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Melissa & Doug Flip Fish Soft Baby Toy: Infant Learning Toy for Fine Motor Skills - 2 of 4Melissa & Doug Flip Fish Soft Baby Toy: Infant Learning Toy for Fine Motor Skills - 3 of 4Melissa & Doug Flip Fish Soft Baby Toy: Infant Learning Toy for Fine Motor Skills - 4 of 4
Melissa & Doug Flip Fish Soft Baby Toy: Infant Learning Toy for Fine Motor Skills - 1 of 4

Melissa & Doug Flip Fish Soft Baby Toy: Infant Learning Toy for Fine Motor Skills

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About this item

Highlights

  • Peek under the scales to find hidden pictures
  • Squeaker tail encourages grasp and finger strength
  • Features shatterproof mirror to engage baby's interest in faces and light
  • Crinkly scales reward tactile exploration
  • Washable fabrics include a variety of textures and colors

Description

The Melissa & Doug Flip Fish Baby Toy is a soft, multisensory playmate designed to nurture both development and connection. This cheerful plush fish encourages babies to explore with bright colors, bold facial features, and a variety of textures. This fabric tag toy for babies features crinkly scales to reward tactile discovery, a squeaker tail to build grasping strength, and a baby-safe mirror that sparks curiosity about faces and reflections—all while fostering fine motor skills. Each fabric scale hides a surprise picture, turning peek-a-boo into a delightful game that supports cognitive growth and emotional bonding. Soft, washable fabrics make Flip Fish easy to keep clean, ensuring it can be a reliable companion through many stages of infancy. Whether during tummy time, quiet snuggles, or interactive play with caregivers, this cuddly friend helps strengthen sensory awareness, spark joy in discovery, and build confidence as babies learn through touch, sound, and sight.

For even more meaningful developmental play, combine this with other Melissa and Doug toys for babies & baby stuff like soft baby activity books, bunny stuffed animal & must-have Montessori toys!

For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to serve plush toys & puppets, to costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that builds independence and confidence!
Number of Pieces: 1
Dimensions (Overall): 13.5 Inches (H) x 9.75 Inches (W) x 3.75 Inches (D)
Weight: 1.0 Pounds
Suggested Age: 0-24 Months
Assembly Details: No Assembly Required
Educational Focus: Fine Motor Skills
Material: Wood
Battery: No Battery Used
TCIN: 16686494
UPC: 000772091954
Item Number (DPCI): 204-10-2173
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 15 inches length x 12 inches width x 4 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the fabric of this toy treated with flame retardants, formaldehyde, or any other potentially toxic chemical?

submitted by Bugsie - 6 years ago

  • A: Hi Bugsie! I want to assure you that we at Melissa & Doug take safety very seriously. We test our products to stringent global standards that assess chemical content. These standards ensure that we exceed expectations for the control of restricted substances and heavy metals. You may find additional information regarding our comprehensive testing program and commitment to safety on our site. https://www.melissaanddoug.com/safety.

    submitted bySara C - 6 years ago

  • A: Hi! I want to assure you that we at Melissa & Doug take safety very seriously. We test our products to stringent global standards that assess chemical content. These standards ensure that we exceed expectations for the control of chemical content which includes restrictions for chemicals such as these. You may find additional information regarding our comprehensive testing program and commitment to safety on our site. https://www.melissaanddoug.com/safety.

    submitted byShelly - 6 years ago
    Brand expert

  • A: Tag says Polyester Fibers and Plastic Film, Made in China

    submitted byTK - 1 year ago

Q: Where is this toy made?

submitted by JD - 5 years ago

  • A: Tag says MADE IN CHINA

    submitted byTK - 1 year ago

  • A: Hi, Our toys are manufactured in a number of countries, including the United States. Each one is clearly marked with its country of origin. We have many people in the USA making our toys and have three facilities, including our headquarters, which are staffed by employee’s right here in the United States! Regardless of where each toy is made, we run it through the same rigorous and stringent testing procedure to ensure its safety. We have followed this same testing procedure for the more than 30 years we’ve been in business.

    submitted byManufacturer - 5 years ago

Q: I accidentally washed and dried it in the landuary, is it safe for child to use? Is any chemical might leak to other cloth or on to the toy?

submitted by Jen - 8 months ago

  • A: We can assure you that safety is our top priority here at Melissa and Doug. All of our toys are tested to meet or exceed global safety standards that include the U.S, Canada, Europe and Australia- ISO standards. Testing is conducted regularly at a 3rd party registered laboratory, before, during, and after production. These standards ensure that our products are chemically safe.

    submitted byShelly - 8 months ago
    Brand expert
See all questions (3)

