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Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White - 2 of 4Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White - 3 of 4Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White - 4 of 4
Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White - 1 of 4

Glamorise Womens MagicLift Original Support Wirefree Bra 1000 White 36B

$44.25 reg $59.00
Sale save $14.75 (25% off)

Out of Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Glamorise
Eligible for registries and wish lists

Fit & style

  • MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes and supports without a wire.
  • SUPPORT: Contoured cups provide coverage and comfort.
  • COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain.
  • CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size.
  • DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
  • Care Instructions: Machine wash warm. Line dry. Do not bleach.
  • Coverage: Full Coverage
  • Closure: Hook & Eye
  • Strap Type: Adjustable
  • Back Style: Leotard
  • Support Level: Firm

About this item

Fit & style

  • MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes and supports without a wire.
  • SUPPORT: Contoured cups provide coverage and comfort.
  • COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain.
  • CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size.
  • DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
  • Care Instructions: Machine wash warm. Line dry. Do not bleach.
  • Coverage: Full Coverage
  • Closure: Hook & Eye
  • Strap Type: Adjustable
  • Back Style: Leotard
  • Support Level: Firm
Our best-selling plus-size bra design takes support to new heights with a cushioned construction crisscrossing under and over the bust for wire-free lift and all-day comfort.

glamorise
glamorise wirefree bra

SIZE BAND CUP Underbust (Inches) Overbust (Inches) Difference (Overbust-Underbust) Inches
32B 32 B 27 34 7
34B 34 B 29 36 7
36B 36 B 31 38 7
38B 38 B 33 40 7
40B 40 B 35 42 7
42B 42 B 37 44 7
44B 44 B 39 46 7
46B 46 B 41 48 7
48B 48 B 43 50 7
50B 50 B 45 52 7
52B 52 B 47 54 7
54B 54 B 49 56 7
56B 56 B 51 58 7
58B 58 B 53 60 7
32C 32 C 27 35 8
34C 34 C 29 37 8
36C 36 C 31 39 8
38C 38 C 33 41 8
40C 40 C 35 43 8
42C 42 C 37 45 8
44C 44 C 39 47 8
46C 46 C 41 49 8
48C 48 C 43 51 8
50C 50 C 45 53 8
52C 52 C 47 55 8
54C 54 C 49 57 8
56C 56 C 51 59 8
58C 58 C 53 61 8
32D 32 D 27 36 9
34D 34 D 29 38 9
36D 36 D 31 40 9
38D 38 D 33 42 9
40D 40 D 35 44 9
42D 42 D 37 46 9
44D 44 D 39 48 9
46D 46 D 41 50 9
48D 48 D 43 52 9
50D 50 D 45 54 9
52D 52 D 47 56 9
54D 54 D 49 58 9
56D 56 D 51 60 9
58D 58 D 53 62 9
32DD 32 DD 27 37 10
34DD 34 DD 29 39 10
36DD 36 DD 31 41 10
38DD 38 DD 33 43 10
40DD 40 DD 35 45 10
42DD 42 DD 37 47 10
44DD 44 DD 39 49 10
46DD 46 DD 41 51 10
48DD 48 DD 43 53 10
50DD 50 DD 45 55 10
52DD 52 DD 47 57 10
54DD 54 DD 49 59 10
56DD 56 DD 51 61 10
58DD 58 DD 53 63 10
32F 32 F 27 38 11
34F 34 F 29 40 11
36F 36 F 31 42 11
38F 38 F 33 44 11
40F 40 F 35 46 11
42F 42 F 37 48 11
44F 44 F 39 50 11
46F 46 F 41 52 11
48F 48 F 43 54 11
50F 50 F 45 56 11
52F 52 F 47 58 11
54F 54 F 49 60 11
56F 56 F 51 62 11
58F 58 F 53 64 11
32G 32 G 27 39 12
34G 34 G 29 41 12
36G 36 G 31 43 12
38G 38 G 33 45 12
40G 40 G 35 47 12
42G 42 G 37 49 12
44G 44 G 39 51 12
46G 46 G 41 53 12
48G 48 G 43 55 12
50G 50 G 45 57 12
52G 52 G 47 59 12
54G 54 G 49 61 12
56G 56 G 51 63 12
58G 58 G 53 65 12
32H 32 H 27 40 13
34H 34 H 29 42 13
36H 36 H 31 44 13
38H 38 H 33 46 13
40H 40 H 35 48 13
42H 42 H 37 50 13
44H 44 H 39 52 13
46H 46 H 41 54 13
48H 48 H 43 56 13
50H 50 H 45 58 13
52H 52 H 47 60 13
54H 54 H 49 62 13
56H 56 H 51 64 13
58H 58 H 53 66 13
32I 32 I 27 41 9
34I 34 I 29 43 9
36I 36 I 31 45 9
38I 38 I 33 47 9
40I 40 I 35 49 9
42I 42 I 37 51 9
44I 44 I 39 53 9
46I 46 I 41 55 9
48I 48 I 43 57 9
50I 50 I 45 59 9
52I 52 I 47 61 9
54I 54 I 49 63 9
56I 56 I 51 65 9
58I 58 I 53 67 9
32J 32 J 27 42 10
34J 34 J 29 44 10
36J 36 J 31 46 10
38J 38 J 33 48 10
40J 40 J 35 50 10
42J 42 J 37 52 10
44J 44 J 39 54 10
46J 46 J 41 56 10
48J 48 J 43 58 10
50J 50 J 45 60 10
52J 52 J 47 62 10
54J 54 J 49 64 10
56J 56 J 51 66 10
58J 58 J 53 68 10
32K 32 K 27 43 11
34K 34 K 29 45 11
36K 36 K 31 47 11
38K 38 K 33 49 11
40K 40 K 35 51 11
42K 42 K 37 53 11
44K 44 K 39 55 11
46K 46 K 41 57 11
48K 48 K 43 59 11
50K 50 K 45 61 11
52K 52 K 47 63 11
54K 54 K 49 65 11
56K 56 K 51 67 11
58K 58 K 53 69 11

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens Plus
Material: 50% Polyamide, 40% Polyester, 10% Elastane
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Support Level: High Support
Garment Details: Adjustable Strap, Padded Straps, Wide Straps
Bra cup construction details: Wireless, Unpadded Cup, Unlined Cup
Coverage: Full
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 89601899
UPC: 840468000231
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10 inches length x 8 inches width x 0.22 inches height
Estimated ship weight: 0.162 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Glamorise

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What unique technology is used in this bra's design?

submitted by AI Shopping Assistant - 1 month ago
  • A: It utilizes MagicLift technology for a cushioned band that lifts and shapes comfortably.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of straps does this bra have?

submitted by AI Shopping Assistant - 1 month ago
  • A: This bra features wide, cushioned, and adjustable straps to ease pressure.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How should this bra be washed?

submitted by AI Shopping Assistant - 1 month ago
  • A: It should be machine washed warm and line dried; do not bleach.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the support level of this bra?

submitted by AI Shopping Assistant - 1 month ago
  • A: The bra offers a high support level designed specifically for curvy women.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the bra wireless or does it have underwire?

submitted by AI Shopping Assistant - 1 month ago
  • A: The bra is completely wireless, providing lift and support without underwire.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Additional product information and recommendations

Guests are saying

This bra offers exceptional comfort and support, making it a favorite among guests. Many appreciate its flattering fit and the absence of underwires, which allows for all-day wear without discomfort. The variety of colors and styles available adds to its appeal, while the quality of the fabric ensures durability. However, some guests have experienced sizing inconsistencies, particularly with the band and cup sizes, which may require careful selection.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 404 reviews
    5 out of 5 stars
    28 March, 2026
    originally posted on Glamorise

    Supportive

    The padded shoulders are great! Very comfortable. Fits perfect!
    Keri B.
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on Glamorise

