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Nexxus Keraphix Shampoo for Damaged Hair with Keratin Protein and Black Rice - Silicone-Free - 33.8 fl oz - 2 of 4Nexxus Keraphix Shampoo for Damaged Hair with Keratin Protein and Black Rice - Silicone-Free - 33.8 fl oz - 3 of 4Nexxus Keraphix Shampoo for Damaged Hair with Keratin Protein and Black Rice - Silicone-Free - 33.8 fl oz - 4 of 4
Nexxus Keraphix Shampoo for Damaged Hair with Keratin Protein and Black Rice - Silicone-Free - 33.8 fl oz - 1 of 4

Nexxus Keraphix Shampoo for Damaged Hair with Keratin Protein and Black Rice - Silicone-Free - 33.8 fl oz

9 Questions
$29.99 ($0.89/fluid ounce)

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About this item

Highlights

  • 24X STRONGER HAIR*: Repair and resist visible damage from coloring, bleaching, highlighting, styling, heat and more. *System vs. non-conditioning shampoo
  • 5.9% KRT™ TECHNOLOGY: Keratin Resistance Therapy hair care, with liquid crystal amino acids, helps to reconstruct bonds from cuticle to cortex for strong, fluid soft, damage-resistant hair
  • INSTANT REPAIR + DAMAGE SHIELD SYSTEM: This hair shampoo visibly transforms damaged hair in one use and seals cuticle cracks to help prevent future damage
  • DEEP MOISTURE + SOFTNESS: This Nexxus shampoo for hair damage revives dry, brittle strands for fluid softness, smoothness, and shine without buildup
  • STYLE-READY: This shampoo for damaged hair boosts elasticity and manageability for effortless styling
  • CONSUMER-VALIDATED*:100% of consumers agree this regimen made hair smooth *Based on consumer panel study 7/29/25 with 49 women when using Keraphix Shampoo, Conditioner + Liquid Crystallizer treatment

Description

Hair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand.\ \ Frequent heat styling and chemical processing can break down disulfide bonds and strip essential amino acids, leading to cuticle erosion and damage deep within the hair fiber. This makes strands weak, dull, tangled, harder to style, and less smooth and shiny. \ \ KERAPHIX™, our extreme damage repair collection, is powered by KRT™ Keratin Resistance Therapy with liquid crystal serine amino acid to rebuild internal strength from inside out. Repair and resist visible damage from coloring, bleaching, highlighting, styling, heat and more with 24X stronger hair* restored to be as strong as virgin hair**. This shampoo for damaged hair provides deep moisture to revive dry, brittle strands and KRT™ technology seals the outer layer to restore elasticity—so hair is shiny, feels soft, resilient, and ready to bounce back with every style. \ \ Nexxus, the protein science behind powerful hair since 1979. *System vs. non-conditioning shampoo **Based on a breakage study on bleached treated hair with Keraphix Shampoo & Conditioner + Treatment vs. virgin hair.
Scent: Scented
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Contains Keratin, Dye-Free
Product Form: Liquid
Beauty Purpose: Strengthening, Damage Repair, Softening, Moisturizing
TCIN: 52504984
UPC: 605592005206
Item Number (DPCI): 063-00-0375
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (eau), sodium laureth sulfate, cocamidopropyl betaine, glycol distearate, sodium gluconate, oryza sativa (rice) extract, hydrolyzed elastin, collagen amino acids, hydrolyzed keratin, sodium chloride, fragrance (parfum), polyquaternium-10, peg-6 caprylic/capric glycerides, citric acid, ppg-9, sodium benzoate, cocamide mea, disodium edta, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, citronellol, coumarin, hexyl cinnamal, linalool.

Shipping details

Estimated ship dimensions: 9.37 inches length x 3.5 inches width x 3.38 inches height
Estimated ship weight: 2.48 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How is this line with color treated hair?

submitted by Trixie - 8 years ago

  • A: Hi, Trixie. This shampoo is safe for use on color treated hair. We recommend using this product no more than three times per week as it contains proteins, which when used too often, can weigh hair down. Hope this helps!

    submitted byTarget Beauty Consulting - 8 years ago
    Brand expert

  • A: Would not recommend. It contains sulfate.

    submitted byKelsey - 8 years ago

Q: Is this shampoo sulfate free

submitted by Sw - 8 months ago

  • A: Hi, thank you for reaching out. We would be glad to assist you regarding your query about Nexxus Keraphix Shampoo. We would like to request you to please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 54811047 in order to assist you in a better way.

    submitted byNexxusExpert - 5 months ago
    Brand expert

Q: WHICH SHAMPOO ON THE MARKET IS GOOD FOR DRY COLOR TREATED HAIR??

submitted by MICKEY - 5 years ago

  • A: Hi Mickey, all Unilever shampoos, conditioners, and styling aids are safe to use on color-treated hair. Our products have unique technologies that help keep your hair vibrant.

    submitted byNexxusExpert - 5 years ago
    Brand expert

Q: Does this product contains silicones?

submitted by Margie - 5 years ago

  • A: Hi Margie - Our Keraphix Shampoo doesn't contain silicones. Formulations are subject to change, we suggest checking labels prior to purchase. If our did contain silicones, it would be clearly listed on the label. Thanks!

    submitted byNexxusExpert - 5 years ago
    Brand expert

Q: How does this product smell?

submitted by amiyalovec - 6 years ago

  • A: Thanks for reaching out-that is a great question! The Nexxus Keraphix Shampoo's fragrance is effected by the ingredients. If you have any other questions, please reach out to us directly at consumer.services@unilever.com.

    submitted byNexxusExpert - 6 years ago
    Brand expert

Q: Is this good for curly, frizzy hair?

submitted by dgall - 7 years ago

  • A: Thanks for reaching out to us at Nexxus. That is a great question! Nexxus Keraphix Shampoo is best for damaged hair. If you have any other questions, please reach out to us directly at consumer.services@unilever.com.

    submitted byNexxusExpert - 7 years ago
    Brand expert

Q: So there is no confusion, I have ethic 4C curly hair that the winter is being harsh on. Is this safe to use on my hair?

submitted by Treg - 7 years ago

  • A: Great question! The Keraphix Damage Healing Shampoo is the the first in a 3 step process to heal severely damaged hair. We hope this information is helpful! Please feel free to reach out to us directly at consumer.services@unilever.com for additional assistance.

    submitted byNexxusExpert - 7 years ago
    Brand expert

Q: I don't see an ingredient listing for this product. Does this have sulfates?

submitted by Heidi - 8 years ago

  • A: Currently the Nexxus Keraphix Shampoo contains sulfate. We advise our consumers to always read the ingredient list before purchasing our products because it has the most up to date information. Feel free to contact us at consumer.services@unilever.com with any additional questions or concerns.

    submitted byNexxusExpert - 8 years ago
    Brand expert

Q: Is this product gluten free

submitted by WonderWoman - 9 years ago

  • A: Thank you for contacting us. Gluten may be present in products that contain derivatives of wheat, oat, rye, and barley. In labeling our products, we follow the guidelines established by the International Nomenclature for Cosmetics Ingredients (INCI) process. Therefore, if we use an ingredient derived from a grain such as wheat, oat, rye and/or barley, those names will appear on the label. We recommend reading the label before purchasing our products because it has the most up to date information.

    submitted byNexxusExpert - 9 years ago
    Brand expert
See all questions (9)

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Guests are saying

This shampoo has garnered positive feedback for its ability to repair damaged hair, adding softness, shine, and manageability. Many guests have noted significant improvements in hair health after just one use, with a rich lather that cleanses effectively. The pleasant scent and the product's effectiveness in reducing frizz and split ends are also frequently highlighted. However, some guests mentioned concerns about the formula weighing hair down or causing scalp irritation.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 8857 reviews
    effectiveness: 3.55 out of 5
    quality: 3.53 out of 5
    value: 3.52 out of 5
    61% would recommend
    133 recommendations
    5 out of 5 stars
    26 September, 2026
    originally posted on nexxus.com
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    It’s a great choice for dry or damaged hair!

    [This review was collected as part of a promotion.] I’m really impressed with the Nexxus Damage Repair Shampoo. It creates rich, creamy lather, rinses out easily, and leaves my feeling soft, smooth, and noticeably shinier.
    AleenaO
    Did you find this review helpful?
    4 out of 5 stars
    25 September, 2026
    originally posted on nexxus.com
    Image

    Great quality shampoo!

