Tide Original Non-HE Liquid Laundry Detergent 64 Loads - 80oz
$12.99 ($0.16/fluid ounce)See 1 deal for this item
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- $4.99Coupon: $1.50 off4.3 out of 5 stars with 1283 ratings
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- $4.99Coupon: $1.50 off4.3 out of 5 stars with 1283 ratings
- $8.49($0.08/fluid ounce)Coupon: $2 off4.4 out of 5 stars with 1004 ratings
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Guests are saying
Tide original liquid laundry detergent is a trusted choice for many guests, known for its effective stain removal and fresh scent. The concentrated formula allows for a small amount to go a long way, making it economical. Guests appreciate the sturdy packaging and easy measuring cap, which enhances the overall user experience. While some have noted changes in scent, the detergent consistently delivers clean, fresh-smelling laundry, making it a staple in households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3941 reviews
cleans effectively: 4.73 out of 5
quality: 4.63 out of 5
scent: 4.55 out of 5
value: 4.39 out of 5
87% would recommend
79 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2026Verified purchase
(no review title)
Tide never fails! Love the fragrance and its quality.
5 out of 5 stars
1 September, 2026Verified purchase
(no review title)
Love it
1 out of 5 stars
Thumbs down graphic, would not recommend
25 August, 2026Verified purchase
Beware of a false iffer in Tide
BE AWARE….the sign at this row offering a $10 Gift card if you buy three Tides ONLY is honored for the red bottle, not Tide free. Target needs to stop doing this ridiculous practice of offering deals Like this, only to find at the register, after all is rung up and there are people in line waiting….then they specify it.
5 out of 5 stars
25 August, 2026
originally posted on tide.com
Tide
I can tell tide the best . Because I can tide clean better than any other brand cloth come out whiter
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
Smells really good
1 reply from Tide team - 17 days ago
Hi there! We are so pleased to hear you think Tide Original Non-HE Liquid Laundry Detergent smells really good. It is wonderful to know you are enjoying the delightful fragrance of this product. Thank you for choosing Tide!
5 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2026Verified purchase
(no review title)
I was refreshing great quality. great prices on different sizes.
1 reply from Tide team - 22 days ago
HI Patricia! We are so glad Tide Original is delivering great quality at prices that work for your budget! Your satisfaction across both performance and value tells us we are doing something right. We appreciate your loyalty and are grateful for your support! Thanks!
5 out of 5 stars
8 August, 2026
originally posted on influenster.com

Genuinely a perfect detergent
I love the tide detergent so much it is so cheap, easy to dispense, has such a good package, and such a clean scent. It also has good ingredients that don't damage my clothes or anything.
1 reply from Customer Care team - 1 month ago
What a truly fantastic review for Tide Original Liquid Laundry Detergent! We're so pleased you love our detergent so much. It's wonderful that you appreciate its easy dispensing, good packaging, and clean scent. You've also highlighted its good ingredients that don't damage your clothes. Your feedback truly enhances Tide Original's commitment to delivering powerful cleaning with an irresistible, enduring freshness. We're so glad you love it!
1 out of 5 stars
31 July, 2026
originally posted on tide.com
I tried to have an open mind..
I bought the Tide 6 x after reading reviews that said that the scent had changed and that people were unhappy. I tried to have an open mind but the reviews are right. The scent is very strong and unpleasant. It doesn’t smell like Tide and it also lingers heavily. I ended up washing that load 3 times with my original Tide products to get the smell out of my clothes. I feel that the latest changes have potentially unseated Tide as the number 1 detergent. They won’t be taken out by another brand, they will have done it to themselves. I don’t know why they would move away from their iconic scent (s) and trustworthy cleansing properties. Please reconsider! For those who may be wondering, to me, the powder detergents seem to be unchanged. I stocked up on them as I will be at a loss if they change them too. Thankfully, the liquid detergent with a touch of April fresh downy still smells about the same but just in case they change too, I am going to be trying different brands. I never thought that I would have to use something other than Tide.
1 reply from Customer Care team - 1 month ago
Hey there! We are sincerely sorry to hear that the scent of our Tide 6x did not meet your expectations and caused such a frustrating experience. We understand your disappointment, especially as a long-time user who values our traditional fragrances and cleaning efficacy. We truly appreciate you sharing your candid feedback and highlighting your concerns about recent changes. Please know that your loyalty means a great deal to us, and we would like to understand more about your experience and try to make things right. Please contact us at 800-879-8433 at your convenience.
1 out of 5 stars
30 July, 2026Verified purchase
Reveiw is on thr target packaging, not tide itself
The cap on the lid of the laundry detergent was not completely closed so almost everything in the box was covered in laundry detergent. Very disappointing, the didn’t add the tape to the cap to keep it in place.
5 out of 5 stars
29 July, 2026
originally posted on influenster.com

