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Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 2 of 4Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 3 of 4Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 4 of 4
Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap - 1 of 4

Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent Soap 64 Loads - 80 fl oz

24 Questions
$12.99 ($0.16/fluid ounce)See 2 deals for this item

In Stock

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About this item

Highlights

  • America's #1 detergent brand* (*Tide, based on sales)
  • Cleans deep and smells fresh
  • Cleans, freshens, whitens, brightens
  • Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
  • Infused with the Original Scent you love

Description

America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.

Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.

Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.

Available in Original and Clean Breeze scents.

The Tide clean you love is also available in Tide PODS laundry pacs.

* Tide, based on sales, Nielsen laundry detergent category
Scent: Original, Scented
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 64
TCIN: 13918060
UPC: 030772121108
Item Number (DPCI): 003-08-0278
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes. CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED

Shipping details

Estimated ship dimensions: 7.21 inches length x 5.52 inches width x 11.39 inches height
Estimated ship weight: 5.75 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product toxic or can it cause cancer I have see I a lot of that in the internet

submitted by Toxic - 2 years ago
  • A: Check at least three reliable sources for any information that you read. If any information is trying to scare you, ask yourself if the writer has a hidden agenda. As for cancer… every living being - people and animals - are born with cells that can become cancerous. Run a DNA test through Ancestry.com and find out if your genes have a higher likelihood to develop certain types of cancers. You can find more reliable cancer info if you reach out to the Cancer Society, and read medical journals like JAMA ( Journal of American Medical Association). Suggestion: do not live a “fear-based life.” - [ I am a US Federal Healthcare Advocate and Independent Lobbyist. I do ongoing healthcare and medical research.]

    submitted byWaystation 49 - 1 year ago
  • A: Laundry soap can't cause cancer. If it did, it would be highly publicized.

    submitted byDave - 8 months ago
  • A: How can laundry soap possibly cause cancer??

    submitted byDave - 8 months ago
  • A: We carefully evaluate the safety of our products and ingredients before they go to market, using well-established risk assessment methods to understand both hazards and potential exposures. These risk evaluations are a mandatory part of the company's product development process, and begin during the early stages of a product's design. Be assured this detergent, and its ingredients, are safe when used as directed.

    submitted byP&G - 2 years ago
    Brand expert

Q: Does Tide liquid laundry soap HE original expire?

submitted by USAhill - 1 year ago
  • A: Our Tide Liquid Detergent has a 15 month shelf life.

    submitted byTide - 1 year ago
    Brand expert

Q: I need bottles for a ‘between the studs’ shelf just 4” deep. Will any of these plastic jugs (ex: 42oz) fit that shelf?

submitted by Shelf4 - 1 year ago
  • A: Buy a container that works. Then stock it with Tide pods. Same great cleaning :-)

    submitted byWaystation 49 - 1 year ago
  • A: That's a great question. Our 46oz bottle is 19.646 in X 7.913 in X 10.906 in.

    submitted byP&G - 1 year ago
    Brand expert

Q: Is this okay for sensitive skin

submitted by pictureit - 1 year ago
  • A: Even if you use the Tide gentle type, be careful choosing what type of fabric softener and dryer sheets you use. Everything should be for sensitive skin. Check for potential allergens lurking in the ingredients list. For example, I am highly allergic to PEG (polyethylene glycol). I have to make sure products I eat or drink, make up, toothpaste, skin cleaners, soaps, over the counter meds ( like some eye drops or Benadryl!) are PEG -free.

    submitted byWaystation 49 - 1 year ago
  • A: Tide has been tested to be safe on the skin when used as directed. However, if you have sensitive skin, you may want to use our Free & Gentle Detergent.

    submitted byTide - 1 year ago
    Brand expert

Q: Can you use this for hand washing?

submitted by Monmom - 2 years ago
  • A: The label states: "MAY IRRITATE EYES. Do not get in eyes. KEEP OUT OF REACH OF CHILDREN. Contains surfactants (anionic and nonionic) and enzymes. HARMFUL IF SWALLOWED." So, maybe not a good idea.

