L'Oreal Paris Elvive Total Repair 5 Repairing Shampoo - 28 fl oz: For Dry Hair, Paraben-Free, Liquid Form, Cherry Scent
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Guests are saying
The recent formula change of this shampoo and conditioner has left many guests disappointed, as they feel it has negatively impacted their hair's health and the product's scent. While some guests still appreciate the original benefits of softness and manageability, the new formula has caused issues like greasiness, hair loss, and an overpowering fragrance. Guests are seeking a return to the previous formulation that they loved for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 810 reviews
quality: 3.42 out of 5
value: 3.64 out of 5
52% would recommend
44 recommendations
1 out of 5 stars
10 March, 2026
originally posted on lorealparisusa.com
New Formula Is a Miss
I have been a loyal user of this product for every bit of 5 years. I have loved it. However, the recent formula change has been devastating. The smell is absolutely awful. At first I thought I’d accidentally grabbed my husband’s body wash because it smells like a man’s scent. Second, it makes my scalp itch in the worst way possible. Lastly, the build up it leaves is insane. I have NEVER had these issues. This is my third try with this new formula thinking maybe they needed time to get it right but I cannot keep using this bottle and will be throwing it out. I am so disappointed as I loved this shampoo/conditioner.
1 reply from LeCare team - 22 days ago
Hi KT926! Thank you for reaching out to share feedback on Elvive Total Repair 5 Repairing Shampoo. We are sorry to hear it does not meet expectations. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with case # 45648626 when you call.
5 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2026
Not the exact smell I want but is amazing salon quality and good for the hair
As a man I have noticed that most shampoos and conditioners are made better if their marketed towards women. I decided to give this a try since I want to grow my hair out and take care of my hair. I currently have a buzz cut. I used the corresponding conditioner. My hair felt very soft and there were barely any white flakes after even just one use when normally I have quite a bit of white flakes. My hair felt hydrated and refreshed. I will be honest that I want to eventually get a shampoo and conditioner marketed towards men because I prefer that smell on me but I didn't see any of that at the Target I went to. I'm going to be honest the smell still was very nice and can technically be unisex because it smelt vanilla for the shampoo and the conditioner kind of smelt like an oceanic kind of smell which of course can be manly. Despite the fact that I want to go to a more manly smelling type of shampoo conditioner, I'm giving this an amazing review because it really works wonders for the hair and really treats dry scalp like I have. And for all you individuals out there that have long hair, this product will definitely take care of your hair well.
2 out of 5 stars
14 February, 2026
originally posted on lorealparisusa.com
pumps on the shampoo bottle, unable to unscrew
very dissatisfied this is the second time I've purchased this product with pumps, the shampoo bottles. Unable to unscrew the pumps having to completely takeoff the top to use the product second time this happens.
1 reply from LeCare team - 1 month ago
Hi rick67! Thank you for sharing that you have experienced difficulty unlocking the pump dispenser for Total Repair 5 Repairing 28 OZ Shampoo. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
5 out of 5 stars
23 December, 2025
originally posted on lorealparisusa.com
Amazing
I love the scent it left on my hair. It smells so good and my husband loved it as well.
1 out of 5 stars
23 December, 2025
originally posted on lorealparisusa.com
Disgusting Scent. Avoid Product!
The new scent is atrocious, absolutely disgusting in comparison to what it used to be, and my hair feels worse under using this newer shampoo and conditioner. And trust me, those around you can immediately tell. You’ll have people asking “why did you change shampoos?” even though it should be the same shampoo as always! It’s like using an inferior hair product now! Treat yourself, and find a better product under a different brand. To put it bluntly, I recommend avoiding L’Oréal until they change it back. Sadly, I don’t think I’ll purchase from them ever again, as it will be a gamble of whether they listened to feedback and the scent is changed back or not. They’ll respond to our reviews here with a copy and paste message, but nothing will change as long as people buy their products.
1 reply from LeCare team - 3 months ago
Hi Caroline2019! Thank you for sharing how you feel about the smell of Total Repair 5 Repairing Shampoo. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
3 out of 5 stars
12 December, 2025
originally posted on lorealparisusa.com
Product changed
This has been my go to shampoo and conditioner for years. I really feel like it helps, but as of late something is different about it. The fragrance of it has most definitely changed and I prefer the original fragrance over whatever this new one is. Really disappointed in the product change, I hope the original comes back.
1 reply from consumer care center team - 4 months ago
Hi Blonde7391, Thank you for sharing your thoughts regarding the Total Repair 5 Repairing Shampoo. We appreciate your comments, and we will be passing this along. Thanks for letting us know!
1 out of 5 stars
25 November, 2025
originally posted on lorealparisusa.com
Please go back to the old formula!!!!!
PLEASE bring back the old formula/scent. This one is so strong and smells like I’m wearing perfume. It’s hard to go to sleep because this smell is overpowering. I don’t understand the change, it’s not a good change. The other reviewers agree on this. Please listen to your customers and make the change back to the old formula. I’ve use this for 10 years and I’m annoyed I have to search for other shampoos and conditioners now.
1 reply from LeCare team - 4 months ago
Hi Bella! Thank you for sharing how you feel about the fragrance in Total Repair 5 Repairing Shampoo. The opinions of our customers are important to us when making decisions about our products. We appreciate your comments and will be sharing them with others in our company.
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
Smells so good!
[This review was collected as part of a promotion.] I love the way this shampoo & conditioner smells. It’s not too overpowering but it has a luscious & luxury scent to it. It makes my hair soft without weighing it down.