You leave clothes very clean 🧼
I love it, it washes super well, the smell is super rich and makes good foam, the instructions are easy to use, and leaves the clothes very clean😍🥰😍🥰😍🥰
1 reply from Customer Care team - 1 month ago
We are thrilled to hear how much you love Tide Original Liquid Laundry Detergent! Its powerful 10X enhanced cleaning tackles tough body soils, grease, oil, and protein stains effectively, even in cold water. Thanks to Acti-lift Technology, it penetrates deep into fibers to break up stubborn stains and boost whiteness, leaving your clothes wonderfully clean and fresh. The rich scent and good foaming power, combined with easy-to-follow instructions, make laundry a breeze. Safe on colors and available in 2X concentrated formulas for high-efficiency washers, Tide consistently delivers up to four times cleaner and twice as fresh results, making every wash a winning one!
5 out of 5 stars
27 July, 2026
originally posted on influenster.com

Zero stains and scent
I love that it removes stains super easy without having to scrub before putting the clothes in the washing machine, and the colors look super vivid wash after wash. In addition, the smell of cleanliness lasts a long time on the sheets and towels.🤩👍😉🥰
3 out of 5 stars
26 July, 2026
originally posted on tide.com
It smells different
This is not the Tide scent I remember. Why was this messed with?!? This reminds me of when Coke changed their formula. Please don't mess with perfection. I am going to go try another brand. If I can't have that Tide clean smell what is the point.
1 reply from Customer Care team - 1 month ago
Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
2 out of 5 stars
6 July, 2026
originally posted on tide.com
(no review title)
Been buying this stuff for years, I finally decided to switch over and bought the Free
5 out of 5 stars
5 July, 2026
originally posted on influenster.com

For me, one of the best liquid laundry detergents.
I have used Tide Original detergent for a long time, and it has always delivered excellent results. I like its fresh scent because it leaves clothes feeling clean without being overpowering. It has a thick consistency, so a small amount gets the job done effectively, even on garments with tough stains. The quality is outstanding; clothes come out clean and fresh, with colors well-preserved. The packaging is sturdy and easy to handle, and the cap makes it simple to measure the right amount of detergent without wasting any product. I also tend to buy it in various sizes depending on my needs-ranging from small bottles to larger ones-to save money and ensure I have a supply that lasts. For me, it is a reliable choice that always lives up to its promises.
1 reply from Customer Care team - 2 months ago
We are absolutely thrilled to hear that Tide Original has been your trusted choice for such a long time and has consistently delivered excellent results for you! It is wonderful to know that you appreciate its fresh, non-overpowering scent, and that its thick consistency means a small amount effectively tackles even tough stains. We are especially proud that you recognize its outstanding quality, preserving colors and leaving clothes clean and fresh, We put a lot of care into crafting fragrances and products that enhance your laundry experience, Thank you so much for this heartwarming review, Have an amazing rest of your day!!
5 out of 5 stars
12 June, 2026Verified purchase
(no review title)
I love how Target employees package their goods. They are so organized and precise with their packaging especially with detergents that can cause damage if leaked out. Thank you for your great service in your shipping department.
4 out of 5 stars
30 April, 2026
originally posted on tide.com
Smell too strong
I have used Tide for years. This past year the scent has become overwhelming. My nose started itching like crazy all the time. The scent seemed to stick to my skin. I now use the unscented Tide. Much better, but I do miss the lighter scented Tide.
5 out of 5 stars
17 April, 2026
originally posted on tide.com
The best
[This review was collected as part of a promotion.] Tide detergent has consistently upheld its quality and features a lovely scent, in contrast to some brands that have lowered their standards. I’ve been using Tide for many years and have no plans to switch brands. It always leaves my family’s clothes clean and smelling wonderful and fresh.
5 out of 5 stars
17 April, 2026
originally posted on tide.com
Smells great!
[This review was collected as part of a promotion.] This product appears as shown, it is effective and concentrated to help get rid of stains and smells. I’ve been using Tide for as long as I can remember.
1 out of 5 stars
9 April, 2026
originally posted on tide.com
Fragrance
I have always used Tide products. I’ve always used Tide original recently. I bought a bottle and I have found that it’s a fragrance has changed and is overwhelming. I am asthmatic and it triggers me immediately. I’ve never had this happen before I do not know what you did to it, but it certainly is not for someone that is asthmatic. It’s just like walking into a field of pollen.
1 reply from Customer Care team - 5 months ago
We're really sorry to hear you had this experience with our Tide Original Liquid Laundry Detergent. It must upsetting that the scent was too powerful causing such effect on your health. We understand scent is very subjective, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. This issues could be caused by the product being exposed to extreme heat or cold. Always store the product in a cool (but not cold), dry place. Additionally, if the product is very old this has the potential to affect the perfume. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
3 out of 5 stars
8 April, 2026
originally posted on tide.com
The smell
[This review was collected as part of a promotion.] Tide is great. I just wish they would bring back the original scent. Why do you have to fix something that isn’t broken? It’s an awful scent now.
1 reply from Customer Care team - 5 months ago
Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.