Premium Powder Infant Formula - 36oz - up&up™
$32.99 ($0.92/ounce)
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- $49.38($1.11/ounce)Value Bundle4.4 out of 5 stars with 41 ratings
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- $49.38($1.11/ounce)Value Bundle4.4 out of 5 stars with 41 ratings
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Guests are saying
This infant formula offers a budget-friendly alternative to name brands, providing essential nutrients without compromising quality. Many guests appreciate its easy mixing and gentle formulation, which has worked well for their babies. While some have reported issues with smell and digestive discomfort, others have found it effective and comparable to more expensive options. Overall, it presents a viable choice for parents seeking affordability and reliability in infant nutrition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 318 reviews
easy on tummy: 2.74 out of 5
easy to prepare: 3.65 out of 5
quality: 2.43 out of 5
value: 2.98 out of 5
33% would recommend
63 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2026Verified purchase
(no review title)
How has this went up almost $10 in the last month? ABSOLUTELY INSANE.
1 out of 5 stars
25 October, 2026Verified purchase
(no review title)
ALMOST +$10 plus in less than a month? CRAZYYYYY
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2026Verified purchase
(no review title)
We switched from the Enfamil Neuropro to this formula AFTER we cleared it with my son’s pediatrician! No complaints at all as to the actual product! My son has been on this formula for about 3 months now and is doing great! The only frustrating thing is the constant price fluctuations from $23.99 to $31.99. I wish Target would keep the price at the $23.99! Bumping the price up $8 in my opinion is INSANE and completely out unnecessary!!!!
1 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2026Verified purchase
Constipation risk
I wish i read the reviews earlier. this constipation thing is no joke. My girl is bloated push out pebbles.
From the Product Manufacturer team
Michael, we are sorry to hear about your experience with the Premium Powder Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095or via email by going to www.perrigo.com/contact-us and reference case number 2208018. We look forward to addressing your concerns and hearing from you!
8 days ago
1 out of 5 stars
16 October, 2026
(no review title)
I bought this can as a backup for grandparents house, we use enfamil Neuro Pro and thought I could save a few dollars. I really wanted to like it, sadly I didn’t like it right when I opened it, it smells fishy, and the powder doesn’t mix well, a whole lot different than Neuro Pro and Kirkland formula. My baby has been gassy and splitting up more than he ever has with this kind, he’s 6 months old. I’m discouraged for a budget formula.
From the Product Manufacturer team
We are sorry to hear about your experience with the . We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 800-272.5095 or via email by going to www.perrigo.com/contact-us and reference case number <2207027>. We look forward to addressing your concerns and hearing from you!
12 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2026Verified purchase
MAJOR PRICE INCREASE
An $8 price increase since the last time I bought?! That’s insane
5 out of 5 stars
Thumbs up graphic, would recommend
2 October, 2026Verified purchase
Great generic formula!
A great generic product. We’ve tried parents choice and members mark. This scoop and product is my favorite. It fits narrow bottles perfectly much better than the other two. It’s also slightly cheaper than the two other brands.
1 out of 5 stars
3 September, 2026Verified purchase
Why does the price keep changing!?
The price keeps changing from $23.99 to $31.99. Keep it at $23.99, it’s not that great of a formula anyway…
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2026Verified purchase
Great formula great price!
Anyone saying it gave their LO gas or digestive issues after a few days should be disregarded. Switching to any formula can cause digestive issue for your baby. Dont let that discourage you mamas from the cost savings this formula provides. My twins have been using it for a month. Issues arose but our pediatrician had us supplement their feedings with the specialized enfamil formulas (AR for my son & Reguline for my daughter). Their issues have mostly passed and they are still on this formula. I see no issues with it. Talk to your pediatrician don’t trust reviews.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2026Verified purchase
Hit or miss
I really tried liking it because of the mixed reviews but unfortunately like the other reviews it did make my baby colicky. He was miserable the less than a week we tried it out.
From the Product Manufacturer team
We are sorry to hear about your experience with the Premium Powder Infant Formula - 36oz - up&up™. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2192924. We look forward to addressing your concerns and hearing from you!
2 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2026Verified purchase
All you need
Does everything it needs to do. Passes all the test that enfamil / similac failed such as toxic metals and such.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2026Verified purchase
Trust the negative reviews
Believe the bad reviews. I was excited when I got this formula for $25. I really wanted it to work as well as the $65 can of Enfamil Neuropro, but after a day and a half on this formula, my 4.5 month old is incredibly gassy. He was miserable at bedtime and middle of the night wakings. I noticed the strange smell others described when I opened the container, but against my better judgment, decided to still give it a try. Extremely disappointed and frustrated with this product. I would absolutely not recommend trying this formula, we will be returning and purchasing brand name from now on.
From the Product Manufacturer team
We are sorry to hear about your experience with the . We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 800-272.5095 or via email by going to www.perrigo.com/contact-us and reference case number <2190727>. We look forward to addressing your concerns and hearing from you!
2 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
22 July, 2026Verified purchase
Painful gas for 4-month-old
I was so hoping this would work for us but after two weeks of using and thinking our baby was doing fine with it, she had the worst night and day of gas and this was the only new thing that she had been introduced to. I don’t typically write reviews, but as a FTM, I just want to save other mamas from seeing their LO in the pain my girl was in. We discontinued use immediately but still are going through the intermittent gas/constipation pains. Buy with caution!
From the Product Manufacturer team
We are sorry to hear about your experience with the Premium Powder Infant Formula - 36oz - Up&Up. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2182291. We look forward to addressing your concerns and hearing from you!
3 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2026Verified purchase
(no review title)
Switched from neuropro to save some money and baby is doing great!
4 out of 5 stars
18 May, 2026
Not hydrolyzed
Not sure how many stars to give, since baby didn’t end up drinking it. This says it’s hydrolyzed in the title, but says nothing about being hydrolyzed on the can. I noticed this while I was mixing some up when I saw that it compares to Neuropro and not Nutrimagen, Alimentum, or another hypoallergenic, hydrolyzed formula. It was difficult to mix up and smelled fishy… but I doubt most babies would mind. I returned it easily.
5 out of 5 stars
Thumbs up graphic, would recommend
7 April, 2026Verified purchase
(no review title)
We love this one more than Similac!
1 out of 5 stars
Thumbs down graphic, would not recommend
7 April, 2026
Smelled fishy
Recently bought this and after opening it. It smelled off with a fishy scent. I returned it immediately. Nur able to give an opinion of the effectiveness as I never used it.
From the Product Manufacturer team
We are sorry to hear about your experience with Up & Up Premium Powder Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2149340. We look forward to addressing your concerns and hearing from you!
7 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase
Comparable to name brand
Seems comparable to the name brand. My newborn hasn’t had any issues yet and we’re almost through a full big canister. She’s had a good number of liquid and solid diapers and hasn’t had bad gas.
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026
Best Formula for Trapped Gas
Best Formula for a baby with trapped Gas or Colic. Check ingredients of the other brands. Babies should not be eating CORN for the first year of their lives.
5 out of 5 stars
13 January, 2026Verified purchase
(no review title)
I tryed it for the first time and it was perfect my six month old liked it she normally drinks regular Enfamil but I don’t think she noticed any difference.