$9.59 when purchased online
Target Online store #3991
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel
- Removes up to 99% of Grease and Food Residue
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with Biodegradable surfactants.
Scent: Rain Shower
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning
Recommended Product Application: Dishes
Net weight: 54.8 fl oz (US)
TCIN: 81432741
UPC: 030772037188
Item Number (DPCI): 003-06-1897
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat. c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenaxyethanol, ppg-26, sodium chloride, sodium laureth sulfate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water.
Allergens & Warnings:
Not for use in dishwasher. Keep out of reach of children. If Dawn gets in eyes, rinse thoroughly with water. If swallowed drink a glass of water to dilute.Shipping details
Estimated ship dimensions: 2.95 inches length x 6.38 inches width x 11.39 inches height
Estimated ship weight: 3.869 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used to refill the E-Z squeeze bottle?
submitted by Jalee - 8 months ago
A: We recommend refilling Dawn EZ-Squeeze bottles only with the same version that was in it when purchased. You're welcome to call us at (800) 725-3296 should you have more questions.
submitted byDawn - 8 months agoBrand expert
Q: Is this septic and well safe?
submitted by Anna - 9 months ago
A: This product has been thoroughly evaluated to be used in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage the septic system (including aerated systems, aerobic systems, and non-aerobic systems) or plumbing system with a properly functioning septic tank.
submitted byDawn - 9 months agoBrand expert
Q: Can this be used to refill the 10.1 ounce pump platinum foam bottles?
submitted by By The Bay - 10 months ago
A: No. You will need the Platinum Erasing Direct Foam Fresh Rapids refill bottle.
submitted byDawn - 10 months agoBrand expert
Q: Is this antibacterial?
submitted by B - 3 years ago
A: Our Dawn Platinum Dishwashing Liquid in Refreshing Rain is not antibacterial. We do have two antibacterial soaps you may be interested in; they are our Dawn Antibacterial in Citrus and the second is in Green Apple scent. If you have any other questions, or if we can help you further, let us know at 800-725-3296.
submitted byDawn - 3 years agoBrand expert
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Guests are saying
The new scent of the dishwashing liquid has been overwhelmingly criticized by guests, who find it overpowering and unpleasant. Many long-time users express disappointment and a desire for the original scent to return. Despite the product's effectiveness in cleaning, the strong fragrance has led many to consider switching to other brands. The change has significantly impacted guest satisfaction, highlighting the importance of scent in product preference.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5076 reviews
cleans effectively: 4.57 out of 5
quality: 4.3 out of 5
value: 4.21 out of 5
77% would recommend
95 recommendations
Dish Soap
5 out of 5 stars
Thumbs up graphic, would recommend
VP - 15 days ago, Verified purchaser
Recently, haven’t had any issues with scent but will keep informed on the next purchase! Cleans well and use it daily!
Horrible Smelling Dish Soap
1 out of 5 stars
Double D - 18 days ago
originally posted on dawn-dish.com
I told my wife that I was going to check on line to see if anyone else is having a problem with the new scent of Dawn Platinum. Add our voices to the over 500 one star reviews. How could you think this scent was OK? We are over 65 and have used Dawn forever. Not anymore. We're changing brands. By the way, your admission that the recent change in the scent name is very revealing; not a real change - just a name change. It's all about the marketing. Fresh rain smells nothing like this!
1 reply from Customer Care team - 17 days ago
We're sorry to hear that ypu're not a fan of this scent, as a lot of thought goes into creating features that we think you'll like. However, we certainly understand that preferences can vary, and your feedback will be passed along. If you'd prefer a different scent, please give another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
Miss
5 out of 5 stars
Thumbs up graphic, would recommend
Tanya - 21 days ago, Verified purchaser
Dawn is very good and it cleans well and yes I would recommend this item. Always used.
Why just why!
1 out of 5 stars
Thumbs up graphic, would recommend
Me - 2 months ago
My product was covered with the detergent. It was in a plastic target by itself, although it leaked onto my carpet in hatch! The lid was fully open.
1 reply from Dawn team - 2 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Dawn dish soap
1 out of 5 stars
Thumbs up graphic, would recommend
Dawn - 2 months ago, Verified purchaser
Half if the dishwashing liquid was in the bag. I don't know if the store clerk threw it in the trunk orvthrew something on top of the bag.
1 reply from Dawn team - 2 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Putrid New Smell
1 out of 5 stars
GiGi99 - 3 months ago
originally posted on dawn-dish.com
I am in my 40s and have used Dawn my entire life. New scent “fresh” is awful. It smells like rotting onions and I feel like it stinks to my dishes. Returning my purchase and I guess I will find a new dish soap. Take a cue from the makers of Smart Balance who tried to change their formula too. They ended up changing right back after a few months. If it’s not broke then don’t fix it.
1 reply from Customer Care team - 2 months ago
We're sorry to hear that a loyal Dawn fan like you feels this way, as we can assure you that a lot of thought goes into creating features that we think you'll like. We'd like to mention that we haven't made any recent changes to the scent of our Dawn Platinum Fresh Rain. While we did change the name from Refreshing Rain to Fresh Rain in February 2024, this was a name change only. Your comments will be shared with our team, and we suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Awful “new scent”
1 out of 5 stars
ButMyNameIsJulia - 3 months ago
originally posted on dawn-dish.com
The “new scent” is terrible. My nose and throat felt irritated right away and it was as if I could taste it from the fumes. I’ve never described soap as having fumes before but I’m switching soap brands now. This is terrible.
1 reply from Customer Care team - 3 months ago
We're sorry to hear you aren't enjoying this bottle of Dawn. With the many health and safety tests this dish soap has undergone, this isn't the result we expect. Your well-being is very important to us, so we hope you're feeling better now. If you haven't already, we recommend that you discontinue using this bottle. So our Safety Team can make sure you're ok, we ask that you please give us a call at (800) 725-3296.
Smells awful!
1 out of 5 stars
Thumbs down graphic, would not recommend
asundvl - 3 months ago
Bring back Original fragrance!
1 reply from Dawn team - 3 months ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New scent is not good
1 out of 5 stars
Jojo45 - 3 months ago
originally posted on dawn-dish.com
I just bought Dawn Platinum and noticed it has a new scent. Please go back to the original scent. The new scent is not very nice at all... I might need to return it.
1 reply from Customer Care team - 3 months ago
We’re very sorry you’re unhappy with one of our updated Dawn scents, Jojo. When we design and update our products, we do extensive research and consumer testing to create features that we think you will love. We know that scent preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd like to help more, and tell you about our Free & Clear Unscented Dish Soap, so please give us call at (800) 725-3296.
Rank & Malodorous
1 out of 5 stars
Smol - 3 months ago
originally posted on dawn-dish.com
The new scent is an ODOR. NOT GOOD. Changing brands after decades because this is invading my home.
1 reply from Customer Care team - 3 months ago
Your long-time loyalty means a lot to us, and we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Horrible Smell! “New & Improved FRESH scent”
1 out of 5 stars
Jermwen - 4 months ago
originally posted on dawn-dish.com
The smell is sickening. Horrible and so overly powerful. Stays on everything for so long. I can’t even stand to use it now. Used to be our favorite and bought every time.
1 reply from Customer Care team - 3 months ago
Thank you for bringing this to our attention, and we hope you're feeling much better. Our Dawn products are put through rigorous safety tests to ensure they're safe for use. We understand that scent sensitivity can vary from person to person, and we're sorry to hear you were feeling sick from your Dawn Platinum Green Papaya. If you have not done so, we recommend discontinuing use. We want to learn more about your experience, please give us a call at (800) 725-3296, anytime from 9:00AM-6:00PM EST.
Horrible smell
1 out of 5 stars
Spudz - 4 months ago
originally posted on dawn-dish.com
I’ve been using Dawn for years and find the new smell of Dawn Platinum utterly revolting. It’s a chemically perfumy odor that’s hard to rinse away and sticks on plastic. Please go back to using more scents from things we’d actually put on plates—lemons, oranges, mint—even spaghetti would smell better than Dawn Platinum.
1 reply from Customer Care team - 4 months ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
HORRIBLE CHEMICAL PERFUME SMELL
1 out of 5 stars
Not4Me - 4 months ago
originally posted on dawn-dish.com
MORE CHEMICALS ARE NOT NECESSARY. YOUR ‘FRESH SCENT’ IS NOT MY FRESH SCENT!!! PLEASE CLEARLY STATE YOU HAVE ADDED CHEMICAL FRAGRANCE! AND MAKE A PURE DISH SOAP WITHOUT CHEMICAL FRAGRANCE
1 reply from Customer Care team - 4 months ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Bad smell
1 out of 5 stars
Lala78 - 4 months ago
originally posted on dawn-dish.com
After just one use, my sponges and rags smell really bad (musty smell). That has never happened to me with other brands of dish soap.
