Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Fruity Protein Breakfast Cereal - 7oz: No Certified Synthetic Colors

9 Questions
$8.29 ($1.18/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • High Protein
  • High Fiber
  • 0g Sugar
  • Gluten Free & Grain Free
  • No Artificial Flavors, Sweeteners or Preservations
  • Keto-Friendly

Description

A fruity cereal that isn't loopy. We’ve reimagined your favorite fruit-forward cereal to be high protein, high fiber, 0g sugar, 5g net carbs, gluten free, grain free, and made without artificial flavors, preservatives, or synthetic dyes.

Serving Size: 1 Cup

Serving Per Container: About 5

Amount 1 Cup (38g)

Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrates(a)), sweetener blend (allulose, monk fruit extracts(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), salt, turmeric extract, spirulina extract, vegetable juice(a) (for color). (a) adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 85367259
UPC: 850002887440
Item Number (DPCI): 231-13-0615
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.875 inches length x 7.625 inches width x 10.125 inches height
Estimated ship weight: 9.65 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 2 years ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 1 year ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 1 year ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 3 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 4 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 8 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 1 year ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 1 year ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

Guests appreciate the delightful crunch and nostalgic flavors of this cereal, which offers a guilt-free breakfast option packed with protein. Many enjoy mixing different flavors for a unique taste experience, while others highlight its suitability for various dietary needs, including low sugar and low carb. Despite some concerns about price and occasional aftertaste, the overall sentiment leans towards satisfaction, making it a popular choice for both adults and children alike.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10762 reviews
    quality: 3.52 out of 5
    taste: 3.15 out of 5
    value: 2.57 out of 5
    48% would recommend
    784 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    30 September, 2026

    Good vision, needs improvement

    Image deceiving, colors on point but no they are not round circles. bite tasted like trix which I loved as a kid, but then strange aftertaste and grainy texture, plus gets extremely stuck in teeth
    Abcde
    quality: 2 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 September, 2026Verified purchase

    Not good at all

    Leaves a aftertaste.
    Suzen
    quality: 1 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026
    originally posted on Magic Spoon
    Image

    Love the fruity flavor!

    Better than Fruit Loops!Love the 0 sugar, low carbs and high protein!!
    Sharon E.
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026
    originally posted on Magic Spoon
    Image

    Reminds me of childhood!

    This cereal has a great flavor. Will have a bowl for breakfast or dinner, depending on my mood!
    Carolyn E.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 September, 2026Verified purchase

    (no review title)

    This cereal tastes so processed and disgusting.
    Amelia
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 September, 2026

    (no review title)

    I was a huge fan of this until they changed the formula recently. Now it has a bad artificial sweetener flavor & tastes nothing like the childhood cereal. I wish they would go back to the old recipe.....
    Victoria
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    20 September, 2026
    originally posted on Magic Spoon
    Image

    Love it!

    Tastes just like the sugary stuff as a kid. Great taste and crunch.
    Jason B.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    (no review title)

    My toddlers picked these out in store and we use them as a sweet snack over regular cereal. The price point is high but they are delicious.
    Candra
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 September, 2026
    originally posted on Magic Spoon
    Image

    Very tasty!!

    This Magic Spoon flavor is great for breakfast, but also is a yummy snack eaten right from the box!
    Donna T.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 September, 2026
    originally posted on Magic Spoon
    Image

    A 3 year old's dream

    Our 3 year old exclusively eats this flavor and gets so excited when our magic spoon box arrives!
    Anthony R.
    Did you find this review helpful?
    1 out of 5 stars
    15 September, 2026
    originally posted on Magic Spoon
    Image

    Flavor has changed

    This was my favorite flavor but it seems the recipe changed, and not for the better!
    Kristi E.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 September, 2026
    originally posted on Magic Spoon
    Image

    Fan fave fruity cereal

    Nice when you want a bowl of cereal, filling and satisfying
    Andrew B.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 September, 2026

    Absolutely horrible

    makes better cat litter then cereal
    Sinister Minister
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2026
    originally posted on Magic Spoon
    Image

    One of my favorites

    I feel like I'm almost eating the real thing, like a bowl of Froot Loops.
    Troy W.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 September, 2026
    originally posted on Magic Spoon
    Image

    Fruity cereal

    Probably my favorite item in your food catalog. I love being able to enjoy "adult fruit loops" without all the sugar
    Julie N.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 September, 2026Verified purchase

    New formula more fiber

    New formula added more fiber, t1D baby girl realized right away and enjoys it more 10/10 recommend
    AC
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2026
    originally posted on Magic Spoon
    Image

    Best Protein Cereal Flavor

    This flavor is by far the best of the bunch and is comparable to the high-sugar, low-protein alternatives we grew up eating. I love that I get a solid bowl of cereal in the morning without all the carbs and sugar. It would be great to bump up the protein a bit, unless that would negatively affect the flavor.
    Matthew S.
    Did you find this review helpful?
    1 out of 5 stars
    23 August, 2026Verified purchase

    (no review title)

    I ordered honey nut not the fruit ones
    Diane
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026Verified purchase

    new favorite cereal

    finally! what I wish my cereal would taste like. crunchy, tasty and flavorful. best of all I don't feel guilty eating it in the morning. the chocolate one is great, it actually tastes like chocolate and makes my milk taste like yummy chocolate milk. my new favorite breakfast. while the boxes come in small sizes simply buy a variety of flavors.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 August, 2026Verified purchase

    Great for gestational diabetes

    It tasted very good, better than Catalina crunch! And it didn’t spike my sugar. I’d recommend. It does feel very sweet though, probably because of the allulose, but its sweetness felt more natural than the Catalina crunch.
    Fruitypebbles
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms