Smucker's Strawberry Jam - 32oz
$4.99 ($0.16/ounce)
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The reviews indicate a significant decline in the quality of Smucker's strawberry jam, with many guests expressing disappointment over the taste and texture. Common complaints include a lack of real fruit, an odd chemical flavor, and the presence of high fructose corn syrup. Despite some positive mentions of nostalgia and past enjoyment, the overwhelming sentiment suggests that guests are seeking a return to the original recipe that featured more fruit and authentic flavor. This product may not meet the expectations of those who remember its former quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 519 reviews
quality: 5 out of 5
taste: 3.33 out of 5
value: 4.5 out of 5
66% would recommend
3 recommendations
2 out of 5 stars
27 April, 2026
originally posted on Smucker's

Unhappy consumer
I am buying your jam for many many years because it was always the best. That is no longer the case now. For quite some time you jam is not up to par as it is more like a jelly. Sorry but no matter what you say about the recipe not changing you've lost my business. I am buying lesser priced strawberry jams that are much better and they don't resemble a strawberry jelly at all. Come on folks, something has happened and the quality is not there any longer.
1 reply from Consumer Relations team - 9 days ago
Thank you for bringing this to our attention, this isn't the quality we expect, nor the experience we want you to have with our products. So we can learn more and best help, we have reached out to you directly via email. We look forward to connecting with you soon.
5 out of 5 stars
16 April, 2026
originally posted on Smucker's

Tried the Rest... Smuckers is BEST!
The texture is perfect, the amount of strawberries is just right and the flavor... C'mon.. Smuckers ROCKS!
1 out of 5 stars
20 March, 2026
originally posted on Smucker's

Avoid This Product
Grew up on Smuckers Jam but since my family has gone more health focused with food we haven’t bought it in years. Decided to buy a jar for my son for nostalgic reasons and man was it just awful. He complained of the taste immediately and with him being a picky eater I dismissed it. When he refused to eat it I tasted it in the sandwich and got an odd chemical taste. So I grabbed a spoon from the jar and it tasted like chemicals and moth balls. Thought it was maybe a bad batch but after looking at the reviews on here it’s clear this isn’t real food anymore but over processed, pesticide filled, gelatinous slop. Disappointed and will spread the word to friends and family to avoid.
1 reply from Consumer Relations team - 2 months ago
Thank you for bringing this to our attention, this isn't the quality we expect, nor the experience we want you to have with our products. So we can learn more and best help, we have reached out to you directly via email. We look forward to connecting with you soon.
1 out of 5 stars
16 March, 2026
originally posted on Smucker's

No thank you
I just bought a 18 oz of strawberry jam, and I do not like it at all. It does not taste like strawberries. It tastes more chemically. I am disappointed and I do not understand why you had to add high fructose corn syrup and corn syrup. If you want to have a strawberry taste, please avoid this product.
1 reply from Consumer Relations team - 2 months ago
Thank you for reaching out. We are sorry to hear about your recent experience with our product. We want to assure you that our products are made with the best quality ingredients available and by the most carefully controlled procedures known in the food industry. So we can learn more and best help, we have reached out to you directly via email. We look forward to connecting with you soon.
1 out of 5 stars
14 March, 2026
originally posted on Smucker's

Change of Quality and Taste
My husband bought a jar yesterday. This is not the same strawberry jam that we used to get from Smuckers. It definitely does not have the same amount of strawberry flavor that it used to have. Regardless of what Smuckers corporate is saying, we all know that this is not the same recipe.
1 reply from Consumer Relations team - 2 months ago
Thank you for bringing this to our attention. This isn’t the quality we expect, nor the experience we want you to have with our products. We have strict processes in place to ensure all components of our products are added in the correct ratios. To better understand what may have happened and provide the best support, we’ve reached out to you directly via email. We look forward to connecting with you soon.
1 out of 5 stars
14 February, 2026
originally posted on Smucker's