    [This review was collected as part of a promotion.] I have naturally oily hair and sometimes certain shampoo makes it worse, this shampoo didn’t do that! I was very happy with the final results after using it for two weeks! It didn’t leave any residue or anything and it made my hair feel very clean!
    EllaH
    Did you find this review helpful?
    5 out of 5 stars
    24 September, 2026
    originally posted on nexxus.com
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    KERAPHIX convert! I’m a believer in this shampoo!

    [This review was collected as part of a promotion.] Well, I’m a believer in KERAPHIX now. I used Nexxus products years ago but moved on to the allure of all the other bond repairing and hair strengthening products out there. But I have to say, I love the KERAPHIX shampoo that I tried and have gotten great results over the last few weeks of using it consistently. My hair is shiny, manageable, and smells great! Often these strengthening shampoos don’t rinse well or have a true shampoo consistency in my hair, but that’s not the case here. This leaves my hair feeling light and clean. I will be making the switch back to Nexxus and KERAPHIX.
    ElspethM
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026
    originally posted on nexxus.com
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    Hair felt so soft

    [This review was collected as part of a promotion.] This is a really good shampoo.... when I first received it my thought was " wow the bottles pretty small". However after trying it im very happy with the results. Naturally it cleansed my scalp and hair well but what I liked the most was how soft my hair felt afterwards. I didn't even use any conditioner and somehow my hair felt as though I did. Once my hair dried it felt light and lifted but also very soft to the touch. This shampoo definitely does an exceptional job at repairing ends especially if they are dry and brittle. I would recommend this shampoo for sure.
    MaryF
    Did you find this review helpful?
    4 out of 5 stars
    23 September, 2026
    originally posted on nexxus.com
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    Great shampoo for damage

    [This review was collected as part of a promotion.] This is a very concentrated shampoo. A little goes a long way. I love the clean scent and it makes my hair feel very clean and soft. I usually wash with this and the double cleanse with another hydrating shampoo. It's the perfect combination.
    KatieG
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026
    originally posted on nexxus.com
    Image

    Leaves hair feeling soft after one wash

    [This review was collected as part of a promotion.] I really like this shampoo. It has a pleasant fresh scent that isn’t overpowering, and what impressed me most was how soft my hair felt immediately after washing Sometimes strengthening or repair shampoo can leave my hair feeling a little dry or rough, but this one left my hair feeling smooth and soft, while still feeling clean. It has a nice ladder and feels like a good quality shampoo. I’m looking forward to continuing to use it and seeing how my hair feels with regular use so far I’m very happy with the results.
    ShairmaD
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026
    originally posted on nexxus.com
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    Creamy shampoo

    [This review was collected as part of a promotion.] This is a very creamy and luxurious feeling shampoo. Great for color treated hair, dry hair from summer activities, and heat damaged hair. It smells clean and rinses off well.
    PalomaC
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026
    originally posted on nexxus.com
    Image

    Best shampoo

    [This review was collected as part of a promotion.] This product is really good. It helps to get the hair into a healthier state like after you paint it. I love the way the bottle looks and it suds up perfectly ! It was great for my type 3a 3b curls
    BrianaT
    Did you find this review helpful?
    4 out of 5 stars
    21 September, 2026
    originally posted on nexxus.com
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    KERAPHIX

    [This review was collected as part of a promotion.] This KERAPHIX Damage Repair is actually a great shampoo I enjoyed the scent and I enjoyed how it made my hair look less damaged I just wish the consistency wasn’t so thick that way I can get all around my hair better but overall I’d recommend!!!
    MirsaV
    Did you find this review helpful?
    5 out of 5 stars
    20 September, 2026
    originally posted on nexxus.com
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    Rich moisturizing scented lather

    [This review was collected as part of a promotion.] This shampoo has a rich lather and is very fragrant. It felt moisturizing. I have very very long hair so this bottle wouldn't last very long due to the size but is a great product.
    1 reply from Nexxus Consumer Service team - 10 days ago
    Hi, thank you for sharing your feedback. We really appreciate you for your kind words. We’re thrilled to hear you enjoy Nexxus Keraphix Shampoo. Knowing it’s made a positive impact truly means a lot to us. We appreciate you taking the time to share this. Your feedback is greatly appreciated. Rest assured, we will share your comments with our team.
    JenniferW
    Did you find this review helpful?
    4 out of 5 stars
    19 September, 2026
    originally posted on nexxus.com
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    Smooth damage

