Sponsored
Premium Powder Infant Formula - 36oz - up&up™
$35.49 ($0.99/ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- Compare to the nutrition of Enfamil NeuroPro
- Immune Blend 6 including 2'-FL HMO for immune support
- Complete nutrition inspired by breast milk
- Crafted to support baby's growth, brain and general development
- NON-GMO, no artificial colors, flavors or growth hormones
Description
Compare to the nutrition of Enfamil NeuroPro Infant Formula. up&up™ Infant Premium Baby Formula offers complete nutrition inspired by breast milk. It is crafted to support your baby's growth, brain and general development. Expert recommended DHA for brain support. Immune Blend 6 with 2’-FL HMO, DHA and ARA, Vitamin C, Vitamin E, Selenium and Zinc. Human Milk Oligosaccharide not from human milk. NON-GMO ingredients, ingredients not genetically engineered. No artificial growth hormones; no significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by the owner of the trademark Enfamil NeuroPro.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.1g
Total Fat 5.3g
Total Carbohydrate 11.1g
Water 134g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 2iu
Vitamin K 9mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 24mg
Calcium 78mg
Phosphorus 43mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 27mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, vegetable oils (palm olein, soy, coconut, high oleic [safflower or sunflower] oil), whey protein concentrate, less than 1%: 2'-fucosyllactose (2'-fl)+, mortierella alpina oil *, schizochytrium sp. oil **, soy lecithin, vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k1, thiamine hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, folic acid, calcium pantothenate, biotin, ascorbic acid, choline bitartrate, inositol, calcium carbonate, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, potassium bicarbonate, potassium iodide, potassium hydroxide, potassium phosphate, sodium selenite, sodium citrate, taurine, l-carnitine, beta-carotene, mixed tocopherol concentrate, ascorbyl palmitate, monoglycerides, nucleotides (cytidine-5'-monophosphate, disodium uridine-5'-monophosphate, adenosine-5'-monophosphate, disodium guanosine-5'-monophosphate). +a type of prebiotic *a source of arachidonic acid (ara) **a source of docosahexaenoic acid (dha)' '
Allergens & Warnings:
WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR., CONTAINS MILK AND SOY.Baby Formula Focus: Growth Support
Base Ingredient: Hydrolyzed Protein
Dietary Needs: Gluten-Free, Non-GMO Project Verified, Certified Gluten-Free
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 1020 Grams
TCIN: 87765856
UPC: 085239960158
Item Number (DPCI): 007-09-3979
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.16 inches length x 5.32 inches width x 7.64 inches height
Estimated ship weight: 2.546 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: What dietary needs does this formula meet?
submitted by AI Shopping Assistant - 14 days ago
A: The formula is gluten-free, certified gluten-free, and non-GMO project verified.
submitted byAI Shopping Assistant - 14 days agoAi generated
Q: What is the net weight of the formula package?
submitted by AI Shopping Assistant - 14 days ago
A: The net weight of the formula package is 1020 grams.
submitted byAI Shopping Assistant - 14 days agoAi generated
Q: Does the formula contain artificial colors or flavors?
submitted by AI Shopping Assistant - 14 days ago
A: No, the formula does not contain artificial colors or flavors.
submitted byAI Shopping Assistant - 14 days agoAi generated
Q: What is the base ingredient of the formula?
submitted by AI Shopping Assistant - 14 days ago
A: The base ingredient of the formula is hydrolyzed protein.
submitted byAI Shopping Assistant - 14 days agoAi generated
Q: Is this formula suitable for infants with allergies?
submitted by AI Shopping Assistant - 14 days ago
A: Yes, it does not contain any of the 9 major allergens.
submitted byAI Shopping Assistant - 14 days agoAi generated
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4.1 out of 5 stars with 272 reviews
easy on tummy: 2.47 out of 5
easy to prepare: 3.26 out of 5
quality: 2.11 out of 5
value: 2.62 out of 5
23% would recommend
46 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
Great formula
Great product! We have been using it for four months. No complaints
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025Verified purchase
Horrible - would not reccomend
Switched to this because it's more affordable then enfamil but NOT WORTH IT, baby is constipated, spitting up so much. Formula smells HORRIBLE. Gave it over a week and my Baby is still not a fan. Returned the second can.
