Sponsored
OUAI Curl Creme - 8 fl oz - Ulta Beauty
$32.00 ($4.00/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Enhances, defines & shapes curls
- Hydrates and softens curls
- Tames frizz and fly-aways
- Cruelty Free
- Sulfate & Silicone Free
- Paraben & Phthalate Free
- Allure 2024 Reader's Choice Award Winner
Description
A silicone-free creme that defines your natural curl texture, reduces frizz and adds shine.
Highlighted Ingredients:
CHIA & LINSEED OILS - Work together to form and shape curls, control frizz and help protect hair from humidity
COCONUT OIL - helps to seal damaged cuticles and hydrates
BABASSU OIL - Conditions, softens, and enhances shine
How to Use:
WET HAIR
• Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.
DRY HAIR
• Apply sparingly and directly to curls to help define and smooth frizz.
Scented with North Bondi – A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Highlighted Ingredients:
CHIA & LINSEED OILS - Work together to form and shape curls, control frizz and help protect hair from humidity
COCONUT OIL - helps to seal damaged cuticles and hydrates
BABASSU OIL - Conditions, softens, and enhances shine
How to Use:
WET HAIR
• Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.
DRY HAIR
• Apply sparingly and directly to curls to help define and smooth frizz.
Scented with North Bondi – A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Hair Type: Curly
Product Warning: Eye irritant
Product Form: Cream
Beauty Purpose: Shine Enhancing, Curl Enhancing
Net weight: 8 fl oz (US)
TCIN: 82518931
UPC: 815402023355
Item Number (DPCI): 342-03-3467
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, cetearyl alcohol, glycerin, cocos nucifera (coconut) oil, orbignya speciosa kernel oil, behentrimonium chloride (anti-static agent / agent antistatique), hydrogenated soybean oil, linum usitatissimum (linseed) seed extract, linum usitatissimum (linseed) seed oil, panthenol, salvia hispanica seed extract, cetrimonium chloride (anti-static agent / agent antistatique), ppg-3 benzyl ether myristate, dicaprylyl carbonate, lauryl glucoside, polyquaternium-37, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopherol,isopropyl alcohol, xylitol,caprylic acid, sorbitan oleate, hydroxypropyl starch phosphate, aminomethyl propanol, disodium edta, phenoxyethanol, benzyl alcohol, fragrance / parfum, alpha-isomethyl ionone, limonene, geraniol, hydroxycitronellal, linalool, citronellol.' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER. USE ONLY AS DIRECTED. FOR EXTERNAL USE ONLY.Shipping details
Estimated ship dimensions: 1.85 inches length x 2.2 inches width x 8 inches height
Estimated ship weight: 0.57 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the curl creme contain any silicones?
submitted by AI Shopping Assistant - 11 days ago
A: No, the curl creme is silicone-free, making it suitable for natural hair care.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: Can this product be used on color-treated hair?
submitted by AI Shopping Assistant - 11 days ago
A: Yes, the curl creme is safe for color-treated, keratin-treated, and chemically treated hair.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What fragrance does the curl creme have?
submitted by AI Shopping Assistant - 11 days ago
A: The curl creme is scented with North Bondi, featuring notes of Bergamot, Violet, and White Musk.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What are the main benefits of using this curl creme?
submitted by AI Shopping Assistant - 11 days ago
A: The curl creme enhances, defines, and shapes curls while hydrating, softening, and taming frizz and flyaways.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What hair types is the curl creme suitable for?
submitted by AI Shopping Assistant - 11 days ago
A: The curl creme is specifically designed for curly hair types.
submitted byAI Shopping Assistant - 11 days agoAi generated
Frequently bought together
Guests also viewed
Bestseller
$3.99 - $8.79
Buy 3, get 1 free on select beauty minis on select items
4.1 out of 5 stars with 1520 ratings
$15.99($1.88/fluid ounce)
4.3 out of 5 stars with 717 ratings
Discover more options
$37.00($4.35/fluid ounce)
4.6 out of 5 stars with 451 ratings
$22.00($3.28/fluid ounce)
4.5 out of 5 stars with 2727 ratings
Related Categories
Guests are saying
This curl cream has garnered a strong following among guests for its ability to define curls while maintaining softness and reducing frizz. Many guests appreciate its lightweight formula, which allows for easy application without weighing down hair. The pleasant scent and versatility across different hair types make it a popular choice. However, some guests noted that overapplication can lead to greasiness, so finding the right amount is key for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 589 reviews
70% would recommend
10 recommendations
2 out of 5 stars
3 October, 2025
originally posted on http://www.ulta.com

I would not buy it again
It doesn't give it body waves.
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com

My hair loves this!
First impression, my hair was so soft and shiny after using this, but still curled beautifully. Minimal frizz action. Smell is light. Little goes a long way
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com

Love it!
Thick, curly hair looks great with this curl cream.
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com

Love It - Mean It
I've tried to find the perfect product combo for my wavy hair. I love this curl cream as part of my regimen.
5 out of 5 stars
6 September, 2025
originally posted on http://www.ulta.com