    [This review was collected as part of a promotion.] Easy to open attractive packaging. Made my damaged hair feel Smoother. Decent scent but not my favorite. Would work great with the paired conditioner: love this brand and would love to try other products.
    DanielleS
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 September, 2026Verified purchase

    Doesn't smell good and overly drying

    For the price, I really wanted to like this shampoo. I didn't like the smell. It would completely strip my hair of oils, leaving my hair with a strange texture despite trying to use oils and hair creams to combat it. I tried using another shampoo and then this only when I wanted an extended time between hair washes (because there was no oil left in my hair I got a couple extra days between washes with this shampoo). unfortunately I just could not bring myself to like it and will not purchase again
    1 reply from NexxusExpert team - 8 days ago
    Hi there, We're sorry the shampoo's scent and performance left your hair feeling stripped of moisture, and we apologize for the disappointment this caused. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 56166534 we’ll make sure to assist you promptly.
    OhSnap
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 September, 2026
    originally posted on nexxus.com
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    Silky smooth

    [This review was collected as part of a promotion.] Nexxus is one of my favorite shampoo brands to use. I had not previously used this one so I was really excited to try it. It smells very luxurious and leaves your hair feeling silky smooth. I will most definitely be getting this once I run out.
    GrisellD
    Did you find this review helpful?
    3 out of 5 stars
    18 September, 2026
    originally posted on nexxus.com
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    NEXXUS KERAPHIX REPAIR

    [This review was collected as part of a promotion.] smells amazing but sometimes leaves a residue on my hair. I feel like it’s not rinsing out completely but it may be because the shampoo has sulfate which my previous shampoo did not have. The bottle is a little small as I’m almost done with it in a month. It lathers pretty well but doesn’t feel like it washes out completely. I haven’t noticed any difference in my breakage but I don’t really dye my hair.
    MarissaL
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on nexxus.com
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    Worth a shot!

    [This review was collected as part of a promotion.] This product smells amazing but it also strengthened my weak postpartum hair. I would use this not everyday but two times a week most definitely.
    SkylerR
    Did you find this review helpful?
    1 out of 5 stars
    18 September, 2026
    originally posted on nexxus.com
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    BRING BACK THE OLD FORMULA!

    I would love to give this the 5 stars I used to give it, but ever since the formula has changed I can’t use it anymore. First thing I noticed was the heavy perfume smell, it is irritating, I sneeze all day at work, I used it for a week hoping I would get used to it because it’s always been my go to but my hair does not like it. It is now frizzy, it doesn’t feel clean, there is no more shine and it is no longer smooth like it used to be! I have been trying to find and buy all the old formula I can because it was amazing for my hair, and it took me so long to find the perfect shampoo. Please bring back the old formula!
    Zombiemommie
    Did you find this review helpful?
    3 out of 5 stars
    18 September, 2026
    originally posted on nexxus.com
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    It does what it needs to do

    [This review was collected as part of a promotion.] I found this shampoo to be okay. I haven't seen any big change or improvement that would want to make me switch to this product exclusively. The smell is fine, it's not strong, so if you are sensitive to smells, this should be fine. The packaging is interesting but a bit of a hassle to find a spot for in my shower.
    JackieI
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on nexxus.com
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    Great shampoo

    [This review was collected as part of a promotion.] This is a really great shampoo! I used it without any conditioner to get a real sense of the product. My hair did not feel tangled after and was very smooth and managed! Love it
    StaceyD
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on nexxus.com
    Image

    Great repair shampoo

    [This review was collected as part of a promotion.] Great shampoo! I really liked the smell and overall feel. My hair felt better after blow drying and consistent use over the past few weeks. I would definitely recommend to others!
    EmilyM
    Did you find this review helpful?
    4 out of 5 stars
    17 September, 2026
    originally posted on nexxus.com
    Image

    Floral smell with volume and shine

    [This review was collected as part of a promotion.] The shampoo has a nice floral smell. It adds volume and shine to my hair which is straight and fine. I would recommend for my hair type. Wish it had a seal when shipped though.
    FaithE
    Did you find this review helpful?

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