaging is super attractive and resistant, 10/10 durability is super fast drying and the Value more the product is worth buying.
5 out of 5 stars
20 April, 2026
originally posted on influenster.com
Long-lasting, vibrant color that truly stays put w
The texture is lightweight and I experienced no flaking at all,provide great hydration so it doesn’t feel dry or irritating,.it feels very comfortable and truly stays for hours,without any sensitivity
5 out of 5 stars
19 April, 2026
originally posted on influenster.com
Great brand with great shades
Rimmel London has beautiful shades it’s super long lasting when you apply dark shade with this beautiful light shade it’s a such a a great combo and it’s gives you such a flawless look.it is so lightweight.
5 out of 5 stars
18 April, 2026
originally posted on influenster.com
very good lippi to wear at any function ,its long
rimmel lip colour is not drying, the texture is good ,it feels smoother , transfer of the product doesn’t do Kake ,wearability of this lippy is all time perfect. just good..
5 out of 5 stars
18 April, 2026
originally posted on influenster.com
Everyday use
I’ve been using this for awhile now and it’s one of the most long lasting lipstick/gloss I’ve tried. The shade is soft and peachy and perfect for everyday wear. It can get a little sticky if you apply too much gloss but overall it’s great and one of my favorites to wear.
5 out of 5 stars
18 April, 2026
originally posted on influenster.com
Highly recommended 👍
I absolutely love the Rimmel London Provocalips 16Hr Kiss Proof Lip Colour! The pigmentation is super intense with just one swipe, and the color looks vibrant all day long! Once it sets, it truly stays put, no smudging, no transferring, even after eating and drinking 🥰 My lips feel hydrated and not cracked like with other long wear lipsticks 😊 Smooth and non sticky glides on effortlessly and sets to a comfortable matte. Sleek and practical design, perfect for on the go touch ups.😬
5 out of 5 stars
18 February, 2026
originally posted on influenster.com
Iam obsessed
I am obsessed with this color little minx is a super bright,fun pink that really pops .if. You hate reapplying lipstick every hour you need this in your bag
5 out of 5 stars
18 February, 2026
originally posted on influenster.com
Long-lasting color with great pigment that stays p
I really like how long-lasting this lip color is. The color goes on smoothly with great pigmentation, and once it sets, it stays put for hours without constantly needing touch-ups. The two-step system with the top coat helps keep my lips from feeling too dry and adds a nice shine. It’s perfect for busy days when you want your lipstick to last through eating and drinking. The shade is flattering and versatile, making it easy to wear for both everyday looks and special occasions.
5 out of 5 stars
17 February, 2026
originally posted on rimmellondon.com
All time favourite
Best lipstick ever! My favourite colour WAS 780 Shore Thing, which you've discontinued! :( I wish that you'll get this coulour back someday
1 out of 5 stars
11 January, 2026
originally posted on rimmellondon.com
Not kiss proof
Your kiss proof lipstick gets everywhere. All over my cups and anything my lips touch. How is this called kiss proof?? It doesn't stick and dry and stay
1 reply from Maddy team - 5 months ago
Hi there, thank you for taking the time to try our Rimmel Provocalips Lipcolor and for sharing your experience! We are sorry to hear that this lipstick is not staying on. This is not the experience we hope for you to have, and we will be sure to share your feedback with the appropriate teams. If you have any other questions or comments, please let us know. You can give us a call at 1-800-715-4023 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
2 out of 5 stars
22 December, 2025
originally posted on influenster.com
Not for me
Did not care for this product. I bought it one time and one time only, I thought it would be nice and smooth going on, and I thought the color was really pretty. And it would look nice on my lips . But it made my lips peel after using it.
1 reply from Rimmel Consumer Affairs Department team - 6 months ago
We are so sorry to hear that this was your experience with our Provocalips 16HR Kissproof Liquid Lip Color. We appreciate you letting us know, and we will be reaching out to you by email soon to assist you further. Thank you!
1 out of 5 stars
6 November, 2025
originally posted on rimmellondon.com
New recipe is disgusting
I had worn provocalips for years and got many compliments. I bought 20 when I saw you'd changed the product a couple years back. Now I am out of the old ones and the new, changed product is disgusting and clumpy. Why ruin something that was perfect?
5 out of 5 stars
27 October, 2025
originally posted on influenster.com
Long lasting formula
Non sticky highlighting long lasting formula has a smooth and glossy finish that doesn’t feel greasy or gritty. Everyday wear that doesn’t need reapplication because of the quality
4 out of 5 stars
9 July, 2025
originally posted on influenster.com
No transfer
These colors are beautiful. You put on the color and give it a bit to set then pit on the gloss. It doesn't transfer at all. It smooth and light weight.
4 out of 5 stars
5 June, 2025
originally posted on influenster.com
Lasts all night and day!
Always loved this! It goes waaaay back! I used to put it on before a night out and low&behold, still there as good as new when I got home. dries super fast too! Just a bit hard to get off and you have to scrub your lips quite a lot. Very pigmented lipstick and a nice, subtle scent
5 out of 5 stars
11 January, 2025
originally posted on rimmellondon.com
Long lasting Pigment
The lipstick stays on!! The pigment is great too!!
3 out of 5 stars
31 December, 2024
originally posted on rimmellondon.com
Am I using it wrong?
I love the idea of this and the colour is fantastic...but there really doesn't seem to be enough of the top coat to wear it all that often. Am I applying too much? I'm putting on just enough for it to feel comfortable and look glossy. I feel like I'm going to have a ton of colour left over that I wouldn't be able to use because I'm definitely going to run out of top coat.
1 reply from Rimmel Consumer Affairs Department team - 1 year ago
Hello! We appreciate you taking the time to try our Provocalips 16HR Kissproof Lip Colour. We are sorry to hear the top coat runs out before the lip color. This is not the experience we hope for you to have, and we will be sure to share your feedback with the appropriate teams. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-715-4023 or send an email via the Contact Us page on our website. We will be more than happy to help you out further.
5 out of 5 stars
2 December, 2024
originally posted on rimmellondon.com
Rimmel provocalips 16hr kiss proof lip colour
I love it! As a teacher you always need to look good no time for touch up. But this lipstick is awesome!!! No need only apply once