Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
NUDESTIX Magnetic Matte Waterproof Eye Color - 0.1oz - Ulta Beauty - 2 of 4NUDESTIX Magnetic Matte Waterproof Eye Color - 0.1oz - Ulta Beauty - 3 of 4NUDESTIX Magnetic Matte Waterproof Eye Color - 0.1oz - Ulta Beauty - 4 of 4
NUDESTIX Magnetic Matte Waterproof Eye Color - 0.1oz - Ulta Beauty - 1 of 4

NUDESTIX Magnetic Matte Waterproof Eye Color - Chocolate - 0.1oz - Ulta Beauty: Paraben-Free, Vegan, Pencil, Suitable For All Skin Types

$27.00
ColorChocolate

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Long-wearing (11 hours)
  • Waterproof, tear-proof, budge-proof
  • Travel-friendly
  • Easy application
  • Quick-drying
  • Recyclable tin with built in mirror, pencil sharpener included
  • Vegan, Gluten-free, Cruelty-free, Fragrance-free
  • Formulated without parabens, sulfates, phthalates

Description

Unless you are a beauty expert, eye makeup can be an intimidating step to add into your everyday makeup routine. Not all eye makeup has to be complicated. Just draw and smudge with your makeup brush or finger to soften and blend. Each MAGNETIC MATTE EYE shadow are 3-in-1 makeup pencils that can be used as an eyeshadow, eyelid primer and an eyeliner pencil. Provides super creamy formula for the best buildable matte color.

Each pencil includes black tin with built-in mirror and pencil sharpener

SHADES:
•TAUPE (Neutral Grey Brown)
•PUTTY (Neutral Beige Nude)
•FIG (Cool Plum Brown)
•CHOCOLATE (Warm Chocolate Brown)
•COCOA (Cool Espresso Brown)
•NIGHT (Cool Rich Black)
•TERRA (Warm Orange Nude)
•MOON (Warm Cream Nude)
•SLATE (Neutral Dark Grey)

2023 Allure Best of Beauty Winner

•Vegan
•Gluten-free
•Cruelty-free
•Fragrance-free

Formulated without:
•Parabens
•Sulfates
•Phthalates

**Disclaimer: Nudestix formulations are updated from time to time as part of our commitment to innovation and maintaining global compliance. Therefore, ingredient lists or claims shown here may differ from the box of the product depending on time and global region of purchase.
Suggested Age: All Ages
Health Facts: Phthalate-Free, Gluten-Free, Vegan, Paraben-Free, Preservative-Free, Sulfate-Free, Artificial Fragrance-Free
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Pencil
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Shading, Defining
Recommended Skin Type: Oily, Normal, Sensitive, Mature, Dry, Combination
Net weight: .1 Ounces
Features: Crease-Resistant, Smudgeproof, Non-Flaking, Ophthalmologist Tested, Waterproof, Blendable, Transferproof Color, Long Lasting
TCIN: 82551262
UPC: 839174005074
Item Number (DPCI): 342-02-0084
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, mica, polymethylsilsesquioxane, synthetic wax, hydrogenated polydicyclopentadiene, hydrogenated poly(c6-14 olefin), hydrogenated polydecene, hydrogenated polyisobutene, polybutene, silica, nylon-12, synthetic fluorphlogopite, glyceryl caprylate, polyethylene, polyglyceryl-4 diisostearate/ polyhydroxystearate/sebacate, synthetic beeswax, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, copernicia cerifera (carnauba) wax [+/- titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)]

Shipping details

Estimated ship dimensions: 5 inches length x 1.8 inches width x 1 inches height
Estimated ship weight: 0.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Frequently bought together

Guests also viewed

Guests are saying

The product is celebrated for its creamy texture, ease of application, and versatility, making it a favorite for guests seeking a quick and effortless eye makeup solution. Its long-lasting wear and ability to double as an eyeliner or eyeshadow base add to its appeal. While the matte shades may require some blending, the overall satisfaction with the product's performance and design is high.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 752 reviews
    60% would recommend
    5 recommendations
    5 out of 5 stars
    31 May, 2026
    originally posted on https://nudestix.ca/
    Image

    Nice!

    Great deep tone for the edges of my lids. Blends well.
    Angelica
    Did you find this review helpful?
    5 out of 5 stars
    31 May, 2026
    originally posted on https://nudestix.ca/
    Image

    Perfect

    I have light-to-medium skin and blue eyes. This stick is now my go-to foundational colour when I'm on the go.
    Angelica
    Did you find this review helpful?
    1 out of 5 stars
    30 May, 2026
    originally posted on https://nudestix.ca/
    Image

    Do not recommend

    Was very dry, hard to apply. I couldn't work with it. And couldn't return it.
    Lindsey
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on https://nudestix.ca/
    Image

    Highly recommend-

    I'm obsessed with this magnetic eye pencil. I own multiple shades and have repurchased. I used up the mini set I had and I repurchased smoke in a full size. It's easy to apply, has beautiful pigment and lasts all day long. It's my favourite shadow stick!
    Sara
    Did you find this review helpful?
    2 out of 5 stars
    9 May, 2026Verified purchase

    (no review title)

    The product is fine. It was packaged in a big box with no packaging. The metal boxes opened at were rattling against each other. Please do better next time.
    Connie
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Dark
    • Skin concern: Pores
    • Eye color: Brown
    • Hair color: Black

    Shum

    Really good product
    Sharmee
    Did you find this review helpful?
    1 out of 5 stars
    5 April, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Combination
    • Skin concern: Uneven skin tone, Pores
    • Eye color: Blue

    Terribly unflattering. Ineffective, unfriendly packaging.

