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African Pride Feel It Formula Strengthening Shampoo - 12 fl oz: For Textured & All Hair Types, Liquid Form, Hair Shampoo - 2 of 4African Pride Feel It Formula Strengthening Shampoo - 12 fl oz: For Textured & All Hair Types, Liquid Form, Hair Shampoo - 3 of 4African Pride Feel It Formula Strengthening Shampoo - 12 fl oz: For Textured & All Hair Types, Liquid Form, Hair Shampoo - 4 of 4
African Pride Feel It Formula Strengthening Shampoo - 12 fl oz: For Textured & All Hair Types, Liquid Form, Hair Shampoo - 1 of 4

African Pride Feel It Formula Strengthening Shampoo - 12 fl oz: For Textured & All Hair Types, Liquid Form, Hair Shampoo

$6.99 ($0.58/fluid ounce)

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About this item

Highlights

  • The Feel It Formula is infused with Peppermint, Rosemary & Sage Oil, to help strengthen your hair strands, as it deeply cleanses your scalp and hair.
  • Your first step to healthy hair regimen, is thorough removal of build up from the scalp.
  • Helps promote Hair Growth &
  • remove build up
  • Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness
  • Rosemary Oil: Stimulates the roots and increases scalp circulation
  • Sage Oil: Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
  • Apply a generous amount to wet hair and gently work in to a rich lather. Massage gently into the scalp and hair. Rinse hair thoroughly. Repeat as needed. For best results follow with African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Mask

Description

The Feel It Formula is infused with Peppermint, Rosemary & Sage Oil, to help strengthen your hair strands, as it deeply cleanses your scalp and hair.
Your first step to healthy hair regimen, is thorough removal of build up from the scalp.
Helps promote Hair Growth &
remove build up
Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness
Rosemary Oil: Stimulates the roots and increases scalp circulation
Sage Oil: Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
Apply a generous amount to wet hair and gently work in to a rich lather. Massage gently into the scalp and hair. Rinse hair thoroughly. Repeat as needed. For best results follow with African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Mask.
Hair Type: Normal
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Strengthening, Basic Cleansing
Net weight: 12 fl oz (US)
TCIN: 89310270
UPC: 802535973756
Item Number (DPCI): 063-05-0929
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), c14-c16 olefin sulfonate, cocamidopropyl betaine, glycol stearate, cocamide mea, polyquaternium-10, camellia sinensis (green tea) leaf extract, eucalyptus globulus leaf oil, mentha piperita (peppermint) oil, salvia officinalis (sage) oil, glycerin, rosmarinus officinalis oil, tocopherol, helianthus annuus (sunflower) seed oil, aloe barbadensis leaf juice, melaleuca alternifolia (tea tree) leaf oil, phenoxyethanol, hydroxyethylcellulose, fragrance (parfum), sodium chloride, menthol, ethylhexylglycerin, ethanolamine, citric acid, benzyl benzoate

Allergens & Warnings:

CAUTION: KEEP OUT OF REACH OF CHILDREN. HAIR BURNS. ALWAYS KEEP HAIR AWAY FROM SPARKS, OPEN FLAMES AND EXCESSIVE HEAT. AVOID EYE CONTACT, FOR EXTERNAL USE ONLY, IF IRRITATION OCCURS WASH WITH AMPLE AMOUNTS OF WATER

Shipping details

Estimated ship dimensions: 7.83 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.86 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it sulfate free and does it have any harsh chemicals

submitted by Latasha Renee - 2 years ago

  • A: Hi , Thank you for your question. The African Pride "Feel-It Formula" Strengthening Shampoo is Sulfate-Free and free of harsh chemicals. Regards, Strength of Nature Team

    submitted byStrength Of Nature Team - 2 years ago

  • A: Hi there! Please reference the label information tab for more information regarding the formulation. Thanks!

    submitted byTarget Brand Expert - 2 years ago

  • A: Hi there! Please reference the Label Information portion of the product page to ensure this items ingredients are right for you. Thank you for your interest!

    submitted byTarget Brand Expert - 2 years ago

Q: What is the primary purpose of this shampoo?

submitted by AI Shopping Assistant - 4 days ago

  • A: The shampoo is designed for strengthening hair and basic cleansing, removing buildup from the scalp.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What oils are included in the shampoo formula?

submitted by AI Shopping Assistant - 4 days ago

  • A: The shampoo is infused with Peppermint, Rosemary, and Sage oils for enhanced hair health.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: Can this shampoo help with scalp irritation?

submitted by AI Shopping Assistant - 4 days ago

  • A: Yes, Sage oil in the formula helps soothe scalp irritation while promoting overall scalp health.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: How should the shampoo be applied for best results?

submitted by AI Shopping Assistant - 4 days ago

  • A: Apply generously to wet hair, work into a lather, massage into scalp, and rinse thoroughly.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: How does this shampoo promote hair growth?

submitted by AI Shopping Assistant - 4 days ago

  • A: Peppermint oil promotes hair growth by increasing hair follicle thickness and stimulating scalp circulation.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated
See all questions (6)

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Guests are saying

The African Pride Feel It Formula Strengthening Shampoo is a popular choice among guests for its refreshing scent and effective cleansing properties. Many guests appreciate its ability to leave hair feeling soft, clean, and manageable without stripping moisture. The shampoo's unique blend of peppermint, rosemary, and sage provides a soothing tingle on the scalp, making it a delightful addition to any hair care routine. However, some guests have noted concerns about dryness for certain hair types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 257 reviews
    effectiveness: 4.38 out of 5
    quality: 4.38 out of 5
    value: 4.38 out of 5
    86% would recommend
    15 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2026

    (no review title)

    Everytime I used this shampoo my hair felt dry and brittle and scalp build up and my hair was falling out when I brushed my hair after using
    JS
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 March, 2026Verified purchase

    (no review title)

    10/10
    VS
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on influenster.com
    Image

    Smells amazing

    [This review was collected as part of a promotion.] Very good product love the cooling sensation and rinsing makes hair soft and smell amazing. Will recommend to family and friends for the value and volume. Will recommend to family and friends
    ladonnab14_4344
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2025
    originally posted on influenster.com
    Image

    Soothing and Refreshing

    [This review was collected as part of a promotion.] A refreshing, strengthening shampoo that keeps the scalp healthy and hair feeling clean, soft, and revitalized. My hair feels stronger, softer, and more manageable after each wash. It also smells amazing—fresh and herbal without being too strong.
    roxielove21_5769
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 August, 2025
    originally posted on influenster.com
    Image

    I like

    [This review was collected as part of a promotion.] Ingredients aren’t hard Your hair is the same as all the other others that’s in the collection value for your book for sure. I like it in the packaging is cute too.
    shaesbeaute_3646
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2025
    originally posted on influenster.com
    Image

    Love

    [This review was collected as part of a promotion.] I’m happy I was chosen to try this product for free. I’ve always been a fan of the brand and this one is no different. Will continue to buy beyond the freebie.
    ovoerickaxoxo_2188
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 June, 2025
    originally posted on influenster.com
    Image

    Worth it

    [This review was collected as part of a promotion.] Smells good and leaves your scalp feeling good and tingling. Smells so much like peppermint. I like the packaging it won't waste my shampoo. Reasonable
    chynndafyah_3302
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 June, 2025
    originally posted on influenster.com
    Image

    Very affordable products and they work extremely g

    [This review was collected as part of a promotion.] A very good shampoo it has good ingredients that will help you’re here to be stronger and feel stronger. It smells extremely good. The packaging was very secure. I have no issues it did what it was supposed to do and these products are very affordable.
    avionb_4275
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2025
    originally posted on influenster.com
    Image

    Perfect for curly hair

    [This review was collected as part of a promotion.] Besides the amazing fresh scent, this product has a nice texture. The application is good, you don’t feel your hair dry as the majority of shampoos I tried on my curly hair. Although my hair is fine, I need moisturizing products to keep the curls’ definition, and this product helped a lot
    acaciag1_670
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 June, 2025Verified purchase

    I feel it

    The smell is not too strong. I know rosemary in general can have a strong overpowering smell but this shampoo's smell was pretty light. The lather is rich and creamy. Leaves scalp feeling fresh and clean. Not drying. Would buy again
    chocolatechipcookie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    24 March, 2025
    originally posted on influenster.com
    Image

    Strong scent

    [This review was collected as part of a promotion.] Very strong smell. Great lather! This shampoo cuts through the dirt with ease. It does not leave hair dry or brittle. Decent for the price! Nice packaging easy to read!
    ryansroulage_8104
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 February, 2025
    originally posted on africanpridehair.com
    Image

    Very creamy and gentle.

    I bought this about 3 weeks ago. It is so creamy and makes a lot of lather. I have long hair but there is no need to use much. From the very beginning it feels tingly and fresh... so good. I never thought I was going to say I love a shampoo. And the price! You can't beat that. I found what I've been looking for for a long time.
    Rosario
    Did you find this review helpful?
    2 out of 5 stars
    23 January, 2025
    originally posted on africanpridehair.com
    Image

    Smells good

    Bought this shampoo little over a month now as I love the smell and in the beginning I felt the soothing sensation..as time goes on still love the smell but as I dig deeper there is a ingredient in this that I'm not very happy about..ETHANOLAMINE look it up...it will damage hair more then Ammonia!!!
    Thinhair123
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    22 November, 2024
    originally posted on influenster.com
    Image

    Did a good job with my hair

    [This review was collected as part of a promotion.] African Pride’s Fell it Formula Shampoo did great for my natural hair. As a Black girl, I loved how it cleansed without stripping moisture, leaving my curls soft and hydrated. The soothing, tingly sensation on my scalp made wash day feel amazing. It’s perfect for refreshing your hair after protective styles—highly recommend!
    camilleb86_858043
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 October, 2024
    originally posted on influenster.com
    Image

    Smells amazing!

    [This review was collected as part of a promotion.] This stuff is great! Smells amazing and really adds moisture to my kids’ hair. I have noticed an instant difference to the softness and texture of their hair. Love it and will definitely invest in the future!
    marionf13
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2024
    originally posted on influenster.com
    Image

    Smells lovely

    [This review was collected as part of a promotion.] This left my hair feeling so greasy and clean!! My scalp felt so nice after using this and it smells really nice. It doesn’t dry your hair out or leave a weirdly plasticy film over it like some shampoos.
    sheyennes1
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2024
    originally posted on influenster.com
    Image

    Recommend this shampoo

    [This review was collected as part of a promotion.] I used this on my son hair and it was a great product for its value the texture got soapy and scent is good packaging is good. Outcome was perfect buy
    lorineb4
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2024
    originally posted on influenster.com
    Image

    Very cleansing

    [This review was collected as part of a promotion.] This shampoo is great and makes my hair feel super clean. It feels good and makes my scalp tingle and It smells great (although strong) and it’s a nice sized bottle for the price. I’d definitely recommend.
    rissaclamhen
    Did you find this review helpful?
    4 out of 5 stars
    7 October, 2024
    originally posted on influenster.com
    Image

    Decent, affordable

    [This review was collected as part of a promotion.] Loved the scent, I can tell this is a alternative to Mielle's version. Do I like one more than the other? The Mielle's version slightly more. However, this one is the better price and worked very well with it's sister products and products I regularly use. Wish it had a conditioner in the complimentary set I was given. It came with a mask, but you can't use those with every wash.
    bluchromed2002
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 October, 2024
    originally posted on influenster.com
    Image

    Perfect balance

    [This review was collected as part of a promotion.] This does such an effective job in getting rid of buildup on my scalp. The texture is thick and lathers really good. The scent is somewhat between minty and sweet.
    mz_dior007
    Did you find this review helpful?

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