1 reply from the Product Manufacturer team - 2 months ago
We are sorry to hear that the Premium formula was not a good fit for your little one. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2079034. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2025Verified purchase
So fishy!
My son is sick now and I’ve gave it to him for 2 days. I’ll be switching back to Enfamil, not worth saving the money if my son’s sick!
1 reply from the Product Manufacturer team - 2 months ago
We are sorry to hear about your experience with the Premium Powder Infant Formula product. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2076313. We look forward to addressing your concerns and hearing from you!
2 out of 5 stars
13 August, 2025Verified purchase
Dented
I ordered 2 of these bc they were on sale. They were wrapped in bags, in a box- the box completely in tact...But for some reason, both cans were badly dented. Also, there was a bunch of black, long hair all over the outside of the bags.
1 reply from the Product Manufacturer team - 2 months ago
We are sorry to hear that the cans were dented. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2073496. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Light on the stomach
This formula really helped my son. He always had stomach issues with other ones except this one.
3 out of 5 stars
14 July, 2025Verified purchase
Stinks
Baby did fine in it but it has a strong metal smell. It tested well on consumer report for low heavy metals so not sure what’s causing the odor
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about the strong smell you noticed with the formula. There are many reasons for a different smell. The oils, nutrients/vitamins, and the PUFA oils (or DHA/ARA) all contribute to the aroma of the formula. Infant formula powders with DHA/ARA may be generally described as a “fishy” smell and this is very normal. Our powder infant formulas have a target aroma profile; however, due to variation in the ingredients, there may be variation from one lot to the next. This range is within acceptable quality and safety standards. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2063341. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Fishy
I’ve tried 2 cans and retuned both right after opening. This formula smells terrible. I only notice the fish smell when buying the big cans, the smaller container of the same formula does not have that smell.
1 reply from the Product Manufacturer team - 4 months ago
We are sorry to hear about your experience when buying the big cans. There are several reasons for a different smell immediately after opening and later. The oils, nutrients/vitamins, and the PUFA oils (or DHA/ARA) all contribute to the aroma of the formula. Our powder infant formulas have a target aroma profile however, due to variation in the ingredients, there may be variation from one lot to the next. This range is within acceptable quality and safety standards. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2060712. We look forward to addressing your concerns and hearing from you!
4 out of 5 stars
Thumbs up graphic, would recommend
9 June, 2025Verified purchase
Acceptable substitute
Smelled like feet, and left a frothy residue in the bottle that enfamil does not. Not my prefered formula, but it worked. Baby didn't know the difference.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2025
Fishy
I bought this formula because it’s the same company (store brand formula/Perrigo) that makes members mark. I was so wrong. This one is super fishy. Def not the same as other “store brand” formulas. I didn’t even try it with my babe. I should have read the reviews first. Super disappointed.
1 reply from the Product Manufacturer team - 5 months ago
We are sorry to hear about your experience with the formula. There are many reasons for a different smell immediately after opening and later. The oils, nutrients/vitamins, and the PUFA oils (or DHA/ARA) all contribute to the aroma of the formula. Infant formula powders with DHA/ARA may be generally described as a “fishy” smell and this is very normal. DHA is an omega-3 fatty acid that supports developing brains and eyes and is essential for your baby’s growth and development in the first year; adults get omega-3 fatty acids naturally in their diet with one of the most concentrated sources being certain fish. Our powder infant formulas have a target aroma profile; however, due to variation in the ingredients, there may be variation from one lot to the next. This range is within acceptable quality and safety standards, and you should continue to feel very comfortable continuing to use our formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-864-9719 or via email by going to www.perrigo.com/contact-us and reference case number 2021908. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
10 March, 2025
originally posted on yourfavoritesamples.com
Kiddo likes it
[This review was collected as part of a promotion.] I’ve been using the Premium Powder Infant Formula from up & up for a few weeks now, and I’m really pleased with it. It mixes easily and provides all the nutrients my baby needs. My little one seems to enjoy it and has had no issues with digestion. The formula is a great value for the price, and I feel confident in the quality. It’s been a reliable option for us, and I would definitely recommend it to other parents looking for a budget-friendly, high-quality formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2025Verified purchase
Disappointing and smelly!