1 out of 5 stars
12 November, 2025
originally posted on lorealparisusa.com
Terrible New Formula and Scent!
The new formula and smell is terrible! This seems to be the consensus. Such a shame, I loved this shampoo for years and now I need to find a different product.
1 reply from LeCare team - 4 months ago
Hi Disappointed! Thank you for sharing how you feel about the fragrance in Total Repair 5 Repairing Shampoo. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
(no review title)
The new formula scent and quality has changed. I used to get compliments on my hair and how it amazing it smelled all the time. Loreal please bring it back
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for reaching out about our L'Oreal Paris Elvive Total Repair 5 Repairing Shampoo. We are truly sorry to hear how disappointed you are with the new formula, and we completely understand your frustration when a beloved product changes. It's especially disheartening to learn that the new scent and quality are no longer eliciting those wonderful compliments you used to receive on your hair. We deeply regret that this change has negatively impacted your experience and that it no longer meets the high standards you've come to expect from us. Your loyalty and feedback are incredibly valuable, and we genuinely appreciate you sharing your desire for the old formula to return. We are always listening to our community, and we take all your comments to heart as we continuously strive to deliver products you love.
1 out of 5 stars
17 October, 2025
originally posted on lorealparisusa.com
Used to be amazing…
I have used this shampoo and conditioner religiously since it launched (13 yrs now? maybe longer) and it was truly amazing. Left my hair healthy, nourished and looking and feeling great. I always buy tons at a time and just had to re-stock for the first time this year and I honestly thought I accidentally bought the wrong one the second I put some in my hand. Everything is different. The smell, how it feels in my hair while washing, how it washes out and most importantly - how my hair came out after blow drying. My hair felt dry, damaged and frizzy after using it. And the smell was SO strong - even while I was trying to sleep, every time I woke up in the middle of the night it was all I smelled. I don’t know why they’d ruin such an amazing product. Please bring back the old formula! Based on all the forums I found and reviews I’ve read, everyone seems to be in agreement you guys need to bring the old one back!!
1 reply from LeCare team - 5 months ago
Hi Monica! Thank you for sharing how you feel about Total Repair 5 Repairing Shampoo. We are sorry to hear of the effects you have experienced. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
9 October, 2025
originally posted on lorealparisusa.com
Awful reformulation
I’ve used this shampoo and conditioner for nearly ten years—it was the only shampoo and conditioner I bought. It smoothed and strengthened my hair while giving it incredible shine. However, the most recent formulation is absolutely atrocious. It’s drying and makes my hair break and has an overpowering perfume scent. I don’t write online reviews for anything but am so disappointed and sincerely urging/*begging* L’Oréal to bring back the old formula! I am now looking into new shampoos and conditioners with similar formulations to the old version, while simultaneously trying to buy any old formulation bottles that I can find. Sigh.
1 reply from LeCare team - 6 months ago
Hi Onceloyalrepair5user. Thank you for reaching out to L'Oreal regarding the Elvive Total Repair 5 Repairing Shampoo. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43168221. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
5 October, 2025
originally posted on lorealparisusa.com
Excellent Experience
my favorite shampoo & conditioner for all around excellent experience and best results using for my hair care routine.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
Love this product
The shampoo smells so good and it leaves your hair so soft
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
L'Oreal Paris Elvive Shampoo
Me and My Daughters love this shampoo
2 out of 5 stars
22 September, 2025
originally posted on lorealparisusa.com
Too much added perfume
The new version has a very strong perfume odor. I am sensitive to odors and didn’t think to check the odor level when I saw the new shape of the bottle. I love how it performs on my hair but I now need to find a new shampoo.
1 reply from LeCare team - 6 months ago
Hi Neenie532! Thank you for reaching out to share how you feel about the fragrance in Total Repair 5 Repairing Shampoo. We are committed to bringing our consumers products that meets their needs and expectations. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
6 September, 2025
originally posted on lorealparisusa.com
Hate the new formula
I used to love this formula and have used it for years. But the new shampoo formula leaves my hair very greasy and my hair has started falling out leaving me with a balding middle part. The smell is bad too. I will have to find a new shampoo now.
1 reply from LeCare team - 7 months ago
Hi Sharmon! We are sorry to hear about the experience you had with Total Repair 5 Repairing Shampoo. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5:30, ET. It would be helpful if you could have the product available and provide us with case #42706562 when you call.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Love these products!
The shampoo and conditioner are both AMAZING! They do not weigh your hair down like some products do.
1 out of 5 stars
4 September, 2025
originally posted on lorealparisusa.com
Please switch to old formula
I absolutely loved this conditioner, I used it for at least 6 years!!! But….the new formula change has completely ruined it for me. I’ve been to stores trying to buy all of what’s left of the old formula. New formula has changed my hair and the scent is definitely not as pleasant( was the first thing I noticed when I used it for the first time). I think I would only buy the old formula again.
1 reply from LeCare team - 7 months ago
Hi Ash789! Thank you for sharing how you feel about Total Repair 5 Repairing Conditioner. Feedback from our customers is important to us when making decisions about our products, and we are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
1 out of 5 stars
19 August, 2025
originally posted on lorealparisusa.com
Garbage. Terrible. Made me depressed.
Terrible. I have very thick hair and my hair has been falling out in clumps. Stripped of oils, it is so thin and I’m now balding. This has never happened in my life. I hope I recover from this soon. Wish I could give this 0 stars
1 reply from LeCare team - 8 months ago
Hi Lnic11! We are sorry to hear about the experience you had with Total Repair 5 Repairing Shampoo. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with case #42450078 when you call.