OUAI Curl Creme - 8 fl oz - Ulta Beauty: Shine Enhancing, For Curly Hair, Cream Formula
$32.00 ($4.00/fluid ounce)
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Guests are saying
This curl cream has garnered a strong following among guests for its ability to define curls while maintaining softness and reducing frizz. Many guests appreciate its lightweight formula, which allows for easy application without weighing down hair. The pleasant scent and versatility across different hair types make it a popular choice. However, some guests noted that overapplication can lead to greasiness, so finding the right amount is key for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 602 reviews
70% would recommend
10 recommendations
3 out of 5 stars
24 March, 2026
originally posted on OUAI
Not my favorite smell
I have only tried it once due to the smell. I may have used too much. I’ll give it one more try before discarding. Love their shampoos and conditioners!
2 out of 5 stars
11 March, 2026
originally posted on OUAI
Meh curl cream
The curl cream really hasn’t done much for me. It doesn’t hold it doesn’t define and it doesn’t keep frizz down. I’ve done a little amt and I’ve done a lot. Both seem to get similar results.
2 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com

Not For Fine Hair
I was super excited to try this after reading all the great reviews ,plus I love this lines leave in conditioner. I have dry, frizzy fine highlighted hair and even a small amount using a leave in conditioner left my hair limp and greasy. I think this would be great for dry coily hair.
5 out of 5 stars
25 January, 2026
originally posted on http://www.ulta.com

Not for Fine Hair but great for me
Ive tried a million different curly hair products and this cream from Ouai definitely surprised me, my hair is shorter but its thicker, and i expected this cream to not have enough hold or moisture for my curl pattern. However I was very pleasently surprised as this cream is great if you have thicker curls that need extra hydration, I would however not reccomend this for anyone with thin/wavy hair as it is very heavy.
5 out of 5 stars
5 January, 2026
originally posted on http://www.ulta.com

Have used this product for years
I love the smell and i love the end result
1 out of 5 stars
2 January, 2026
originally posted on http://www.ulta.com

Not for medium to find hair
My hair is very curly and I really only need leave in conditioner to mae it curl.. I wanted to like this so much, it smells amazing but it weighed my hair down so much. I tried it 3 times because i thought i used too nuch the first 2 times but no matter how little i put, it wsnt able to curl.
5 out of 5 stars
1 January, 2026
originally posted on http://www.ulta.com

Works well with Wavy hair
My hair is a little wavy and I have tried many products to make it wavier. So far this one is working the best whether airdrying or light diffusing. I love the fresh scent too. Pairs well with other Oaui products.
5 out of 5 stars
4 December, 2025
originally posted on http://www.ulta.com

And THE SHINE!!
Im natural wavy, thick but fine long hair below my shoulders- this product is amazing for air drying OR a blow out. When I want to enhance the waves and air dry in the Summer I use this with Olaplex oil on ends (and hair care). For a blowout (its 30-40 mins with this hair with a Dyson round brush attachment) I use on top of a leave in, mostly coating away from the scalp through the ends. Sleep in satin cap and in the morning i have salon hair. Im literally hair challenged so its all the curl cream's work. Either option leaves my hair brilliantly shiny. Im convinced this regenerates in the tube theres always so much product in there- lol. Worth every penny
2 out of 5 stars
12 November, 2025
originally posted on http://www.ulta.com

Not for fine hair!!!!
This product weighs your hair down and makes it look greasy. To combat this issue, I have to use a pea size amount, which does make my hair curly but also leaves it a little frizzy. All in all, this costs too much money for not really working on my hair.
1 out of 5 stars
15 October, 2025
originally posted on http://www.ulta.com

Useless
Does not make my hair feel good. The cream is a bit sticky feeling and thick. Not a good leave in product.
5 out of 5 stars
7 October, 2025
originally posted on http://www.ulta.com

10/10 for curly girls
As a curly girl, I absolutely recommend this product as well as the entire brand. It's a very thick consistency so sometimes I don't even need a leave in or gel when styling. Plus it smells amazing and leaves a cast.
2 out of 5 stars
3 October, 2025
originally posted on http://www.ulta.com

I would not buy it again
It doesn't give it body waves.
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com

My hair loves this!
First impression, my hair was so soft and shiny after using this, but still curled beautifully. Minimal frizz action. Smell is light. Little goes a long way
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com

Love it!
Thick, curly hair looks great with this curl cream.
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com

Love It - Mean It
I've tried to find the perfect product combo for my wavy hair. I love this curl cream as part of my regimen.
5 out of 5 stars
6 September, 2025
originally posted on http://www.ulta.com

My favorite curl cream
I have several favorite curl creams (AG Recoil, Design Me Balm and Ouai). Ouai is my favorite! I love everything by Ouai I've tried. The fine/med shampoo/conditioner, especially Ouai detox shampoo, just ordered the hair mask and really enjoy the Melrose Place perfume and body cream. I normally don't love heavily scented products but love these and if you don't like perfume products, it really doesn't last. Wish it did! I started on wavy hair journey in the fall watching many videos on line to learn and I've had a few curly cuts and she taught me a lot. If anyone says this makes their hair greasy, you're using too much. I had to stop using leave in and only use a bit of curl cream and a lot of gel (AG Liquid Effects) . When I used to use both leave in and curl cream, or accidentally too much cream now, my hair looks stringy. It's the gel you want a lot of and then scrunch out the gel crunch/cast with a tiny bit of oil, only drop or two. Start with literally a pea size on each side of hair and emulsify in hands.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Love it
Love this cream for my hair it makes it curl so well even after bleaching my hair.It smells so good too.
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com

love love love!!!
I LOVE this curl cream. it is one of my top 3 faves for definition. my definition literally lasts a week and could go more. I don't know what sorcery perfects the curl clumps in this stuff, but it's magical! it is a thicker cream so less is more. I have fine hair and it does not weigh my curls down at all, but you can easily apply too much and feel weighed down. for those saying it is too thick, emulsify it in your hands with a spritz of water so it is thinner and spreads more easily. and for those who say there is no hold, this is true as it is a cream and needs to be paired with a mousse/foam or gel. but again, the definition it gives curls prior adding a hold product is unmatched!
1 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com

I would NOT buy again. Awful product
Im returning this product. Made my hair feel greasy. Had to re-wash my hair the next day after use. Zero stars
3 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com

Not worth your money
Not suitable for wavy hair. Hair frizzes within second day and waves are gone. There's better products out there