Smelled very fishy, after we opened it I was concerned to give it to my baby, especially after reading all the other reviews. I wish I’d read them before buying it. We’re switching back to Enfamil. Disappointed because this price is way better. :(
1 reply from the Product Manufacturer team - 5 months ago
We are sorry to hear about your experience with the formula. There are many reasons for a different smell immediately after opening and later. The oils, nutrients/vitamins, and the PUFA oils (or DHA/ARA) all contribute to the aroma of the formula. Infant formula powders with DHA/ARA may be generally described as a “fishy” smell and this is very normal. DHA is an omega-3 fatty acid that supports developing brains and eyes and is essential for your baby’s growth and development in the first year; adults get omega-3 fatty acids naturally in their diet with one of the most concentrated sources being certain fish. Our powder infant formulas have a target aroma profile; however, due to variation in the ingredients, there may be variation from one lot to the next. This range is within acceptable quality and safety standards, and you should continue to feel very comfortable continuing to use our formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-864-9719 or via email by going to www.perrigo.com/contact-us and reference case number 2019141. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2025Verified purchase
Terrible dont buy
Smells terrible, life fish. It was missing the scooper. Two days in my baby was sick. He is constipated, super tired and just laying around, crying extra from stomach pain I believe. I won't be continuing with this container. Terrible stuff. I also noticed he's been coughing and I saw a few others say they think this formula caused it. Very interesting. Don't buy.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2025Verified purchase
Making Baby Sick???
Beginning to question if this formula is giving my baby a horrible cough. I’m not buy it anymore.
1 reply from the Product Manufacturer team - 9 months ago
We are sorry to hear about your experience with Up & Up Premium Infant formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1999004. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2025Verified purchase
Would not recommend
Not comparable to enfamil, terrible smell.
1 reply from the Product Manufacturer team - 9 months ago
We are sorry to hear about your experience with Up & Up Premium Infant formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1998014. We look forward to addressing your concerns and hearing from you!
3 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2025Verified purchase
Formula
Good for the price, gave my daughter gas.
1 reply from the Product Manufacturer team - 10 months ago
We are sorry to hear about your experience with Up & Up Premium Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Call Center Team at 1-800-864-9719 or email by going to www.perrigo.com/contact-us and reference case number 1993312. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2024Verified purchase
Stinks / Doesn't Dissolve Well
The other store I get my formula from was out. And I was on a tight budget so I decided to try this one as pickings were slim. Wow... This stuff is awful. lol. It smells so bad when you open it. Think fish oil pill breath. When I go to mix this stuff in the formula pitcher I have, it just sits ontop of the water. I gotta pour a few scoops, stir, pour a few scoops, stir. Tiny clumps galore no matter how well I feel I stir it in the pitcher. The plus side is, my baby tolerated it just fine and didn't have any bowel disruptions.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2024Verified purchase
Dont buy!
Well, first off we decided to give this formula a try due to it being cheaper with just about everything being the same as more expensive brands. But after opening it… it smelt like fish and had a few little itty bitty black things in it. I don’t recommend at all. Find something better. This product should be reviewed by target and fixed asap!!! Read the reviews !
2 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2024Verified purchase
Not worth the constipation!
We attempted to switch to this formula from Enfamil NeuroPro because of the price difference. As soon as I opened the can it had a very strong smell of fish - it reminded me of the smell of fish food. We tried it for a week and our little girl has become constipated. We ultimately had to switch back to Enfamil NeuroPro and her constipation has resolved.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2024Verified purchase
Daughter didnt tollerate this off brand
Our normal club brand was out of stock and a lot of other formulas were also running low in our area so we decided to try targets generic and it was okay for the first few days but then gave our daughter the worst diarrhea (like every diaper all day long) she’s ever had and now has a really bad diaper rash.. I also found that even when mixed with hot water the formula clumped and struggled to mix
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2024Verified purchase
Do not recommend
This formula is off I highly don't recommend, it stopped my baby up stools became hard, the fishy smell is normal it contains DHA but it's a huge downgrade from kendanil and waiting for it to be back in stock is killing me. My baby still is almost hard which signals near constipation and it smells super fishy