    Support Bra

    MagicLift Original Support Bra for older women with sagging breasts.I have been hunting for the right bra for years and I believe that I have finally found it with this one. It is not only uplifting, but very comfortable to wear all day long without the feeling of wanting to rip it off as soon as I get home! It truly is the best fitting bra I have ever come across.
    Claudette G.
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on Glamorise

    Great bras

    I have been wearing these bras for years. I love them.
    Jennifer V.
    Did you find this review helpful?
    2 out of 5 stars
    21 March, 2026
    originally posted on Glamorise

    Experiment

    I bought two different sizes and this one did not fit me. My fault. It was way too tight in the band but I was optimistic that it would fit. But good newas is that I think if i got the right size it would be a great fit.
    Peggy H.
    Did you find this review helpful?
    4 out of 5 stars
    20 March, 2026
    originally posted on Glamorise

    Love this Bra

    Love this bra very much but I ordered a size too small. I ordered the correct sizes and I will return the other bras.
    Christine C.
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on Glamorise

    Brand

    First time trying this brand, I really like the fit
    Pauline C.
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on Glamorise

    Fits as advertised

    Gives better lift than I've gotten from a bra in along time
    Sandra M.
    Did you find this review helpful?
    2 out of 5 stars
    18 January, 2026
    originally posted on Glamorise

    Stiff Fabric

    I didn’t care for the stiffness of the bra material after one gentle wash. I would not recommend this bra.
    Grace W.
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on Glamorise

    Perfect

    These bras fit unbelievably well . I have been searching for a bra with both wide shoulders and elastic in the band. These are perfect!
    Mary B.
    Did you find this review helpful?
    5 out of 5 stars
    11 December, 2025
    originally posted on Glamorise

    Fantastic bra

    Bra is so comfy and fits perfect. Will be purchasing more
    Donna T.
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2025
    originally posted on Glamorise

    Great Bra

    I have shopped and purchased so many bras and I believe this is the one. Hard to find a bra with no padding and no underwire for a big chested woman, and this seems to be the one. I have only worn it for about 7 days, so want to hold back saying it is the one as I want to make sure nothing changes after a few more washing and wearing.
    Teresa B.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2025
    originally posted on Glamorise

    Fits well

    I needed a bra with more support than what I was using and this was the perfect fit. Very comfortable. Plan to purchase more in a variety of colors
    Angela S.
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2025
    originally posted on Glamorise

    Great lift

    I have ordered many of these bras over the years and have always loved them. They fit perfectly and the support is especially good for older woman as I am one of them.
    Lois M.
    Did you find this review helpful?
    3 out of 5 stars
    12 August, 2025
    originally posted on Glamorise

    Too Large

    Bra itself seemed fine but did not fit well according to the sizing chart. The band size was too large.
    Mary H.
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2025
    originally posted on Glamorise

    Magic lift bra

    Magic lift bra is comfortable and holds me up firmly
    Rilla W.
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2025
    originally posted on Glamorise

    Perfect fit.

    The best fit. Would like them to get more sizes in. 42 c please back order my you are out of.
    Janice S.
    Did you find this review helpful?
    4 out of 5 stars
    24 July, 2025
    originally posted on Glamorise

    Great fit keeps the girls up without wires.

    No itch in the lace great fit. Keeps the girls up.
    Terri C.
    Did you find this review helpful?
    5 out of 5 stars
    19 July, 2025
    originally posted on Glamorise

    Finally!!

    I've spent a small fortune trying to find a bra that was comfortable and fit me right. I found it!! This bra is very soft and the best fit. Already purchased my second one!
    Kimberly C.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2025
    originally posted on Glamorise

    Pretty and Comfortable

    Love how your bras are both pretty and comfortable. They have the best of both worlds which is perfect for my retirement lifestyle.
    Lucile A.
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2025
    originally posted on Glamorise

    Fantastic Bras

    I love Glamorize MagicLift Original Support Bras! I have several, but need to size down occasionally due to weight loss. I am always pleased with the fabric, support, and comfort of these bras! Highly recommend.
    Patricia D.
    Did you find this review helpful?

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