My favorite curl cream
I have several favorite curl creams (AG Recoil, Design Me Balm and Ouai). Ouai is my favorite! I love everything by Ouai I've tried. The fine/med shampoo/conditioner, especially Ouai detox shampoo, just ordered the hair mask and really enjoy the Melrose Place perfume and body cream. I normally don't love heavily scented products but love these and if you don't like perfume products, it really doesn't last. Wish it did! I started on wavy hair journey in the fall watching many videos on line to learn and I've had a few curly cuts and she taught me a lot. If anyone says this makes their hair greasy, you're using too much. I had to stop using leave in and only use a bit of curl cream and a lot of gel (AG Liquid Effects) . When I used to use both leave in and curl cream, or accidentally too much cream now, my hair looks stringy. It's the gel you want a lot of and then scrunch out the gel crunch/cast with a tiny bit of oil, only drop or two. Start with literally a pea size on each side of hair and emulsify in hands.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Love it
Love this cream for my hair it makes it curl so well even after bleaching my hair.It smells so good too.
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com

love love love!!!
I LOVE this curl cream. it is one of my top 3 faves for definition. my definition literally lasts a week and could go more. I don't know what sorcery perfects the curl clumps in this stuff, but it's magical! it is a thicker cream so less is more. I have fine hair and it does not weigh my curls down at all, but you can easily apply too much and feel weighed down. for those saying it is too thick, emulsify it in your hands with a spritz of water so it is thinner and spreads more easily. and for those who say there is no hold, this is true as it is a cream and needs to be paired with a mousse/foam or gel. but again, the definition it gives curls prior adding a hold product is unmatched!
1 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com

I would NOT buy again. Awful product
Im returning this product. Made my hair feel greasy. Had to re-wash my hair the next day after use. Zero stars
3 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com

Not worth your money
Not suitable for wavy hair. Hair frizzes within second day and waves are gone. There's better products out there
5 out of 5 stars
30 June, 2025
originally posted on OUAI
I love OUAI products!
My hair is mostly 3B, but I’ve got a mix of textures all over—some sections are looser, some tighter, and styling it can definitely be a process. That’s why I’ve been really happy with the OUAI Curl Crème. It actually works well across all the different textures in my hair, which is rare for a single product. What I really like is that a little goes a long way. I don’t need a ton to get really nice definition and volume, and it never leaves my hair feeling heavy or greasy. My curls come out soft, shiny, and bouncy. It also plays super well with my Innersense I Create Hold gel. The Curl Crème gives me that moisturized, smooth base, and the gel helps lock everything in so I get hold without the crunch. It’s been a great combo for keeping frizz down and definition lasting throughout the day. The scent is a bit floral and noticeable, but not overwhelming—and they do have a fragrance-free version, which is a nice option if you're sensitive to smells or layering other products. Overall, it’s become a regular in my routine. It works with my mixed texture curls, keeps everything defined and soft, and doesn’t require a ton of product. Highly recommend if your curls need moisture, shine, and shape without being weighed down.
5 out of 5 stars
28 June, 2025
originally posted on http://www.ulta.com

Love this!!
I've tried numerous products and this curl creme works great!!
5 out of 5 stars
23 June, 2025
originally posted on http://www.ulta.com

Exactly what I needed!
My hair is thick, curly/wavy, and goes down to my waist. I had been struggling with it becoming really frizzy, dry, and tangling by day two. So I decided to change all the products in my curl routine. I use biolage hydra source(shamp/con/leave in tonic), then this curl creme. Let me tell you!!! Before I had to use gel and mousse to keep my curls but now??? Just this curl creme and diffuse!! My hair is so soft, doesn't tangle, and my texture stays put. It smells so good too. I also use the hair oil and the st barts hair & body mist. Im lovin this combo.
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2025Verified purchase
Great for wavy/curly hair
I’ve used curl smith products in the past and they were okay. I thought this product was pricey but it’s really good. It softens hair, with defined waves/curls. A little goes a long way.
3 out of 5 stars
17 June, 2025
originally posted on http://www.ulta.com

Not too good for thick hair.
Works well, but I have to use a lot to thoroughly saturate all my hair. Product is very thick. My hair is very thick and curly so this doesn't spread as well as other products.
2 out of 5 stars
16 June, 2025
originally posted on http://www.ulta.com

Way too perfumey!
I wanted to like this product, but the smell ruined it for me. It smells like straight up perfume and way too intense. I will not buy this again.
3 out of 5 stars
15 June, 2025
originally posted on http://www.ulta.com

Wonderful for Thick Hair, Terrible for Thin
Me and my sister used this. She has Oily Thick long hair, and had to use about a Quarter Dollar amount for her waves. It was beautiful and laster about 2 days with less frizz. I have Oily thin long hair. I used a Quarter amount and it made my hair Sticky and Oily. I had to wash my hair the next day because it looked and felt like I hadn't washed my hair in a week. I tried it a second time with less, About a Dime size and it wasn't enough to cover all my hair, the parts that it did cover same thing happened, it was Oily and Sticky.
5 out of 5 stars
12 June, 2025
originally posted on OUAI
Thank God for OUAI
This is what I use and it makes my hair so soft and gives it control and soft looking curls. The other products I was using from other brands are long gone. They were making my hair look and feel fried. It was awful.
5 out of 5 stars
11 May, 2025
originally posted on OUAI
Nice balance between hold and lightness
Offers hold and frizz control without weighing my curls down. Also doesn’t seem to get yucky buildup throughout the week. Just re-wet and I can define my curls again. I’m pretty sure this will last me more than 6 months.
4 out of 5 stars
5 May, 2025
originally posted on OUAI
Curly Hair Love
Honest review what I don't like is when I first put it on my wet hair. It seems like its hard to work through and tangles my hair if that makes sense. What I love is when my hair dries it feels like nothing is in it. It holds my natural curly hair so beautifully. It gives it body and locks those long curls in. This is my second bottle I have bought and I still think the next day is my favorite hair day when I use this creme. I will continue to buy this. results = everything it says it is.
5 out of 5 stars
30 April, 2025
originally posted on OUAI
Curly Headed Women
My daughter got me the curl creme for Mother's Day last year and I LOVED it! I LOVE everything about it. I had a woman come up to me and ask how I keep my curls from getting frizzy, I told her about your product. I promised to bring some in for her to try. I will continue to let curly headed women know about your awesome product!