$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- ANTI-AGING SERUM & TANNER FOR FACE: We've formulated a high end face serum - so you can glow and get anti-aging benefits in one product. Our facial tanner is formulated with clean, powerful ingredients that give you a tan that lasts for days.
- QUICK DRYING SO YOU CAN GET ON WITH YOUR SKINCARE: Takes just 5-10 minutes to dry. No need to mix it with anything else (like you would with tan drops), just put it directly on clean skin and then moisturizer 5-10 minutes later.
- SELF TANNERS BEST SELLERS: Beauty by Earth has several clean self tanner formats (as close as you will get to organic self tanner) including, self tanning drops, face tanning drops, tanning water, self tanner lotion, face tanning lotion & many more.
- TWO COLOR OPTIONS: Our gradual self tanner formats come in 2 shade options. If you are pale/fair skinned use Fair to Medium. If you have an olive complexion or base tan, use Medium to Dark self tanner. The right color will ensure no orange color!
- LOVE IT OR LET US KNOW: We are sure you will love our natural self tanner serum and the glow that it gives you. As a Texas based business, your satisfaction is our guarantee.
Description
No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence! Loving tan face tanner! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
Scent: Vanilla
Trial/Mini/Travel Size: Yes
Health Facts: Vegan
Product Warning: Not for children under the age of 12
Product Form: Liquid
Beauty Purpose: Sunless Tanning
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Net weight: 2 ounces
Features: Fast-Absorbing
TCIN: 87464114
UPC: 810061950134
Origin: made in the USA
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Shipping details
Estimated ship dimensions: 5.5 inches length x 1.75 inches width x 1.75 inches height
Estimated ship weight: 0.38 pounds
item ships from third party seller: Beauty by Earth
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This self-tanning serum has garnered positive feedback for its lightweight formula, pleasant scent, and ability to provide a natural-looking glow without causing breakouts. Guests appreciate its easy application and the fact that it can be mixed with moisturizers for added hydration. Many have noted the absence of a strong tanning odor, making it a favorite for those seeking a subtle tan. Overall, it seems to be a reliable choice for achieving a sun-kissed look without the downsides of traditional self-tanners.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 27 reviews
blends in easily: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
No thanks
1 out of 5 stars
Thumbs down graphic, would not recommend
Becki - 2 years ago
Didn’t leave me with any color. It just made my face break out.
Best self tanner
5 out of 5 stars
Elizabeth Grant - 2 years ago
This product has zero odor! Even coverage streak free lasts 7 days.
Great and not orange
4 out of 5 stars
- 2 years ago
Add toFavorite moisturizer. Not greasy
Love it. And it smells good
5 out of 5 stars
Two Noodles - 2 years ago
Used once and already gives a nice glow. And it smells great. Used it again tonight. Big fan.
Best face tan EVER
5 out of 5 stars
Jade - 2 years ago
I’m usually very skeptical about face tan because of my sensitive skin, but this one is AMAZING! The serum is so lightweight, not oily at all, and smells amazing. It also leaves my skin super soft, the tan is not too dark and it will last about a week
Horrible
1 out of 5 stars
Diana H - 2 years ago
I followed the directions to a T over the course of several days and absolutely no change in my skin color. I would not recommend this product at all.
Smells great with lightweight application
5 out of 5 stars
jetlaggedjacque - 2 years ago
I love it. I was most surprised by the smell. My husband hates the smell of self tanner and he couldn’t even smell it! It was very lightweight and I love the color it have me. Highly recommend applying with the application brush! -Jacque
Wanted to love but…
3 out of 5 stars
Anna Gazecki - 2 years ago
Wanted to love this product but it still has that self-tan smell that sticks with you even after washing your face. It also caused breakouts for me. I do like that it was easy to apply and I felt like even after one use I had a good glow
Perfect
5 out of 5 stars
Anna Haese - 2 years ago
I absolutely love that this product is without alcohol which many products have that make my skin itchy and dry. I also love that there is really no sense and then it can be added to my moisture even though I mostly time do not. I realize it's for my face but I use it for my entire body because it is so good
No color
1 out of 5 stars
Customer - 2 years ago
I don't like how it spreads, I didn't put it in a moisturizer because I wanted better color. I bought the medium to dark, nothing.
Nice as serum
3 out of 5 stars
Quilter - 2 years ago
I got the Fair to Medium for my light skin. Unfortunately, I don't see any color! It smells fine, the serum seems nice~just no color.
So far not impressed
2 out of 5 stars
strawberry23d - 2 years ago
I applied this as directed. Came out easily. But a few hours later my face had red splotches. Maybe a reaction I don't know. But I put on my arms and legs and didn't have any issues. But no tanning of the skin either.
Great Color
4 out of 5 stars
Kathryn Cash - 2 years ago
I’m pretty fair naturally. I got the medium-dark because I have a great base tan. The smell is nice and the application is easy. I didn’t use a Mit or gloves and used a natural exfoliator and face wash. I don’t wear make-up. I missed my hair line pretty badly due to the clear color but a lesson for the future! Looking forward to how it looks after I shower again and using it once a week during the summer.
Easy application, natural looking color. 10/10 recommend!
5 out of 5 stars
Brittany - 2 years ago
I love this product. The fact that is has hyaluronic acid in it sold me. It goes on clear & turns into a natural looking tan. Easy to apply, nice scent, & I love the way it feels! 10/10 recommend.
Perfect gradual face tan!
5 out of 5 stars
Mitchell Kelsey Tighe - 2 years ago
I’ve been using this product for awhile now and I truly love it! There is no transfer onto towels or pillow overnight, and it leaves a really pretty NATURAL color on my face. My skin also feels moisturized at the same time. Will be using this all summer long!
Excellent facial tanner for a quick bronze
5 out of 5 stars
Julie - 2 years ago
Love this product! It is great for everyday use and doesn’t make your skin breakout. I love it so much that I also purchased the body sunless tanner too. You can layer on coats each day to help darken. Probably the best thing for me is it doesn’t have a smell like some do!
Love it, great scent
5 out of 5 stars
- 3 years ago
Easy to use. Use with brush or mix in with moisturizer. Has a nice scent and in light weight.
Glow
5 out of 5 stars
Lindsay - 3 years ago
Love this product! The subtle glow it gives is so beautiful. I personally am not a fan of the smell but I am SO sensitive to fragrance. I wound not knock off any stars just for that. The ease of use and the way it looks outweighs the smell by a long shot. Thanks Beauty by Earth!
Easy and natural-looking color
5 out of 5 stars
Customer - 3 years ago
This is an easy product to use! I add a pump or two to my daily moisturizer every couple of days and it gives me a nice glow (and extends my tan already there). No orangey color either, which is a plus. There is a coconut scent but not harsh whatsoever. Best self-tanner I’ve tried so far! I use the kabuki facial brush to make sure I don’t have lines or steaks and it blends perfectly.
Sunshine in a bottle…
5 out of 5 stars
Una Deese - 3 years ago
I was skeptical because I’ve tried other products that claim you won’t turn into a carrot, but this serum truly delivered! I’m so grateful to have found such a natural product that actually works! Never underestimate the joy that a healthy looking glow can add to your life. It’s the little things for me. Woke up feeling like a superstar and definitely skipped the makeup.