    submitted byMartS - 2 years ago
  • A: No, you should not use our laundry detergent for hand washing. Our products should only be used as directed.

    submitted byP&G - 2 years ago
    Brand expert

Q: Do i need to color sort my loads? With other detergent i can wash whatever together its all clean and nothing changes colors. I used the oxi tide and had clothes turning colors will the original do the same?

submitted by M - 18 days ago
  • A: Hello there! Thank you for your question! For the best results with Tide Original Liquid Laundry Detergent, it’s recommended to follow garment care instructions, which includes sorting clothes by color. This helps prevent color transfer and keeps your clothes looking their best. We are sorry to hear about your experience with Tide Oxi! Please contact us at (800) 879-8433 we want to assist you further!

    submitted byP&G - 16 days ago
    Brand expert

Q: Can you use warm or hot water settings with this “cold” detergent

submitted by Coffee Expert - 4 months ago
  • A: Hello Dear Consumer. Thanks for your question. Yes, all Tide detergents are now formulated to clean effectively in cold water, warm water, or hot water. Just ensure that the water temperature is at least 60°F (16°C); if it is colder, adding a bit of warm water is recommended. If you have any additional question give us a call at (800) 879-8433.

    submitted byP&G - 4 months ago
    Brand expert

Q: I have a comforters one is white the other a patern. There both need to be washed. Is this safe or will it damage color

submitted by Sl itchy - 5 months ago
  • A: Hi there! Great question. Our Tide Original HE Liquid Laundry Detergent is fully safe on colors, and you should have no problems as long as it is used as directed. Please contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide. 

    submitted byP&G - 4 months ago
    Brand expert

Q: Does this cause color fading

submitted by Sl itchy - 5 months ago
  • A: Thank you for reaching out with your question regarding Tide Original and whether it causes color fading. Tide detergents, including Tide Original, are formulated to help clean fabrics effectively. The performance of Tide in maintaining fabric colors depends on several factors such as the care instructions of the garments, the washing conditions, and the level of dinginess before laundering. To help preserve the colors of your clothes and avoid fading, we recommend the following best practices: - Follow Care Instructions: Always check the care labels on your garments for specific washing instructions. Proper sorting and washing conditions can significantly impact the preservation of colors. - Use the Right Amount of Detergent: Ensure you use the recommended dosage for your load size. Using too little detergent may not clean effectively, while too much can leave residue that might affect fabric appearance. - Wash in Appropriate Water Temperature: For colored fabrics, it is generally advisable to wash in cold or warm water as indicated on the care label to help maintain color integrity. - Avoid Overloading the Machine: Giving your clothes enough space to move freely allows for better cleaning and rinsing, which can help protect fabric colors. If you are dealing with specific stains or dinginess on white fabrics, there are additional tips available to enhance whitening without compromising fabric quality. If you have further questions or need more detailed guidance, please feel free to reach out at (800) 879-8433. We appreciate your trust in Tide and are here to help ensure the best care for your laundry.

    submitted byP&G - 4 months ago
    Brand expert

Q: is it blue or clear?

submitted by jd - 6 months ago
  • A: Hi there JD! Great question. Our Tide Original HE Liquid Laundry Detergent has a 'dark blue' liquid with a warm and rich scent with woody notes. We have a clear liquid called Tide Free & Gentle which is a straw-colored liquid with no scent, no dyes, and gentle to skin.

    submitted byP&G - 6 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This laundry detergent has garnered a loyal following for its exceptional cleaning power and pleasant scent. Guests appreciate its ability to tackle tough stains while leaving clothes fresh and vibrant. The concentrated formula means a little goes a long way, making it a cost-effective choice for families. However, some guests have experienced issues with packaging and fragrance sensitivity. Overall, it remains a trusted option for effective laundry care.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 8832 reviews
    cleans effectively: 4.6 out of 5
    quality: 4.47 out of 5
    scent: 4.24 out of 5
    value: 4.23 out of 5
    77% would recommend
    440 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Good detergent
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Tide is the best!
    tishborello
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 August, 2026Verified purchase

    (no review title)

    good
    Did you find this review helpful?
    5 out of 5 stars
    11 August, 2026Verified purchase