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Guests also viewed

Guests are saying

This engaging fish toy captivates babies with its vibrant colors, various textures, and delightful sounds. Designed for sensory exploration, it keeps little ones entertained during tummy time and car rides. Many guests appreciate its size and machine-washable feature, making it a practical choice for parents. Overall, this toy is a favorite among infants, providing endless opportunities for play and development as they grow.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 284 reviews
    broad age appeal: 4.26 out of 5
    ease of use: 4.87 out of 5
    length of play: 4.43 out of 5
    quality: 4.89 out of 5
    value: 4.82 out of 5
    94% would recommend
    55 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 March, 2026

    (no review title)

    4 month olds favorite toy. Keeps him entertained and engages interaction
    Jen
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    Perfect Toy to Grow with a Baby

    Most amazing toy and keeps the interest of a 2 month old. The crinkly sound is so engaging. For the price this toy is such great value and educational.
    Savvy shopper
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 February, 2026Verified purchase

    (no review title)

    Baby loves the feel of this and the different noises with touch and looking in the mirror
    Nicole
    broad age appeal: 3 out of 5
    ease of use: 5 out of 5
    length of play: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026Verified purchase

    (no review title)

    Get this for your baby. They will love it. It’s the first toy my baby was really interested in playing with.
    Anna
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 January, 2026Verified purchase

    (no review title)

    The flip fish is a great toy for little ones to explore textures.
    Sheila
    broad age appeal: 4 out of 5
    ease of use: 5 out of 5
    length of play: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 January, 2026Verified purchase

    (no review title)

    Beautiful gift for a grandchild!
    Kathy
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025Verified purchase

    Enjoyable

    The children really like this toy!
    Kristin
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 December, 2025Verified purchase

    Cute toy

    Cute
    Fabiola
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 December, 2025Verified purchase

    fish

    Looks perfect
    Nana
    broad age appeal: 4 out of 5
    ease of use: 4 out of 5
    length of play: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2025Verified purchase

    Great entertainment

    This is a great toy to have on hand for entertaining little ones
    Kgreen
    broad age appeal: 3 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2025Verified purchase

    My four month old's favorite toy

    My four month old is obsessed with this fish! She lights up when she sees it, and she loves crinkling all the scales. I think it will be a favorite for a while since it can be used when learning about colors and memory games involving the sea creatures behind the scales.
    Christine
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 May, 2025Verified purchase

    Best toy every

    Literally the best toy ever. My son really started getting interested at 6 months but the crunchy, squishy, crinkle noises are very interactive, and he can grip it and pull it around with him. It also worked great to follow with his eyes when he could first see colors, and it has a squeaker! All around wonderful.
    missmellyg85
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2025

    Do not recommend!! Came apart when washing

    Received as a gift, followed care instructions (machine wash cold) before giving to my daughter and the fish exploded in the washing machine. Stuffing everywhere all over my baby’s clothes. I’m going to be worried about stray pieces getting everywhere now. What a shame this looked like a cute toy but do not recommend!!!
    Bixter14
    broad age appeal: 1 out of 5
    ease of use: 1 out of 5
    length of play: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 January, 2025Verified purchase

    Such a great sensory toy!

    The colors are vibrant and this was a perfect gift for our granddaughter.
    Sam
    broad age appeal: 5 out of 5
    ease of use: 5 out of 5
    length of play: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2025
    originally posted on Melissa and Doug
    Image

    Fishy fishy, oh so squishy

    Adorable fishy with sweet face..attracts&keeps 2month olds attention, he smiles at fish scale sounds! He also reaches to touch&feel texture of fish scales..
    Nana
    Did you find this review helpful?
    5 out of 5 stars
    3 January, 2025
    originally posted on Melissa and Doug
    Image

    A Toy to Grow With

    My four month old grandchild loves this toy. He stays engaged for 15-20 minutes at a time feeling the scales. That is a long time for such a young child. This is a toy that he can grow with. It is very well designed and offers so much to discover.
    Jane C.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 December, 2024Verified purchase

    My baby loves it!!

    Fantastic and good quality!!!
    Gabbe
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2024Verified purchase

    Doug and Melissa Texture fish

    My grandchild loves it
    C
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 October, 2024

    Perfect for babies 2M+

    This is my daughter’s favorite toy! She’s generally underwhelmed by toys but since 2 months she’s been obsessed with this fish. It’s huge and the scales are perfect for her little hands to grab onto while she’s eating/doing tummy time/just hanging out.
    Cak
    quality: 5 out of 5
    value: 4 out of 5
    length of play: 5 out of 5
    ease of use: 5 out of 5
    broad age appeal: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2024Verified purchase

    Great car toy!

    This is our favorite toy for the car! Keeps our five month old entertained on trips of 10-20 minutes.
    LilyMom
    ease of use: 5 out of 5
    length of play: 5 out of 5
    value: 5 out of 5
    broad age appeal: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

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