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Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz: For All Hair Types, Vegan, Paraben-Free - 2 of 4Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz: For All Hair Types, Vegan, Paraben-Free - 3 of 4Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz: For All Hair Types, Vegan, Paraben-Free - 4 of 4
Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz: For All Hair Types, Vegan, Paraben-Free - 1 of 4

Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz: For All Hair Types, Vegan, Paraben-Free

$18.99 ($1.36/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

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At a glance

About this item

Highlights

  • CLINICALLY PROVEN: Up to 10x more moisture when using Nourishing Shampoo & Mask together
  • HYDRATING FORMULA: Designed to cleanse your hair while revitalizing it with hydration and nutrition
  • TAMES FRIZZ: Visibly smooths hair and reduces frizz
  • LUXURIOUS FRAGRANCE: Wild Nectar Santal is infused with notes of Bergamot, Fig, Cardamon, and Sandalwood
  • Packaging made of 100% post-consumer recycled materials.

Description

Our Fundamental Nourishing Shampoo is the first step in our Nourishing system.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.

Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.

Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla

When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x


How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.

Formulated to be suitable for color treated hair.
Hair Type: Normal, All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Animal By-Product-Free, Sulfate-Free, Silicone-Free, Phthalate-Free, Artificial Color-Free, Vegan, Sodium Lauryl Sulfate-Free, Paraben-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free
Beauty Purpose: Nourishing
Net weight: 14 fl oz (US)
TCIN: 86947998
UPC: 810157940032
Item Number (DPCI): 063-00-5083
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, carthamus tinctorius (safflower) seed oil, hydrolyzed carrot protein/hydrolyzed kale protein/hydrolyzed lemon protein extract, helianthus annuus (sunflower) seed extract, aloe barbadensis leaf juice*, sodium pca, glycerin, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glycol stearate, cetyl alcohol, glycol distearate, carbomer, cetrimonium chloride, stearamidopropyl dimethylamine, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, sodium hydroxide, fragrance. *certified organic ingredient

Allergens & Warnings:

FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH WATER.

Shipping details

Estimated ship dimensions: 2.06 inches length x 4.72 inches width x 5.08 inches height
Estimated ship weight: 1.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why is this product so bad?

submitted by Haircarequeen - 1 year ago
  • A: It's not, in fact many of the bad reviews aren't even verified and they (as well as the previous answer to this question, that I have reported) are examples of extreme ratings manipulation.

    submitted byCarrotcake_ - 1 year ago
  • A: I am really disappointed that Target has allowed trolls to manipulate the reviews. I understand that people are upset with Blake Lively. That is their prerogative. That has nothing to do with her line of hair care. I would wager that 95% of these negative comments have NOT used any of these products.

    submitted bySharon Weeks - 11 months ago

Q: Is this shampoo free from harmful additives?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is free from sulfates, parabens, mineral oil, and other harmful additives.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types is the shampoo suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo is designed for all hair types, making it versatile for various needs.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key ingredients in the fragrance?

submitted by AI Shopping Assistant - 2 months ago
  • A: The fragrance features notes of Bergamot, Fig, Cardamon, and Sandalwood for a luxurious scent.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How does the shampoo support sustainability?

submitted by AI Shopping Assistant - 2 months ago
  • A: The packaging is made of 100% post-consumer recycled materials, emphasizing eco-friendliness.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What benefits does the shampoo provide for frizz?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo visibly smooths hair and significantly reduces frizz, enhancing manageability.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: do you use conitioner with this or no

submitted by kelly - 5 months ago
  • A: Hi there! Always follow with our Nourishing Mask - leave it in for 3 minutes (post-shampoo) and voila! This mask will increase your hair's moisture by 10x with just one use.

    submitted byThe Blake Brown Team - 5 months ago
    Brand expert

Q: Is this sulfate / paraben free?

submitted by L - 1 year ago
  • A: All Blake Brown products are formulated without SLS/SLES, silicones, parabens, phthalates, synthetic dyes, and mineral oil.

    submitted byThe Blake Brown Team - 1 year ago
    Brand expert

Q: The scents natural or artificial?

submitted by Heather - 1 year ago
  • A: Hi Heather, Our fragrances are comprised of both natural and synthetic ingredients.

    submitted byThe Blake Brown Team - 1 year ago
    Brand expert

Q: Does this weigh hair down? I have very thin/ fine hair

submitted by Jess - 1 year ago
  • A: Hi Jess! No, this product is designed to be lightweight and won't weigh down thin or fine hair. It’s formulated to add hydration and nourishment to strands without leaving any heavy residue. Many of our customers with fine hair find that it helps to enhance their hair’s natural body and movement, giving it a fuller look without feeling heavy or greasy.

    submitted byThe Blake Brown Team - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

Guests have shared a mix of experiences with this hair care product, highlighting its ability to leave hair feeling soft, shiny, and manageable. Many appreciate the nourishing qualities and pleasant scent, making it a great addition to their hair care routine. However, some guests noted that it may not work for all hair types, particularly those with fine or naturally dry hair. Overall, it offers a luxurious feel and effective hydration for many users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 1741 reviews
    effectiveness: 2.98 out of 5
    quality: 2.97 out of 5
    value: 2.87 out of 5
    46% would recommend
    603 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    (no review title)

    smells amazing- price is too expensive tho
    Ea
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    This Blake brown shampoo was amazing

    I really liked this Blake Brown shampoo. It smelled great and made my hair look smooth! It was Nourishing and it repaired my damaged hair. It's perfect if you need both intense hydration and strength.
    Green eyes 0912
    Did you find this review helpful?
    1 out of 5 stars
    21 March, 2026Verified purchase

    (no review title)

    Would NOT recommend and I’m throwing out 3/4 of a bottle. It dried my hair and scalp out so bad. Cutting my loss for my skins sake!
    Amy
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    I loved it will buy again

    I really loved this product it worked really really well on my hair type and it didn't make my hair color fade at all, it smells really delicious the smell lasted all day long even while working or going out
    Dizzy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2026Verified purchase

    Best Shampoo and Mask!