    (no review title)

    Love the smell!
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2026Verified purchase

    (no review title)

    best in market
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    (no review title)

    it gets my clothes clean, removes tough stains, and leaves everything smelling fresh. A little goes a long way!
    Michelle
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    (no review title)

    Love this item
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    Love

    I love Tide. I’ve been a tied person for many years. It works the best.
    Crystal
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    10 August, 2026Verified purchase

    (no review title)

    I love the smell of this detergent, it leaves the clothes very well washed.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    Never fails to get my things clean in the first wash
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    This is a great product!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2026Verified purchase

    (no review title)

    Smells good
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    Very good laundry detergent
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    This is the only laundry detergent I use and it never fails. If something has a stubborn stain, I use some to pretreat and it works better than stain spray.
    AllheartMom
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2026Verified purchase

    (no review title)

    Nice product
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 August, 2026Verified purchase

    (no review title)

    Best of all
    1 reply from Tide team - 3 days ago
    Hello Ana! Thank you for your great review! We deeply appreciate your loyalty! Thank you for choosing and recommending Tide! Have a nice day!
    Ana
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 August, 2026Verified purchase

    Quality product!

    A trusted product delivering quality for my family for years.
    1 reply from Tide team - 10 days ago
    Hey there! We are so pleased to know that our product stands out as the best for you. Thank you for your incredible loyalty and for choosing us.
    CATG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 August, 2026Verified purchase

    (no review title)

    one of my tides was open which caused some leakage. Not much but made a mess. I think someone in packing forgot to tape.
    1 reply from Tide team - 8 days ago
    We are sorry to hear about the issue with your Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent bottle arriving open and causing a small mess. We understand how frustrating this can be. Our detergent is known for its enhanced cleaning power—ten times stronger and reengineered to tackle tough body soils, grease, oil, and protein stains effectively. Featuring Acti-lift Technology and a blend of cleaning enzymes and whiteness boosters, it delivers deep fiber cleaning, safely brightens colors, and works well in cold water and both standard and high-efficiency washers. We take great care in designing our packaging to ensure quality and durability; however, damage can occasionally occur during shipping, especially if packages are dropped on seams or corners. We appreciate your feedback and will share it to help improve our packaging designs in the future. Thank you for choosing Tide and for your understanding.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    1 August, 2026Verified purchase

    (no review title)

    favorite
    1 reply from Tide team - 9 days ago
    Hi Joan! Thank you for your wonderful feedback! We are thrilled to hear that Tide is your favorite. We appreciate your loyalty and support!
    Did you find this review helpful?
    1 out of 5 stars
    31 July, 2026
    originally posted on tide.com
    Image

    I tried to have an open mind..

    I bought the Tide 6 x after reading reviews that said that the scent had changed and that people were unhappy. I tried to have an open mind but the reviews are right. The scent is very strong and unpleasant. It doesn’t smell like Tide and it also lingers heavily. I ended up washing that load 3 times with my original Tide products to get the smell out of my clothes. I feel that the latest changes have potentially unseated Tide as the number 1 detergent. They won’t be taken out by another brand, they will have done it to themselves. I don’t know why they would move away from their iconic scent (s) and trustworthy cleansing properties. Please reconsider! For those who may be wondering, to me, the powder detergents seem to be unchanged. I stocked up on them as I will be at a loss if they change them too. Thankfully, the liquid detergent with a touch of April fresh downy still smells about the same but just in case they change too, I am going to be trying different brands. I never thought that I would have to use something other than Tide.
    1 reply from Customer Care team - 12 days ago
    Hey there! We are sincerely sorry to hear that the scent of our Tide 6x did not meet your expectations and caused such a frustrating experience. We understand your disappointment, especially as a long-time user who values our traditional fragrances and cleaning efficacy. We truly appreciate you sharing your candid feedback and highlighting your concerns about recent changes. Please know that your loyalty means a great deal to us, and we would like to understand more about your experience and try to make things right. Please contact us at 800-879-8433 at your convenience.
    LEA1976
    Did you find this review helpful?

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