1 reply from Customer Care team - 4 months ago
We appreciate you taking the time to share your feedback with us. Our products go through many quality checks to ensure they provide a great clean, and we do extensive research to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Platinum, and please know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the one you have no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Cleans great, smells terrible
1 out of 5 stars
Garninator - 4 months ago
originally posted on dawn-dish.com
I have been using Dawn Platinum religiously for nearly a decade. It cleans the best hands down, then one day I buy a new bottle of fresh rain scent and you know what, it smells completely terrible. So bad that it actually makes me feel ill. Then I try other scents hoping to still be able to use it. Lemon, terrible! Jasmine, less so but still terrible! I finally found one scent (Green Papaya) that was ok and I could handle. Now I can't find it anywhere, so I came here just to find you don't list that scent anymore as it must have been discontinued. Why? Who knows but now I'm stuck with the terrible scents and it appears I am not alone. If you can handle the assault on your nasal cavity then I would recommend it, but give it a sniff at the store because for most people I know we've stopped using it because it smells so bad.
1 reply from Customer Care team - 4 months ago
Thank you so much for being a long-time Dawn Platinum user. Your loyalty and satisfaction mean a lot to us, and we're very sorry to hear about your experience with our Fresh Rain, Clean Lemon, and Wild Jasmine, scents. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to be feel ill when using our products as directed. This is because all of them go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soaps if you haven't done so already. In regard to our Green Papaya scent being discontinued, we're sorry for your disappointment. As a company, it’s always a hard decision to stop making what may be a beloved product. Please know decisions to start or stop making products are based on consumer demand, so feedback like yours is extremely valuable. Be assured we're sharing your comments with the rest of our team. Your experience isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team and tell you more about our new Dawn EZ-Squeeze Free & Clear Unscented Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
Annoying scent.
1 out of 5 stars
Frankly speaking - 4 months ago
originally posted on dawn-dish.com
Why did you modify the formula of a product that people liked? That was foolish. Now I and many others can’t stand the smell and will find alternatives. Later you’ll likely revert back to the original formula but in the meantime many of us will have moved on. Changing the formula was not a good business decision.
1 reply from Customer Care team - 4 months ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Off putting scent
1 out of 5 stars
gg23 - 4 months ago
originally posted on dawn-dish.com
I've been using Dawn for a very long time and I've never found it lacking to clean all my kitchen ware very well. I bake a lot of pastry and it always works perfectly on my heavy on the butter clean up. I recently bought a refill size Platinum 4x faster without paying attention to the "scent". The "refreshing rain scent" seems more appropriate for clothes washing, definitely not around the kitchen. In fact, it's off putting and competes with my labor-intensive baking. To be fair it still cleans just as well as before. Refill size is too expensive to throw away but too disappointing to ignore my dislike. Just thought you might like to know.
1 reply from Customer Care team - 4 months ago
We're sorry to hear you aren't a fan of the Vibrant Fresh scent, and assure you that we're letting our team know your feedback We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Horrible scent
1 out of 5 stars
Maui - 4 months ago
originally posted on dawn-dish.com
I like the soap but the scent is horrible. I gave it away. Can’t stand it.
1 reply from Customer Care team - 4 months ago
Thank you for taking the time to share with us. Our team is always researching, and taking in feedback to help us design our Dawn products in ways that we believe everyone will love as much as we do. We're sorry to hear you aren't a fan of the scent from your Dawn Platinum Power Clean Vibrant Fresh, and will be sure to share this with our team. If you have any questions, please feel free to give us a call at (800) 725-3296, and we'd be happy to help.
Platinum
1 out of 5 stars
bottle - 5 months ago
originally posted on dawn-dish.ca
The smell from the Dawn Platinum ultra using the dishwashing liquid almost makes me get a headache. The use good for using pots and pans I will not buy it again until the smell changes for some people who use it.
Refill size and smell
3 out of 5 stars
Thumbs up graphic, would recommend
Em - 5 months ago, Verified purchaser
Not a big fan of the scent on dish soap, but love the refill size
1 reply from Dawn team - 5 months ago
We're sorry to hear that you're not a fan of the scent, as we do put a lot of thought into creating features that we think you'll like. However, we certainly understand that preferences can vary, and your comments will be shared with our team. We suggest giving another Dawn version a try if you'd prefer a different scent, and you're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.