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ORS Olive Oil Built-in Protection No-Lye Hair Relaxer - Normal - 12.25oz: Textured, Moisturizing, Heat Protection, All Hair Types - 2 of 4ORS Olive Oil Built-in Protection No-Lye Hair Relaxer - Normal - 12.25oz: Textured, Moisturizing, Heat Protection, All Hair Types - 3 of 4ORS Olive Oil Built-in Protection No-Lye Hair Relaxer - Normal - 12.25oz: Textured, Moisturizing, Heat Protection, All Hair Types - 4 of 4
ORS Olive Oil Built-in Protection No-Lye Hair Relaxer - Normal - 12.25oz: Textured, Moisturizing, Heat Protection, All Hair Types - 1 of 4

ORS Olive Oil Built-in Protection No-Lye Hair Relaxer - Normal - 12.25oz: Textured, Moisturizing, Heat Protection, All Hair Types

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At a glance

About this item

Highlights

  • Normal strength no-lye full application relaxer for adults with fine-medium hair textures
  • Built-in Protection formula helps protect hair from damage during processing
  • Infused with Olive Oil for exceptional conditioning
  • Features a nourishing boost of Exotic Oils for moisture, softness, smoothing & nourishment
  • Promotes stronger, smoother, silkier, softer and hair with beautiful shine
  • Kit for 1 complete application

Description

The relaxer you know with the ingredients you can trust! ORS Olive Oil Built-in Protection No-Lye Hair Relaxer System in Normal Strength is infused with Olive Oil and natural emollients to deliver smooth and straight hair without damage. Kit includes Exotic Oil Boost featuring Mediterranean Olive Oil, African Shea Oil and Brazilian Pequi Oi to lock in moisture and add lustrous shine. For adults with fine-medium hair textures. Perfect for achieving sleek, straight styles. Recommended Use: For adults and advisable for persons of African descent who typically have kinky, coiled or extremely curly natural hair. KIT CONTENTS: ORS Olive Oil Built-in Protection No-Lye Hair Relaxer contains: Relaxer Base, Activator, Exotic Oil Boost, Creamy Aloe Shampoo, Replenishing Conditioner, Incredibly Rich Oil Moisturizing Hair Lotion, pair of gloves, wooden spatula, and step-by-step instructions.
Hair Type: All Hair Types, Textured
Product Form: Lotion
Beauty Purpose: Moisturizing, Heat Protection
Net weight: 12.25 Ounces
TCIN: 13044272
UPC: 632169110988
Item Number (DPCI): 063-05-0764
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

ors™ olive oil built-in protection no-lye relaxer base 196 ml: aqua, petrolatum, paraffinum liquidum, cetearyl alcohol, calcium hydroxide, propylene glycol, polyquarternium-22, peg-75 lanolin, cetereth 20, polysorbate 60, olea europaea (olive) fruit oil, cocodimonium hydroxypropyl hydrolyzed wheat protein, ors™ olive oil built-in protection no-lye relaxer activator 46 ml: aqua, guanidine carbonate, sorbitol, ci 19140, ors™ olive oil creamy aloe shampoo 25 ml: aqua, sodium, laureth sulfate, cocamidopropyl betadine, disodium cocamphodipropionate, propylene glycol, sodium chloride, phenoxyethanol, ethylhexyglycerin, parfum, citric acid, polyquaternium-10, phenolsulfonphthalein, olea europaea (olive) fruit oil, aloe barbadensis leaf juice, potassium sorbate, sodium benzoate, hexyl cinnamal, ci 19140, ci 42053, ors™ olive oil replenishing conditioner 25 ml: aqua, cetearyl alcohol, behentrimonium chloride, glycerin, quaternium-80, dimethicone, polyquaternium-22, olea europaea (olive) fruit oil, phenoxyethanol, ethylhexylglycerin, parfum, citric acid, potassium sorbate, aloe barbadensis leaf juice, sodium benzoate, hexyl cinnamal, ci 19140, ci 15985, ors™ olive oil wrap/set mousse 25 ml: aqua, alcohol denat., polyquarternium-11, cocamidopropyl betadine, cetrimonium chloride, hydrolyzed collagen, phenoxyethanol, ethylhexyglycerin, peg-75 lanolin, peg-12 dimethicone, quaternium-80, oleth-20, panthenol, parfum, olea europaea (olive) fruit oil, limonene, alpha-isomethyl ionone, hydroxycitronellal, hexyl cinnamal, lonalool, benzyl salicylate, butyphenyl methylpropional, benzyl alcohol, ors™ olive oil incredibly rich oil moisturizing hair lotion 7 ml: aqua, cocos nucifera (coconut) oil, sorbitol, petrolatum, carthamus tinctorius (safflower) seed oil, ricinus communis (castor) seed oil, cyclomethicone, cetearyl alcohol (and) sodium cetearyl sulfate, ppg-3 benzyl ether myristate, dimethicone, glyceryl monostearate, parfum, stearic acid, olea europaea (olive) fruit oil, phenoxyethanol, ethylhexylglycerin, aminomethyl propanol, carbomer, disodium edta, bth, limonene, alpha isomethyl ionone, hydroxycitronellal, hexyl cinnamal, linalool, benzyl salicylate, butylphenyl methylpropional, ci 19140, ci 42090

Shipping details

Estimated ship dimensions: 3.4 inches length x 3.9 inches width x 10.7 inches height
Estimated ship weight: 1.02 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How long should I wait before applying this after newly permed hair?

submitted by JC - 6 years ago
  • A: Please don’t put a relaxer on permed hair.

    submitted byKc - 1 year ago
  • A: Hi JC and hope all is well! 2 weeks is a general time-interval before applying relaxer kit normal to permed hair. Thanks and have a good one!

    submitted byBlanca Luna - 5 years ago
    Brand expert

Q: how long should you wait to use a relaxer after coloring ?

submitted by peaches - 7 years ago
  • A: You should wait 2-3 weeks !

    submitted byCosmoBritt - 6 years ago
  • A: Thank you for asking. Best practice is to wait a week and one shampoo or your wash day, after a relaxer no-lye full application before applying your new color.

    submitted byORS Hair Care - 6 years ago
    Brand expert

Q: Does this relaxer help with hair damage prevention?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it features a built-in protection formula to safeguard against damage during processing.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What ingredients are included for conditioning?

submitted by AI Shopping Assistant - 2 months ago
  • A: The product contains Olive Oil and natural emollients for exceptional conditioning.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is included in the relaxer kit?

submitted by AI Shopping Assistant - 2 months ago
  • A: The kit includes relaxer base, activator, exotic oil boost, shampoo, conditioner, moisturizer, gloves, spatula, and instructions.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types is this relaxer suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This relaxer is suitable for all hair types, particularly textured hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the form of this hair relaxer?

submitted by AI Shopping Assistant - 2 months ago
  • A: The relaxer comes in a lotion form, making it easy to apply.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: can this product be used with Caucasian hair?

submitted by Rg - 3 years ago
  • A: Hello, this can be used to straighten any type of hair - however, it is not recommended to use on hair that has been color treated or permed.

    submitted byORS Product Expert - 3 years ago
    Brand expert

Q: How long after straightening can you color hair?

submitted by B J - 6 years ago
  • A: Thank you for asking. Often it is immediately. Ask your salon stylist depending if using permanent color. Try Curls Unleashed Color Blast Temporary Hair Make Up Wax - you'll find that it works well also on relaxed hair styles.

    submitted byORS Hair Care - 6 years ago
    Brand expert

Q: is this permanent hair relaxer? and does it come with complete kit for the treatment?

submitted by cips - 6 years ago
  • A: Yes, this hair relaxer is a full application, complete kit, and is permanent. Use ORS Relaxers for also New Growth as well as Zone Relaxer for targeted areas.

    submitted byORS Hair Care - 6 years ago
    Brand expert

Additional product information and recommendations

4.4 out of 5 stars with 414 reviews
effectiveness: 3.75 out of 5
quality: 3.64 out of 5
value: 3.77 out of 5
68% would recommend
67 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase

Meh

Not as good as it used to be, products changed. These companies need to learn changing and cheapening their products doesn't keep loyal customers. Even if they do save a buck in doing so, long run it is a deal breaker for consumers. Thus used to be a great relaxer. Not anymore unfortunately and went up in price
Mama Bear Winkles
effectiveness: 2 out of 5
quality: 2 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026

Disappointed but smarter

I was originally looking for my regular relaxer ( Dark & Lovely) but I didn't see it here at Target. I just put the ORS Olive Oil relaxer in to touch up the roots of my hair. This relaxer burned my scalp, after washing it out my roots didn't straighten out much . I should've looked online for the Dark & Lovely relaxer. I found it's being sold at another store . I do not recommend this ORS relaxer. It has nothing to provide protection for the hair and scalp before you apply the relaxer like Dark & Lovely.
M
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase

ORS Olive oil Built-in Protection No-Lye Hair Relaxer-Normal

This is a Very Great Item. This relaxer really Straightens the Hair. Plus, the Relaxer comes with Healthy Shampoo, Conditioners and other Healthy treatments for the hair. How Great! 👍
Noemi
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
14 February, 2026Verified purchase

Items in the box

The shampoo was missing and the stimulator (the B to mix with A) was empty. Have never experienced that.
Star
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026Verified purchase

Perfect

Great and the formula was perfect. It was not clumpy like other ones that I purchased from different stores.
TH
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase

(no review title)

Came in a great condition. Instructions were easy to follow. It had all the components needed and it worked perfectly on my hair.
London
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 December, 2025

Jist don't do it.

they gave me an open boxed perm. Instead of immediately apologizing the young lady mentions that she did not pack the order. This is besides the point. Not retuning back to target to purchase hair products African American women. Ridiculous.
Shante
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase

(no review title)

great product
A
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase

Great results

I love it
Figgyshe49
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
18 November, 2025Verified purchase

ORS perm

Great for medium or fine hair . Gentle in hair . Highly recommend
Andi
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase

(no review title)

Love this for my hair. No breakage, keeps hair managable.
mamie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase

(no review title)

This product is very good, it does its job and leaves your hair looking perfect. I would definitely buy it again.
Alejandra
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase

easy to use, follow directions and you'll be fine.

worked great! i used it on my previous curly perm, and natural 4b new growth texture at the same time. no hair loss. kept it on my head for 12 minutes or so, from beginning of applying it to smoothing it. you don’t need to leave this on for long at all. shampooed 3x with provided shampoo (both shampoo and conditioner are great) and used the hair lotion. seriously, no hair loss! i was worried my hair would fall out in clumps since it had been processed before, but nope. everything turned out great :-)
Glo
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase

Relaxer

This product was very well put together and easy to apply
Tpeoples
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase

It's a Great Relaxer!

It’s not good to get your hair bones straight if you like to wear a lot of different styles and that relaxer does not get your hair bones straight, but it gets it straight enough. It’s easy to rinse out and the hair feels silky after shampooing with neutralizing shampoo. I’ve been using it for over 15 years.
Yvonne
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025

Open box and no return ??

What two of these and one was open with a missing piece the most important piece to the relaxer and I have not been able to submit a return at all for this items so I’m just at a loss. I will not be shopping at target anytime soon
Interested
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
8 May, 2025Verified purchase

Consistent

Same results every time.
Jamie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
16 April, 2025

HAIR FALLS OUT

This product is probably the worst thing you can put on your hair. I followed the instructions to a T and now my hair is completely fried... I can't brush it because it just keeps pulling chunks of my hair off.... save yourself time, money and hair because this is a terrible product.
SUCKS
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2025Verified purchase

Beware

The neutralizer made the perm activate not neutralize and burned my daughters scalp horribly. I will never buy this relaxer again
Fallon
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2025Verified purchase

Perfect !!

I have a 4c hair and I loved it after application !!
Best relaxer
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

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