    My favorite shampoo/mask combo I’ve ever had! The smell literally makes me feel like I’m at the most expensive salon. My hair is so soft and clean after.
    Maggiek
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    I ditched my expensive salon quality brand for this!

    This is the best hair care brand I've ever used. This shampoo in particular is the cure all I've been looking for. My hair has never looked smoother or stronger and it's helped boost my confidence 🙂
    Shan
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Works Great

    I love how my hair feels so nice an manageable, cute bottle and easy to use, smells nice too, salon quality product
    ojos12
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 March, 2026Verified purchase

    (no review title)

    I never liked my hair before I tried Blake Brown. Best line ever. On top of that, the whole line has zero harmful chemicals so I don't have to worry.
    Ally
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    10 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    It smells great

    Smells so good and the scent lasts for a week at most, I only wash my hair once a week and it keeps my hair clean for the whole week almost! I can't get over the smell, it is so good! I will be buying this again
    Kirsty
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 March, 2026Verified purchase

    Don't waste your money

    The people writing 5 star reviews were obviously getting paid to do so… I have healthy hair and this shampoo instantly dried it out so bad. I could feel how dry it was getting while I was washing it and took forever to run a brush through it afterwards. Kind of shocking given what a staple Blake Lively’s hair is. You’d think she would have a better product. Super disappointing
    June
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    I will Definitely Buy Again!

    The Blake Brown shampoo and hair mask is so good. First of all, I am in love with the scent. It's a very clean smell and actually has like a woodsy outdoor scent. It makes my hair feel so soft and conditioned. The packaging is very pretty also
    Brenk
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Loved this product

    I love how this product left my hair it didn't only leave it smelling so good but also healthy and strong and smooth I really recommend this product I would definitely but this product again and again
    A
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    The Ultimate Salon Quality at Home!

    I've finally found a shampoo that actually delivers on its promises! It has a rich, luxurious lather that leaves my hair feeling incredibly clean but—more importantly—completely nourished and soft, even before I reach for the conditioner. My hair has a natural shine and bounce that I usually only get after a professional blowout. Plus, the signature scent is absolutely heavenly and lasts all day. A total game-changer for my hair health!
    Jamie Rosen
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Stunning and Amazing

    I absolutely loved the Blake Brown Fundamental Nourishing Shampoo and Mask—my hair has never felt so soft and revitalized after just a few washes. The shampoo gently cleansed without stripping moisture, while the mask deeply nourished and strengthened my strands from root to tip. Together, they left my hair silky, smooth, and visibly healthier with a radiant shine. The scent is subtle and luxurious without being overpowering, making my haircare routine feel like a treat. I'd definitely recommend this duo to anyone craving hydration and long-lasting softness.
    Saltysiren
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    This Product is amazing!

    I loved how this product left my hair after showering and styling, so soft and smelling great.
    jumare14
    Did you find this review helpful?
    3 out of 5 stars
    26 February, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Okay Shampoo and Hair Mask

    Blake Brown Fundamental Nourishing Shampoo and Mask is an okay shampoo and mask. It has a beautiful scent and I enjoyed using it. The shampoo cleaned my scalp well. But the hair mask did weigh my curls down some. I could tell after a day or so. I wouldn't use it on a regular basis so I wouldn't purchase it in the future. I would recommend it more for those with straight to less wavy hair. I received this product free from PINCHme.
    sheal34
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Blake Brown's Fundamental Nourishing Shampoo and Mask

    I received a free trial of this shampoo/mask product in the mail from Pinchme, and was surprised at how innovative, fancy, and fresh it is. I think that it smells absolutely divine, and provides nourishing, fundamental qualities to my hair, and it's lifeline. The results are pleasing, long lasting, and powerful. Thank you.
    Timberella
    Did you find this review helpful?
    4 out of 5 stars
    24 February, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    overall good product

    It was a good product just don't think it was for me and my hair type.
    Britt
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on https://www.blakebrownbeauty.com/
    Image

    Love love love

    I've been using the Sandalwood Vanille shampoo and mask, along with the wonder potion and pre-shampoo mask; as much as I liked that combination, I'm shocked by how much softer and smoother my hair was after using the Wild Nectar Santal shampoo and mask. And it smells amazing.
    AMC
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 February, 2026Verified purchase

    (no review title)

    I’ve been using the Sandalwood Vanille shampoo and mask, along with the wonder potion and pre-shampoo mask; as much as I liked that combination, I’m shocked by how much softer and smoother my hair was after using the Wild Nectar Santal shampoo and mask. And it smells amazing.
    Alana C
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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