$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- America's #1 detergent*, now even better (*Based on sales, Nielsen laundry detergent category)
- Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold.
- #1 recommended by washing machine manufacturers* (*Based on co-marketing agreements)
- Part of the trusted Tide Plus Collection
Description
Tide Plus Coldwater HE Turbo Clean Laundry Detergent offers the brilliant clean and color protection even in cold water. It's specially formulated for cold water conditions, giving you brilliant clean and using 50% less energy when you switch loads from warm to cold. It is formulated with HE Turbo Clean technology and is recommended by leading high efficiency washing machine manufacturers (1). Unlike many HE compatible laundry detergents that can slow machines down with over-sudsing, this turbo-charged formula quickly collapses suds and targets tough stains. Try Tide PODS with 3-in-1 chamber technology that cleans, protects coluors and removes stains even in cold water.(1) Based on co-marketing agreements
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, seek medical help if product is swallowed, wash hands with soap and water after handling, keep container tightly sealed, keep out of eyes
Features: Dermatologist Tested
Product Form: Liquid
Formulation: High Efficiency
Sustainability Claims: Recyclable
Surfaces Not Recommended: Leather
Net weight: 84 fl oz (US)
Number of uses: 59
TCIN: 15071676
UPC: 030772122471
Item Number (DPCI): 003-08-0306
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
sodium and mea c10-16 alkylbenzenesulfonate; c10-16 pareth/pareth c10-16; sodium lauryl sulfate; mea laureth sulfate; sodium cumenesulfonate; hydrogenated castor oil; calcium formate; sodium and mea salts of c12-18 fatty acids; simethicone; dimethicone or both phenylpropyl ethyl methicone and trimethylsiloxysilicate; sodium and mea citrate; subtilisin; amylase enzyme; mannanase enzyme; cellulase enzyme; polyethyleneimines alkoxylated; tetrasodium glutamate diacetate; diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate; alcohol; propylene glycol; ethanolamine; benzisothiazolinone; colorants; fragrances/parfums; water/eau.
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 4.9606 inches length x 6.6142 inches width x 11.6535 inches height
Estimated ship weight: 6.658 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), APO/FPO, Northern Mariana Islands, United States Minor Outlying Islands, Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests appreciate the Tide Coldwater Clean detergent for its effectiveness in cleaning clothes in cold water, preserving fabric colors, and having a pleasant scent. However, some guests have concerns about the intensity of the fragrance and the absence of high-efficiency (HE) labeling on some bottles. Overall, it is praised for its energy-saving benefits and ability to handle tough stains.
Generated by AI from the text of recent reviews (includes incentivized reviews)
4.7 out of 5 stars with 785 reviews
cleans effectively: 4.68 out of 5
value: 4.38 out of 5
scent: 4.57 out of 5
quality: 4.65 out of 5
84% would recommend
65 recommendations
Cold water tide
5 out of 5 stars
Thumbs up graphic, would recommend
Traleebabe - 21 days ago, Verified purchaser
Can’t go wrong with this cold water tide
Nice price
4 out of 5 stars
Thumbs up graphic, would recommend
C Ross - 24 days ago, Verified purchaser
Great buy for the price 👍
Tide cold water
5 out of 5 stars
Thumbs up graphic, would recommend
Lulu - 1 month ago, Verified purchaser
Love the smell and how clean it gets my clothes.
Same price, less quantity
4 out of 5 stars
Thumbs down graphic, would not recommend
JD - 3 months ago, Verified purchaser
I bought this product in December 2023. 96 ounces for $12.99. Yesterday it was 84 ounces for $12.99. Somehow it still gives you 59 loads. And it cost the same. Not only that, but Target changed my December 2023 order and all previous Tide orders to the 84 ounce bottle and price. Terribly deceptive on Target and Tide's practices.
Tide
5 out of 5 stars
Thumbs up graphic, would recommend
E - 3 months ago, Verified purchaser
Great product lucky to find it cleans my clothes perfectly in cold water
Tide cold water
4 out of 5 stars
Thumbs up graphic, would recommend
Carlota - 4 months ago, Verified purchaser
Love it cause we do most of our laundry in cold water & this works & smells amazing!
Why color change
3 out of 5 stars
Doxi - 4 months ago, Verified purchaser
Color was green instead of the normal blue
1 reply from Tide team - 4 months ago
We're so very sorry to hear about this. Please get in touch with us as this isn't what we expect with our quality checks, and we'd like to gather some details for our Quality Team. We can be reached at (800) 879-8433.
Coldwater Tide
5 out of 5 stars
Thumbs up graphic, would recommend
Eyeliner - 5 months ago, Verified purchaser
Best ever! Wish they carried the Coldwater Tide in the store.
Yeah!
5 out of 5 stars
Thumbs up graphic, would recommend
Rob - 5 months ago, Verified purchaser
Couldn't find this anywhere but Target came through and it came really quick!
No Fading
5 out of 5 stars
Thumbs up graphic, would recommend
JanetUnicorn - 5 months ago, Verified purchaser
Tide cold water does not fade your black clothes!
Smells super strong now
1 out of 5 stars
Thumbs down graphic, would not recommend
nd - 5 months ago, Verified purchaser
I don't know why all of the consumer products recently have decided to increase the intensity of their perfumes. It's a pervasive trend across multiple products. I don't want to walk around with clothes strongly eminating with this detergent smell. If I wanted that, I would put in a smelly fabric softener. The old adage "if it ain't broke, don't fix it" applies here. There was no need for innovation in super perfumes. This product was totally effective pre-super perfume era.
1 reply from Tide team - 5 months ago
We're sorry to hear that you feel this way, as we do put a lot of thought into creating features that we think you'll enjoy. However, we certainly understand that preferences can vary from person to person, and your feedback will be shared with our team. We'd also like to mention that we haven't made any recent changes to the scent of our Tide Plus Coldwater Clean Original. You're always welcome to give us a call at (800) 879-8433 if there's anything more we can assist you with.
Different Product than pictured
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 6 months ago, Verified purchaser
We received a product that was not labeled HE. We requested a replacement and again received a product not labeled HE. The customer service rep was not able to help and said I could purchase the product online...which is where I had already purcahsed it and received a product not labled HE.
1 reply from Tide team - 6 months ago
Thank you for sharing this with us. We recommend reaching out to Target for assistance by calling 1-800-440-0680.
Not HE
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetgirl - 6 months ago, Verified purchaser
The bottles do not say high efficiency on them. Disappointing as I like the cold water tide to wash shirts with since cold water is used for them.
1 reply from Tide team - 6 months ago
Greetings, thanks for reaching out to Tide and asking about the HE status on your bottle of Tide Coldwater Clean High Efficiency Liquid Laundry Detergent. We want to assure you that your bottle of Tide is safe for HE machines. We apologize for the confusion. We'll be sure to let our team know you had this confusing experience. If you'd like to talk more about it, use the info below to call us: 1-800-879-8433 M-F: 9 AM to 6 PM, EST S-S: 9 AM to 5:30 PM, EST
Tide
4 out of 5 stars
Thumbs up graphic, would recommend
Hey - 6 months ago, Verified purchaser
I loved the smell !!!!!
Cold H2O washing better for enviroment & wallet!
5 out of 5 stars
Thumbs up graphic, would recommend
Suzibell - 7 months ago
I really like the fact that this is effective in cold water! It’s just one more way to help lower bills, as well as reduce fading of fabrics! I also use Lysol laundry sanitizer instead of unnecessary fabric softener. PS Pay attention to the gift card promos offered for household cleaning & laundry products; every little bit helps !
False advertising
1 out of 5 stars
Thumbs down graphic, would not recommend
Sandy - 7 months ago, Verified purchaser
It is not HE but is advertised as HE. This is the 3rd time this has happened.
1 reply from Tide team - 7 months ago
Thank you for sharing your feedback with us, Sandy. We recommend reaching out to Target for assistance by calling 1-800-440-0680.
Change?
1 out of 5 stars
Thumbs down graphic, would not recommend
Tree topper - 8 months ago, Verified purchaser
Why is this no longer marked as HE?
1 reply from Tide team - 8 months ago
We are sorry for the confusion. Your bottle of Tide is safe for HE machines. Thanks for reaching out to us, we will provide your feedback to our team.
Bad delivery
1 out of 5 stars
Thumbs up graphic, would recommend
Stand - 8 months ago, Verified purchaser
The bottle arrived leaking. There was liquid all over the bottle and in the bag that was holding the bottle. I am very disappointed to have my detergent to be delivered so badly..
1 reply from Tide team - 8 months ago
We're very sorry to hear that you've had trouble with your delivery, and we can certainly understand your frustrations. At this time we recommend reaching out to the Target Customer Service team directly at 1 (800) 440-0680 for assistance, as they'll be in the best place to help you further.
Tide
5 out of 5 stars
Me - 10 months ago, Verified purchaser
I love cold water tide. Hard to find. Bought 3.
Bring back the old formula!!
2 out of 5 stars
Thumbs down graphic, would not recommend
TheCat2000 - 10 months ago, Verified purchaser
Buyer be ware. Tide changed the formula and it doesn't smell like the original.. it smells cheap now. I've used this product for 6+ years -- now I'm gonna have to find a new detergent for my laundry. Awful. Please Listen to your customers and bring back the old formula!
1 reply from Tide team - 10 months ago
We certainly value your loyalty to Tide over the years, and we're sorry to hear that you feel this way. We can assure you that we put a lot of thought into products. We'd like to mention that we haven't made any recent scent changes to our Tide Coldwater Fresh Scent, as the scent was last updated in 2016. We'll be sure to share your comments with our team, and we'd be happy to learn more about your experience. When you're able, please give us a call at (800) 879-8433.