Zero fruit in newest jar!
I am writing to bring to your attention a serious decline in the quality of Smucker’s strawberry jam, a product I have faithfully purchased for decades. Despite the premium price, I chose Smucker’s because I trusted its longstanding reputation for quality. Unfortunately, in recent years, I have observed a dramatic drop in fruit content. My household, which enjoys peanut butter and jelly sandwiches regularly, now finds each jar more deficient in fruit than the last. The most recent jar contained no fruit pieces at all. I reviewed customer feedback on your website and found that this issue is consistently raised over many years. While your responses repeatedly assert that the recipe remains unchanged, these standardized replies feel dismissive to a loyal customer base. When so many consumers raise the same concern, it demands real scrutiny and a transparent response. Smucker’s has been a staple in American homes for over a century. I urge you to take these concerns seriously and ensure that the product reflects the legacy of quality for which you are known. I look forward to your prompt and meaningful reply.
1 reply from Consumer Relations team - 3 months ago
Thank you for sharing your honest feedback with us. Please know we take comments like this seriously and want to assure you that our products are made with the best quality ingredients available and by the most carefully controlled procedures known in the food industry. As this is not the quality we expect, we’d like to learn more and best help; we have reached out to you directly via email. We look forward to connecting with you soon.
1 out of 5 stars
3 February, 2026
originally posted on Smucker's

Tastes like metal
Purchased a jar of strawberry jam this weekend. There is an odd metallic taste and smell. The consistency even seems off.
1 reply from Consumer Relations team - 3 months ago
Thank you for bringing this to our attention, this isn't the quality we expect, nor the experience we want you to have with our products. So we can learn more and best help, we have reached out to you directly via email. We look forward to connecting with you soon.
3 out of 5 stars
16 December, 2025
originally posted on Smucker's

Ingredients verification
Been eating this forever but I have to ask. What is the mono and diglycerides derived from? Is it vegan or does it contain any animals sources?
1 out of 5 stars
29 November, 2025
originally posted on Smucker's

Low quality ingredients
The use of high fructose corn syrup makes this a low quality product.
1 reply from Consumer Relations team - 6 months ago
Thank you for reaching out. Please know that consumer feedback plays an integral role in the ongoing development of our products, and we greatly appreciate the time you’ve taken to share your comments with us. We believe in offering our consumers choices so they can select products that best fit their specific needs. This commitment is reflected in our diverse line of Smucker’s Fruit Spreads. We are following up with you via email to help identify a product you may enjoy most. We look forward to connecting with you soon.
1 out of 5 stars
26 September, 2025
originally posted on Smucker's

Sad day for Ohio girl.
I grew up in Ohio and was raised eating Smucker's strawberry jam. I thought I purchased a "bad batch" because the taste was like nothing I grew up on, it was nothing more than red colored over sweetened gel. There we no signs of any strawberries and the color was definitely not the same, it's much lighter. I tossed it out and decided to see if there are any complaints about this and to my surprise there are a lot! I hope they do something because I am going to purchase another brand... so sad.
1 reply from Consumer Relations team - 8 months ago
Thank you for bringing this to our attention. While our recipe has not changed, this is not the quality we expect. So we can learn more and best help, we’ve reached out to you directly via email. We look forward to connecting with you soon.
3 out of 5 stars
20 September, 2025
originally posted on Smucker's

Ingredients
Hi, want just to know if the mono and diglycerid contained are animal
1 out of 5 stars
11 September, 2025
originally posted on Smucker's

HFCS right on the label.
I've read the reviews and the corporate responses. Smucker's has been selling jam since the 1920's. When I was a kid, they never used High Fructose Corn Syrup (HFCS) in any of their products. They sure do now. When the Smucker's Corporate "Consumer Relations" person states that they haven't changed the recipe for their jam products that is a plain bald faced lie. They most certainly have.
1 out of 5 stars
31 August, 2025
originally posted on Smucker's

Lacking Fruit
Have yet to find a strawberry in the whole 32oz jar.
1 reply from Consumer Relations team - 9 months ago
Thank you for bringing this to our attention, this isn't the quality we expect, nor the experience we want you to have with our products. So we can learn more and best help, we have reached out to you directly via email. We look forward to connecting with you soon.
1 out of 5 stars
22 July, 2025
originally posted on Smucker's

Less strawberries, regardless of what they claim
Used to love Smuckers strawberry jam but they have definitely changed something with the recipe and they're not up front about it. There is way less fruit in the jam than it used to be. I guess it makes it cheaper but you're losing me as a customer unfortunately.
1 reply from Consumer Relations team - 9 months ago
Thank you for bringing this to our attention, this isn't the quality we expect, nor the experience we want you to have with our products. So we can learn more and best help, we have reached out to you directly via email. We look forward to connecting with you soon.
4 out of 5 stars
14 July, 2025
originally posted on Smucker's

(no review title)
it taste really good and for also having different types with some in low sugar thats a good thing
1 out of 5 stars
13 June, 2025
originally posted on Smucker's

Will not buy again
I am 70 years old and I have eaten strawberry preserves by Smuckers for my entire life. The last couple of jars are just gelatin —no fruit, sweet but tasteless. The first time I bought a jar that was like this I thought it was perhaps just a bad batch. I gave Smuckers another chance, but obviously a recipe change has happened.I will not be buying again.
1 reply from Consumer Relations team - 11 months ago
Thank you for bringing this to our attention. While our recipe has not changed, this is not the quality we expect. To better assist you, we’ve reached out to you directly via email. We look forward to connecting with you soon.
5 out of 5 stars
1 June, 2025
originally posted on The J.M. Smucker Co
The Absolute Best
This brand of strawberry jam is a quality product. The flavor and texture are what all jams should be like.
1 out of 5 stars
13 May, 2025
originally posted on Smucker's

New Jar - Brown Jelly
First time this has happened to me and I am perplexed. I went into our pantry (a cool/dry storage space in our basement) to grab a new jar of strawberry jam. It popped open with that "pop-woosh" sound of a new jar breaking its seal. But when I put the jam on my bagel I realized it was not red but brown. Mind you, it's close to the expiration date but it isn't expired yet. We definitely buy in bulk to save money and utilize our pantry storage, while we get close to expiration dates but I have never seen anything like this looking so spoiled even though it's within the best by date.
1 reply from Consumer Relations team - 1 year ago
Thank you for bringing this to our attention, this isn't the quality we expect, nor the experience we want you to have with our products. So we can learn more and best help, we have reached out to you directly via email. We look forward to connecting with you soon.
2 out of 5 stars
10 May, 2025
originally posted on Smucker's

Straw? Raspberries.
I'm very confused about my jam purchase. Strawberry jam is the only kind I like. And have purchased smuckers for years. This purchase however. Says Strawberry Jam on the front. Ingredients then list raspberries. Taste like both. The seeds are more like raspberries. But the taste still kind of tastes like strawberries. I took a video documenting this if you would like to see.
1 reply from consumer team - 1 year ago
We appreciate your loyalty to Smucker's and are disappointed to hear about your recent experience with our Strawberry Jam. We are reaching out to you via email so we can learn more about your experience and best help. We look forward to connecting with you soon.
1 out of 5 stars
9 May, 2025
originally posted on Smucker's

Brown
I always buy smuckers strawberry and or raspberry jam . This Time my strawberry jam had a brown color at the top and did not taste the same as usual.It was freshly opened and not expired.
1 reply from consumer team - 1 year ago
We appreciate your loyalty to Smacker's and are disappointed to hear about your recent experience with our Strawberry Jam. Rest assured this is certainly not up to the quality standards we set for our products. We are reaching out to you via email so we can learn more about your experience and best help. We look forward to connecting with you soon.