    I hate this eye stick so much. The texture is waxy and application is astonishingly uneven. This product made my eyelids appear crepey, a problem I’ve never encountered with any other brand. The slate color is meh. It doesn’t blend. The makeup itself is not secured inside the pencil casing and seems like it could very easily fall out. The accompanying tin is big and clunky and rattles around in my makeup bag with the stick and sharpener inside. The packaging is poorly designed overall. Why is the tin so huge? Why isn’t the sharpener built into the pencil? Spend your money on literally anything else. This one isn’t worth it.
    MSC
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    25 March, 2026
    originally posted on http://www.ulta.com
    Image

    Broke on first use

    I was excited to find the perfect color for me. Sadly I was extremely disappointed when on my first use the end broke off. I tried using a brush to apply but this product won't apply that way. I am bringing it back for a refund today.
    Michele
    Did you find this review helpful?
    3 out of 5 stars
    8 February, 2026
    originally posted on http://www.ulta.com
    Image

    Not great for magnetic

    Love the color and the product as an eyeliner but when trying to use with a magnetic lash I didn't find it stuck well at all.
    Laura
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on http://www.ulta.com
    Image

    Good matte eye color, especially, for "hooded" eyelids

    It applies easily and stays clean-looking on my mature skin. To lessen the puffy, sleepy look in my upper "hooded" eyelids, I blended Fig, which has a very slight violet-brown cast that works for my skin color, on, below and above the crease and swept the outside edges at an upward angle for a natural and more wide-eye appearance.
    Kathy
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    10 January, 2026
    originally posted on http://www.ulta.com
    Image

    Horrible applicator

    I actually think the eyeshadow is ok but the applicator is so bad I won't be buying again. It comes with a sharpener but sharpening is messy and it ends up with these sharp edges that scratch your eyelids. I'm confused because one end twists so it seems like it should expose more of the eyeshadow stick like that but it does nothing when twisting. Anyway, horrible design, I'll be going back to Bobbi Brown eyeshadow sticks.
    Maureen
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2025
    originally posted on https://nudestix.ca/
    Image

    LOVE

    LOVE. Love the colour- Bright Eyes. A great everyday colour. And it does not budge. I have oily eyelids and finding eyeshadow or primer that doesn't crease is difficult. This does not budge. At all. Going to buying all the colours!
    Anonymous
    Did you find this review helpful?
    4 out of 5 stars
    5 August, 2025

    So Convenient for on The Go

    [This review was collected as part of a promotion.] I really love the packaging of this product. It's convenient. Comes with a mirror, blush, and built in brush which makes it great for touch ups or traveling. The color is very bright which may look better on different skin tones. I typically wear something deeper/warmer
    Valerie_1
    Did you find this review helpful?
    5 out of 5 stars
    8 July, 2025
    originally posted on https://nudestix.ca/
    Image

    Queen Olive

    Swatching the colour queen olive is so pretty and glides easily
    Anonymous
    Did you find this review helpful?
    5 out of 5 stars
    4 July, 2025
    originally posted on https://nudestix.ca/
    Image

    Magnetic Eye Color

    I got this cuz it was on sale but it is such a pretty nude colour and also comes with a sharpner which is so handy
    Anonymous
    Did you find this review helpful?
    5 out of 5 stars
    22 June, 2025
    originally posted on https://www.nudestix.com/
    Image

    BEST eyeshadows ever!

    This eyeshadow is unbelievable! The colors are fantastic and they are easy to apply. Best of all they stay on forever; no creasing or smudging!
    Anonymous
    Did you find this review helpful?
    3 out of 5 stars
    7 June, 2025
    originally posted on https://www.nudestix.com/
    Image

    Amazing color amazing stay terrible design

    I love the color chocolate and the hold is fantastic but I literally do not understand this design you basically have to break the bottom to push more of the product up. It is not exactly intuitive and I feel like it shouldn't be so hard to open the bottom.
    Anonymous
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2025
    originally posted on https://www.nudestix.com/
    Image

    beautiful shade easy to use

    This is a beautiful neutral shade and looks so natural
    Anonymous
    Did you find this review helpful?
    3 out of 5 stars
    18 May, 2025
    originally posted on http://www.ulta.com
    Image

    Like the product but….

    The eyeliner worked well but as soon as I took the top off to apply, the entire stick fell out on the floor!
    Kelsey
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2025
    originally posted on https://www.nudestix.com/
    Image

    Love love love

    This is a perfect eye shadow color!! It would look beautiful on any color of eyes too. It blends easily and it has become a staple in my little makeup kit!
    Anonymous
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy