e.l.f. SKIN Hydrating Serum - Holy Hydration! - 1.01 fl oz
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Guests are saying
This product is highly praised for its lightweight texture and hydrating properties, making it a staple in many skincare routines. Guests appreciate its ability to leave the skin glowing and soft, although some find it more like a moisturizer than a serum. It is particularly favored by those with dry or sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 365 reviews
Hydrates Skin: 4 out of 5
Lightweight: 4.5 out of 5
Moisturizing: 4.33 out of 5
Accurate Scent: 4.36 out of 5
Anti-aging: 3.2 out of 5
66% would recommend
27 recommendations
5 out of 5 stars
9 January, 2026
originally posted on elfcosmetics.com
Love This Product!!
I stopped using the hydrating serum in favor of a product that was four times the price and touted as being skin changing. After getting fed up and coming back to the serum, I know what my skin has been missing. My skin looks so nourished and bright. I’m not one who looks in the mirror often but when I catch my reflection, I can’t help but do a double-take over the appearance of my skin. I wish it addressed dark spots—the reason I chose the other brand that was supposed to do that and hydrate—but all the other benefits—luminosity, softness, hydration, bounce—oil focus away from the few dark spots I have. It’s top shelf for me.
5 out of 5 stars
8 January, 2026
originally posted on elfcosmetics.com
Love
I love this. It’s absorbing and does a great job before I apply my makeup.
5 out of 5 stars
3 January, 2026
originally posted on elfcosmetics.com
So hydrating
It is very hydrating and helps dry skin like mine. It's like, too good
5 out of 5 stars
12 December, 2025
originally posted on elfcosmetics.com
amazing
i love this serum! although i would say that it is a mix of a serum and watery moisturizer, it still works very well on my dry/sensitive skin!! definitely recommend!!!
2 out of 5 stars
11 December, 2025
originally posted on elfcosmetics.com
Not Impressed
This is not serum, it's lightweight lotion, and it's not very hydrating. It doesn't slip across the face, I had to sort of drag it. Yeah, I didn't use the old formula, so I don't know what the other people in the reviews are talking about. I'm a male user and my skin is normal to dry/sensitive. I found this to be disappointing and would definitely not purchase again nor recommend anyone else to purchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
Irritated skin
Broke my skin out. Smells weird
5 out of 5 stars
21 November, 2025
originally posted on elfcosmetics.com
Serum Perfection
I love this serum! It leaves my face hydrated and soft.
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Would Recommend
Love this line of products
2 out of 5 stars
11 August, 2025
originally posted on elfcosmetics.com
Great project horrible packaging
I received my product in, absolutely fell in love with it much to my surprise after about five uses the pump quit dispensing the product
4 out of 5 stars
31 July, 2025
originally posted on elfcosmetics.com
Shocked at other reviews
I’m surprised at the number of lower reviews for this product. I will admit that the old packaging was not it, and I’m glad that they made the update for holy hydration. Nonetheless, I am shocked people don’t like the formula. I love how thick and creamy it is. Though it isn’t a true serum, it is one of my all time favorite moisturizers. So I would say don’t expect it as a serum, expect a phenomenal moisturizer.
5 out of 5 stars
25 June, 2025
originally posted on elfcosmetics.com
Holy hydration serum this is fire
This serum is fire I always use high end skincare products and I used a vitamin c serum but it made my skin feel dry , I tested this out today and I was amazed it makes my skin look so glowy and plump I love it
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2025
another disappointing product from elf
I picked this up a few days ago and have used it for the past two mornings. It's definitely not moisturizing, although it will give your face a glow. I had a feeling my skin was not liking it, and sure enough I just looked in the mirror (midday on the second day of using) and I have dry flaky patches where there would normally not be and it looks like there are some superficial red bumps. Money down the drain.
5 out of 5 stars
4 June, 2025
originally posted on elfcosmetics.com
Hydrating serum
This serum hydrates dry skin, makes it smooth and glowy, no harsh fragrance and sticky feel
4 out of 5 stars
16 April, 2025
originally posted on elfcosmetics.com
A must have!
I can't not have this product in my routine. It makes my skin feel so soft, and stays that way. I'd give this another star if there was less plastic and the amount in the bottle was visible and honest. I never know when I'm gonna hit bottom. 😭
2 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2025Verified purchase
Weird smell, a little plastixy
I really dislike the scent…let’s say odor. Just weird and unpleasant enough that I can’t use it again.
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2025Verified purchase
My Holy Grail!!!
This is my greatest skincare staple. It’s a little more lotiony than serumy, but it goes on super smooth and lightweight. It’s the most hydrating thing I’ve ever put on my face, it’s an actual miracle product!! I’ve heard it can cause breakouts for people with oily or acne-prone skin, but for those of us on the other end of the spectrum with dry skin, this is a must-have!! Target, PLEASE start carrying this in-store again!!!
2 out of 5 stars
7 January, 2025
originally posted on elfcosmetics.com
Change the Packaging
I actually really like this product and would buy it again, but I hate the packaging. When I couldn't pump anymore product, I twisted the cap off to scrape out the extras and realized that there was a rounded tube inside the main blue tube. So, would one need the blue, flat-bottomed container for it to stand upright? No, the Advanced Night Retinoid Serum also has 1.0 fl. oz. and has a flat-bottomed container. Is it to give the impression that there is more product in the container than there actually is? Is there a reason that recyclable plastic cannot be used? What is the purpose of this extra plastic?
5 out of 5 stars
5 January, 2025
originally posted on elfcosmetics.com
In love
I used it during my skin care, I love it Perfect for my sensitive skin
5 out of 5 stars
11 December, 2024
originally posted on elfcosmetics.com
Great serum
This skin care is perfect for sensitive skin I love it My face is hydrated and soft
1 out of 5 stars
8 October, 2024
originally posted on elfcosmetics.com
SMELLS WEIRD AND BROKE ME OUT
Don't buy this it may be at a good price point however it broke me out badly and it had an odd scent